The software company was achieving success with its outsourcing software and wanted to scale internationally. However, this posed new challenges around client demands, legal issues, and ensuring safety. The company hired more advisors and set up subsidiaries internationally. Growth then slowed as responsibilities increased. Employees took initiative to establish standards, cultivate the company culture, and strengthen departments before further expansion. A DNA check was conducted to provide a shared roadmap and terminology to unite employees during a period of change.