My brand design class was given a fake business to market. Throughout the process we all created logos, print advertisements, as well as stationary. The group chose the logo I created throughout the process.

1. Allie Dethmers, Marianna Dunbrook, Lee Hamacher, Sara Harmon, Jihan Moumou

2. Table of Contents
Brand Positioning...pages 3-4
Logos & Taglines...pages 5-9
Mood Board...page 10
Business Materials...page 11-15
Ad Campaign...pages 16-22
Email Blasts & Banner Ads...pages 23-34

3. ● Brand Positioning Statement: Two Hills Pretzels is the pretzel hub of Ithaca, offering the
sweet and salty treats residents of South and East hill want when they need a delicious snack,
whether it is on the go or a destination spot during an outing with friends. With products
ranging from our signature large soft pretzels, normal crunchy pretzels, pretzel buns, and
special food and dessert pretzels, Two Hills Pretzels offers college students (males/females
aged 18-22) a wide variety of trendy, customizable, and seasonal items in a fun and inviting
atmosphere.
● Brand Personality Statement: Two Hills Pretzels is the “knot” of the town; a pretzel shop that
caters to college students from both hills and maintains partnerships with local businesses,
including Purity and local farmers. Two Hills Pretzels provides snacks, made from local
ingredients, that are fairly priced, tasty, fresh, and creatively designed.
Brand Positioning

4. Competitors
● Waffle Frolic
● CTB
● Insomnia Cookies
● Purity Ice Cream (Partner too)
● Ithaca Bakery
Target Audience
Primary
● College students (IC and Cornell)
● Age 18-22
● Male and female
Secondary
● Moms with young children
Brand Tone & Voice
Two Hills Pretzels’ fun and inviting atmosphere
welcomes students from both hills, greeting them
with Ithaca College and Cornell apparel on the walls
and a floor-to-ceiling window which allows them to
watch employees make pretzels from scratch.
Whether they choose a more standard snack, or one
of Two Hills Pretzels’ more creative, seasonal items,
the pretzel shop offers students a place to go to
recharge.

5. Logo & Tagline: Allie Dethmers

6. Logo & Tagline: Marianna Dunbrook

7. Logo & Tagline: Lee Hamacher
Logo & Tagline: Jihan Moumou

8. Corporate Logo & Tagline Process Work: Sara Harmon

9. Logo & Tagline Final

10. <br class="Apple-interchange-newline"><div
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Look & “Knot” of the Town
Color Inspiration
and Seasonal Products
Trendy, Customizable
Mood Board
& Inspiration

11. Business Materials: Allie Dethmers

12. Business Materials: Marianna Dunbrook

13. Business Materials: Lee Hamacher

14. Business Materials: Jihan Moumou

15. Business Materials: Sara Harmon (also used as final)
Front of Envelope

16. Ad Campaign: Allie Dethmers

17. Ad Campaign:
Marianna
Dunbrook

18. Ad Campaign: Lee Hamacher

19. Ad Campaign (idea 1): Sara Harmon

20. Ad Campaign (idea 2): Sara Harmon

21. Ad Campaign: Jihan Moumou

22. Ad Campaign Final

23. Email Blast Responsive Sizes: Allie Dethmers

24. Email Blast Responsive Sizes: Allie Dethmers

25. Banner Ads: Allie Dethmers

26. Email Blast
Responsive:
Marianna
Dunbrook

27. Email Blast
Responsive:
Marianna
Dunbrook

28. Banner Ads: Marianna Dunbrook

29. Email Blast Responsive Sizes: Lee Hamacher

30. Banner Ads: Lee Hamacher

31. Width: 320 px Width: 640 px
Width: 980 px
Width: 1024 px
Email Blast Responsive Sizes: Sara Harmon

32. Email Blast and Banner Ads: Sara Harmon
Email Blast
Leaderboard Banner
Skyscraper
Banner

33. Email Blast Responsive Sizes: Jihan Moumou

34. Banner Ads: Jihan Moumou