The document discusses best practices for graduate enrollment management in relation to Millennials and the internet. It notes that Millennials, born between 1983-2003, are the most protected generation who were raised with computers and expect a high level of service. Traditional offline recruitment methods like print catalogs are becoming less effective for Millennials who are accustomed to online resources. New recruitment strategies need to meet Millennials where they are online through their reliance on digital communication and networking.

1. Best Practices
in Graduate Enrollment Management

2. Millennials +
the Internet =
_________
???

3. GI Generation (83-106)
Silent Generation (65-82)
Baby-Boomers (47-64)
Generation X (26-46)
Millennials (4-25)
New Silent Generation (0-3)

4. When Will the Millennials Arrive?
Born in 1982 Next Generation Rising
Graduate
College
High School
Elementary School
Boomer Parents GenX Parents

5. Millennial Traits
Team-Oriented, Pragmatic, Conservative
Raised with a Mouse in their Hands
Set and Reach High Standards
Closer to their Parents than Previous Generations
The Most Protected Generation.