This document discusses public relations and event management. It defines public relations and lists some careers in the field, including media liaison officer, community relations manager, and special events coordinator. It also discusses sectors of public relations like corporate, non-profit, government, and agency. The document provides tips for planning a successful event, such as assembling a team, understanding the audience, setting clear goals and objectives, selecting the right venue, engaging emotions, protecting the brand, being diligent on details, and leaving a memorable impression. Finally, it discusses evaluating events and crisis communication and media relations.