FA102B Group Presentation.pdf
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This document discusses newer technologies and ethical concerns regarding their use. It focuses on augmented reality (AR) applications for virtual shopping experiences that allow users to try on products virtually. While these technologies aim to enhance shopping experiences and boost sales, some argue they invade privacy by projecting products into a user's personal space without consent. The document also examines technologies like smartphone tracking, AirTags, and virtual reality, as well as how personal data is collected and used in the information economy.
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- 1. NEWER TECHNOLOGIES AND ETHICAL CONCERNS ezra zaimon, sadie ostad, joey podolsky, noah weiss, eliza moseman
- 2. WHAT - Add value to shopping experiences - Virtual showrooms - Boost sales - Try before buy - Virtual dressing rooms Sadie https://techsee.me/blog/augmented-reality-customer-experience/ NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
- 3. HOW - AR to assist in decision making processes - Projecting products into a user’s space (face/body/home) Joey https://techsee.me/blog/augmented-reality-customer-experience/ NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
- 4. WHY - Help with indecision - “Try before you buy” - Better shopping experience - Reduce returns or refunds - Learning Noah https://youtu.be/NFApcSocFDM NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
- 5. WHO - The indecisive buyer - Everyday shopper - People with accessibility concerns Noah https://www.businessinsider.com/warby-parker-iphone-camera-glasses2019-2 NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
- 6. INVASIVE TECH - A critique of this technology is that it is unnecessarily invading our privacy Eliza https://techsee.me/blog/improve-sales-process/ NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
- 7. HOW COMFORTABLE HAVE WE BEEN?
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- 9. SMARTPHONE TRACKING - Find My is an app that allows users to track their Apple devices Ezra https://support.apple.com/guide/iphone/locate-a-device-iph09b087eda/ios NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
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- 15. USER EXPERIENCE - Enters store with intention to try/purchase - Unsure of fit, aesthetic - Engage with product Sadie https://streetfightmag.com/2019/01/28/how-6-brands-are-using-ar-to-drive-experience-marketing/ NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
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- 17. THANK YOU