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Large Enterprise Voice
Solutions OverviewSolutions Overview
Presenter
Title
Copyright © Siemens Enterprise Communications GmbH & Co. KG 2010. All rights reserved.
Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
March 2011
Page 1
Large Enterprise Voice & UC
External / customer
Date

AgendaAgenda
K1 Key messages
Company overview
1
2
Market trends and Siemens strategy3
Solution overview4
Best practices
Next steps6
5
March 2011
Page 2
External / customer
Next steps6

AgendaAgenda
K1 Key messages
Company overview
1
2
Solution overview4
Best practices
Next steps6
5
March 2011
Page 3
External / customer
Next steps6

Customer Pain Point / Business IssuesCustomer Pain Point / Business Issues
??
Existing
distributed multi-
PBX solution is
costly to admin /
maintain / operate
Current system is
limited in
scalability, has no
redundancy and is
“site-bound”
Difficult or
impossible to
deploy remote /
tele-workers /
home agents
Costly toll charges
across multiple
business sites are
prohibitive
Current system
does not provide
integrated unified
communications
As the most proven complete and mature software-based solutionAs the most proven, complete and mature software based solution,
OpenScape Voice provides the lowest cost of ownership through
consolidation, with maximized deployment flexibility, scalability
and resiliency capabilities.
Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.2/17/2011Page 4

Key Messages
Large / Medium Enterprise ChallengesLarge / Medium Enterprise Challenges
Customer Needs Solution Strategy
Scalability to 100 000 users carrier grade
Converge Voice and Data into IT center centralize
administration
Existing system costs are too high, technology
refresh needed
Enterprise communications must be reliable and
Anywhere worker environment with full access to
enterprise all business applications
Scalability to 100,000 users, carrier grade
reliability, flexible consumption models
Enterprise communications must be reliable and
scalable
My employees need flexible work arrangements, at
home or on the road
R d T ll C t d i t ti d i t i
Open Architecture for best in class Contact Center,
UC, Web Collaboration
Higher employee productivity, better customer care,
easy and intuitive to use
Th t h l l ti t b t ff ti Reduce Toll Cost, reduce integration and maintain
costs, increase productivity
OpenScape UC Server Xpress
OpenScape UC Server EnterpriseOpenScape VoiceEnterprise Voice
The technology solution must be cost effective,
easy to install and maintain
March 2011
Page 5
External / customer
OpenScape UC Server Enterprise
OpenScape Cloud Services
OpenScape VoiceEnterprise Voice

AgendaAgenda
K1 Key messages
Company overview
1
2
Solution overview4
Best practices
Next steps6
5
March 2011
Page 6
External / customer
Next steps6

PlaceholderPlaceholder
Company overview content to be provided by Strategic Messaging
March 2011
Page 7
External / customer

AgendaAgenda
K1 Key messages
Company overview
1
2
Solution overview4
Best practices
Next steps6
5
March 2011
Page 8
External / customer
Next steps6

Enterprise communications evolutionEnterprise communications evolution
CollaborationVoiceVoice
VoIP
(HiPath)
TDM
(Hicom)
UC
(OpenScape)
SaaS
(OpenScape 2010)
IP
SIP Cloud
IP
IP IP
IP
Proprietary hardware
and software
Converged IP networks
Proprietary hardware
and software
Telecommunications
networks
Open standards hardware
and software
SIP networks
CEBP
Software as a Service
On-demand consumption
Cloud mash-ups
Data center-based
UC/social media integration
Managed services Hosted Cloud
Premises-based / distributed
March 2011
Page 9
External / customer
UC/soc a ed a teg at o
TCO

Enterprise Voice Trends Rapidly to IP AdoptionEnterprise Voice Trends Rapidly to IP Adoption
LE VoIP Trends
2010 Global inflection point
where IP > TDM volumes
US and EMEA trends leadingUS and EMEA trends leading
transition to VoIP
Open, software-based IP
l f f d i fplatforms are foundation for
unified communications and
collaboration
SIP becoming ‘de facto’
industry standard for IP
communication session control
March 2011
Page 10
External / customer
Source: Gartner Enterprise Telephony Forecast

Enterprise Voice Trends
Moving towards Software-based CommunicationsMoving towards Software based Communications
Global Decision Makers
When do you anticipate deploying a fully
software-centric communication architecture?
Over 36% will have a
ses
software based
communications system
deployed by year end
obalEnterpris
Within the next 5 years 76%
are choosing to move to full
software- based (VoIP)
enterprise communications
%ofGlo
“Software-Centric Voice And UC Solutions Are Rapidly Approaching Mainstream
Acceptance, As More Than Half Of Global Businesses Will Have Embraced These
March 2011
Page 11
External / customer
Architectural Approaches By Two Years From Now”
IntelliCom Market Dashboard Programs Update Feb 2011

