The document summarizes research conducted on traffic paint alternatives including interviews with 34 industry professionals, 24 market reports reviewed, and an analysis of the soy bean market. It identifies opportunities for a bio-based traffic paint product called BioStripe in areas with sustainability initiatives and regulations favoring bio-based alternatives. Recommendations include a marketing campaign targeting universities, parks, schools, and the military to raise awareness and lead to other product opportunities.

2. RESEARCH QUANTIFIED
• 150 Industry professionals contacted
• 34 interviews conducted
• University Contacts: 8
• Industry Peers: 3
• Trade Organizations: 3
• Governmental: 8
• Parks: 7
• School Districts: 3
• 24+ market reports and articles

3. PAINTING A CUSTOMER

4. SOY BEAN MARKET

5. BIOSTRIPE
Strengths Weaknesses

6. BIOSTRIPE
• Opportunities
• Increased Regulation
• Sustainability Initiatives
• Increased environmental awareness
• Soy = American Crop
• Threats
• Product Alternatives
• Product Specifications

7. COAL TAR BANS

8. PAINTING A CUSTOMER
• Environmentally Conscious
• Willing to pay more for
bio-based product
• Freedom to experiment
with new products
• Sustainability initiative

9. NATIONAL
RECREATION AND PARKS
ASSOCIATION
• 50,000+ members
• Mostly Parks
• 1000+ Military Members
• Annual Conference
• Las Vegas last September
• St. Louis - October 5-8, 2016
• 7000+ attendees
• Advertising Opportunities
• Magazine
• Website Banners
• Email

10. RECOMMENDATION
• Soybean Council Awareness
• Compliant traffic paint
• Marketing Campaign to raise awareness
• Smaller Projects
• Target Universities, Parks, Schools and military
• Lead to other opportunities

11. WHAT EFFORTS HAVE LEAD TO:
• Successful trials and testimonials
• Other products
• BioSealcoat – Asphalt sealer
• Clear coats
• Wall Paints
• Safety colors
• Products to drive sustainable initiatives

12. QUESTIONS?
QUESTIONS?

13. 4 YEAR EXPOSURE

14. 4 YEAR

15. IOWA WITH BEADS

16. IOWA IN THE COLD MORNING

17. IOWA

18. TACOMA APPLICATION

19. TACOMA AFTER 1 YEAR

20. SAN ANTONIO

21. CALIFORNIA

22. OHIO

23. CLEVELAND AREA

24. DISPLAY BOOTH