UC Berkeley Digital Marketing Boot Camp
Group 3
Project 1
We created an animal rights nonprofit with detail of its objectives, target audience, and competitors. Built a website to serve as a home base for all business and marketing efforts.
Marketing Bequests: The Delicate Art of Asking for That Final GiftBloomerang
https://bloomerang.co/resources/webinars/
Tom Ahern will teach you a proven way to elicit bequests from your current donors. He will tell you the right words, style, and tone to use.
UC Berkeley Digital Marketing Boot Camp
Group 3
Project 1
We created an animal rights nonprofit with detail of its objectives, target audience, and competitors. Built a website to serve as a home base for all business and marketing efforts.
Marketing Bequests: The Delicate Art of Asking for That Final GiftBloomerang
https://bloomerang.co/resources/webinars/
Tom Ahern will teach you a proven way to elicit bequests from your current donors. He will tell you the right words, style, and tone to use.
Science of Giving - Shift Philanthropy WebinarBrady Josephson
Giving is powerful. But it's also complex. This presentation looks at some of the stats of the philanthropic sector as well as some science behind giving, fundraising, and marketing for causes. Also includes some live poll results.
Fundraising Is Broken And Here's How To Fix ItMarketSmart
What if you could lower your fundraising costs while exponentially increasing fundraising revenues? Now you can! With Engagement Fundraising. MarketSmart’s President, Founder and CEO, Greg Warner gives his interesting point of view on this, backing it up with stats, graphs, and captivating visuals to prove his point.
Dan Harris of Wells Fargo Charitable Services presents his ideas on simplifying planned giving in this Minnesota Community Foundation and Saint Paul Foundation webinar.
IoF National Convention: Hidden motivations and income streams - understandin...JustGiving
Your supporters often have very personal reasons to raise money for your charity and can become powerful advocates for your cause. In this session JustGiving will share insight on something they're calling the fundraising 'network effect'- the idea that fundraisers inspire others to take on charity challenges and help you recruit supporters. The charity Maggie's Cancer Caring Centres will share how they've increased fundraising at their event 'Maggie's Monster Bike & Hike' and taken their event registration process online. This session will also explore a key motivation for many charity supporters - fundraising In Memory of a loved one. JustGiving research indicates that people taking part in an event to fundraise in memory of a loved one raise up to 54% more than fundraisers who aren't raising money in memory. Insights from JustGiving and Great Ormond Street Hospital Children's Charity will explain why and how you should look after these highly motivated individuals.
Paul Nazareth of CanadaHelps and the Canadian Association of Gift Planners discusses how strategies to engage your leadership and major donors as part of Canada’s biggest new philanthropic movement!
Concierge Fundraising: 5 Winning Tactics to Raise More Money by Doing the Une...Bloomerang
https://bloomerang.co/resources/webinars/
Tom Iselin will show you how to reshape your personal brand into one of “Donor Concierge” that will increase your likability and “memorability,” help you raise more money, and create greater donor loyalty.
12 Questions You Can Ask Donors AFTER They Say Yes - Sample QuestionsBloomerang
https://bloomerang.co/resources/webinars/
Andy Robinson will show you the “after questions” that you can use to strengthen donor relationships, serve your donors better, and set the stage to raise even more money in the future.
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
Explore ways your nonprofit can get involved in #GivingTuesdayCA this year. This presentation shares many ideas - from the simple to more complex - for engaging your supporters, raising awareness, and supporting philanthropy this December 2nd, 2014. GivingTuesday is a global movement that creates a new day on the calendar focused on giving back.
Science of Giving - Shift Philanthropy WebinarBrady Josephson
Giving is powerful. But it's also complex. This presentation looks at some of the stats of the philanthropic sector as well as some science behind giving, fundraising, and marketing for causes. Also includes some live poll results.
Fundraising Is Broken And Here's How To Fix ItMarketSmart
What if you could lower your fundraising costs while exponentially increasing fundraising revenues? Now you can! With Engagement Fundraising. MarketSmart’s President, Founder and CEO, Greg Warner gives his interesting point of view on this, backing it up with stats, graphs, and captivating visuals to prove his point.
Dan Harris of Wells Fargo Charitable Services presents his ideas on simplifying planned giving in this Minnesota Community Foundation and Saint Paul Foundation webinar.
