The document explains the functionalities of Google Webmaster Tools, which helps webmasters understand how Google views their websites and manage site performance. Key features include site dashboard messages, settings for geographic targeting and crawl rate, user management, structured data assistance, and security issue monitoring. It emphasizes the importance of regular checks and using tools like sitemaps and fetch as Google to optimize site ranking and traffic.

1. By Seamedia, Calicut

2. Google Webmaster Tool
 It helps you to know how Google sees your website.
 It is the primary way to Getting in touch in with
Google and webmaster.
 By checking the GWT regularly and taking action
according to requirement should able to avoid the
serious damages to your site’s ranking and traffic

3. Verification
To prove that you are an authorized representative of
the site. There are five main methods

4. Site Dashboard
 The Dashboard gives you an instant view to the
website also gives the messages from Google.

5. Site Messages
 When Google want to tell something to the webmaster here the place
they will communicate.
 To inform whether the site is infected with malware or unwanted pages
in the site, also congratulating messages about the ranking.

6. Settings
 Here is the whole settings of the Google webmaster tool.
1. Webmaster Tools Preferences

7. 2. Site Settings
 Geographic target is used to target the country for the site.
 Preferred domain is used to set the URL with or without www.
 Crawl rate option allows users to limit the Google’s crawl rate.

8. 3. Change Of Address
To inform Google that the Domain name is changing.
By using 301 redirects the webmaster can redirects the
content from old site to new site.

9. 4.Google Analytics Property
 To view the Google Webmaster Tools Data.
 To create a Google analytics account.

10. 5. Users and Site Owners
 To view the list of permitted users on the account.
 To Know about the restricted users and full permission users.
 To add new users

11. 6. Verification Details
 All the issues found in the verification process can found here.
 To know about the verification problems and success.

12. 7. Associates
 Used to linking different Google accounts to the
Google webmaster tool account

13. Structured Data
 Here the user/webmaster can see all the structured
data and also see the structured data type.

14. Data Highlighter
 Data highlighter allows you to help Google to identify the
structured data without any code.
 It gives you the option to tag pages and publish it to Google

15. HTML Improvements
 The information from Google webmaster tool, about the
meta data on the website.
 As title and description should be unique for each page of
the site.

16. Remove URL’s
 If you want to remove a page from your site. Enter the
URL that you want to remove and follow the simple
steps.

17. Crawl
Crawl Errors
 Google webmaster shows the number of errors.
 Lists the pages have errors.
 Shows the graph of gradual changes in those errors.

18. Crawl Stats
 Gives you an idea about the crawling speed of the website
per day and kilobytes downloaded per day.

19. Fetch as Google
 Used to know about how Google viewing the website.
 To verify that the Google crawlers see the pages according
to webmasters wish.

20. Sitemap
 To retrieve all the information about the submitted
sitemap.
 To add a sitemap and for testing sitemap.

21. Security issues
 List of information that Google has detected any malware on the website.
 The review of the malware affected and fixing is available in this tool by
clicking “Request a review” button

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Email Id : hello@seamedia.in
Website : www.seamedia.in