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Executing a Winning
Entrepreneurial
Strategy:

                      Dr. Michael R. Burcham
10 Things To
                      e.   michael@michaelburcham.com
Remember!             w.   www.michaelburcham.com
                      t.   www.twitter.com/michaelrburcham
                      f.   www.facebook.com/michael.r.burcham
                      l.   www.linkedin/in/michaelburcham
1     Michael’s “Top 10” Thoughts
      For Executing a Winning Strategy




Failure is not a Rite of Passage
Learn from your successes not your failures.


This is how nature works – evolution doesn’t linger
on past failures, it’s always building on what works
2     Michael’s “Top 10” Thoughts
      For Executing a Winning Strategy




Make a Dent in the Universe
Make a difference and be part of something
that’s important.

If you are going to do something – do something
that matters.

(Shake things up.....in your industry)
3     Michael’s “Top 10” Thoughts
      For Executing a Winning Strategy




Scratch Your Own Itch
Make something that you want to use – when you
solve your own problem you know exactly what
the right answer is.

Plus you’ll know the problem and the value of the
solution immediately
4     Michael’s “Top 10” Thoughts
      For Executing a Winning Strategy




Start Making Something
What you DO is what matters.

Not what you think or say or plan – and certainly not
how you “feel”.

Ideas are cheap and plentiful.
The real test is how well you execute what you do.
5     Michael’s “Top 10” Thoughts
      For Executing a Winning Strategy




No Time is No Excuse
There’s always enough time if you spend it right.

If you constantly fear about timing things perfectly.
They will never happen.

It is your responsibility to make your dreams come
true.
6     Michael’s “Top 10” Thoughts
      For Executing a Winning Strategy




Draw a Line in the Sand
When you don’t know what you
believe, everything becomes an argument.
Everything is debatable.

But when you stand for something – decisions are
obvious.

Great Businesses and Great Leaders have a point
of view and a backbone!
7      Michael’s “Top 10” Thoughts
       For Executing a Winning Strategy




You Need Less than You Think
Great companies start in garages all the time.
Yours can too!

(In today’s service economy, you don’t need that much
infrastructure)
8     Michael’s “Top 10” Thoughts
      For Executing a Winning Strategy




½ Products vs. ½ Assed Product

Cut your ambition in half – you are better off with a kick-
ass half than half-ass whole.

Lots of things gets better by getting smaller.
9     Michael’s “Top 10” Thoughts
      For Executing a Winning Strategy




Quick Wins
Momentum fuels motivation – get in the habit of
accomplishing small victories.

The longer something takes, the less likely you
are going to finish it.
10     Michael’s “Top 10” Thoughts
       For Executing a Winning Strategy




Care About Execution

 •   Can we execute this idea?
 •   How fast? When can we start work?
 •   Which team member will do it?
 •   What metrics to track progress?
 •   What will we push back to work on this?

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Executing a winning strategy

  • 1. Executing a Winning Entrepreneurial Strategy: Dr. Michael R. Burcham 10 Things To e. michael@michaelburcham.com Remember! w. www.michaelburcham.com t. www.twitter.com/michaelrburcham f. www.facebook.com/michael.r.burcham l. www.linkedin/in/michaelburcham
  • 2. 1 Michael’s “Top 10” Thoughts For Executing a Winning Strategy Failure is not a Rite of Passage Learn from your successes not your failures. This is how nature works – evolution doesn’t linger on past failures, it’s always building on what works
  • 3. 2 Michael’s “Top 10” Thoughts For Executing a Winning Strategy Make a Dent in the Universe Make a difference and be part of something that’s important. If you are going to do something – do something that matters. (Shake things up.....in your industry)
  • 4. 3 Michael’s “Top 10” Thoughts For Executing a Winning Strategy Scratch Your Own Itch Make something that you want to use – when you solve your own problem you know exactly what the right answer is. Plus you’ll know the problem and the value of the solution immediately
  • 5. 4 Michael’s “Top 10” Thoughts For Executing a Winning Strategy Start Making Something What you DO is what matters. Not what you think or say or plan – and certainly not how you “feel”. Ideas are cheap and plentiful. The real test is how well you execute what you do.
  • 6. 5 Michael’s “Top 10” Thoughts For Executing a Winning Strategy No Time is No Excuse There’s always enough time if you spend it right. If you constantly fear about timing things perfectly. They will never happen. It is your responsibility to make your dreams come true.
  • 7. 6 Michael’s “Top 10” Thoughts For Executing a Winning Strategy Draw a Line in the Sand When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something – decisions are obvious. Great Businesses and Great Leaders have a point of view and a backbone!
  • 8. 7 Michael’s “Top 10” Thoughts For Executing a Winning Strategy You Need Less than You Think Great companies start in garages all the time. Yours can too! (In today’s service economy, you don’t need that much infrastructure)
  • 9. 8 Michael’s “Top 10” Thoughts For Executing a Winning Strategy ½ Products vs. ½ Assed Product Cut your ambition in half – you are better off with a kick- ass half than half-ass whole. Lots of things gets better by getting smaller.
  • 10. 9 Michael’s “Top 10” Thoughts For Executing a Winning Strategy Quick Wins Momentum fuels motivation – get in the habit of accomplishing small victories. The longer something takes, the less likely you are going to finish it.
  • 11. 10 Michael’s “Top 10” Thoughts For Executing a Winning Strategy Care About Execution • Can we execute this idea? • How fast? When can we start work? • Which team member will do it? • What metrics to track progress? • What will we push back to work on this?