IoF National Convention: Hidden motivations and income streams - understandin...JustGiving
Your supporters often have very personal reasons to raise money for your charity and can become powerful advocates for your cause. In this session JustGiving will share insight on something they're calling the fundraising 'network effect'- the idea that fundraisers inspire others to take on charity challenges and help you recruit supporters. The charity Maggie's Cancer Caring Centres will share how they've increased fundraising at their event 'Maggie's Monster Bike & Hike' and taken their event registration process online. This session will also explore a key motivation for many charity supporters - fundraising In Memory of a loved one. JustGiving research indicates that people taking part in an event to fundraise in memory of a loved one raise up to 54% more than fundraisers who aren't raising money in memory. Insights from JustGiving and Great Ormond Street Hospital Children's Charity will explain why and how you should look after these highly motivated individuals.
Paul Nazareth of CanadaHelps and the Canadian Association of Gift Planners discusses how strategies to engage your leadership and major donors as part of Canada’s biggest new philanthropic movement!
Concierge Fundraising: 5 Winning Tactics to Raise More Money by Doing the Une...Bloomerang
https://bloomerang.co/resources/webinars/
Tom Iselin will show you how to reshape your personal brand into one of “Donor Concierge” that will increase your likability and “memorability,” help you raise more money, and create greater donor loyalty.
12 Questions You Can Ask Donors AFTER They Say Yes - Sample QuestionsBloomerang
https://bloomerang.co/resources/webinars/
Andy Robinson will show you the “after questions” that you can use to strengthen donor relationships, serve your donors better, and set the stage to raise even more money in the future.
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
Explore ways your nonprofit can get involved in #GivingTuesdayCA this year. This presentation shares many ideas - from the simple to more complex - for engaging your supporters, raising awareness, and supporting philanthropy this December 2nd, 2014. GivingTuesday is a global movement that creates a new day on the calendar focused on giving back.
Inspiring donors and prospects to give more and more oftenFiona McPhee
The seven simple steps to revolutionise your direct mail fundraising program
* Best kept secrets
* Tried and tested approaches
* New Development
* Campaign examples
Major Gift Fundraising on a Shoestring BudgetBloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will show you where to begin (even if your budget isn’t huge), which prospects to prioritize, how to develop and manage a major donor pipeline and cultivation plan, and how to get and stay organized so you reach your goals.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Before you get started fundraising, you need to understand donors - why they do or do not give. Then using stories to connect and communicate - online and offline. Once that is in place, leveraging the cost effective, high learning, easy to spread nature of online to infuse your fundraising becomes easier.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Here is some information to help you get started with fundraising - for new nonprofits and local nonprofits.
These are some simple strategies and fun ideas from a presentation I delivered on Feb. 16, 2020.
Takeaway: Storytelling - on a regular basis about the impact you are making - and keeping in touch with donors and potential donors is key for fundraising success. Nurture relationships, tell stories.
My Birth Control: Engaging Patients and Providers in Shared Decision-Making A...YTH
Citizen Insights gives low-income communities a voice in decision-making by using "Street Chats," an affordable SMS-based polling and feedback tool, to collect data on access to health care. Street Chats collects stories from underserved communities that are often overlooked in order to create more informed, effective programs. On-the-ground community-based research can fuel innovation, including ideation and concept testing for new services, as well as uncover motivations, needs, preferences, and desires of people we seek to help.
What They Didn't Teach you in Fundraising SchoolAplos Software
A practical look at what goes on behind the scenes for any successful nonprofit fundraising operation. This is designed for any sized nonprofit or faith-based organization.
Development/fundraising operations are the activities that hold everything together – data management, gift processing, office procedures, and event management. Without strong operations, your development activities will flounder. Achieving strong development operations requires a balance of planning skills, time management, and even some HR skills.
This webinar will highlight:
• How to get the most out of you Donor Management/Database system.
• Gift Processing and Records Management.
• Ways to make the right investment in your fundraising operations and the overhead myth.
