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Jennifer Harrison
Alex Park
Jenna Sherman
Hyun Yoo
Know your Audience
The key to any effective writing is to know your audience.
Before you compose anything, think about the recipient of
your document.
What are you trying to say
to this person?
After you decide what message you are trying to convey,
make sure the message is brief.
Strive for clarity and avoid vagueness!
Be precise!
Grammar
Nothing can kill your credibility faster than
grammatical and punctuation errors.
Especially in formal documents.
Many errors occur simply from insufficient
proofreading.
Proofread and have someone else
proofread your report.
You cannot proofread
your own work with 100% accuracy!
Not all errors derive from proofreading
mistakes. Some are common grammatical
mistakes.
Such as...
● Misuse of apostrophes and commas
○ Its, it’s
● Contractions in formal pieces
○ Using won’t, I’ll, etc.
● Ending sentences in prepositions
○ ie. “I do not know of”
● Incomplete sentences
○ ie. “Since he likes to”
So our words of advice…
Invest in some good reference books
and use them!
Effective Use of Passive Voice
Active voice, active voice!!! It seems so many teachers
are shouted at us.
In general we are told to
eliminate passive voice
as much as possible
But….
Like every rule in the english
language there is an exception!
Effective use of the passive voice in business
writing is an art.
Sometimes you will have to
write a report or memo
describing a disaster that was
caused from someone who
made a mistake.
Passive voice can describe the mistake without
directly putting blame on someone.
(this is especially useful when said
person is your superior!)
Overall, passive voice should be eliminated
(you can check your document’s passive voice
% through Word) but there ARE times where
the use of passive voice can increase the tact
and diplomacy in your document.
Gender Neutral Writing
Under traditional style, “he” includes both male
and female actions.
Some will switch on and off using “he” or “she”
but this is confusing and offensive to the
opposite gender.
So..
what do you do?
Just eliminate the pronouns
all together!
If you are writing a letter when you do not know
the gender of the person you are addressing,
use their title
...such as “Dear Editor”
Informal/Formal??
Get writing samples from CEO or top officers of
your company
Formality in the workplace has relaxed a little,
but not so much in the banking and legal world.
If your upper leaders use formality in office
notes, you should to.
If in doubt, always be formal in an office memo
or letter, especially when writing to a superior.
At the end of the day, the goal is
communication. Communication is best
achieved by writing in the preferred style of the
recipient of your document.
Conclusion
With the trend towards instant and global communications
via computer, a company's written communications and
marketing literature impacts a larger audience than it ever
has before

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Group project style

  • 2. Know your Audience The key to any effective writing is to know your audience.
  • 3. Before you compose anything, think about the recipient of your document. What are you trying to say to this person?
  • 4. After you decide what message you are trying to convey, make sure the message is brief. Strive for clarity and avoid vagueness! Be precise!
  • 5. Grammar Nothing can kill your credibility faster than grammatical and punctuation errors. Especially in formal documents.
  • 6. Many errors occur simply from insufficient proofreading.
  • 7. Proofread and have someone else proofread your report. You cannot proofread your own work with 100% accuracy!
  • 8. Not all errors derive from proofreading mistakes. Some are common grammatical mistakes. Such as...
  • 9. ● Misuse of apostrophes and commas ○ Its, it’s ● Contractions in formal pieces ○ Using won’t, I’ll, etc. ● Ending sentences in prepositions ○ ie. “I do not know of” ● Incomplete sentences ○ ie. “Since he likes to”
  • 10. So our words of advice… Invest in some good reference books and use them!
  • 11. Effective Use of Passive Voice Active voice, active voice!!! It seems so many teachers are shouted at us. In general we are told to eliminate passive voice as much as possible
  • 12. But…. Like every rule in the english language there is an exception!
  • 13. Effective use of the passive voice in business writing is an art.
  • 14. Sometimes you will have to write a report or memo describing a disaster that was caused from someone who made a mistake.
  • 15. Passive voice can describe the mistake without directly putting blame on someone. (this is especially useful when said person is your superior!)
  • 16. Overall, passive voice should be eliminated (you can check your document’s passive voice % through Word) but there ARE times where the use of passive voice can increase the tact and diplomacy in your document.
  • 17. Gender Neutral Writing Under traditional style, “he” includes both male and female actions.
  • 18. Some will switch on and off using “he” or “she” but this is confusing and offensive to the opposite gender.
  • 19. So.. what do you do? Just eliminate the pronouns all together!
  • 20. If you are writing a letter when you do not know the gender of the person you are addressing, use their title ...such as “Dear Editor”
  • 21. Informal/Formal?? Get writing samples from CEO or top officers of your company
  • 22. Formality in the workplace has relaxed a little, but not so much in the banking and legal world.
  • 23. If your upper leaders use formality in office notes, you should to. If in doubt, always be formal in an office memo or letter, especially when writing to a superior.
  • 24. At the end of the day, the goal is communication. Communication is best achieved by writing in the preferred style of the recipient of your document.
  • 25. Conclusion With the trend towards instant and global communications via computer, a company's written communications and marketing literature impacts a larger audience than it ever has before