The Business Justification for
Software-based Voice and Unified Communications
Gain Competitive Advantage
Software based Voice and Unified Communications
Enhance Productivity and Collaboration
Gain Competitive Advantage
“SOFT”
Integrate UC with business processes and line-of-business apps
Improve Operational Efficiency
y
Enable mobility, federated presence, desktop multimedia conferencing
Reduce Communication Costs
ARD”
Reduce travel costs, eliminate 3rd party conference service expense
“HA
Tactical Strategic
Toll bypass, least cost routing, data center consolidation, SIP trunking
2010 licensed research
March 2011
Page 12
External / customer
Tactical Strategic

OpenScape UC Server and Suite Overview
Flexible deployment options for premise hybrid and cloudFlexible deployment options for premise, hybrid and cloud
OpenSOA
OpenScape UC Suite
SIP Session Federated QoS Session Detail Administration Availability
UCVoice Mobility CCCollaborationVideo Messaging
SIP Session
Control
Federated
Presence
QoS
Management
Session Detail
Reporting
Administration
and Licensing
Availability
Management
Data center
OpenScape Unified Communications Server
Mature and Scalable and Flexible Most complete Compelling valueMature and
proven solution
CAGR 124% over
last 6 years
Over 1.2M
licenses sold
Scalable and
reliable
Single system
scales to 100,000
users
Carrier Grade
Flexible
deployment
Virtualized and
Cloud ready
Survivable branch
office
Most complete
solutions
UC essentials are
built-in
Networks,
services voice
Compelling value
proposition
Lowest TCO
Sound ROI
Extensive global
customer
March 2011
Page 13
External / customer
licenses sold
Next-gen SW
architecture
Carrier Grade
99.999% reliability
office
Overlay
migrations
services, voice,
UCC, CC
applications
customer
references

AgendaAgenda
K1 Key messages
Company overview
1
2
Solution overview4
Best practices
Next steps6
5
March 2011
Page 14
External / customer
Next steps6

A dAgenda
Solution Overview4
Mature and Proven SolutionA
Scalable and ReliableB
Flexible Deployment OptionsC
Compelling Value PropositionE
Most Complete SolutionD
March 2011
Page 15
External / customer

General Solution OverviewGeneral Solution Overview
OpenScape Voice
Open Communications Architecture using
application virtualization, industry standard
OpenScape Voice
Any Where - HQ, Branch,
Home, On-the-Go
pp , y
servers, all SIP / IP communications and
open interfaces
Massively scalable, carrier grade reliable
ith d d t hit t i bl Any Networkwith geo-redundant architecture, survivable
OpenScape Branch for remote locations
Winner of the independently judged
“Enterprise Connect 2011 RFP Shootout”
Any Network
Wired and
Wireless
OpenScape
Voice
Enterprise Connect 2011 RFP Shootout
award beating 9 leading vendors proving
technical leadership and lowest TCO
Any Device –
Smartphone, Tablet,
PSTN
Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.
Smartphone, Tablet,
PC

A dAgenda
Solution Overview4
March 2011
Page 17
External / customer

OpenScape Large Enterprise Voice Solutions
The Most Proven Carrier Class Enterprise Solution
OpenScape Large Enterprise Voice Solutions
The Most Proven Carrier Class Enterprise Solution
41%CAGR 124%
90%
51%
1,174,616 licenses
1,166 systems
1635%
232%
04-05 05-06 06-07 07-08 08-09 09-10
1635%
March 2011
Page 18
External / customer
04-05 05-06 06-07 07-08 08-09 09-10

OpenScape Voice & Enterprise Solutions –
Large Account References Across All Regions and SectorsLarge Account References Across All Regions and Sectors
Regional Public Sector Multi-National
~ 27,000 OpenScapeNew business win partneringOpenPath overlay approach , p p
Voice users
Genesys SIP-based
contact center
Dual vendor incl. Cisco
Call Manager
p g
with Verizon
OpenExchange application
routes 27,000 legacy users
over IP networks
Generates network savingsU.S.A.
C d V i / D tOpenScape Voice for 5 500 now USA/UK: End-to-end Managed Services
OpenPath overlay approach
OpenScape Voice and Managed
Services for ~ 60,000 users
Converged Voice / Data
Network
1,900 sites
165,000 User Devices
Open Architecture
OpenScape Voice for 5,500 now
Cisco data net. and Microsoft Exchange
~ 14,000 and 800 offices Phase II
$8M savings
USA/UK: End-to-end Managed Services
to GSK in North America & UK for 60,000
users)
German Federal
Employment Agency
OpenScape Voice,
Mobility, Video and UC
Microsoft OCS for IM and
collaboration
Microsoft’s largest
commercial customer
Innsbruck Medical
University
~ 1,800 employees
OpenScape Voice
1.38 year payback with
157% ROI and 93% IRR
over three years
• World’s Largest Fast
Food chain
• Operating in 12 Latin
American countries
• OpenScape Voice & UC
• Anywhere worker
• $12B annual sales
• $6M replacement of
Avaya & Aspect
• OpenScape Voice &
Genesys contact center
> 5 000 t d 120
Travel
Global Crossing hosted in
two data-centers
OpenScape Voice and UC
90 UK agencies
> 125,000 users
>200 systems
Managed services
outside U.S.A.
OpenScape Voice -
11,000 licenses in
EMEA & LA
over three years
y
March 2011
Page 19
External / customer
• > 5,000 agents and 120
locations
125,000 users
600 locations
EMEA & LA
7,000 N.A.. planned

Mid-market customers in more than 19 CountriesMid market customers in more than 19 Countries
OpenScape Voice and Enterprise Solutions makes it easy to join the trend
Government
Retail
Banking & Finance
Univ of
Belgrade
Health
Care
March 2011
Page 20
External / customer
Industrial
Education &
Services
Care

AgendaAgenda
Solution Overview4
March 2011
Page 21
External / customer

OpenScape Large Enterprise Voice
Scalable, Reliable, Secure and Ready for CloudScalable, Reliable, Secure and Ready for Cloud
Data Center
O S OpenScape OpenScape
Data Center
OpenScape
Voice
OpenScape
Voice & App
OpenScape
Branch
Private
Cloud
Private
Cloud
OpenScape
Branch
OpenScape
Branch
OpenScape Branch
Survivable, Secure, Cost Effective
Branch Office
OpenScape Voice
Massively scalable to 100,000 users
99.999% carrier-grade reliability with
Integrated Media Server, SBC and
Firewall
Integrated Gateway for PSTN
Phenomenal growth (over 400%) and
geo-separated redundancy
SW-based virtualization, cloud-ready
Support for end-to-end encryption
Proven solution over 1 2 Million licenses
March 2011
Page 22
External / customer
Phenomenal growth (over 400%) and
market acceptance since introduction
(Q42009)
Proven solution over 1.2 Million licenses
in production

OpenScape Voice Reliability & RedundancyOpenScape Voice Reliability & Redundancy
HQ Site A HQ Site B
High Speed Link
IP Network
ACT
Node 1
ACT
Node 2
IP Network
Users registered to Node 1 Users registered to Node 2
Normal Operation Disaster Situation
Node failure from a physical threat (e.g. fire)
100% failover of users, call load and records
Geographically separated Nodes
Active / Active configuration
Normal Operation Disaster Situation
March 2011Page 23
No loss of active callsUsers register to both Nodes

OpenScape Voice
Carrier Grade ReliabilityCarrier Grade Reliability
Node 1 Node 2
High Speed Links
Single System
OpenScape Voice Application
RTP Middleware
SolidTech Database
Single System
Image
Linux OS Linux OS
Prime Cluster
SolidTech Database
March 2011
Server
Hardware
Server
Hardware

OpenScape Branch
Reliability in the Branch OfficeReliability in the Branch Office
OpenScape
Voice &
Contact Center All call signaling and services
provided by OpenScape Branch –
d d C t t C t A t
Business Continuity
SIP Service
Provider (SSP)
WAN
Survivability
Means Business
Continuity
reduced Contact Center Agent
functionality (ACD, Call
Queuing….)
Tones, announcements , and
Local
PSTN
OpenScape
Branch
y, ,
conference bridge provided locally
(WAN optimization)
PSTN and SIP trunks continue to
id i i d t i
Remote
Location
Customer
Contact
Center
Agents
provide incoming and outgoing
calls
March 2011
Page 25
External / customer
OpenScape Voice PSTN / SSP Access
Branch PSTN / SIP Access
Agents

OpenScape Session Border Controller
Secure and ReliableSecure and Reliable
Cost Effective Security OpenScape SBC
Cost effective based on per SIP
Session usage
Provides VoIP and UC security for
OpenScape
VoiceUsers
SIP
Trunks
HQ
Provides VoIP and UC security for
the enterprise network edge
Secure SIP Calls with TLS and
SRTP
E t d i ti t t
VoiceUsers
SSP
Remote
worker/agent
Extends communications to remote
workers and agents without special
hardware
Can be configured fully redundant
Gateway OpenScape
SBC
Internet
g y
for business critical operations
Single administration for
OpenScape SBC and OpenScape
Voice and UC
PSTN VPN
Remote
Location
March 2011
Page 26
External / customer
Voice and UC

Security Certification
and SIP Trunking Interworking
Miercom Security Certification
and SIP Trunking Interworking
SIP Interworking Testingy
Miercom “Certified Secure”
Enterprise Connect 2011 Security
Certificates – Feb. 28th, 2011
SIP Trunking interworking with many
internationally recognized and local
SIP carriers….Certificates Feb. 28 , 2011
OpenScape Voice V5
OpenScape Branch V1R4
OpenScape SBC V1OpenScape SBC V1
…..and many more
Impressive overall Security and the
SEN Security Checklist particularly
praised by Miercom
March 2011
Page 27
External / customer
praised by Miercom

OpenScape LE Voice Solutions
Software Assurance ProgramSoftware Assurance Program
OpenScape Software Assurance
Major, minor upgrades,
Patches keeps software up
to date
Savings of up to 30% over 3
years versus CAPEX
investment in upgrades
Streamline budgeting and
improve cash-flow
March 2011
Page 28
External / customer

