How social media has changed public relations and working with the media over all. Discuss the democratization of expertise (HARO, blogs, everyone’s a source…) and how businesses can leverage social media to obtain media coverage.
This is a brief strategic overview of the presentation Love Scott & Associates is giving at the lunch & learn hosted by The Grater Des Moines CVB 2/25/10. Some discussion points at the end of the presentation are derived from a survey sent out to attendees prior to the event.
Social media provides opportunities for businesses to engage with customers and promote their brand through various online platforms like blogs, microblogging, social networking, and more. It is important for businesses to participate in social media because the new generation uses it as their primary means of communication. Social media also allows anyone, including businesses, to have a voice and share information that can be spread virally. Businesses should listen to conversations on social media, engage with customers, measure engagement, and improve their strategy over time to build their brand and acquire customers through social media.
The document discusses the rise of social media and its impact on brand management. It shows that consumers now spend more time on social platforms like Facebook and blogs than email. Brands can use social media to gain market insights from continuous consumer feedback and target customers through personalized digital campaigns. However, some brands are reluctant to use social media due to concerns about losing control and not having the resources to properly engage on these new channels. The document advocates for brands to embrace social media but be prepared to listen to consumers and change based on their input in order to build engagement over control.
Social media includes web and mobile technologies that enable interactive dialogue among individuals, communities and organizations. It allows for the creation and sharing of user-generated content. There are different types of social media platforms including collaborative projects, blogs, content communities, social networking sites, and virtual worlds. Companies are increasingly using social media for purposes like brand awareness, customer engagement, lead generation, recruiting, and research.
This document discusses social media marketing and its importance. It begins by defining different social media platforms like Flickr, blogs, YouTube, social networks and wikis. It then discusses how social media marketing can provide feedback, engagement and information dissemination while decreasing marketing budgets. The document provides examples of using social media marketing and outlines why social media will change marketing through participation and the development of a bricks and clicks model. Statistics on social media usage are also presented, as well as the process of social media participation and its public relations opportunities. The document concludes by discussing the transparent and relationship-focused nature of social media marketing.
The document discusses what social media is, why it is important, and how businesses can get started with social media. It defines social media as activities that integrate technology, social interaction, and sharing of content like words, pictures, videos and audio. It provides examples of popular social media tools and discusses how social media has changed communication and collaboration. It also provides tips for businesses on how to participate in social media through listening, engaging, sharing and rewarding to build relationships and trust with customers.
This is a brief strategic overview of the presentation Love Scott & Associates is giving at the lunch & learn hosted by The Grater Des Moines CVB 2/25/10. Some discussion points at the end of the presentation are derived from a survey sent out to attendees prior to the event.
Social media provides opportunities for businesses to engage with customers and promote their brand through various online platforms like blogs, microblogging, social networking, and more. It is important for businesses to participate in social media because the new generation uses it as their primary means of communication. Social media also allows anyone, including businesses, to have a voice and share information that can be spread virally. Businesses should listen to conversations on social media, engage with customers, measure engagement, and improve their strategy over time to build their brand and acquire customers through social media.
The document discusses the rise of social media and its impact on brand management. It shows that consumers now spend more time on social platforms like Facebook and blogs than email. Brands can use social media to gain market insights from continuous consumer feedback and target customers through personalized digital campaigns. However, some brands are reluctant to use social media due to concerns about losing control and not having the resources to properly engage on these new channels. The document advocates for brands to embrace social media but be prepared to listen to consumers and change based on their input in order to build engagement over control.
Social media includes web and mobile technologies that enable interactive dialogue among individuals, communities and organizations. It allows for the creation and sharing of user-generated content. There are different types of social media platforms including collaborative projects, blogs, content communities, social networking sites, and virtual worlds. Companies are increasingly using social media for purposes like brand awareness, customer engagement, lead generation, recruiting, and research.
This document discusses social media marketing and its importance. It begins by defining different social media platforms like Flickr, blogs, YouTube, social networks and wikis. It then discusses how social media marketing can provide feedback, engagement and information dissemination while decreasing marketing budgets. The document provides examples of using social media marketing and outlines why social media will change marketing through participation and the development of a bricks and clicks model. Statistics on social media usage are also presented, as well as the process of social media participation and its public relations opportunities. The document concludes by discussing the transparent and relationship-focused nature of social media marketing.
