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NEWER TECHNOLOGIES AND
ETHICAL CONCERNS
ezra zaimon, sadie ostad, joey podolsky, noah weiss, eliza moseman
WHAT
- Add value to shopping experiences
- Virtual showrooms
- Boost sales
- Try before buy
- Virtual dressing rooms
Sadie
https://techsee.me/blog/augmented-reality-customer-experience/
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
HOW
- AR to assist in decision making
processes
- Projecting products into a user’s
space (face/body/home)
Joey
https://techsee.me/blog/augmented-reality-customer-experience/
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
WHY
- Help with indecision
- “Try before you buy”
- Better shopping experience
- Reduce returns or refunds
- Learning
Noah
https://youtu.be/NFApcSocFDM
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
WHO
- The indecisive buyer
- Everyday shopper
- People with accessibility concerns
Noah
https://www.businessinsider.com/warby-parker-iphone-camera-glasses2019-2
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
INVASIVE TECH
- A critique of this technology is that it
is unnecessarily invading our privacy
Eliza
https://techsee.me/blog/improve-sales-process/
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
HOW COMFORTABLE HAVE WE BEEN?
APPLE
- Face ID differentiates as it uses facial
recognition instead of AR
- Touch ID successor
Eliza
https://support.apple.com/en-us/HT208109
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
SMARTPHONE TRACKING
- Find My is an app that allows users to
track their Apple devices
Ezra
https://support.apple.com/guide/iphone/locate-a-device-iph09b087eda/ios
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
AIRTAG
- AirTag lets people track physical
items, even ones they don’t own
Ezra
https://commons.wikimedia.org/wiki/File:Apple_AirTag.svg
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
VR
- Scans room and surroundings
with camera
Joey
https://www.usatoday.com/story/tech/columnist/saltzman/2021/07/17/vr-video-games-including-sniper-elite-vr-population-one/7980986002/
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
INFORMATION ECONOMY
- Buy/selling personal information
gathered from online trends
Sadie
Image by eliza moseman
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
WHO IS USING THIS TECHNOLOGY?
THE USER
- Has a disposable income
- Has means to get to the store
- Contemporary retail
Noah
https://www.w3schools.com/howto/howto_css_image_avatar.asp
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
USER EXPERIENCE
- Enters store with intention to try/purchase
- Unsure of fit, aesthetic
- Engage with product
Sadie
https://streetfightmag.com/2019/01/28/how-6-brands-are-using-ar-to-drive-experience-marketing/
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
ENGAGEMENT
- User invites this technology into their homes, like Apple/VR products
- Integration with brand
Eliza
https://zootloyalty.com/blog/how-brands-are-using-augmented-reality-in%202020
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
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FA102B Group Presentation.pdf

  • 1. NEWER TECHNOLOGIES AND ETHICAL CONCERNS ezra zaimon, sadie ostad, joey podolsky, noah weiss, eliza moseman
  • 2. WHAT - Add value to shopping experiences - Virtual showrooms - Boost sales - Try before buy - Virtual dressing rooms Sadie https://techsee.me/blog/augmented-reality-customer-experience/ NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
  • 3. HOW - AR to assist in decision making processes - Projecting products into a user’s space (face/body/home) Joey https://techsee.me/blog/augmented-reality-customer-experience/ NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
  • 4. WHY - Help with indecision - “Try before you buy” - Better shopping experience - Reduce returns or refunds - Learning Noah https://youtu.be/NFApcSocFDM NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
  • 5. WHO - The indecisive buyer - Everyday shopper - People with accessibility concerns Noah https://www.businessinsider.com/warby-parker-iphone-camera-glasses2019-2 NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
  • 6. INVASIVE TECH - A critique of this technology is that it is unnecessarily invading our privacy Eliza https://techsee.me/blog/improve-sales-process/ NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
  • 8. APPLE - Face ID differentiates as it uses facial recognition instead of AR - Touch ID successor Eliza https://support.apple.com/en-us/HT208109 NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
  • 9. SMARTPHONE TRACKING - Find My is an app that allows users to track their Apple devices Ezra https://support.apple.com/guide/iphone/locate-a-device-iph09b087eda/ios NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
  • 10. AIRTAG - AirTag lets people track physical items, even ones they don’t own Ezra https://commons.wikimedia.org/wiki/File:Apple_AirTag.svg NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
  • 11. VR - Scans room and surroundings with camera Joey https://www.usatoday.com/story/tech/columnist/saltzman/2021/07/17/vr-video-games-including-sniper-elite-vr-population-one/7980986002/ NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
  • 12. INFORMATION ECONOMY - Buy/selling personal information gathered from online trends Sadie Image by eliza moseman NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
  • 13. WHO IS USING THIS TECHNOLOGY?
  • 14. THE USER - Has a disposable income - Has means to get to the store - Contemporary retail Noah https://www.w3schools.com/howto/howto_css_image_avatar.asp NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
  • 15. USER EXPERIENCE - Enters store with intention to try/purchase - Unsure of fit, aesthetic - Engage with product Sadie https://streetfightmag.com/2019/01/28/how-6-brands-are-using-ar-to-drive-experience-marketing/ NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
  • 16. ENGAGEMENT - User invites this technology into their homes, like Apple/VR products - Integration with brand Eliza https://zootloyalty.com/blog/how-brands-are-using-augmented-reality-in%202020 NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN