A well-executed marketing webinar can help attendees grow into healthy customers and advocates.
Based on a recent webinar with the Content Marketing Institute and Adobe Connect, here's the 5 prescriptions covered:
1. Pick a winning topic that connects
2 Using KPIs and metrics to validate if you're on track or, if you're not
3. Motivate fence sitters to register
4. Make your speakers shine with table reads & dress rehearsals
5. Use lifecycle intelligence for post webinar follow up
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Budgeting for marketing in 2015 following the buyers leadchristinag2m
See the key findings from recent Gartner research to assist you in benchmarking your business’ marketing and help you decide what direction your marketing should take in 2015.
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
Gartner Digital Marketing Conference 2016: Theater Session (C. Slovak) Tealium
Customer Data: Building from the Center Out
Chris Slovak, VP of Global Solutions Consulting, Tealium
Marketers know better than anyone that a rich brand experience is one of the most essential elements in driving a business forward. But, in the attempt to effectively engage a customer across all channels, focus has shifted from building rich interactions to managing the technologies that drive them.
In this session, Chris Slovak details how putting customer data at the center of the marketing stack can deliver business value, bring data governance to the forefront - and revert marketers' focus back to creating those compelling customer experiences.
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Budgeting for marketing in 2015 following the buyers leadchristinag2m
See the key findings from recent Gartner research to assist you in benchmarking your business’ marketing and help you decide what direction your marketing should take in 2015.
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
Gartner Digital Marketing Conference 2016: Theater Session (C. Slovak) Tealium
Customer Data: Building from the Center Out
Chris Slovak, VP of Global Solutions Consulting, Tealium
Marketers know better than anyone that a rich brand experience is one of the most essential elements in driving a business forward. But, in the attempt to effectively engage a customer across all channels, focus has shifted from building rich interactions to managing the technologies that drive them.
In this session, Chris Slovak details how putting customer data at the center of the marketing stack can deliver business value, bring data governance to the forefront - and revert marketers' focus back to creating those compelling customer experiences.
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Many companies struggle with how to scale and continue growth. They try replacing people, changing comp plans and various kinds of solutions to no avail. This session will focus on six factors that every sales organization needs functioning correctly in order to optimize and grow sales: growth strategy, people, process, measurement, rewards and recognition, execution and sales management. Learn how you can implement these six factors into your sales organization to stimulate growth.
Making Customer Engagement Immediate, Relevant, and Automated with Customer S...Totango
Beta is over and the raves are in! Customers that are using Totango's Customer Success Campaigns have fallen in love with its functionality.
This presentation is from our webinar, "Making Customer Engagement Immediate, Relevant, and Automated" featuring customer TrackMaven, and Totango. Webinar: https://youtu.be/H287tg8pvwc?t=58s
Learn why there is a need for Customer Success Campaigns in every customer success organization and see a few demo slides to see how easy it is to use.
Totango's customer, TrackMaven, also presented. Jamey Jeff, SVP of Customer Success and Operations, shared how and why they are using Customer Success Campaigns, such as helping with new customer onboarding and driving product adoption.
In case you aren't familiar with this unrivaled innovation, Customer Success Campaigns, in a nutshell, is the new, automated way for Customer Success Managers to effectively communicate with ALL their customers (including every user) with authentic, relevant messages triggered by real-time customer behavior.
The rapid rise of ABM has transformed the B2B marketing landscape, and yet most companies are still early in their ABM journey. How should companies best expand their programs? What can we learn from ABM leaders? Looking ahead to 2020, how should we invest to optimize ABM impact.
Beginning in 2017, ITSMA and the ABM Leadership Alliance have provided essential data and insight on ABM strategies, practices, and results with annual benchmark studies of early stage and more mature programs.
Zoe O'Neil of ClickThrough Marketing reviews the latest innovations in Google AdWords explaining the techniques you should audit to get the best ROI from AdWords in 2016.
Data Strategy for Digital Sales : Case Study & Best PracticeBarry Magee
Citrix Peer Exchange : Indeed.com - Oct 2020 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
In this webinar, expanding on Acquisio’s recent Guide to the Best Marketing Automation Solutions, follow some of the leading voices in digital marketing as they discuss the best automation solutions in ad testing, creative and reporting.
Agility In Digital Marketing Is Table Stakes For SuccessAggregage
Digital marketing today looks very different from last year, and changes will only continue. As marketers are consistently pressured to face more unknowns and do more with less, many marketing leaders are sharpening their focus on agility and asking some tough but critical questions: Are we as agile as we should be? Can we easily manage campaigns and collaborate from kickoff to launch? Can we quickly access the data we need to inform our decisions? Do we have the right tools to be agile, pivot as needed, and maximize success?
Webinar: Overcoming the 5 biggest challenges in eCommercePure360
Engage, convert, retain; A deceptively simple recipe when it comes to achieving eCommerce success, but not without its many challenges that must be overcome by brands of all shapes and sizes.
That's why Pure360 has teamed up with the award-winning eCommerce agency JH, to deliver an insightful webinar into how ambitious brands can cultivate measurable success and overcome 5 of the biggest challenges in today's eCommerce landscape.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Keys to Creating Customer Loyalty with Effective Post Purchase Marketingmarketingfinder.co.uk
The post-purchase experience can determine whether a customer will become a loyal and repeat purchaser – maybe even a brand advocate – or simply a one-and-done passerby. Carefully crafting a post-purchase marketing program that fits your brand and your customer’s expectations is critical in reinforcing the customer’s perceived value of what they just purchased. This webinar will examine how to create a post-purchase messaging program that will keep customers buying time and time again.
Klipfolio The 8 must have metrics for your marketing dashboardKlipfolio
www.klipfolio.com
This webinar covers the 8 marketing metrics every marketer needs to start tracking today. There is no shortage of data and technology available to marketers, but reporting has lagged behind. Fortunately, marketers have the ability to track metrics in a way that is automated, real-time, and that covers all the services they need.
Check out this slide deck, as well as the video recording: https://youtu.be/NJWXT2u5jxM
Tom Willis will cover a range of tools, customer data and analytics that can be used to determine metrics and keep your marketing strategies in line with key business goals, regardless of your budget.
In today’s market, traditional media companies must adapt to the digital environment to grow their market share. It's a major challenge for media companies to efficiently identify quality leads, while both lowering the cost of acquisition and increasing their conversion rates.
Join George Leith as he discusses how marketing automation helps you to identify hot leads and improve your sales process with information that's tailored to your prospects.
Totango's 3rd Annual SaaS Metrics Survey Report: The big take-away from this year’s survey underscores the importance of customer success in the SaaS business model – and why it is imperative for SaaS companies to be relentlessly focused on delivering recurring value to customers.
Marketo's Secrets to Scalable Demand GenerationMarketo
Curious to see how the Marketo Demand Generation team uses Marketo to scale programs and grow revenue? Watch Mike Madden, Director of Demand Generation, break down the core marketing automation principles to building a demand generation machine that scales, performs across regions, and drives more business!
Today, more than ever, webinar attendees are on a journey to become better educated to make more informed decisions.
A well-executed marketing webinar can help product managers attract an audience to become healthy customers and advocates. But to be effective, you must first attract and engage those with symptoms your solution can treat.
Join this live session with Mike Agron, expert webinar practitioner and co-founder of WebAttract, to discover five pain-free ways to fill your webinar waiting room with the right audience.
After the presentation, we will open the floor for an interactive Q&A so that you can begin to apply these insights.
Attend this interactive webinar to learn how to:
Choose a relevant topic
Use industry disruptions to your advantage
Develop an audience profile that aligns with your value prop
Increase engagement with external speakers
Gather life cycle intelligence to determine sales readiness
Bonus: All attendees will receive a free copy of WebinarReady – A Step-by-Step Guide to Hosting Successful Webinars.
About the Speaker
Mike Agron is the executive webinar producer for WebAttract, which he co-founded in 2008. WebAttract provides professional production and training services for marketing professionals who want to excel at using webinars for achieving their demand generation goals. He is an award-winning author, frequent guest speaker on webinar demand generation best practices for the American Marketing Association and Content Marketing Institute, and will also be presenting for his fourth time at Content Marketing World 2016. He is also the lead instructor for WebAttract’s Master Webinar Producer Training Course.
Many companies struggle with how to scale and continue growth. They try replacing people, changing comp plans and various kinds of solutions to no avail. This session will focus on six factors that every sales organization needs functioning correctly in order to optimize and grow sales: growth strategy, people, process, measurement, rewards and recognition, execution and sales management. Learn how you can implement these six factors into your sales organization to stimulate growth.
Making Customer Engagement Immediate, Relevant, and Automated with Customer S...Totango
Beta is over and the raves are in! Customers that are using Totango's Customer Success Campaigns have fallen in love with its functionality.
This presentation is from our webinar, "Making Customer Engagement Immediate, Relevant, and Automated" featuring customer TrackMaven, and Totango. Webinar: https://youtu.be/H287tg8pvwc?t=58s
Learn why there is a need for Customer Success Campaigns in every customer success organization and see a few demo slides to see how easy it is to use.
Totango's customer, TrackMaven, also presented. Jamey Jeff, SVP of Customer Success and Operations, shared how and why they are using Customer Success Campaigns, such as helping with new customer onboarding and driving product adoption.
In case you aren't familiar with this unrivaled innovation, Customer Success Campaigns, in a nutshell, is the new, automated way for Customer Success Managers to effectively communicate with ALL their customers (including every user) with authentic, relevant messages triggered by real-time customer behavior.
The rapid rise of ABM has transformed the B2B marketing landscape, and yet most companies are still early in their ABM journey. How should companies best expand their programs? What can we learn from ABM leaders? Looking ahead to 2020, how should we invest to optimize ABM impact.
Beginning in 2017, ITSMA and the ABM Leadership Alliance have provided essential data and insight on ABM strategies, practices, and results with annual benchmark studies of early stage and more mature programs.
Zoe O'Neil of ClickThrough Marketing reviews the latest innovations in Google AdWords explaining the techniques you should audit to get the best ROI from AdWords in 2016.
Data Strategy for Digital Sales : Case Study & Best PracticeBarry Magee
Citrix Peer Exchange : Indeed.com - Oct 2020 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
In this webinar, expanding on Acquisio’s recent Guide to the Best Marketing Automation Solutions, follow some of the leading voices in digital marketing as they discuss the best automation solutions in ad testing, creative and reporting.
Agility In Digital Marketing Is Table Stakes For SuccessAggregage
Digital marketing today looks very different from last year, and changes will only continue. As marketers are consistently pressured to face more unknowns and do more with less, many marketing leaders are sharpening their focus on agility and asking some tough but critical questions: Are we as agile as we should be? Can we easily manage campaigns and collaborate from kickoff to launch? Can we quickly access the data we need to inform our decisions? Do we have the right tools to be agile, pivot as needed, and maximize success?
Webinar: Overcoming the 5 biggest challenges in eCommercePure360
Engage, convert, retain; A deceptively simple recipe when it comes to achieving eCommerce success, but not without its many challenges that must be overcome by brands of all shapes and sizes.
That's why Pure360 has teamed up with the award-winning eCommerce agency JH, to deliver an insightful webinar into how ambitious brands can cultivate measurable success and overcome 5 of the biggest challenges in today's eCommerce landscape.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Keys to Creating Customer Loyalty with Effective Post Purchase Marketingmarketingfinder.co.uk
The post-purchase experience can determine whether a customer will become a loyal and repeat purchaser – maybe even a brand advocate – or simply a one-and-done passerby. Carefully crafting a post-purchase marketing program that fits your brand and your customer’s expectations is critical in reinforcing the customer’s perceived value of what they just purchased. This webinar will examine how to create a post-purchase messaging program that will keep customers buying time and time again.
Klipfolio The 8 must have metrics for your marketing dashboardKlipfolio
www.klipfolio.com
This webinar covers the 8 marketing metrics every marketer needs to start tracking today. There is no shortage of data and technology available to marketers, but reporting has lagged behind. Fortunately, marketers have the ability to track metrics in a way that is automated, real-time, and that covers all the services they need.
Check out this slide deck, as well as the video recording: https://youtu.be/NJWXT2u5jxM
Tom Willis will cover a range of tools, customer data and analytics that can be used to determine metrics and keep your marketing strategies in line with key business goals, regardless of your budget.
In today’s market, traditional media companies must adapt to the digital environment to grow their market share. It's a major challenge for media companies to efficiently identify quality leads, while both lowering the cost of acquisition and increasing their conversion rates.
Join George Leith as he discusses how marketing automation helps you to identify hot leads and improve your sales process with information that's tailored to your prospects.
Totango's 3rd Annual SaaS Metrics Survey Report: The big take-away from this year’s survey underscores the importance of customer success in the SaaS business model – and why it is imperative for SaaS companies to be relentlessly focused on delivering recurring value to customers.
Marketo's Secrets to Scalable Demand GenerationMarketo
Curious to see how the Marketo Demand Generation team uses Marketo to scale programs and grow revenue? Watch Mike Madden, Director of Demand Generation, break down the core marketing automation principles to building a demand generation machine that scales, performs across regions, and drives more business!
Today, more than ever, webinar attendees are on a journey to become better educated to make more informed decisions.
A well-executed marketing webinar can help product managers attract an audience to become healthy customers and advocates. But to be effective, you must first attract and engage those with symptoms your solution can treat.
Join this live session with Mike Agron, expert webinar practitioner and co-founder of WebAttract, to discover five pain-free ways to fill your webinar waiting room with the right audience.
After the presentation, we will open the floor for an interactive Q&A so that you can begin to apply these insights.
Attend this interactive webinar to learn how to:
Choose a relevant topic
Use industry disruptions to your advantage
Develop an audience profile that aligns with your value prop
Increase engagement with external speakers
Gather life cycle intelligence to determine sales readiness
Bonus: All attendees will receive a free copy of WebinarReady – A Step-by-Step Guide to Hosting Successful Webinars.
About the Speaker
Mike Agron is the executive webinar producer for WebAttract, which he co-founded in 2008. WebAttract provides professional production and training services for marketing professionals who want to excel at using webinars for achieving their demand generation goals. He is an award-winning author, frequent guest speaker on webinar demand generation best practices for the American Marketing Association and Content Marketing Institute, and will also be presenting for his fourth time at Content Marketing World 2016. He is also the lead instructor for WebAttract’s Master Webinar Producer Training Course.
Using Market Disruptions to Build Your Next Webinar CampaignWebAttract, LLC
Timely industry news or shifts cause market disruption. Businesses that can speak to relevant current events can build awareness and build a strong case around their own offerings.
These disruptions can take a webinar on a related topic from being a “nice to attend” to a “must attend.”
This content is based on a webinar of the same title and covers how to:
• Choose topics that resonate with webinar audiences today
• Use market and industry disruptions to your advantage
• Utilize existing content that amplifies your thought leadership
Overcoming the Top 3 SMB Challenges with Marketing AutomationMediacurrent
Mediacurrent was awarded Best Overall SMB by Salesforce. Marketing Director Adam Waid headed to California to speak at Dreamforce 2014 about Mediacurrent's keys to success using Pardot.
In this prescriptive breakout session learn what successful Solution Providers are doing to build their Cloud/Mobility business. This workshop is designed for Solution Provider new to cloud/mobility marketplace or have not yet seen success. Success in the new marketplace starts with a Practice Statement, entails new ideas on building marketing savvy and better sales execution. We will cover a variety of tools, tips and techniques partners are using to drive Cloud /Mobility success.
Topics:
• Why you need to create a Practice Statement
• Aligning your marketing message to fit your Cloud strategy
• Building your Cloud marketing program that is unique and is active
• Creating a sales mentality and compensation program that works
• Developing a Business Guidance sales mentality
http://www.ingrammicrocloud.com
"What's in Your Marketing Cloud? How to Maximize Technology Investments" - In...Tealium
See how InsideView and Legal Zoom are using Tealium as the foundation of their digital marketing operations to drive superior results, including faster campaign time to market, and real-time engagement.
The Perfect Webinar - How Niche Publishers Can Make Serious Money, Build Audi...WebAttract, LLC
Join Carl Landau, Grand Poobah of Niche Media and Mike Agron, WebAttract Co-Founder, as they discuss why webinars rank as a top content marketing tactic. Several case studies are showcased as to why webinars are a natural fit for niche publishers.
Other topics include what’s involved in producing and hosting a successful webinar, revenue models and the top 10 webinar blunders to avoid at all costs. The webinar closes out with some ideas on how to get started marketing webinars to existing advertisers or new prospects, including a live Q/A audience session. - See more at: http://www.webattract.com/pages/webinars_featured.shtml#sthash.LiVldzKw.dpuf
View this #sps17 Webcast on-demand here: http://dg-r.co/2fXqvEW
Join Paige Musto, Sr. Director, Corporate Marketing at Act-On Software as she walks you through six important steps that will help you jumpstart your 2018 marketing strategy and execution plan. Plus, learn the necessary tips to help you close out 2017 on a high note.
Attendees will benefit by learning how to:
● Build effective campaign themes to support their marketing goals;
● Pull the levers needed to grow brand awareness and influence in the market;
● Identify the keys to successful reporting;
● Make an impact on the business by championing a big idea!
Sales and Marketing Alignment: Bridging the Great Divide through ABMDemandbase
Featuring Peter Isaacson
Chief Marketing Officer, Demandbase
Ever feel like your sales team just isn’t satisfied with the volume or the quality of the leads you generate? Are you hitting your goals, but your sales team is not? Join Demandbase’s CMO, Peter Isaacson, as he outlines some of the greatest challenges for today’s B2B Marketers, and shares how to overcome them by aligning around high-value accounts and focusing on key strategies to drive revenue. He will illustrate the basic foundations for turning your marketing organziation into an ABM machine through the example of Demandbase’s own journey to an ABM strategy.
How to Build the Ultimate Customer Demand Generation MachineMarketo
Are you marketing to customers for up-sell, cross-sell and retention goals? Check out this presentation which will show you how to use marketing automation to build an ultimate demand generation team for your customers!
How to collaborate digitally with your partners?Anila Macula
1. How working from home can be an opportunity to get to know your business partners better
2. Channel Sales evolution and best practices
3. Which tools you can use for digital partner collaboration
Introduction to TechSoup’s Digital Marketing Services and Use CasesTechSoup
In this webinar, Tapp Network experts shared how to boost your nonprofit's digital presence, donor engagement, and ideas for nonprofits seeking to enhance their online marketing and fundraising efforts.
How to Market & Sell When It’s Not ‘Business as Usual’Melissa Chadwick
This webinar is part of NVTC’s “Business Continuity in a Pandemic” series.
Businesses are constantly adapting to change, but what do you do when it comes suddenly in the form of a global health and economic disruption? Your business can’t afford to come to a grinding halt, but it also can’t operate as usual. This webinar will discuss through a marketing and sales lens how you can stay engaged with customers and drive growth, particularly in the face of global uncertainty. The discussion will touch on:
-The role of sales & marketing in the continuity of business operations
-Concrete steps your organization can implement today to pivot your customer engagement strategies
-The dos and don’ts of marketing and PR in times of crisis
Similar to 5 Prescriptions for Attracting and Engaging Your Audience (20)
Don't Do Just One Webinar - Create a Winning Thought Leadership SeriesWebAttract, LLC
This deck was used for a session at the 2013 Content Marketing World. Attending were demand generation professionals who wanted to hear about the business challenges and outcomes of 5 actual B2B case studies,including the rationale for why each brand went beyond doing a "1 off" webinar, and instead, did a webinar series.
Part 2 Winning Minds and Markets with Thought Leadership WebinarsWebAttract, LLC
Webinars are a top B2B marketing tactic, but rather than simply doing a one-off webinar, you should consider a multi-webinar strategy for ongoing success.
In this 2-part series, I examine emerging and global brands that have developed a winning thought leadership webinar series and then go behind the scenes for a look at the metrics and methods that made them work.
In Part 1, I focus on the "why" of this topic and reveal the benefits of a series over a "1-off" webinar, provide 3 actual case studies of B2B and SMB outcomes, and share best pracites and lessons learned.
In Part 2, I drill down into the "how" by discussing how 2 well known technology companies, (Intel and GE) created Care Innovations, and how they leveraged thought leadership to establish a new category and capture sales leads.
I also cover off on 6 key metrics for delivering predictable outcomes, and close off with some planning tips to pull it all together.