The document discusses what social media is, why it is important, and how businesses can get started with social media. It defines social media as activities that integrate technology, social interaction, and sharing of content like words, pictures, videos and audio. It provides examples of popular social media tools and discusses how social media has changed communication and collaboration. It also provides tips for businesses on how to participate in social media through listening, engaging, sharing and rewarding to build relationships and trust with customers.
Social media allows users to share information, create content, and have conversations through various platforms like blogs, social networking sites, and photo and video sharing sites. Some key features of social media include user-generated content, user profiles, and connecting to other individuals' profiles to develop social networks. While social media enables better communication through connecting with others anywhere at any time, it can also be distracting and lead to issues like cyberbullying if misused. Education systems should teach students how to safely and responsibly use social media.
This document discusses the impact of social media marketing on universities. It provides statistics that show people trust peer recommendations and people over advertisements. It also notes that bloggers, YouTube, and people are the most trusted sources of information about companies and brands. Finally, it encourages universities to create a social media strategy and presence on platforms like Facebook, YouTube, and Twitter to engage with current and prospective students.
A brief description of what social media marketing is all about and how companies can take advantage of social media marketing to engage their customers.
Social media is now widely used in New Zealand, with most consumers engaging on platforms like Facebook and YouTube. It has revolutionized marketing and communications, as businesses must now actively engage with customers on social media. The document provides advice on how to develop a social media strategy, including researching audiences, setting objectives, creating content, and selecting appropriate platforms while maintaining brand standards and engaging customers. Examples are given of both positive and negative social media experiences for businesses.
This document provides an overview of social media and how businesses can utilize various social media platforms and tools in their marketing strategies. It defines social media as websites and online tools used to publish and share information. It then lists and describes popular social networking sites, microblogging/texting tools, social bookmarking sites, B2B networks, video and photo sites, and content distribution tools. The document also provides tips on how to monitor social media conversations, engage customers, incorporate social media into existing marketing plans, and gives examples of how specific companies have used social media.
The document discusses the evolving role and responsibilities of corporations. It notes that corporations have grown larger and more powerful, but are also expected to be more accountable to various stakeholders. Consumers now expect companies to address social and environmental issues and have more power to influence corporations through online reviews and social media. The document also discusses how consumers are increasingly factoring a company's ethics and sustainability practices into purchasing decisions.
Network Solutions Rockville Womens Business Center Workshop February 2011Web.com
The document provides an overview of social media 101. It discusses the goals of using social media for business, how social media is evolving rapidly with user generated content, and what users and marketers are doing on social media platforms. It also outlines various social media tools for listening, content creation, connections, advertising and measuring engagement. Finally, it provides a checklist for an effective social media strategy.
Personalizing Or Going General- Malaysia Social Media Week (MSMW) 2015Digital Vidya
Kapil Nakra, Co-founder, Digital Vidya was a part of a Panel Discussion on 'Personalizing Or Going General' at the Malaysia Social Media Week (MSMW) 2015.
How to Use Online Intelligence As Part of a Total Media StrategySocial Strategy1
"How To Use Online Intelligence As Part of a Total Media Strategy ”
The webinar explores the importance and growing influence of not only social media, but total media –including traditional publications, virtual communities, multimedia, blogs, message boards, and opinion sites–and how organizations can leverage total media intelligence to inform and track marketing programs including product development, advertising, and competitive analysis.
Sponsored by Social Strategy1 and Write2Market
Social Media Strategies for Powerful Communicationscourtneymbarnes
The document discusses various social media strategies for powerful communications, including blogs, microblogs, social networks, video sharing, search engines, and monitoring services. It provides details on setting up and using blogs, microblogs like Twitter, social networks like LinkedIn and Facebook, crowdsourcing, video sharing, optimizing content for search engines, and using aggregation tools to monitor multiple platforms. The key benefits mentioned are engaging communities, increasing visibility, driving traffic, monitoring reputation, and sharing content.
