Neil Morris, MD Grand Visual, was one of the speakers at the DOOH workshop on July 4, 2012. In his presentation you’ll find a unique perspective on the state of creativity and production in digital out-of-home (DOOH). Check the various campaigns from the last 12 months in the UK and USA and the techniques that will see the light of day in the year ahead.

1. GRAND VISUAL.
BRONZE LION
BEST USE OF INNOVATION IN OUTDOOR 2012
CANNES LIONS FESTIVAL 2011
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2. Grand Visual empowers effective communication in the DOOH
channel through a suite of services and platforms:
‣
media intelligence
‣
production studio
‣
OpenLoop for dynamic campaigns
‣
augmented reality - large format & one-to-one
‣
touch & gesture engagement
‣
smartphone/tablet driven interactivity
‣
standard copy management (eg. Accelerator for Kinetic UK)
‣
R&D lab for assessing new technology
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3. _ IT’S NOT A POSTER.
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4. _ INTERACTIVE AND DYNAMIC - BEYOND LINEAR.
http://www.youtube.com/watch?v=GZyUUTnp52Q&feature=plcp 4

5. POTENTIAL CAMPAIGN OBJECTIVES
- DELIVER TARGETED & POWERFUL BRAND MESSAGES
- USE FRESH, CURRENT & RELEVANT CONTENT
- INTEGRATE WITH SOCIAL MEDIA
- DRIVE TO RESPONSE OR TRANSACTION
- CREATE A MEMORABLE & SHAREABLE EXPERIENCE
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6. _ DELIVER TARGETED & POWERFUL BRAND MESSAGES.
http://www.youtube.com/watch?v=apwNChlyeDA&feature=plcp 6

7. _ DELIVER TARGETED & POWERFUL BRAND MESSAGES.
http://www.youtube.com/watch?v=EEKC-Yu-LeQ 7

8. _ USE FRESH, CURRENT, RELEVANT CONTENT.
http://www.youtube.com/watch?v=R2UYaEj-49g&feature=plcp 8

9. _ USE FRESH, CURRENT, RELEVANT CONTENT.
http://www.youtube.com/watch?v=4QZq5B97e0Q&feature=plcp 9

10. _ USE FRESH, CURRENT, RELEVANT CONTENT.
http://www.youtube.com/watch?v=0Pr8ziJPdaE&feature=plcp 10

11. _ USE FRESH, CURRENT, RELEVANT CONTENT.
11

12. _ USE FRESH, CURRENT, RELEVANT CONTENT.
12

13. _ INTEGRATE WITH SOCIAL MEDIA.
http://www.youtube.com/watch?v=Rb3oNBxRz1Y&feature=plcp 13

14. _ INTEGRATE WITH SOCIAL MEDIA.
14

15. _ INTEGRATE WITH SOCIAL MEDIA.
15

16. _ DRIVE TO RESPONSE OR TRANSACTION.
http://www.youtube.com/watch?v=5r8Tar6TdSg&feature=plcp 16

17. _ CREATE A MEMORABLE & SHAREABLE EXPERIENCE.
http://www.youtube.com/watch?v=jqksQpNitBk&feature=plcp 17

18. Slide Number://
Document Title://
CLEVER THINKING, EXECUTION & TECHNOLOGY
Document Version://
FOR DIGITAL OUT-OF-HOME In confidence - © Grand Visual 2012
Document Date://

19. _ CREATE A MEMORABLE & SHAREABLE EXPERIENCE.
http://www.youtube.com/watch?v=rFuUFeQIdpk 19

20. _ CREATE A MEMORABLE & SHAREABLE EXPERIENCE.
20

21. _ CREATE A MEMORABLE & SHAREABLE EXPERIENCE.
21

22. CREATE A MEMORABLE & SHAREABLE EXPERIENCE
22

23. _ CREATE A MEMORABLE & SHAREABLE EXPERIENCE.
23

24. Slide Number:// 24
Document Title:// TITLE
CLEVER THINKING, EXECUTION & TECHNOLOGY
Document Version:// 1.0
FOR DIGITAL OUT-OF-HOME In confidence - © Grand Visual 2012
Document Date:// 1/1/12

25. ‣
a Digital OOH Campaign
Dashboard which facilitates
dynamic, real-time, responsive
campaigns across multiple
networks and markets
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26. MEDIA
OWNER
SYSTEMS
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27. GRAND VISUAL.
BRONZE LION
BEST USE OF INNOVATION IN OUTDOOR 2012
CANNES LIONS FESTIVAL 2011
27