The document discusses three factors that shape graphic effectiveness for visual learning: content, medium, and characteristics. Content refers to the purpose of informing, supporting procedural or principle-based performance. Medium is the format such as books, notecards, or computer screens. Characteristics include surface style, static or dynamic features, and how it communicates psychologically. Balanced choices across these three factors will ensure instructional goals are achieved, while unbalanced choices can cause distraction and lack of learning.

1. Building Blocks of Visual Learning:Three Factors That Shape Graphic EffectivenessContent: To inform, support procedural performance, support principle-based performanceMedium:Displayed in book, notecard, on computer screen, etc…Characteristics:Surface (style, static/dynamic) and functionality (communication, psychological)

2. Building Blocks of Visual Learning:Three Factors That Shape Graphic EffectivenessBALANCED CHOICES = SUCCESSChoosing the appropriate graphic features for the learning landscape will ensure that the instructional goal is achieved.

3. Building Blocks of Visual Learning:Three Factors That Shape Graphic EffectivenessUNBALANCED CHOICES = PROBLEMSChoosing inappropriate graphic features for the learning landscape will cause distraction and confusion, resulting in a lack of learning.