The document discusses using social media to help build an organization called The Children's Movement. It outlines the organization's goals of connecting with a wider audience through social networks like Facebook and Twitter. It describes how the organization promoted its social media presence on its website and in emails. The results section shows that the organization was successful in growing its Facebook fan base and Twitter audience but that ongoing commitment is needed. It concludes that more focused experiments and deeper analysis are needed to continue growing the audience.
This document provides an overview of social media research and best practices for professors given by Karen Freberg, an associate professor who teaches social media courses. She discusses the current state of social media research in academia, expectations from industry, and future trends. She emphasizes building a personal brand on social media through storytelling and community engagement. The presentation also provides examples of using social media for teaching through virtual classroom experiences and case studies. Tools for content creation, audience analysis, and community mapping are demonstrated.
At Sprinklr's #SocialatScale Summit on August 20, 2013, Heather Read of DuPont's social media team provided 3 simple steps of to design and build interesting and engaging social media content.
The document discusses social media, its benefits for nonprofits, and provides strategies for developing an effective social media presence. It defines social media as using the internet to instantly share information and have conversations. Some key benefits mentioned include improved awareness, reputation, customer service, fundraising, and recruiting volunteers. The document also discusses how to balance conversation with branded messaging and provides a framework for developing a social media strategy including objectives, audience, content, tactics, and measurement.
This document discusses how to select the right social media networks for a business by considering factors like popularity, growth, audience demographics, industry presence, and the types of content to be shared. It recommends choosing networks where potential customers spend time, content will fit the platform, and consistency can be maintained, rather than relying solely on network size. Networks are broken into categories like image-based, video, business, and niche-focused to help determine the best options.
What are the most Important trends in Social Media for Public Relations and Marketing in 2015? Explaining how the social media landscape will continue to change and how especially the public relations field needs to adapt.
This document provides an overview of digital marketing training topics including social media, search engine marketing (SEM), and developing a communications plan. It begins with defining social media and providing examples from platforms like Facebook, Twitter, and Digg. Trends in social media usage are presented showing its growth and popularity. The document then shifts to discussing how social media can support broader marketing strategies and engagement with consumers. Specific company uses of social media like Johnson & Johnson, Jeep, and Starbucks are highlighted. The training then covers how to build a social media strategy including setting up brand profiles, creating an editorial calendar, and leveraging tools. It concludes with sections on display advertising and pay-per-click search engine marketing.
This document provides guidance on developing a successful social media marketing program. It discusses monitoring social conversations, identifying influencers, creating engaging content like apps and widgets, and facilitating conversations. It emphasizes the importance of listening to customers, developing clear objectives, evaluating different social platforms, promoting efforts on platforms, and measuring performance. The overall recommendation is to immerse in social media and enable conversations that build long-term brand relationships.
The document discusses how social media can be leveraged as part of a marketing strategy. It notes that while social media has existed for a long time, the internet has scaled it to a massive level. It also discusses how technology has shifted communication channels and how social media allows for viral marketing. The agency, MediaRede, helps companies select and implement customized social media strategies to maximize revenues by building connections with customers.
Social media marketing is growing rapidly and is key to future marketing success. It involves understanding social networks, applying tactics like content marketing, and creating a social media plan. Content is the most important factor, and should be shared across social networks and search engines. The process involves assessing target demographics and objectives, and using strategies like building networks and online conversations to achieve goals like visibility, traffic and profits.
Social media allows users to share information, create content, and have conversations through various platforms like blogs, social networking sites, and photo and video sharing sites. Some key features of social media include user-generated content, user profiles, and connecting to other individuals' profiles to develop social networks. While social media enables better communication through connecting with others anywhere at any time, it can also be distracting and lead to issues like cyberbullying if misused. Education systems should teach students how to safely and responsibly use social media.
This document discusses the impact of social media marketing on universities. It provides statistics that show people trust peer recommendations and people over advertisements. It also notes that bloggers, YouTube, and people are the most trusted sources of information about companies and brands. Finally, it encourages universities to create a social media strategy and presence on platforms like Facebook, YouTube, and Twitter to engage with current and prospective students.
A brief description of what social media marketing is all about and how companies can take advantage of social media marketing to engage their customers.