• The “Too much to do and not enough time” dilemma.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
What Makes Candle Making The Ultimate Bachelorette CelebrationWick & Pour
The above-discussed factors are the reason behind an increasing number of millennials opting for candle making events to celebrate their bachelorette. If you are in search of any theme for your bachelorette then do opt for a candle making session to make your celebration memorable for everyone involved.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
2. Who are we?
Lindy and Katy are both long term volunteers of San Antonio Pets Alive!
SAPA! was formed in January 2012 and granted nonprofit, 501(c)3 status in April,
2012. Our mission is to save every adoptable dog and cat in danger of euthanasia at
the City Shelter through adoption, foster care, baby bottle-feeding, the provision of
alternatives to pet surrender, and the involvement of citizens and businesses in
order to make San Antonio a No-Kill city.
While many APA practices were leveraged, there was less than a month between the
initial informational meeting about SAPA and their first save!
Team had to raise money and supporters quickly w/o any budget or background in
fundraising! Here are tips on what we did, what worked and what didn’t.
3. Fundraising
• Online Fundraising: Easy and can be large pay off, can do often
• Grants/Foundations: Time consuming, few and far between but
large pay off
• Events: Extremely Time and Resource consuming, medium pay off
• Donation Drives and Boxes: After process set up, easy money!
• Merchandise sales
• Direct Mail: Costly and time consuming for initial creation – but very
successful
• Thank yous and Recognition! 12%
16%
33%4%
2%
32%
Events
Direct Mail
Online Donations
Medical Chipins
Merch Sales
Grants
4. Online Fundraising
Select your online donation tool – look at fees, features, and ease
of use: Ex: Paypal, Razoo, Network for Good, Cause, Firstgiving, YouCaring
adoptashelter.com is where you can select a shelter and then shop at
Amazon or other stores with part of proceeds going to charity.
Online Auctions: Example: V-day Theme basket auction. Use 32
Auctions
Encourage supporters to set up their own fundraisers for
Birthdays, Graduations, etc.
• Team Fundraiser/contests: ex Mutt Milers raised almost $5000!
Create clever online campaigns and seek matching gift donations –
held one at end of year and raised over $30k in 72hrs.
5. Example
Chipin
People like giving to a specific purpose or animal. For instance, if there is an
animal with a medical need – rather than absorbing the costs in your general budget –
look for donations.
Example: Poor Miracle was hit by a train and needed substantial medical
care & surgery to amputate tail and leg. The team worked together and
raised $2500 in 3 days from almost 100 individual donations:
• Set up a Donation page with pictures /video and story.
• Post online & ask supporters to share. Provide updates on progress.
• If appropriate, send out a Press release. Maybe it will go no where, but often it will
be picked up on a slow news day! Include a open-ended donation link so there is
no limit to donations! See Press release in next slide:
KEY: Thank the donors and make them feel appreciated and as
though they have made a tangible difference. Send picture of
animal looking healthy and happy – letting them know THEY
helped make this happen!
6. Press Release for Miracle
FOR IMMEDIATE RELEASE Contact: Taryn or Gabrielle 512-994-9116
DOG HIT BY TRAIN: NEEDS LEG AND TAIL AMPUTATION
This dog was believed to have been hit by a train today. She was brought to
Animal Care Services after being found by railroad tracks with a severed leg and
tail. San Antonio Pets Alive pulled her from euthanasia, evaluated her and
determined she can be treated and live a rich life full of belly rubs and love. SAPA
“pulled” the dog and has begun medical treatment. Most of the pets we save
have treatable illnesses and injuries, and this doesn’t stop SAPA from its lifesaving
work. This dog needs urgent surgery and a foster home for after care.
Please make donations at our website: www.sanantoniopetsalive.org/donate to foster
please email foster@sanantoniopetsalive.org
7. Grants
• Google! Look for grants, foundations via Google, look at
other animals shelters to see who’s supporting them.
• Guidestar Research: Review Foundations 990’s to see who
they have given to in the past and what amount.
• Just do it! If you don’t apply, you will lose 100% of the time.
• Reach out! If there is a contact listed, reach out to pitch your
idea, gain insight and create personal connection to your
application.
• Compile a Grant folder with commonly requested items:
501c3 Determination, Board List, Budget, Financials so you can
quickly compile the generic stuff and focus on the story telling
and content. Create a basic case study with key content on your
mission, program and accomplishments.
