This document discusses newer technologies and ethical concerns regarding their use. It focuses on augmented reality (AR) applications for virtual shopping experiences that allow users to try on products virtually. While these technologies aim to enhance shopping experiences and boost sales by reducing returns, some argue they invade privacy by projecting products into a user's personal space. The document examines how companies like Apple use technologies like Face ID, smartphone tracking apps, and AirTags, and questions whether users are comfortable with the level of data collection. It also looks at who the typical users of these technologies are and their motivations for engaging with virtual shopping experiences.