Turn Your Employees' Expertise Into Thought LeadershipWebAttract, LLC
Join Thought Leader Architect, Mitchell Levy of THiNKaha and Mike Agron of WebAttract as they reveal what is thought leadership and why it’s vital to your survival, the four core components of employee thought leadership, how to capitalize on the thought leadership funnel and how to jump start and activate your employees’ influence today.
To listen to an On Demand viewing of this webinar from December 17, 2013, go to http://www.webattract.com/pages/webinars_featured.shtml#sthash.ITJwcvAB.dpuf
6 Key Metrics that Impact Webinar Performance.WebAttract, LLC
Anyone can produce a mediocre webinar, being able to produce one that meets or exceeds your commercial outcomes while delighting your audience means you have to use metrics. This presentation covers 6 key critical webinar metrics that introduce the importance and value of capturing and measuring data collected before, during and after the webinar. Following these metrics, not only allows you to optimize your performance across the webinar life cycle, it also provides predictive insights to make corrections to ensure optimal outcomes.
If you'd like to learn more about managing across the webinar life cycle, please download a complimentary copy of our award winning eBook "Webinar Ready - A Step-by-Step Guide to Hosting Successful Webinars"
Part 1 - Supercharging Your Webinar Demand Generation Outcomes - "Behind the ...WebAttract, LLC
Based on the recent webinar, Joe Pulizzi, CEO and Founder of the Content Marketing Institute and Mike Agron, Co-Founder of WebAttract, discuss top tips and real-world examples, including metrics, on what you need to know behind the scenes to host successful webinars. Part 1 focuses on setting the stage for a smooth production, getting the right audience to register and the initial steps around content creation to begin to breathe life into your production - See more at: http://www.webattract.com/pages/webinars_featured.shtml#sthash.LiVldzKw.dpuf
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
37. ARE YOU PREPARED?
SECURING YOUR
PHARMA SUPPLY CHAIN
Transforming the LSH Business
Paradigm through Serialization
Global LSH Supply Chain Webinar
by Patrick O’Connor and Lisa Harrington
October 2, 2014 – 12pm EST (U.S. time)
38. Patrick O’Connor
Partner
Kent and O’Connor, Incorporated
THE EXPERTS
Lisa Harrington
President, Lharrington Group LLC
Strategic Consultant
41. Drug Supply Chain Security Act: What is it?
• Signed into law November 27, 2013 (Public Law No: 113-54)
• Establishes national system for tracing pharmaceutical products
• Immediately preempts all state laws,
regulations and requirements for tracing
products through the supply chain
• Applies to prescription drugs in
finished dosage form for human use
• Sets national licensing standards
for wholesale distributors and
third-party logistics providers
42. How US Trends Impact Regulations and
Product Integrity Issues in Other Countries
A GLOBAL PROBLEM:
COUNTERFEITING, ADULTERATION, TAMPERING, DIVERSION
• Counterfeit prescription drugs: exploding industry, with an estimated market
worth $75 billion a year worldwide
o Example: June 2012, Angola
o Counterfeit drug incidents around
the world have caused an estimated
700,000 deaths
47. COPYRIGHT 2014 WEBATTRACT
47%
24%
24%
5%
Having attended today's Webinar, your plans to purchase or acquire
products or services (26% Response):
Increased
Was just researching, but now
intend to acquire
Was just researching and now
see no need
Decreased
Did the Webinar Move Intent to Purchase?
MidPoint
48. COPYRIGHT 2014 WEBATTRACT
Snapshot of Attendee Insights
Your
Interests
Plans to
purchase this
year?
What
would
you like to
learn?
Rate
1-5
What
could be
improved ?
What did
you like ?
Other webinar
topics?
Poll #1 Poll #2 Question
asked by
attendee
MEMS
IMU
Not sure
researching
General
Info
5 More
technical
content
The Ask the
Experts
Panel
Case Studies on
hardware specific
apps
Integration
Kalmar
Filter
inertial
sensor
errors
When
discussing
multi-
Sensor
fusion...
MEMS
IMU
Yes Practical
app of
MEMS IMU
GNSS
5 Good
overview
not too
technical
Well
organized
Any GPS signal
related topics
Define
Models for
inertial
sensor
errors
Is the INS
always a
core sensor?
Helps optimize outcomes as well as
enable warm sales or nurturing follow up