A dAgenda
Solution Overview4
March 2011
Page 29
External / customer

Flexible Deployment Options
Addressing the range of customer needsAddressing the range of customer needs
OpenScape Voicep p
Premise-based options Hybrid options Cloud options
HQ / datacenter
Voice and UC/CC applications
Virtualization support
Integrate with enterprise apps
Add selected Voice and UC
capabilities from the Cloud
Combine or interoperate with
existing infrastructure
Voice as a subscription
service per user per month
‘Pay-as-you-go’ orientation
Optional Branch solutionsIntegrate with enterprise apps
Deploy Branch solutions
‘Private Cloud’ Managed
Service options
Also suitable for incremental
sites across enterprise
Enabling customers in
migration and transition
Add incremental UC and
Collaboration capabilities
Packaged, standardized
approach
17 February 2011
Page 30
Telefónica Briefing
Confidential – Restricted use – Do not distribute
pp

OpenScape Exchange
Solution OverviewSolution Overview
OpenScape ExchangeScalable, Reliable, and
Secure Growth with
Centralized deployment, virtualized for data
center and operational efficiency, reliability,
providing SIP session management across all
platforms
Secure Growth with
OpenScape Branch
p
Optimized network solution for SIP Trunking,
IP-Least Cost Routing, Remote and Mobile
Workers
Leverage existing network investment, provide
the platform to transform to all VoIP and UCC
Any Where
Employees
At Home
OpenScape the platform to transform to all VoIP and UCC
solutions
B ilt on A ard Winning OpenScape UC Ser er
Why OpenScape Exchange?
– At Home,
Mobile
p p
Exchange
Built on Award Winning OpenScape UC Server
Mature and Proven Solution
Highest Scalability and Reliability
Most Complete Integration
Highly Flexible Deployment Options
Connect Any Legacy PBX, Anywhere
in the Network
SSP
March 2011
Page 31
External / customer
g y p y p
Compelling Value Propositions
SSP = SIP Service Provider / PSTN Access

OpenScape Exchange / OpenScape Branch
Active Branch Solution – IP Least Cost RoutingActive Branch Solution IP Least Cost Routing
Best Route Selection for Toll Avoidance
Call Signaling
OpenScape Voice / Exchange
Centralized Administration of Dial and
Routing Plan
IP Least Cost Routing – determine
the best hop off for local PSTN
WAN
IP Access
IP Access IP Access
the best hop-off for local PSTN
access
Voice PayloadOpenScape
Branch
PSTN
Local PSTN
Access
Local PSTN
Access
Local PSTN
Access
March 2011
Page 32
External / customer
PSTN

Access Solutions
3 - Most Flexible
Deployment
OptionsAccess Solutions
HQ / Main Office
Opt o s
Anywhere Remote Worker
Fully Featured team member Centralized, Shared Resources, e.g.
OpenScape Voice
OpenScape UC Suite
IP Network
R i l Offi
Fully Featured team member
Traffic, Weather – no
problem!
Can be part a Contact Center
Agent Group
, , g
Conferencing (Video / Audio), Web
Collaboration…..
Centralized Administration / Network
Control
IP Network
WAN
Regional Office
OpenScape BranchSatellite Office
Survivability with OpenScape Branch
Local Media Resources means lower
bandwidth requirements
Fully Featured Team Members
S t C t t C t A t
March 2011
Page 33
External / customer
bandwidth requirements
Analog Device Support / Media
Gateway
Support Contact Center Agents
Share Common Resources

OpenScape Branch
Product OverviewProduct Overview
Benefits
Single box form factor reduces the
number of integrations and saves space
B i C ti it l ti l i k
Benefits
Single Box Form
Factor packed
with benefits Business Continuity solution lowers risk
of losses due to WAN outages
“Always On” benefits with Local Media
Resources and additional SIP / PSTN
with benefits
50i
trunking options reduce costs!
Reduced WAN bandwidth
requirements saves network costs
Additional IP-Least Cost Routes
Analog
AdapterMedia
Server
Survivability SIP proxy
help avoid toll costs
OpenScape Common Management
Portal simplifies network management,
l ti l t
Gateway
SBC Firewall
March 2011
Page 34
External / customer
lowers operational costs

OpenStage Phones / OpenScape PEOpenStage Phones / OpenScape PE
OpenScape
Personal Edition
Intuitive phones and clients maximize user
productivity
Personal Edition
OpenStage 80
OpenStage phones
Built on Open Standards
(SIP, SNMP, XML, G.722)
High Def Audio Capable p g
OpenStage 60
Support for end to end encryption
Customizable for various workplace
environments, e.g. desk sharing, teams or
call center staff
OpenStage 40
Extensibility and customer application
development
“Blue Angel” Award Winning IP Phone for
lowest power consumption (Germany)
O S P l Editi
O St 15
OpenStage 20
OpenScape Personal Edition
Soft client for basic UC and call
management on a PC
Take your phone number with you
Video Call Management
March 2011
Page 35
External / customer
OpenStage 15Video Call Management
Contact Lists, Corporate Directory

OpenStage Devices
Hi h t lit d itHighest quality and security
SecurityQuality
Secure call indicator
Open standards-based signalling andOpen standards based signalling and
payload encryption via SRTP
TLS Secure Mode and Certificate
Deployment
High Definition Audio with wide band
G722 Codecs
Military grade features
FIPS140-2 (Level-1)
Secure PIN mode and Phone Lock
Logging Password Policies
Innovative Media Phone
March 2011
Page 36
External / customer
Logging, Password Policies

