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February 2018 Customer Webinar - GetFiveStars
The February 2018 webinar introduced a new Review Widget feature allowing businesses to display first-party and third-party reviews on their websites with customizable options. It discussed the importance of gathering and managing Google Q&A for customer engagement, along with monitoring various review sites, now expanded to 30 choices. Upcoming changes to the interface and an invitation to a digital marketing conference were also highlighted.
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Similar to February 2018 Customer Webinar - GetFiveStars
February 2018 Customer Webinar - GetFiveStars
- 1. Customer Experience Delivered. February2018 Webinar
- 2. Don Campbell CEO &Co-founder Mike Blumenthal Chief Review Officer Aaron Weiche Chief Marketing Officer Thomas Hasch Lead Product Manager Jeff Wagner Chief Experience Officer Josh Sholder Customer Success Michael Murphy Customer Success Chris Walker Agency Sales Executive
- 3. Agenda Today 1. NewFeature: Review Widget 2. Google Q&A Update 3. Improvements 4. Q & A
- 4. New Review Widget What’sNew? 1. New name: Testimonial Widget -> Review Widget 2. Options to display 3rd-party reviews in the widget 3. Control over which 3rd-party sites are included 4. Control over what ratings are included 5. Width controls 6. Choose feedback button color
- 5. 1st-Party Reviews 3rd-PartyReviews Captured directly from your customers via GetFiveStars process (comments box) • Customers are 5x more likely to leave you feedback directly than on an online review site. • This content can be leveraged on your website and show rich snippets in the Google search results. Reviews on online review sites such as Google, Facebook and Trip Advisor • Important to identify the sites that show up in Google Knowledge Panel. • Great indicators of trust from other customers, and assist with your search rankings.
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- 8. 1st-Party Only Display 1st-partyreviews (testimonials), marked up with review schema which can lead to stars in the Google search results. Unique, user generated content for your website. 1st & 3rd-Party Display all of your reviews together - 1st-party reviews (testimonials) mixed in with your 3rd-party reviews (Google, Facebook, etc.). Only 1st-party reviews are marked up with schema, so 3rd-party reviews will not be part of the totals and rating displays at the top (following Google guidelines). 3rd-Party Only Display your reviews from Google, Facebook, etc. on your own website. Shows reviews from the sites you are monitoring in your account. Does not include schema markup (following Google guidelines). The Review total and rating average are only from the 3rd- party reviews.
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- 10. Getting Out inFront of Google Q & A
- 11. Plan, Post, Monitor, Respond& Report.
- 12. Q & APlan & Post • Gather Real Questions • Write them in the customers voice • Add them to your Knowledge Panel • Login in as Business
- 13. Q & AMonitoring Google is not yet offering GMB alerts or API monitoring GetFiveStars offers Monitoring and management of Q&A
- 14. Q & ARespond Answer your own questions • Login as owner • In your business voice Answers other’s questions Be the authoritative answer Up-vote good answers
- 15. Google Q &A Reporting Violations New Guidelines for All Map UGC Similar to previous Review TOS • Deliberately fake content • Off-topic • Defamatory language • Personal attacks
- 16. Q & AReporting
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- 18. We now auto-detectyour Facebook review URL when you set-up a new location
- 19. We continue toadd 3rd-Party review sites to our monitoring service. Now there are 30 to choose from. • New: UHaul & Hearing Tracker • Don’t forget you can monitor 5 in your Basic Plan and upgrade to Pro to monitor 10
- 20. We improved the rating/taptargets for mobile and added the accent color to them for branding.
- 21. Pagination refresh (goingto page 2, 3, etc.) in the Review Widget now anchors the widget to the top. NEW OLD
- 22. We now crawl3rd-party review sites for monitoring within minutes of adding a new site.
- 23. In Request Modesflow we added 1-Day Delay for Positive Email Review Request, filling the gap between 4 hours and 1 week setting.
- 24. Campaign ID columnhas been added in Customer CSV Export
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- 26. Our interface andnavigation is changing in March!
- 27. The BEST localSEO & digital marketing conference! Come meet some of our team, learn new strategies and network with attendees. Advanced on April 12th in Austin, TX Sponsored by us and https://localuadvanced.com
- 28. Learn from industryleaders, Google GMB team members and Google Top Contributors. Advanced on April 12th in Austin, TX https://localuadvanced.com Code: GETFIVESTARS2018 $50 0ff
- 29.
Editor's Notes
- #7 Things to point out: (The Name change from Testimonials to Review Widget) Options to now display 3rd party reviews in the widget (only 3rd, only 1st or both) Control over which review sites are included Control over what rating (example 4.0 stars and above) Width control (a lot have been asking for this!)5. Feedback button color Important to note that 3rd party reviews are NOT marked-up and are NOT part of the rating averages. They are DISPLAY only. So if you do JUST 3rd party reviews in your widget, they will not produce SERP stars.
- #8 Things to point out: (The Name change from Testimonials to Review Widget) Options to now display 3rd party reviews in the widget (only 3rd, only 1st or both) Control over which review sites are included Control over what rating (example 4.0 stars and above) Width control (a lot have been asking for this!)5. Feedback button color Important to note that 3rd party reviews are NOT marked-up and are NOT part of the rating averages. They are DISPLAY only. So if you do JUST 3rd party reviews in your widget, they will not produce SERP stars.
- #11 Like with reviews ignoring or reacting are not the best strategies It is critical that you get out in front by engaging
- #14 Remember this is a consumer side product, and little thought was given at introduction to business needs.
- #16 Requirement that the be ON TOPIC
- #17 The process to report a question and/or answer that violates the Google TOS