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SXSW 2018 TRENDs.
Inês Almeida
APD BEST OF THE NEXT - MAY 2018
Consumer
Human-centred
Design
Technology
2020 Macro Trends.
Source: SXSW 2018
Global Consumer Trends
WGSN & Facebook
Consumer trend:
When a brand gets things exactly right at the
right time.
CarlaBuzasi,WGSN
Global consumer drivers 2020.
New majorities are
the old minorities
5G force
Crowd-based
capitalism
Demographic
blurred lines
A new universal
language
New majorities are the old
minorities.
Muslim Millennials to be a quarter of the world’s
population (2.8 billion) by 2050.
Spending power:
• 300bn on travel by 2026
• 327bn on apparel 2019
• 213bn on beauty by 2021
Source: WGSN trends
Geo & demographic blurred
lines.
• 360M take part in cross-border e-commerce.
• Traditional gender roles don’t apply.
• 15% increase in gender identity blur year-on-
year.
• The rise of omnicultural identities.
• The age you become old is increasing.
• Sex doesn’t sell. Time’s up for portraying
women as sex symbols.
Source: Facebook trends
5G force.
By 2020, 50% of all online sales globally
($250bn ) will come from mobile commerce.
Over 85% of customer interactions will be held
with no human interference.
Source: WGSN & Facebook trends
Crowd-based capitalism.
$335bn estimated global value of the sharing
economy by 2025.
Long-term effects on government regulation,
civic planning and the future of work.
Source: WGSN trends
A new universal language.
Time on Instagram increased +80% year-on-
year.
People gaze 5x more at video than static
content.
1 in 5 facebook videos is a live broadcast. Live
videos generate 10x interactions and comments.
Source: Facebook trends
New consumer tribes 2020.
Imperfectionists & localtivists
Source: WGSN
Augmentalists
Imperfectionists & localtivists.
• Buying and living locally. Local activism, not
clicktivism. Belief in community and
sustainability.
• Distrust of large institutions. No interest or
enthusiasm for trends.
• Value context over content. They are over
brand stories and want authentic action from
businesses.
• Wealth care – They are not about discounts;
they are looking for brands that stand for
something.
• Crypto-currency adopters.
Source: WGSN
Augmentalists.
• Celebrate technological progress.
• Part of the reinvented, augmented workforce.
• Artificial intelligence + Human intelligence.
Source: WGSN
Human-Centred Design Trends
Fjord
Design outside the lines.
“There’s a new obligation—and
a new opportunity—for
companies to engage with
people differently.”
Tanarra Schneider, Fjord.
World’s 1st affordable 3D printed home may solve
homelessness.
Design outside the lines.
Source: Fjord
Physical fights
back
Computers
have eyes
Slaves to the
algorithm
A machine’s search
for meaning
In transparency
we trust
The ethics
economy
Design outside the lines.
Tech is fading into
the background.
Amplify the
human potential in
the space.
Source: Fjord
Physical fights
back
Computers
have eyes
Slaves to the
algorithm
A machine’s search
for meaning
In transparency
we trust
The ethics
economy
Design outside the lines.
Are you violating
someone’s privacy?
Rethink the design
context: ethics and
experience.
Source: Fjord
Physical fights
back
Computers
have eyes
Slaves to the
algorithm
A machine’s search
for meaning
In transparency
we trust
The ethics
economy
Design outside the lines.
From product
companies to data
companies.
Who watches the
watchmen? You
are accountable.
Source: Fjord
Physical fights
back
Computers
have eyes
Slaves to the
algorithm
A machine’s search
for meaning
In transparency
we trust
The ethics
economy
Design outside the lines.
We are using tech
to replace instead
of amplify what we
do.
Augmented
intelligence over
Artificial
Intelligence.
Source: Fjord
Physical fights
back
Computers
have eyes
Slaves to the
algorithm
A machine’s search
for meaning
In transparency
we trust
The ethics
economy
Design outside the lines.
Blockchain has
tremendous
potential.
Act now –
understand it.
Focus on trust.
Consider the
implications.
Source: Fjord
Physical fights
back
Computers
have eyes
Slaves to the
algorithm
A machine’s search
for meaning
In transparency
we trust
The ethics
economy
Design outside the lines.
Companies are
expressing ethics.
Is it just
marketing?
