The document discusses the concept of effectuation, which are five principles that managers can learn from entrepreneurs to better cope with an unpredictable business environment. Effectuation offers insights into how expert entrepreneurs deal with uncertainty and provides managers with a means of gaining control without relying on predictions. It is not a recipe guaranteeing success but rather lessons and a framework adapted from how entrepreneurs approach decision making when facing unpredictability. The five principles of effectuation that managers should learn are also discussed.
12. For over a decade now, my collaborators and I have been working on identifying the learnable and teachable elements of entrepreneurial expertise. Through all those years people have continued to ask me whether we can actually teach entrepreneurship at all. It may be time to put that question to rest and write a fitting epitaph: “Yes – entrepreneurship can be taught.”
14. Until quite recently ENTREPRENEURSHIP was taught wrongfully at most universities and business schools ( And some sleepyheads still haven’t adopted Effectuation theory…)
26. Effectuation: 5 principles Managers should learn from entrepreneurs Corporate Entrepreneurship is no longer a “contradictioin terminis”
27. Effectuation: 5 principles Managers should learn from entrepreneurs Corporate EFFECTUATION is a necessity in coping with an unpredictable business environment
36. Effectuation: 5 principles Thomas Blekman is a partner of De Beukelaar Group, dean of Corsendonk College in Belgium (a business school specialized in Renew-all and a branch of De Beukelaar Group), as well as lecturer in Corporate Effectuation and Strategy at Rotterdam School of Management Erasmus University. In other words, he has one foot firmly in daily practice, and the other in solid science. According to Thomas, scientific knowledge can only be useful if it improves results in daily practice. Thomas inspires, facilitates and advises corporations that want to be more enterprising and innovating, and assists in implementing the best steps to effectuate that. thomasblekman@effectuation.nl Mgtbk.nl/npz for the Dutch version of Corporate Effectuation