8. Events
• Assess each event idea realistically. Often events are
incredibly time and resource consuming yet result in small profits.
• Third party events are the best! No work aside from mktg but
charity gets profits. EZs, 54th St, local charities provide a % of the
nights revenue to the org. Ex. A local restaurant add a special drink
“Pawmagranate Margarita” and chose an entrée to give us a % all
month – calling it Puppy Love month.
• Recruit an events team. Encourage supporters to come with
door prizes and a fun time!
• Maximize other events already occurring. Get a whiteboard
with a Wish List for Adoption events at stores.
• Sell Merchandise – T-shirt etc. Just need to manage inventory so they don’t
walk off.
• Event ideas: Golf Tournament, Dog Wash at local
Groomer, Gala, Luncheon/Breakfast
9. Donation
Drives & Boxes
• Donation Boxes: Approach local businesses to put a donation box
near their register. Include a QR code to your online donation page for
folks that don’t carry cash. Groomers, restaurants, Local Pet
Stores, any friend!
• Donation Boxes: $9.63 per box at displays2go.com
• Recommend a lock –keep honest people honest.
• $1.48 ea / keyed the same at taylorsecurity.com
• Donation Drives: Reach out to schools, churches, scout troops to host
donation drives for supplies and donations! Clayton’s Bday party was a hit!
• In Kind Donations: Work with Costco, Walmart, local Pet supply
houses, linen/laundry businesses to donate dented/ripped dog food or used
linens.
10. Merchandise
• T-shirts! Niceshirt.org or Zazzle takes away up
front costs, inventory mgmt and distribution…but cuts
into profit.
• Christmas Stockings for pets: Make braided
toys, get donations from stores, buy $1 items to make a
Pet Stocking to sell!
• Good old fashioned Bake sales!
• Fiesta Medals or your city’s equivalent
• First Pet Package
11. Direct Mail
December Direct Mail 17,500 pieces
• Printing costs $5009.00 ($0.286)
Envelope $2138.00
Card $1796.00
Inserts $1075.00
• Mailing cost (match mailing) $962.00
• Postage $1730.11 ($.098)
Total costs: $7564.11 ($.432)
Donations received: $18579.00
Profit: $11014.89
12. Quality Data
Your outreach by email or mail will only be as
good as the quality of your data.
• Collect name, address, email and phone number of every supporter
and contact at every opportunity.
• Add them to your database with a classification of adopter, foster or
donor.
• Track donations by each campaign with an annual total per donor.
• When doing a direct mail have your data run through NCOA
(National Change of Address). Determine if you will continue to
mail to those on your list that have moved based on:
1. Have the donated before?
2. When did they donate last?
3. Did they move out of the area?
13. Data Management
Update NCOA changes to your data after each
mailing.
Keep your data backed up in several locations.
• Your data is an asset that will appreciate over time so
treat it that way
Have staff and volunteers that have data access
sign a confidentiality agreement to make sure
your data doesn’t leave if they do.
14. THANK, THANK, THANK
Proper Appreciation: Ensure your supporters feel appreciated and like
they are making a difference. Provide updates on an animal/campaign:
Set up a protocol for donor recognition: Ex.
– $1-$25 receive an email thank you
– $26+ receive a hand written thank you
– $250 are contacted by Exec Dir
– $500 are invited for a tour
Donor DB: Collect and Track all donors for more effective and targeted
campaigns in future – dog lovers vs cat lovers; S/N
Gifts for Givers: Provide little thank yous here and there. Request
donated tickets to an event and offer them to key donors as a thank you w/o
an ask attached. They will answer the phone the next time and likely
donate!
16. Use Facebook and Web Analytics to get
smarter at when/how to
engage/communicate
17. Work with your Marketing Team to
engage your supporters!
18. Handy Links
www.razoo.com: For medical chip ins
www.adoptashelter.com: People can shop at
Amazon, Walmart, Walgreens, etc. A
percentage of the sales will be donated to your
shelter.
www.guidestar.org: Get your rescue on there
and search foundations for their 990s.
www.32auctions.com
19. San Antonio Pets Alive!
Contacts
Fundraising Team
• Lindy.hardin@sanantoniopetsalive.org
Marketing and Direct Mail Team
• Katy.bryant@sanantoniopetsalive.org