The document discusses the Green Initiative which aims to promote more sustainable and environmentally friendly practices. It covers topics like green building standards and regulations, energy efficiency technologies, virtualization, and data center design approaches that reduce environmental impact like hot/cold aisle configuration. The overall message is that corporate leaders and technology developments are increasingly conscious of green practices and their importance for the future.

1. The Green Initiative
Chase your Blues by
embracing Green.
"Today's corporate leaders are already very
conscious of using green practices when
considering new facilities, and they expect green
building to have an increasing impact in the future”
Source: Siemens Building Technologies

2. The Green Initiative
Make the world a better place
Catalysing an energy revolution
Defending our oceans
Protecting the world’s remaining
ancient forests
Working for disarmament & peace
Creating a toxic free future
Supporting sustainable agriculture

3. The Green Initiative
Chase your blues by embracing green.
Technology developments
Standards developments
Regulatory / Govt
developments
Material management
techniques

4. The Green Initiative
Trends and Drivers
Environmental & Social Responsibility
– Reduce pollution to the environment
– Conserve natural resources;
Economical / Financial Benefits
– Use resources more efficiently (water, energy, land)
– Rising energy costs
Technology innovation
Legislative / Regulatory Requirements
– new standards
– incentives

5. The Green Initiative
Technology developments
•Thermal Management
•Lights out Datacenter
•Virtualisation
"Only after the last tree has been cut down…the last river has
been poisoned…the last fish caught, only then will you find
that money cannot be eaten."
Cree Indian Prophesy

6. The Green Initiative
Energy Efficiency
Moore's Law
the processing power of a CPU doubles every 18 months
>>Number of transistors in a chip doubles every 18 months

7. The Green Initiative
Intel
INTEL PENRYN processors
Named after PHYTORMEDIATION
eliminated lead-tin based solders.
eliminate halogen in 2008.
15 percent reduction in our global
warming emissions.
40 percent faster with improved energy-
efficiency compared to previous-
generations.

8. The Green Initiative
Energy Efficiency

9. The Green Initiative
Increased Density Driving Data Center Design
Changes
Increased density exposes DC design flaws
Significant increase in power required per rack
– DC power doubled 1998 to 2003
Thermal management is unavoidable
– One watt of power consumed = one watt of heat
Power & Cooling issues
– Cool the equipment NOT the room
Good cable management is critical

10. The Green Initiative
Cooling design
Hot aisles / cold aisles design
EIA/TIA 942 Telecommunications Infrastructure.
Standard for Data Centers
ANSI/ASHRAE TC9.9 – Mission Critical Facilities,
Technology, Spaces and Electronic Equipment

11. The Green Initiative
Cooling Design
Hot aisles / cold aisles design
Place CRAC perpendicular to the aisles
Eliminate mixing of hot and cold air.
Use cabinet blanking panels.
Seal cable cutouts.
Manage underfloor airflow obstructions
Cold Aisle Cold Aisle
Hot Aisle Hot Aisle

12. The Green Initiative
Lights out Data Center
No lights, No people, No one knows where it is
Objectives
– Minimise human error
– Energy savings
– Security
Remote management & monitoring
– CREMS (Computer Room Environmental Monitoring System)
– IP KVM
– IP security
– Intelligent Infrastructure Management Systems
– Network Management Systems
– Remote server management (IPMI, DRAC, iLO, ALOM etc)

13. The Green Initiative
Out of Band Management
IPMI iLo RSA ALOM DRAC

14. The Green Initiative
Virtualisation
Separate the hardware from the software
Create virtual systems from pool of servers &
storage.
Deploy underutilised equipment for other
applications
Example
– Eg, single server in small remote office runs
multiple applications: monitors network traffic,
serve as central storage, act as master controller
for access control.

15. The Green Initiative
Virtualisation
Benefits
– Flexibility: multiple OS on one server
– Availability: transfer apps to other computer
– Scalability: easy to add computer to cluster
– Utilisation: maximise existing resources
– Smaller footprint: lower energy / real estate costs.
Disadvantages
– Decreased performance due to overhead
– Higher staffing costs
– Greater network traffic

16. The Green Initiative
Datacenter Consolidation
Benefits
– Economies of scale thru reducing number DC
Real estate
Software licenses
Cooling costs
– Compliances
Assure security and accuracy of information
– Facilitate virtualization
Challenges
– Increase network traffic, esp WAN links.
– Redundancy becomes critical
– Processes need to be re-engineered

17. The Green Initiative
Standards developments
•10GBase-T short Reach Mode
•Energy Efficient Ethernet
Don't blow it - good planets are hard to find. ~Quoted in Time

18. The Green Initiative
IEEE 802.3an 10GBase-T standard
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802.3an 10GBase-T Timeline
EIA/TIA 568b.2-10 Category 6A standard
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19. The Green Initiative
Cat 6A & 10GBase-T
What Makes 10G over UTP possible?
– Useable bandwidth extended to 500MHz
– New multi-level 10G transmission coding scheme
– Eliminating the negative effects of Alien Crosstalk
How do we achieve this ?
– New cabling category = Cat 6A
– Either 10G or 1G! No “in-between”
– NIC Cards already available
From SolarFlare & Tehuti Networks

20. The Green Initiative
IEEE 802.3an Short Reach Mode
Reduce power consumption of PHY
(< 3.5 watts)
In short reach mode, the PHY
powers down components
TX voltage lowered
Canceller & equalizer operation
relaxed
Short Reach Mode operates at
lengths of 30 meters or less using
Category 6A/ISO Class EA
Category 6/Class E cannot take
advantage of Short Reach Mode

