IKEA is a global furniture company headquartered in Sweden that sells ready-to-assemble furniture and household goods. Some advantages of IKEA include its brand reputation, affordable prices, and focus on design and sustainability. However, some of its materials may not be suitable for Taiwan's climate and products cannot be customized. IKEA aims to have a more sustainable business model and provides affordable, well-designed furniture to customers around the world through its self-assembly concept and stores located both in cities and farther locations. While IKEA is a good option for young adults on a budget, domestic competition is high and customers may eventually seek higher-quality furniture as they age.