Group Presentation Script
Eliza Moseman
“Newer Technologies and Ethical Concerns”
Slide #6 - Invasive Tech
A common critique of invasive technology is that the user does not have complete
control over what part of their life is being ‘invaded’. The article highlights what types of
technology could be considered invasive and the question of ‘if we have it, does that
mean we have to use it?’.
Does the public consent to invasive tech? In the photo example, shoes are being
scanned off of a stranger, who likely did not agree to the Terms of Service in the app.
Does anyone read/fully understand what terms they are agreeing to, and how do we
protect ourselves from truly invasive tech?
Slide #7 - How comfortable have we been?
Invasive technology did not just appear, it has been cultivated by the demand for
smarter and more personalized tech. The following slides will cover what kind of
technology we are used to, how invasive it is, and what the future of that may look like.
Slide #8 - Apple
Apple is one of the largest tech companies in the world, so most people, at some point,
have engaged with their products before. Apple launched Face ID, the successor to
Touch ID, which allows users to utilize facial recognition technology to unlock their
phones, use their credit cards, and access password-locked content.
Touch ID, which has existed now for several years and is slowly being replaced by Face
ID, utilizes a similar method, but instead takes the user’s fingerprint.
Slide #13 - Who is using this technology?
Design and intention go hand-in-hand. Who this technology is made for, and how they
are meant to use it, will be covered on the following slides. Additionally, how this
technology can impact a user’s relationship with the brand will also be discussed.
Slide #16 - Engagement
The brand’s goal is to invite their technology into the user’s home, willingly. Their
product should be so integrated into their user’s daily routine that the user can no
longer imagine their life without this technology. The user may then explore other
products offered by the brand, and ideally replace other objects in their life, with
products from that specific brand.

Group Presentation Script.pdf

  • 1.
    Group Presentation Script ElizaMoseman “Newer Technologies and Ethical Concerns” Slide #6 - Invasive Tech A common critique of invasive technology is that the user does not have complete control over what part of their life is being ‘invaded’. The article highlights what types of technology could be considered invasive and the question of ‘if we have it, does that mean we have to use it?’. Does the public consent to invasive tech? In the photo example, shoes are being scanned off of a stranger, who likely did not agree to the Terms of Service in the app. Does anyone read/fully understand what terms they are agreeing to, and how do we protect ourselves from truly invasive tech? Slide #7 - How comfortable have we been? Invasive technology did not just appear, it has been cultivated by the demand for smarter and more personalized tech. The following slides will cover what kind of technology we are used to, how invasive it is, and what the future of that may look like. Slide #8 - Apple Apple is one of the largest tech companies in the world, so most people, at some point, have engaged with their products before. Apple launched Face ID, the successor to Touch ID, which allows users to utilize facial recognition technology to unlock their phones, use their credit cards, and access password-locked content. Touch ID, which has existed now for several years and is slowly being replaced by Face ID, utilizes a similar method, but instead takes the user’s fingerprint. Slide #13 - Who is using this technology?
  • 2.
    Design and intentiongo hand-in-hand. Who this technology is made for, and how they are meant to use it, will be covered on the following slides. Additionally, how this technology can impact a user’s relationship with the brand will also be discussed. Slide #16 - Engagement The brand’s goal is to invite their technology into the user’s home, willingly. Their product should be so integrated into their user’s daily routine that the user can no longer imagine their life without this technology. The user may then explore other products offered by the brand, and ideally replace other objects in their life, with products from that specific brand.