Logo Design<br />Graphic Design Notes<br />
Logo<br />A visual & verbal symbolic representation of a company, product, or “thing”<br />Logos can consist of:<br />Pict...
Logo Design Tips<br />The logo should symbolize the company or product<br />not be the greatest piece of art in the world<...
Logo Design Tips<br />Adaptability:<br />The symbol should be able to be reproduced in various sizes and physical material...
Logo Design Tips<br />Full color<br />Magazines, web…<br />1-color<br />Newspaper ads<br />T-shirts/hats<br />Full color a...
Logo Design Tips <br />Logos should be easy to read and comprehend!<br />
Logo Design Tips <br />Simplicity is best<br />Font<br />Colors<br />No more than 2 colors (due to price of printing with ...
Parts of a Logo<br />Mark<br />The symbol that represents the company<br />Company Name<br />The name of the company<br />...
Using Symmetry<br />Symmetry is when one shape becomes exactly like another if you flip, slide or turn it<br />3 types sym...
Reflection Symmetry<br />Mirror or flip symmetry<br />One side is a mirror image of another<br />You can put a vertical li...
Rotation Symmetry<br />Can be produced by turning an object degrees<br />
Translation Symmetry <br />Laying objects without flipping or turning objects<br />
Specific Types of Logos<br />Ligatures<br />Lettermark<br />Wordmark<br />Monograms<br />
Ligatures<br />These are types of logos that consist of connected letters.<br />
Lettermarks<br />These are types of logos where a letter in the logo is replaced by a graphic<br />
Wordmarks<br />Font based logos where an entire word in the name is graphic in nature due to font/typeface choice<br />
Monograms<br />Logo composed of typically initials or name of company used as an identifying mark usually in a circular sh...
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Logo design notes

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notes for graphic design class on what logos are

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Logo design notes

  1. 1. Logo Design<br />Graphic Design Notes<br />
  2. 2. Logo<br />A visual & verbal symbolic representation of a company, product, or “thing”<br />Logos can consist of:<br />Pictures/images<br />Text<br />Color<br />Shapes <br />
  3. 3. Logo Design Tips<br />The logo should symbolize the company or product<br />not be the greatest piece of art in the world<br />
  4. 4. Logo Design Tips<br />Adaptability:<br />The symbol should be able to be reproduced in various sizes and physical materials <br />Fabric (t-shirt, hats…)<br />Paper (ads in newspapers and magazines)<br />Billboards<br />Posters<br />3-D<br />Web<br />TV<br />
  5. 5. Logo Design Tips<br />Full color<br />Magazines, web…<br />1-color<br />Newspaper ads<br />T-shirts/hats<br />Full color ads much more expensive to print <br />than 1-color ads<br />
  6. 6. Logo Design Tips <br />Logos should be easy to read and comprehend!<br />
  7. 7. Logo Design Tips <br />Simplicity is best<br />Font<br />Colors<br />No more than 2 colors (due to price of printing with multiple colors)<br />Best color combinations:<br />White on Black or Black on White<br />Yellow on Black or Black on Yellow<br />Yellow on Red or Red on Yellow<br />
  8. 8. Parts of a Logo<br />Mark<br />The symbol that represents the company<br />Company Name<br />The name of the company<br />Strapline (optional)<br />Tag or motto<br />
  9. 9. Using Symmetry<br />Symmetry is when one shape becomes exactly like another if you flip, slide or turn it<br />3 types symmetry to transform an image in Logos<br />
  10. 10. Reflection Symmetry<br />Mirror or flip symmetry<br />One side is a mirror image of another<br />You can put a vertical line down the middle of the image to see “mirror” image of one side<br />
  11. 11. Rotation Symmetry<br />Can be produced by turning an object degrees<br />
  12. 12. Translation Symmetry <br />Laying objects without flipping or turning objects<br />
  13. 13. Specific Types of Logos<br />Ligatures<br />Lettermark<br />Wordmark<br />Monograms<br />
  14. 14. Ligatures<br />These are types of logos that consist of connected letters.<br />
  15. 15. Lettermarks<br />These are types of logos where a letter in the logo is replaced by a graphic<br />
  16. 16. Wordmarks<br />Font based logos where an entire word in the name is graphic in nature due to font/typeface choice<br />
  17. 17. Monograms<br />Logo composed of typically initials or name of company used as an identifying mark usually in a circular shape<br />

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