Social media is now widely used in New Zealand, with most consumers engaging on platforms like Facebook and YouTube. It has revolutionized marketing and communications, as businesses must now actively engage with customers on social media. The document provides advice on how to develop a social media strategy, including researching audiences, setting objectives, creating content, and selecting appropriate platforms while maintaining brand standards and engaging customers. Examples are given of both positive and negative social media experiences for businesses.
This document provides an overview of social media and how businesses can utilize various social media platforms and tools in their marketing strategies. It defines social media as websites and online tools used to publish and share information. It then lists and describes popular social networking sites, microblogging/texting tools, social bookmarking sites, B2B networks, video and photo sites, and content distribution tools. The document also provides tips on how to monitor social media conversations, engage customers, incorporate social media into existing marketing plans, and gives examples of how specific companies have used social media.
The document discusses the evolving role and responsibilities of corporations. It notes that corporations have grown larger and more powerful, but are also expected to be more accountable to various stakeholders. Consumers now expect companies to address social and environmental issues and have more power to influence corporations through online reviews and social media. The document also discusses how consumers are increasingly factoring a company's ethics and sustainability practices into purchasing decisions.
Network Solutions Rockville Womens Business Center Workshop February 2011Web.com
The document provides an overview of social media 101. It discusses the goals of using social media for business, how social media is evolving rapidly with user generated content, and what users and marketers are doing on social media platforms. It also outlines various social media tools for listening, content creation, connections, advertising and measuring engagement. Finally, it provides a checklist for an effective social media strategy.
Personalizing Or Going General- Malaysia Social Media Week (MSMW) 2015Digital Vidya
Kapil Nakra, Co-founder, Digital Vidya was a part of a Panel Discussion on 'Personalizing Or Going General' at the Malaysia Social Media Week (MSMW) 2015.
How to Use Online Intelligence As Part of a Total Media StrategySocial Strategy1
"How To Use Online Intelligence As Part of a Total Media Strategy ”
The webinar explores the importance and growing influence of not only social media, but total media –including traditional publications, virtual communities, multimedia, blogs, message boards, and opinion sites–and how organizations can leverage total media intelligence to inform and track marketing programs including product development, advertising, and competitive analysis.
Sponsored by Social Strategy1 and Write2Market
Social Media Strategies for Powerful Communicationscourtneymbarnes
The document discusses various social media strategies for powerful communications, including blogs, microblogs, social networks, video sharing, search engines, and monitoring services. It provides details on setting up and using blogs, microblogs like Twitter, social networks like LinkedIn and Facebook, crowdsourcing, video sharing, optimizing content for search engines, and using aggregation tools to monitor multiple platforms. The key benefits mentioned are engaging communities, increasing visibility, driving traffic, monitoring reputation, and sharing content.
The document discusses using social media to help build an organization called The Children's Movement. It outlines the organization's goals of connecting with a wider audience through social networks like Facebook and Twitter. It describes how the organization promoted its social media presence on its website and in emails. The results section shows that the organization was successful in growing its Facebook fan base and Twitter audience but that ongoing commitment is needed. It concludes that more focused experiments and deeper analysis are needed to continue growing the audience.
This document provides an overview of social media research and best practices for professors given by Karen Freberg, an associate professor who teaches social media courses. She discusses the current state of social media research in academia, expectations from industry, and future trends. She emphasizes building a personal brand on social media through storytelling and community engagement. The presentation also provides examples of using social media for teaching through virtual classroom experiences and case studies. Tools for content creation, audience analysis, and community mapping are demonstrated.
At Sprinklr's #SocialatScale Summit on August 20, 2013, Heather Read of DuPont's social media team provided 3 simple steps of to design and build interesting and engaging social media content.
The document discusses social media, its benefits for nonprofits, and provides strategies for developing an effective social media presence. It defines social media as using the internet to instantly share information and have conversations. Some key benefits mentioned include improved awareness, reputation, customer service, fundraising, and recruiting volunteers. The document also discusses how to balance conversation with branded messaging and provides a framework for developing a social media strategy including objectives, audience, content, tactics, and measurement.
This document discusses how to select the right social media networks for a business by considering factors like popularity, growth, audience demographics, industry presence, and the types of content to be shared. It recommends choosing networks where potential customers spend time, content will fit the platform, and consistency can be maintained, rather than relying solely on network size. Networks are broken into categories like image-based, video, business, and niche-focused to help determine the best options.