HiPath 4000 EvolutionHiPath 4000 Evolution
HiPath 4000 Evolution Business Value
Investment protection for new and
existing HiPath 4000 converged-
IP customers
Flexible deployment options
for HiPath 4000 V6, including:
Fl ibl d l t t diti l IP customers
New IT/data center deployment
options set stage for IP migration
Flexible deployment on traditional
cPCI chassis or industry standard
server
Duplex and separated duplex
HiPath assets reusable in ‘next-
gen’ OpenScape Voice scenarios
Duplex and separated duplex
deployment for high availability
HiPath Access rack-mountable
gateway/module chassisg y
OpenPath FlexLicensing license
portability to OpenScape Voice
Unified user management and migration
HiPath 4000
TDM
IP
Analog
March 2011
Page 37
External / customer
Unified user management and migration
tools - HiPath to OpenScape
DECTModules

AgendaAgenda
Solution Overview4
March 2011
Page 38
External / customer

Most Complete Solution
OpenScape UC Suite Virtualization (Example)OpenScape UC Suite Virtualization (Example)
OpenScape
Management
Media Server
OpenScape
Voice
OpenScape
UC Apps
OpenScape
Contact Center
OpenScape
UM
OS
Management
OpenScape UC
Server
OpenScape UC
Server
OS
Voice
OpenScape UC
Server
OS
UC Apps
OpenScape UC
Server
OS
Contact Center
OpenScape UC
Server
OS
UM
OpenScape UC
Server
OS
Server Hardware
Virtualization Layer with VMWare
Server Hardware
Fewer Servers, less energy, less real estate
Green IT
Hardware Server independent
March 2011
Page 39
External / customer
Hardware Server independent
Lower TCO

OpenScape UC Server EnterpriseOpenScape UC Server Enterprise
Built from the ground up on theOpenScape UC Server Enterprise
award winning OpenScape UC
Server
Single server deployment option
The “UC is Built-In” with OpenScape
Voice
Enterprise VoIP
p p p
for affordable migration entry point
A strategic investment for growth –
scalability, redundancy,
Enterprise VoIP
Ad-hoc Conferencing
2-Party Video
Voicemail/Unified Messaging
integration, branches
Voicemail/Unified Messaging
Presence, One Number Service
Instant Messaging Support
Desktop/Mobile/Voice Portal
UC li t Instant
Voice
UC clients
Fully upgradeable, scalable, supports
OpenScape Fusion integrations
Software Assurance required
Instant
Messaging
Voice
Messages
Presence
Audio
Conferencing
March 2011
Page 40
External / customer
Software Assurance required
Personal
Video
Mobile
UC

St li d l t ti d f thStreamline deployment options – ready for growth
Start with Single Server Scalability and Survivability
Both Voice and UC applications
deployable on a single server
Aff d bl d ti l t
g
Grow as business requirements
dictate up to 100,000 users
R ll h d d ft
y y
Affordable and practical entry
point for departmental or site
based migrations
Green IT - minimal energy and
Re-use all hardware and software
licenses
Carrier-grade geographically
redundant serversgy
rack footprint
Voice and UC
Scalability
Redundancy
March 2011
Page 41
External / customer

Solution OverviewSolution Overview
XpressXpress
New Solution announced Feb. 2011,
targeted to mid-size enterprise market!
XpressXpress
Built on UC Server foundation
Mid-Size Target Market
(350~1 000)
Generally Availability May 2011
Pre-packaged, Pre-installed UC and Voice
solution for mid sized companies(350 1,000)
Voice, UM, Contact Center all
pre-packaged and pre-installed
Streamlined ordering (3 order
solution for mid-sized companies
Transforms a business in HOURs – Friday
to Monday installation – DONE!Streamlined ordering (3 order
positions)!
Streamlined Installation (~16
Hours)
to Monday installation DONE!
Simple to install, with highest value
applications
March 2011
Page 42
External / customer
pp

OpenScape UC Server XpressOpenScape UC Server Xpress
Streamlined solution putting UC and Voice into the hands of mid-sized companies
Eliminates the high costs and risks of integrating Voice and UC capabilities
Pre-configuration on industry standard server allows installation in hours not weeks
OpenScape Voice
Software-based Voice on Linux Server
Native SIP Support (users / trunks)
Enables Remote / Tele Worker
Auto phone
configuration Enables Remote / Tele Worker
OpenScape Unified Messaging
Voice Mail, Fax, Auto Attendant
Web Portal Conferencing / Self Administration
Common
management portal
Pre-configuration
(dial plan, routing,
b ib )
XpressXpress
OpenScape Conferencing
Advanced Audio Conferencing
Scheduling, Floor-Controls
OpenScape Contact Center
subscribers)
Media server
March 2011
Page 43
External / customer
OpenScape Contact Center
Routing, reporting, productivity tools
Agent and Supervisor Clients