Source: Fjord
Physical fights
back
Computers
have eyes
Slaves to the
algorithm
A machine’s search
for meaning
In transparency
we trust
The ethics
economy
Key Technology Trends
Future Today Institute
Digital assistants
become
ubiquitous
Machine reading
comprehension
and translation
Voiceprint Wired brainsFaceprint
Source: Amy Webb
No interfaces, just human-like interactions.
Beginning of
the end of
smartphones
Digital assistants
become
ubiquitous
Machine reading
comprehension
and translation
Voiceprint Faceprint
Voice, vision and
brain to computer
interfaces will
empower humans
to interact with
machines in their
own terms.
Wired brains
No interfaces, just human-like interactions.
Source: Amy Webb
Beginning of
the end of
smartphones
Digital assistants
become
ubiquitous
Machine reading
comprehension
and translation
Voiceprint Faceprint
Cortana, Google,
Siri, Alexa and
Bixby ever-present.
Wired brains
No interfaces, just human-like interactions.
Beginning of
the end of
smartphones
Beginning of
the end of
smartphones
Digital assistants
become
ubiquitous
Machine reading
comprehension
and translation
Voiceprint Faceprint
Lays the groundwork for
conversations with
machines.
Wired brains
No interfaces, just human-like interactions.
Beginning of
the end of
smartphones
Digital assistants
become
ubiquitous
Machine reading
comprehension
and translation
Voiceprint Faceprint
Your unique Voiceprint
divulges your health, age,
emotional state and:
• the size of the room
you’re in,
• how many people are in
the room.
Wired brains
No interfaces, just human-like interactions.
Source: Amy Webb
No interfaces, just human-like interactions.
Beginning of
the end of
smartphones
Digital assistants
become
ubiquitous
Machine reading
comprehension
and translation
Voiceprint Faceprint
Face++, the world’s largest face-
recognition tech platform, used
by more than 300k developers in
150 countries to identify faces.
Sentiment detection, racial
profiling and fraud detection are
part of the data sets.
Wired brains
Beginning of
the end of
smartphones
Digital assistants
become
ubiquitous
Machine reading
comprehension
and translation
Voiceprint Faceprint Wired brains
No interfaces, just human-like interactions.
Productisation of brain to
machine interfaces.
Applications including
prosthetic limbs, tele-
robotics, and neurogaming.
Other tech trends.
AI is the next era of
computing
Cryptocurrency for
everyone Splinternets
* Not comprehensive. Due to time, I have deliberately excluded genomics-based business models,.
Augmented reality
everywhere
Thank you.
Inês Almeida
Chief Transformation Officer
ialmeida@apdgroup.com

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SXSW 2018 trends

  • 1. SXSW 2018 TRENDs. Inês Almeida APD BEST OF THE NEXT - MAY 2018
  • 4. Consumer trend: When a brand gets things exactly right at the right time. CarlaBuzasi,WGSN
  • 5. Global consumer drivers 2020. New majorities are the old minorities 5G force Crowd-based capitalism Demographic blurred lines A new universal language
  • 6. New majorities are the old minorities. Muslim Millennials to be a quarter of the world’s population (2.8 billion) by 2050. Spending power: • 300bn on travel by 2026 • 327bn on apparel 2019 • 213bn on beauty by 2021 Source: WGSN trends
  • 7. Geo & demographic blurred lines. • 360M take part in cross-border e-commerce. • Traditional gender roles don’t apply. • 15% increase in gender identity blur year-on- year. • The rise of omnicultural identities. • The age you become old is increasing. • Sex doesn’t sell. Time’s up for portraying women as sex symbols. Source: Facebook trends
  • 8. 5G force. By 2020, 50% of all online sales globally ($250bn ) will come from mobile commerce. Over 85% of customer interactions will be held with no human interference. Source: WGSN & Facebook trends
  • 9. Crowd-based capitalism. $335bn estimated global value of the sharing economy by 2025. Long-term effects on government regulation, civic planning and the future of work. Source: WGSN trends
  • 10. A new universal language. Time on Instagram increased +80% year-on- year. People gaze 5x more at video than static content. 1 in 5 facebook videos is a live broadcast. Live videos generate 10x interactions and comments. Source: Facebook trends
  • 11. New consumer tribes 2020. Imperfectionists & localtivists Source: WGSN Augmentalists
  • 12. Imperfectionists & localtivists. • Buying and living locally. Local activism, not clicktivism. Belief in community and sustainability. • Distrust of large institutions. No interest or enthusiasm for trends. • Value context over content. They are over brand stories and want authentic action from businesses. • Wealth care – They are not about discounts; they are looking for brands that stand for something. • Crypto-currency adopters. Source: WGSN
  • 13. Augmentalists. • Celebrate technological progress. • Part of the reinvented, augmented workforce. • Artificial intelligence + Human intelligence. Source: WGSN
  • 15. Design outside the lines. “There’s a new obligation—and a new opportunity—for companies to engage with people differently.” Tanarra Schneider, Fjord. World’s 1st affordable 3D printed home may solve homelessness.