What are the most Important trends in Social Media for Public Relations and Marketing in 2015? Explaining how the social media landscape will continue to change and how especially the public relations field needs to adapt.
This document provides an overview of digital marketing training topics including social media, search engine marketing (SEM), and developing a communications plan. It begins with defining social media and providing examples from platforms like Facebook, Twitter, and Digg. Trends in social media usage are presented showing its growth and popularity. The document then shifts to discussing how social media can support broader marketing strategies and engagement with consumers. Specific company uses of social media like Johnson & Johnson, Jeep, and Starbucks are highlighted. The training then covers how to build a social media strategy including setting up brand profiles, creating an editorial calendar, and leveraging tools. It concludes with sections on display advertising and pay-per-click search engine marketing.
This document provides guidance on developing a successful social media marketing program. It discusses monitoring social conversations, identifying influencers, creating engaging content like apps and widgets, and facilitating conversations. It emphasizes the importance of listening to customers, developing clear objectives, evaluating different social platforms, promoting efforts on platforms, and measuring performance. The overall recommendation is to immerse in social media and enable conversations that build long-term brand relationships.
The document discusses how social media can be leveraged as part of a marketing strategy. It notes that while social media has existed for a long time, the internet has scaled it to a massive level. It also discusses how technology has shifted communication channels and how social media allows for viral marketing. The agency, MediaRede, helps companies select and implement customized social media strategies to maximize revenues by building connections with customers.
Social media marketing is growing rapidly and is key to future marketing success. It involves understanding social networks, applying tactics like content marketing, and creating a social media plan. Content is the most important factor, and should be shared across social networks and search engines. The process involves assessing target demographics and objectives, and using strategies like building networks and online conversations to achieve goals like visibility, traffic and profits.
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
This document summarizes Enterprise 2.0, which refers to the use of social media, cloud computing, and mobile technologies by organizations. It discusses how these tools allow for increased collaboration, communication, and knowledge sharing within and outside organizations. While offering opportunities, Enterprise 2.0 also presents risks that must be managed through training and governance policies. The document provides examples of how different business functions can utilize Enterprise 2.0 and stresses the importance of monitoring and analytics to understand impacts and inform strategies.
The document discusses the importance of using social media for businesses. It highlights how social media allows unprecedented marketing opportunities through platforms like Facebook, Twitter, and Pinterest. The document then provides guidance on developing social media strategies for these various channels, including setting goals, customizing profiles, engaging customers, and measuring results. It also describes social media services offered by SocialStrut to help businesses succeed online.
The document provides an overview of social media trends and best practices based on a survey of nearly 200 companies. It finds that while most companies see social media as important, only 14% have more than two years of experience with it. Most are just beginning to develop strategies. The document recommends companies develop social media strategies, set clear goals and metrics, allocate resources, and promote social media as part of an integrated marketing experience.
The document discusses selecting and implementing social media strategies. It notes that over 1.5 billion people use social networks daily and $4.26 billion was spent on social media marketing in 2011. The document recommends establishing goals for social media use and focusing on customer engagement rather than just campaigns. It also suggests implementing tactics across multiple social media channels like Facebook, Twitter, YouTube and Pinterest to reach customers effectively.
Social media can play an important role in emergency management by facilitating the rapid sharing of information. During disasters, people increasingly turn to social platforms to request and receive assistance. Agencies have leveraged social media to issue alerts, coordinate relief efforts, and communicate with affected communities during events like earthquakes, wildfires, and medical emergencies. However, establishing an effective emergency response strategy requires overcoming challenges like verifying information and maintaining knowledge over time.
Whether it is engaging with investors on financial performance, sharing employee stories or your broader contribution to society, social media can amplify your corporate story. Social media is the opportunity to reach audiences with more efficiency, and guarantee that messages shared on social are based on your own content. In other words, don’t let the social conversation happen without you. Be part of it, and shape it!
Social Media is becoming an increasingly popular medium among companies to communicate their corporate story to a diverse range of stakeholders.