O S UC S XOpenScape UC Server Xpress
Main Office Branch Office
SIP
Trunking
SIP Service
Provider
OpenScape
Branch 50i
SBCXpressXpress
Choice of Network Interface
(SIP Trunking or PRI)PRI
PSTN
Provider
LAN (IP / SIP)
(SIP Trunking or PRI)
SIP Trunking Certified with
Major Carriers
OpenScape Branch offices
( ti l d l t) 50i 250
RG8700
PRI
PSTN
OpenScape
Personal Edition
OpenStage Phones
(optional deployment) 50i, 250
Optional Support for legacy
analog devices (modem, fax)
OpenScape Personal Edition
March 2011
Page 44
External / customer
supporting P2P Video
(optional)

A dAgenda
Solution Overview4
March 2011
Page 45
External / customer

Compelling Value Proposition
OpenScape VoiceOpenScape Voice
Total Cost of Ownership Business ValueTotal Cost of Ownership
Data Center Ready Deployment on
Industry Standard Servers
O C i ti A hit t
Business Value
Converged Voice and Data economic
benefit of one infrastructure
M i t i t h l d tOpen Communications Architecture
Carrier Grade reliability, security
geographic node separation, scalability
and Branch survivability
Maintain technology curve advantage
with no vendor hardware lock in
Avoid costly service and business
disruptions, easily grow with licensesy
Optimize, Enhance , and Transform with
overlay solutions
IP-Least Cost Routing, SIP Trunking for
t ll id
p y g
Maximize the benefits of existing
infrastructure
Reduce cost of voice communications
b t ki d t f th IP N t ktoll avoidance
Anywhere worker environment reduces
infrastructure costs
Centralized management, and in-house
by taking advantage of the IP Network
Manage shifting resources, green
benefits with reduced travel time
Reduce overall operational costs with
March 2011
Page 46
External / customer
Centralized management, and in house
critical applications
Reduce overall operational costs with
centralized operations, and apps

C GTurning Enterprise Communications Green
Green Enterprise SolutionsGreen Facts
Smart for the Environment
Smart for business
Green Enterprise Solutions
Lowest power cost-per-
user of any modern IP-
based Communications
Green Facts
based Communications
System*
Lower cost, size and
power-consumption of
HVAC equipment
Less rack space and floor
space in the Data Center
Software-based Growth
and Applications
“Blue Angel” Certified
O St Ph
March 2011
Page 47
External / customer
* With OpenStage Devices
OpenStage Phones

German Federal Employment AgencyGerman Federal Employment Agency
G F d l E l t AGerman Federal Employment Agency
The German Federal Employment Agency (BA) in Nuremberg has a comprehensive network of
employment agencies, branch offices and properties in 1,900 locations throughout Germany
Solution
OpenScape UC Server
Value
Highly Scalable and flexible deployment solution -OpenScape UC Server
OpenScape Voice
OpenStage Phones
OpenScale Managed Services
Highly Scalable and flexible deployment solution
160,000 users and 1,900 sites
OpenScape UC Server deployed in data center
allowing centralized management and applications
The move to a data centric voice solution was a natural
for the German Federal Employment Agency as they
operate one of the largest data centers in Germany
today. The goal was simple – integrate voice into the IP
Network, reduce costs and allow for a future integration
f hi hl l d li ti ll f th d t
Virtualization, security, green IT and more
OpenScale Managed Services to reduce the overall
TCO, allowing German Federal Employment Agency
to concentrate on core business activities
March 2011
Page 48
External / customer
of highly valued applications, all run from the data
center as part of existing operations.
to concentrate on core business activities

Arcos Dorados SAArcos Dorados SA
A D dArcos Dorados
The world’s largest fast food chain operating in 12 Latin American countries, it’s business model and
market demand a flexible structure in order to adapt quickly to customer needs
Solution
OpenScape UC Server
Value
Highly scalable and high service availability (99 999%)OpenScape UC Server
OpenScape Voice
OpenScape Unified Messaging
OpenScape Accounting Manager
Session Border Controller (Main and Branch)
Highly scalable and high service availability (99.999%)
Cost Reduction in Communications using the all IP
network
Centralized Network Infrastructure to lower
operational costs
Session Border Controller (Main and Branch)
OpenScale Managed Service
In order to keep its competitive edge, Arcos Dorados
needed to lower the overall cost of communications
while at the same time improve the productivity of
Increased productivity and collaboration from Unified
Messaging
Anywhere workforce – Mobile, at Home
March 2011
Page 49
External / customer
while at the same time improve the productivity of
employees, and increase the services offered to their
customers

British Health Trust
BenefitsSolutionChallenges
British Health Trust
Openscape Voice – split
node.
Reduce total cost of
ownership by replacing
expensive centrex lines and by
using mobile phones over
To create a next generation
comms platform.
To create 1 network for voice
/ data / remote access / video
g
OpenStage devices, WL2
phones
OpenScape Contact
using mobile phones over
WLAN within their corporate
network
Investment protection as
existing applications can be
/ data / remote access / video
etc.
Expensive centrex lines
Ultimatley replace pagers
and radios
Center
OpenScape DAKS
used with Openscape, to
Improve patient service
through better mobility
Improve serviceability via
provision of new call centre &
Integration into legacy DX
network
Create User Mobility
Reduce total cost of
ownership provision of new call centre &
calls being accuratley directed
for 1st contact resolution. Will
allow more smaller call centres
to be formed.
ownership
Development of call centre
environment.
March 2011
Page 50
External / customer

