It is a book written by Jim Collins and Morten T. Hansen, named as Great by Choice. It is a life changing theory for anyone.

1. Great by
Choice
by Jim Collins and
Morten T. Hansen

2. The whole book stands on one big
question “ Why do some companies
Thrive in uncertainty, even chaos,
and others do not ?” which leads to
the term of BAD LUCK.
But some 10x leaders have
overcome it by dividing it in 3
questions and by finding the
answers they have got their desired
goal and made their choice great.
Why
How
What

3. What is Uncertainty?

4. Why it happens?
Internal External
Environment

5. Internal Environment
Employees poor performance

6. Hasty Decisions

7. Incapability to foresee

8. Inappropriate time sense

9. External Factors
Competitors

10. Global Recession

11. How to Overcome it
There are 2 steps to over come this UNCERTANITY and get return from
luck and these are:
1. Three Core Behavior
2. Specific methodical and Consistent recipe

12. Three Core Behaviors
Fanatic
Discipline
Productive
Paranoia
Ambition
Empirical
Creativity
 Extreme consistency of action, values
and goals. Mental independence and
an ability to remain consistent in the
face of herd instinct and social
pressures.
 Maintaining hyper vigilance in good
times as well as in bad. Channeling
fear into action, developing
contingency plans, building buffers
and maintaining large margins of
safety.
 Relying on direct
observation, conducting
practical experiments
and/or engaging directly
with evidence. Making
bold, creative moves from
a sound empirical base.

13. Fanatic Discipline via 20 mile march
20 Mile March
It is the idea that a slow and steady pass permits a person to
accomplish a lot by disciplining themselves to accomplish a small
strategic amount each and every day regardless of the circumstances.

14. Elements of 20 mile march
20 Mile
March
Performance
Marker
Self-imposed
Constraints
Appropriate
to Enterprise
Believe in
span of
Control
Proper
Timeframe
Ownership in
design
High
Consistency

15. Empirical Creativity
By Using Fire Bullets then Cannonballs

16. A “fire bullets, then cannonballs” approach better explains the success
of 10X companies than big-leap innovations and predictive genius.
A bullet is an empirical test or experiment aimed at learning what
works and that meets three criteria:
 LOW COST
 LOW RISK
 LOW DISTRACTION

17. The Process
5. Keep 20
Mile
Marching to
make the
most of your
big success
4. Fire a
cannonball
. After the
cannonball
hits...
3.
Concentrate
your
resources,
build a
cannonball
2. Obtain
empirical
confidence
in your
bullet
1. Fire
bullets to
figure out
what will
work

18. Leading above the death line
Practicing Productive Paranoia

19. Practicing Productive Paranoia
Prepare for unexpected events and bad luck before they happen
Build Cash
reserves and
Buffers
Zoom out
then Zoom
in
Actively
bound and
manage risk

20. Specific methodical
and Consistent recipe
A SMaC recipe is a set of
durable operating practices
that create a replicable and
consistent success formula. It
is the combination of
empirical creativity (for
developing and evolving it)
fanatic discipline (for sticking
to it) and productive paranoia
(for sensing necessary
change).

21. Return on Luck
Return on luck is not being LUCKY it is how much skilled and prepared
you are to STRIKE on the opportunity when it comes to you.

22. Getting Great ROL
The whole over come process of being fanatic discipline via 20 mile
march, empirical creativity by using fire bullets, then cannonballs;
productive paranoia by practicing leading above the death line and
SMaC – all are leading the way of getting great ROL.
Fanatic
discipline via
20 mile march
Empirical
creativity by
using fire
bullets, then
cannonballs
Productive
paranoia by
practicing
leading above
the death line
Specific
methodical
and Consistent
recipe
Return on
Luck

23. And That’s how they become
Great By
Choice….

24. Thank You