21. The Green Initiative
Energy Efficient Ethernet
Undertaken by IEEE P802.3az task force
Higher speeds = higher energy consumed
A 1Gbps port uses 2W more than a 100 Mbps port
Switch port + NIC card = 4W
Expected to save USD450 milion energy costs a year
for US alone
– excluding cooling savings

22. The Green Initiative
Energy Efficient Ethernet
2 concepts
Adaptive Link Rate : mechanism to throttle down to lower
speeds based on data transmitted
Low power idle: NIC cards to go to hibernate during no traffic
periods
Fiber option also proposed based on low power idle.
Bugatti Veyron $1,700,000 407.47km/h

23. The Green Initiative
Regulatory/Govt developments
•Green Buildings
•Hazardous Materials
"The supreme reality of our time is ...the vulnerability of our planet."
-John F. Kennedy

24. The Green Initiative
Standards and Leading Organizations
Standards, Laws & Directives Organizations
– Leadership in Energy and – U.S. Green Building Council
Environment Design (LEED)
– Energy Star
– Waste from Electrical and
Electronic Equipment (WEEE) – Alliance to Save Energy
– Restriction of Hazardous Materials – The Green Grid
(RoHS) – ISO
– Eco-design of Energy-using – . . . and more
Equipment (EUP)
– Integrated Product Policy (IPP)
– Law for the Promotion of Effective
Utilization of Resources (LPEUR)
– Green Purchasing Law (GPL)
– ISO TR 14062
– Electronic Product Environmental
Assessment Tool (EPEAT)

25. The Green Initiative
BCA green Mark Scheme
Administered by Building Construction Authority
launched in January 2005
promote sustainability in the built environment
raise environmental awareness among developers,
designers and builders
Focus on both project conceptualization design as
well as during construction.
No financial incentives
Modelled after the LEED program

26. The Green Initiative
LEED Definition
GREEN building
– increase the efficiency with which buildings use resources
– reduce building impacts on human health & environment
– construction and operation phase
LEED™ (Leadership in Energy and Environmental Design):
– Administered by U.S. Green Building Council (USGBC)
– Voluntary, consensus-based, market-driven building rating system
– Products CANNOT be certified under LEED
Benefits of LEED-certified buildings:
– Lower operating costs and increased asset value
– Reduce waste sent to landfills
– Conserve energy and water
– Healthier and safer for occupants
– Reduce harmful greenhouse gas emissions
– Tax incentives

27. The Green Initiative
LEED vs Green Mark
LEED BCA Green Mark
–Certified Level –Certified Level
–Silver Level –Gold Level
–Gold Level –GoldPLUS Level
Levels –Platinum Level –Platinum Level
Sustainable Site Development Site/Project Development & Mgt
Water Savings Water Efficiency
Energy Efficiency Energy Efficiency
Good Indoor Environmental Quality
Indoor Environmental Quality & Environmental Protection
Innovation & Design Process Innovation
Criteria Materials Selection

28. The Green Initiative
Hazardous Materials Reduction
Regulations.
– European Directive 2002/95/EC - Restriction on the use of
Hazardous Substances
– China’s Ministry of Information Industry Order #39 -
Management Methods for Controlling Pollution Caused by
Electronic Information Products Regulation”
– South Korea’s Act for Resource Recycling of Electrical and
Electronic Equipment and Vehicles on April 2, 2007
Objectives
– Equipment performs to its required function
– Equipment avoids damage to human health
– Equipment minimize environmental pollution during disposal

29. The Green Initiative
Hazardous Materials Reduction
Restrict hazardous substances in new electronic &
electrical equipment.
– Lead
– Mercury
– Cadmium
– Hexavalent Chromium
– Polybrominated Biphenyls
– Polybrominated Diphenylether
What is used in typical fiber termnation?
– Cleaning alcohol
– Epoxy = ???
– Hardener = ???

30. The Green Initiative
Material Management techniques
We never know the worth of water till the well is dry. ~Thomas Fuller,
Gnomologia, 1732

31. The Green Initiative
The Traditional Approach: Feed the Job
Stage all materials in Anixter warehouse
Deliver orders of "bulk" material as directed
– Racks, cabinets, cable, cameras, ladder rack, etc.
Standard shipments/standard packaging to the job site
Customer manages material at job site/production facility
– Receiving, storing, moving, installing

32. The Green Initiative
The READY Approach….
Maps our Supply Chain Services to the customer’s
construction or production process
Off site pre-fabrication to minmise errors on site.
Deliver what is needed to be install that day
Installers need to focus on site install
Benefits
– Lower overall material management costs
– Eliminate stock-outs and product delays
– Minimize construction waste at the job site
– Minimise material holding space on site
– Encourages better planning

33. The Green Initiative
Where Can Anixter Help?
Anixter’s READY! Services can acquire
LEED points related to:
– Sections 2.1& 2.2 for Construction Waste
Mgt.
Divert waste from the job site and
landfills
Measure diverted waste according to
the LEED-approved conversion factors
Recycle packaging material
Provide LEED-approved reports &
compliance proof from recycling partner

34. The Green Initiative
Other READY! Deployment Services Offers
One faceplate +
Four color jacks +
Identification +
Accessories =
One unique part number

35. The Green Initiative
Global Mission-Critical Solutions Provider

36. The Green Initiative
Anixter’s Green Offering
Products
– Provide RoHS compliant products
– Help specify energy-efficient solutions
Technical Expertise
– Advice on implementation & deployment
– Standards knowledge
– Anixter University / Data Center College
Services
– READY!SM Deployment Services
Anixter’s Energy Savings
Alsip warehouse 25% savings
Reno warehouse 33% savings

37. The Green Initiative
Any questions?
Jeffrey Lam RCDD
Jeffrey.lam@anixter.com
+65 97849870