Independent Study of SEN STAR UC ProjectIndependent Study of SEN STAR UC Project
ResultsSolution
Euro €
45M € 56.8 M € 30.3M
Total
Invest.
Total
Savings
Net
Savings
-30
0
€ (26.6 M)
€0.5MElectricity
€0.1MUser Provisioning
€9.0MService & Productivity Gains
Telecommunication InfrastructureAligned diverse company infrastructure to one
global, cloud-based communications solution
134 sites, 30 countries with 10,000 employees
Eliminated:
€31.8M (Net €9.4M)
€0.5MElectricity
132 PBX systems
132 voice mail systems
132 UC systems
12+ contact center systems
€9.0MTravel Savings
€0.6MLAN Management Cost Savings
€5.9MCommunication Cost Savings for Mobile Workers
March 2011
Page 51
External / customer
From one hundred thirty four servers to two servers
114% ROI
12+ contact center systems

Key Competitive DifferentiatorsKey Competitive Differentiators
Avaya Aura ALU Omni-PCXCISCO UCMOpenScape Voice
Multiple Server
solution for Voice and
UC building on
y
Deployed on
proprietary servers
with “enterprise”
Proprietary HW / SW
solutions can
increase costs by as
p p
Open Communications
Architecture leading to
reduced costs (50% to 70%).
proprietary and
legacy networking
equipment
Limited Scalability
(18,000 users) –
grade reliability –
redundancy is an
option!
Very limited
scalability stated at
much as 50% to 70%
Limited Scalability
(30,000) need to
network with
( )
Easily integrate UC
applications. Carrier Grade
reliability standard.
Scalable up to 100,000 users
f
( )
claims 250,000 but
this is based on SIP
Trunk traffic model
Proprietary
y
15,000 but
realistically 5,000
when adding SIP and
other users.
Complex UC
proprietary signaling
to achieve greater
numbers
Bolt on servers and
without the need of additional
servers or networking
complexity – no investment in
additional servers, lower
maintenance costs with
reduced complexity Proprietary
architecture leading
to complex
deployment with
additional servers
increases TCO for
OA&M
Complex UC
deployment strategy
with OmniTouch
unable to federate IM
/ Presence with
Microsoft or IBM
Sametime Servers
Bolt on servers and
applications
complicates Voice
and UC architecture
increasing TCO on
the operations and
maintenance side
reduced complexity
Software designed to run on
commercial HW in a data
center environment – ease of
integration, open interfaces
OA&M Sametime Serversmaintenance sideg , p
lowers maintenance and
operations costs

OpenScape LE Voice Solutions
SummarySummary
Mature and
Proven Solution
Scalable and
Reliable
Flexible
Deployment
Options
Most Complete
Integration
Compelling
Value
Proposition
CAGR 124% over
last 6 years
Over 1.2M
licenses sold
Single System
scales to 100,000
users
Carrier Grade
99 999% R li bilit
Survivable Branch
Office
Virtualized and
Cloud Ready
UC Essentials are
Built-in
Highest Value
Applications pre-
i t t d
Lowest TCO
Sound ROI
Customer
References
March 2011
Page 53
External / customer
99.999% Reliability Anywhere Worker integrated

AgendaAgenda
K1 Key messages
Company overview
1
2
Solution overview4
Best practices
Next steps6
5
March 2011
Page 54
External / customer
Next steps6

OpenSmart – Best practices for UCC solutionsOpenSmart Best practices for UCC solutions
Best Practices
Benchmarking
Processes
V lid ti
OpenSmart
Best Practices framework
Validation
Tools
Migration
Solution
design
Business
adoption
Product
design
Reliability
Security
Usage
scenarios
W kfl
Design
Interoperability
Serviceablility
Automation,
visibility and
control
Workflow
Governance
Change
management
Management
Scalability
March 2011
Page 55
External / customer
g

OpenSmart Designer ToolOpenSmart Designer Tool
Best Practices
Benchmarking
Processes
V lid ti
OpenSmart
Best Practices framework
Validation
Tools
Migration
Solution
design
Business
adoption
Product
design
Reliability
Security
Usage
scenarios
W kfl
Design
Interoperability
Designer output
Scope of Work
Foundation CustomApplication
OpenSmart UCC Solution Blueprint
Serviceablility
Automation
Workflow
Governance
Change
management
Management
Scalability
Scope of Work
Technical design
specifications
Acceptance tests
packages
Pre-defined
and tested
packages
Proven
methodologies
packages
Flexibly defined
and tested
OpenSmart Designer
March 2011
Page 56
External / customer
gOpenSmart Designer