At this event we will explore how to identify the right channels, create relevant content and how to effectively use Social Media to reach the next generation of investors. Through analysis of case studies and practical examples we will help you navigate how to best integrate Social Media campaigns into your reporting process.
This document discusses social media and Web 2.0 best practices from SAP. It covers:
1) Topics around Web 2.0, social media, and SAP's involvement including blogs and communities.
2) Why companies should embrace social media, including increased revenue, brand awareness, and search rankings.
3) Common pitfalls around social media like not having clear objectives or engaging audiences. It provides tips on avoiding these pitfalls through strategy and goals.
How the New Facebook Post Lifecycle is Delivering ROI for Brands - Kenshoo S...Kenshoo
Presentation from the March 21st webinar hosted by Kenshoo Social and Shoutlet exploring the convergence of paid, owned, and earned social media and how to take advantage of this new landscape on Facebook.
Similar to Greg Linnemanstons, Weidert Group, Social Media for Integrated Marketing (20)
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
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Greg Linnemanstons, Weidert Group, Social Media for Integrated Marketing
1. social media
as a part of
integrated
marketing
Presented by: Greg Linnemanstons, President, Weidert Group | gregl@weidert.com, @greglinn
2. Covering today:
Facts and myths associated with social media
Intro Traditional media vs. social media
Integrating social media with traditional marketing
Case study: Weidert Group
Case study: Hoffmaster
3. Social networking is a waste of time.
Social media is a legal minefield; negative
The Myths feedback is a threat.
Respectable businesses cannot communicate
through Twitter.
Social media is a replacement for traditional
media.
There is no ROI in social media or corporate
blogging.
4. LinkedIn has about 40 million users, up about
1/3 since January.
Twitter added 5 million users in March 2009.
The Facts
Social network usage higher (68%) than email
(65%) for the first time.
Mobile usage of social networks grew 260%
during 2008.
Twitter, blogs, LinkedIn and Facebook are the
top 4 social networks used by marketers.
Sources: comScore, 2009; Nielsen, 2009; LinkedIn, 2009
5. Emerging attitudes
77% of active web users read blogs
The Facts
More than 50% of marketers say they will increase
spending on social media
57% of early corporate adapters say it impacts
their business
85% of Americans believe companies should use
social media to interact with consumers
60% of journalists polled want a company to send
social media links
Sources: TEKgroup, 2009; Cone, 2008; Austin’s New Media Lab, 2008
7. Traditional media Social media
space defined by brand space defined by consumer
Integrating
social media brand in control consumer in control
one-way communication conversation
repeating message fluid, adaptive message
focused on the brand focused on consumer
company created content user-created content
8. Social media: a new set of tools
for your marketing toolbox
Opportunities for conversations with your
Integrating
social media
customers/fans
Realtime communication monitoring
Hear customer opinions, likes, dislikes
The COMMUNICATION ACCELERATOR
Reach the most intense consumers in an industry
9. Incorporating social media into
your marketing plan
Get your website right first
Integrating
social media
Learn the differences between traditional and
social media
Use social media to measure impact of traditional
media
Fully articulate brand character across a variety of
channels
Search for ways to cross-channel promote
11. Simple steps, real change
Commit to new tools, tactics, attitudes
Weidert
Group New website, blog, e-newsletter, corporate
Facebook and Twitter pages
Expectations for all client-facing staff to become
active in SM
Commitment to using social media everyday
17. Results
Unique visitors increased by 112% in the first
Weidert
month of the website launch
Group
The average length of visit has increased by nearly
4 minutes from February to April 2009
The average visits per day increased 442% from
February to April 2009
The use of social media releases has resulted in
more frequent company media placements
19. Integrating social media in a
mature industry
Created fictional passionate character as a parody
Hoffmaster subject
Produced YouTube videos to introduce character
story line
Introduced Twitter and Facebook to connect with
industry professionals
Integrated character and promoted SM
networking in advertising and collateral materials
21. Results
Hoffmaster Twitter account gained 336 followers
Hoffmaster in 1 month; over 50% restaurant operators
Facebook page acting as a prospect funnel
Over 1,000 YouTube views in 1 month
Resulted in trade show daily media placements
Provided a platform for ongoing viral campaign