  • 16. Design outside the lines. Source: Fjord Physical fights back Computers have eyes Slaves to the algorithm A machine’s search for meaning In transparency we trust The ethics economy
  • 17. Design outside the lines. Tech is fading into the background. Amplify the human potential in the space. Source: Fjord Physical fights back Computers have eyes Slaves to the algorithm A machine’s search for meaning In transparency we trust The ethics economy
  • 18. Design outside the lines. Are you violating someone’s privacy? Rethink the design context: ethics and experience. Source: Fjord Physical fights back Computers have eyes Slaves to the algorithm A machine’s search for meaning In transparency we trust The ethics economy
  • 19. Design outside the lines. From product companies to data companies. Who watches the watchmen? You are accountable. Source: Fjord Physical fights back Computers have eyes Slaves to the algorithm A machine’s search for meaning In transparency we trust The ethics economy
  • 20. Design outside the lines. We are using tech to replace instead of amplify what we do. Augmented intelligence over Artificial Intelligence. Source: Fjord Physical fights back Computers have eyes Slaves to the algorithm A machine’s search for meaning In transparency we trust The ethics economy
  • 21. Design outside the lines. Blockchain has tremendous potential. Act now – understand it. Focus on trust. Consider the implications. Source: Fjord Physical fights back Computers have eyes Slaves to the algorithm A machine’s search for meaning In transparency we trust The ethics economy
  • 22. Design outside the lines. Companies are expressing ethics. Is it just marketing? Source: Fjord Physical fights back Computers have eyes Slaves to the algorithm A machine’s search for meaning In transparency we trust The ethics economy
  • 23. Key Technology Trends Future Today Institute
  • 24. Digital assistants become ubiquitous Machine reading comprehension and translation Voiceprint Wired brainsFaceprint Source: Amy Webb No interfaces, just human-like interactions. Beginning of the end of smartphones
  • 25. Digital assistants become ubiquitous Machine reading comprehension and translation Voiceprint Faceprint Voice, vision and brain to computer interfaces will empower humans to interact with machines in their own terms. Wired brains No interfaces, just human-like interactions. Source: Amy Webb Beginning of the end of smartphones
  • 26. Digital assistants become ubiquitous Machine reading comprehension and translation Voiceprint Faceprint Cortana, Google, Siri, Alexa and Bixby ever-present. Wired brains No interfaces, just human-like interactions. Beginning of the end of smartphones
  • 27. Beginning of the end of smartphones Digital assistants become ubiquitous Machine reading comprehension and translation Voiceprint Faceprint Lays the groundwork for conversations with machines. Wired brains No interfaces, just human-like interactions.
  • 28. Beginning of the end of smartphones Digital assistants become ubiquitous Machine reading comprehension and translation Voiceprint Faceprint Your unique Voiceprint divulges your health, age, emotional state and: • the size of the room you’re in, • how many people are in the room. Wired brains No interfaces, just human-like interactions. Source: Amy Webb
  • 29. No interfaces, just human-like interactions. Beginning of the end of smartphones Digital assistants become ubiquitous Machine reading comprehension and translation Voiceprint Faceprint Face++, the world’s largest face- recognition tech platform, used by more than 300k developers in 150 countries to identify faces. Sentiment detection, racial profiling and fraud detection are part of the data sets. Wired brains
  • 30. Beginning of the end of smartphones Digital assistants become ubiquitous Machine reading comprehension and translation Voiceprint Faceprint Wired brains No interfaces, just human-like interactions. Productisation of brain to machine interfaces. Applications including prosthetic limbs, tele- robotics, and neurogaming.
  • 31. Other tech trends. AI is the next era of computing Cryptocurrency for everyone Splinternets * Not comprehensive. Due to time, I have deliberately excluded genomics-based business models,. Augmented reality everywhere
  • 32. Thank you. Inês Almeida Chief Transformation Officer ialmeida@apdgroup.com