OpenScape Energy Efficiency Management
IT infrastructure and security solutionsIT infrastructure and security solutions
Total Cost of Ownership Business Value
Workplace
30% less by energy-efficient VoIP phones
51% less by "Automatic Low Power Mode
Activation”
Reduce Operating Costs
Reducing energy consumption
Avoiding peak prices
Saving energy costs
Centrally controlled and intelligent switch-off
and switch-on
Network
Up to 50% less by energy-efficient switches
in the core at the same power
g gy
Grow Revenue
Pursuing "Green IT" initiatives
Improving corporate image
Increase Asset Efficiencyin the core at the same power
20% -50% less per switch in the access at
the same power
20% less for 802.11n WLAN access points at
the same power
Increase Asset Efficiency
Optimizing energy consumption from utilities
Optimizing IT-controlled building
management systems (such as lighting, air
conditioning)
Data Center
Up to 22% less by centralization and
virtualization of communication with
OpenScape Product Suite
Enhance Corporate Excellence
Implementing legislative and operational
guidelines for energy efficiency
Reducing CO2 emissions
> 20% less by central Node Manager
> 20% indirect savings in air conditioning

OpenScape Energy Efficiency Management
Energy efficient IT infrastructuresEnergy efficient IT infrastructures
Solution Description
OpenScape Energy Efficiency Management is
a central energy management for all IP-based
devices, network components and IP-controlled
facility management systems (such as lightingy g y ( g g
systems, air conditioning, etc.)
OpenScape Energy Efficiency Management:
No additional client software
Improved utilization of existing systemsImproved utilization of existing systems,
network and facility management
infrastructure
Extensive reporting capabilities enable
A i t f IT t tAssignment of IT energy costs to
locations or cost centers
Compliance with existing and future
CO2 requirements and to support
energy needs-analysis
energy needs-analysis
Support for all standard operating systems

Siemens Enterprise Communications Awarded Frost & Sullivan’s
2010 Latin America UC Solutions Enabling Technology Award
Creation of new products
2010 Latin America UC Solutions Enabling Technology Award
Enhancement of current products
Creation of new applications
Potential for market acceptance
Award
Criteria
Potential for market acceptance
Breadth of access to technology
A
C
Open architecture
Ease of integration
eristics
g
Comprehensive set of UC tools
Superior choice for customers
Key
Characte
March 2011
Page 59
External / customer

AgendaAgenda
K1 Key messages
Company overview
1
2
Solution overview4
Best practices
Next steps6
5
March 2011
Page 60
External / customer
Next steps6

Why Open Communications?Why Open Communications?
Business
applications Business
Cloud
services
collaboration
Next-
generation
platforms
Leverage IT
ecosystems
Rich user
experience
Business
process
integration
Financial
choices
Open services-
oriented software
and network
architectures
Leverage industry
hardware, in-place
applications, skills,
and processes
Integrated mobility
and social media
options provide
collaboration
anywhere
SOA-based CEBP
integration
capabilities; for
example, gadgets,
plug ins and SDKs
Lowest TCO with
premise, cloud, and
hybrid deployment
options
anywhere plug-ins, and SDKs
Page 61

Why Siemens Enterprise Communications?Why Siemens Enterprise Communications?
Market leader Open Complete Flexible Best practices
Financially strong
and growing global
leader
Non-proprietary,
multi-vendor
approach
Award-winning
innovative portfolios
Deployment and
consumption
choices
Global services with
proven design
‘blueprints’
Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.Page 62

Why Siemens Enterprise Communications?Why Siemens Enterprise Communications?
The only provider offering flexible deploymentThe only provider offering flexible deployment
options for complete end-to-end enterprise
communications products andcommunications products and
services, based on open, secure, and
interoperable standards

Why now?Why now?
Software-based communications and network automation lowers TCO and increases agility
UCC delivers hard savings and collaboration everywhere
Open approach improves business process efficiencies (CEBP)
Sophisticated, affordable contact center drives lower cost and higher revenues
Network visibility, control, and analytics maximize network security and business continuity
Green enterprise delivers real business value
Tailored for a challenging economic environment
g g

Th kThank you
March 2011
Page 65
External / customer

BackupBackup
March 2011
Page 66
External / customer

Comprehensive Solution SetComprehensive Solution Set
Secure Data Center
OpenScape Manager
Suite
` RG 8700
Media Gateway
PSTNOpenSOA
OpenScape
SBC
Media Gateway
SSP
Video
Web
Collab
Contact
Center
Voice UC UM Mobility
OpenScape UC Suite
Collab Center
IP Network
OpenStage
Softphone
Mobile
OpenScape
Branch
HiPath
3000 / 4000
Endpoints RG 8700
Media
Gateway
Legacy PBX
Tablet Analog Adaptor
DECT Branch & Private Networking
g y
TDM
Hicom, DX

ColoursColours
R58 G83 B157 R94 G101 B119 R0 G144 B137
R164 G194 B233 R148 G158 B171 R115 G175 B182
R199 G210 B232 R191 G197 B204 R178 G210 B214R199 G210 B232 R191 G197 B204 R178 G210 B214
September 2010
Page 68
Open Communications Architecture
2008-04-01Page 68

Tổng đài Siemens Open scape voice v6-Giải pháp cho doanh nghiệp lớn-[thegioitongdai.com.vn]

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