Digital 2019 Bahrain (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Bahrain in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Brazil (January 2019) v01DataReportal
This document provides a summary of digital trends and statistics for 2019, including:
- Global internet, social media, mobile, and e-commerce usage statistics, as well as year-over-year growth rates.
- Breakdowns of internet and social media penetration by world region.
- The most popular global social media and messaging platforms and their active user counts.
- Demographic breakdowns of social media audiences and regional snapshots of mobile connectivity.
- A spotlight page on digital trends in Brazil including key metrics on population, mobile users, internet users, and social media penetration.
Digital 2019 Uruguay (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Uruguay in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Saint Vincent and The Grenadines (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Saint Vincent & The Grenadines in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Kenya in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Mexico (EN) (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Mexico in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Kyrgyzstan (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Kyrgyzstan in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Czech Republic (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Czech Republic in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Bahrain (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Bahrain in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Brazil (January 2019) v01DataReportal
This document provides a summary of digital trends and statistics for 2019, including:
- Global internet, social media, mobile, and e-commerce usage statistics, as well as year-over-year growth rates.
- Breakdowns of internet and social media penetration by world region.
- The most popular global social media and messaging platforms and their active user counts.
- Demographic breakdowns of social media audiences and regional snapshots of mobile connectivity.
- A spotlight page on digital trends in Brazil including key metrics on population, mobile users, internet users, and social media penetration.
Digital 2019 Uruguay (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Uruguay in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Saint Vincent and The Grenadines (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Saint Vincent & The Grenadines in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Kenya in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Mexico (EN) (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Mexico in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Kyrgyzstan (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Kyrgyzstan in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Czech Republic (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Czech Republic in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Jordan (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Jordan in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
The document provides digital data and trends for understanding internet, social media, mobile, and e-commerce behaviors globally in 2019. It includes summaries of key metrics like total population and internet/social media users for countries/regions. For Peru specifically, it lists the total population as 32.74 million, with mobile subscriptions at 39.08 million, internet users at 24 million, active social media users at 24 million, and mobile social media users at 23 million. Readers are invited to click links to access 200+ page reports with charts and insights for every country/region.
Digital 2019 El Salvador (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in El Salvador in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Trinidad and Tobago (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Trinidad & Tobago in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Global Digital Overview (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
This document provides an overview of digital trends and statistics for Croatia in 2018. It includes key metrics such as:
- Internet penetration in Croatia reached 75% of the population as of January 2018.
- Active social media usage grew to 48% of the population.
- Unique mobile phone ownership stood at 80% penetration.
- Average internet speeds via fixed connections were 22.3 Mbps while mobile connections averaged 34.94 Mbps.
Digital 2019 Paraguay (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Paraguay in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Antigua & Barbuda (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Antigua & Barbuda in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Panama (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Panama in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Greece (January 2019) v01DataReportal
The document provides digital data and trends for understanding internet, social media, mobile, and e-commerce behaviors in 2019. It includes a 200+ page global overview report and essential headline digital data for every country. The document contains links to access in-depth local reports and digital data for over 200 individual countries and territories. The section on Greece specifically provides data on total population, mobile subscriptions, internet users, active social media users, and mobile social media users for 2019, along with penetration rates for each category.
Myanmar, Thailand and Vietnam Select ComparisonsAndrew Whelan
The document provides statistics on mobile, internet, and social media usage in Myanmar, Thailand, and Vietnam as of January 2019. It includes data on total population, mobile subscriptions, internet users, active social media users, and mobile social media users for each country. It also provides the annual growth rates in these metrics from January 2018 to January 2019. Additional data is given on the percentage of internet users who access the internet via mobile devices in each country according to a survey. Statistics are also presented on the number of active social media users in each country broken down by platform and accessed via mobile.
Everything you need to know about mobile, internet, social media, and e-commerce use in Lebanon in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2019 New Zealand (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in New Zealand in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2018 Facebook Engagement Insights & Benchmarks (July 2018)DataReportal
All the data you need to understand how typical Facebook users around the world interact with content and ads on the platform in July 2018, including a country-by-country breakdown for 225 nations and territories around the globe.
This document provides an overview of global and country-specific digital trends and statistics for 2017, including internet, social media, mobile and e-commerce usage. At a high level, it reports that worldwide there are over 7 billion people, 3.7 billion internet users, 2.7 billion active social media users and 4.9 billion unique mobile users. It then provides more detailed statistics on these metrics for the Maldives, including that there are 310,000 internet users in the country representing 83% penetration, and over 800,000 mobile subscriptions representing 216% penetration versus the total population. The document encourages clicking on location names to access in-depth local reports and provides sources for all the presented data.
Digital 2019 Thailand (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Thailand in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Barbados in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2019 Spain (EN) (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Spain in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Vietnam (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Vietnam in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Ecuador in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
This document provides guidance on using Google AdWords to drive store sales by connecting online shoppers with nearby brick-and-mortar locations. It discusses enhancing ads with location extensions to display useful local information; targeting ads to people near business locations through radius targeting; promoting local inventory to encourage store visits; optimizing product groups and bids by sales channel; measuring attributable offline sales from online ads; and optimizing campaigns for total online and offline returns. The goal is to turn ready-to-buy online consumers into satisfied offline customers through location-aware digital marketing.
Digital 2019 Jordan (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Jordan in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
The document provides digital data and trends for understanding internet, social media, mobile, and e-commerce behaviors globally in 2019. It includes summaries of key metrics like total population and internet/social media users for countries/regions. For Peru specifically, it lists the total population as 32.74 million, with mobile subscriptions at 39.08 million, internet users at 24 million, active social media users at 24 million, and mobile social media users at 23 million. Readers are invited to click links to access 200+ page reports with charts and insights for every country/region.
Digital 2019 El Salvador (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in El Salvador in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Trinidad and Tobago (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Trinidad & Tobago in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Global Digital Overview (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
This document provides an overview of digital trends and statistics for Croatia in 2018. It includes key metrics such as:
- Internet penetration in Croatia reached 75% of the population as of January 2018.
- Active social media usage grew to 48% of the population.
- Unique mobile phone ownership stood at 80% penetration.
- Average internet speeds via fixed connections were 22.3 Mbps while mobile connections averaged 34.94 Mbps.
Digital 2019 Paraguay (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Paraguay in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Antigua & Barbuda (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Antigua & Barbuda in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Panama (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Panama in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Greece (January 2019) v01DataReportal
The document provides digital data and trends for understanding internet, social media, mobile, and e-commerce behaviors in 2019. It includes a 200+ page global overview report and essential headline digital data for every country. The document contains links to access in-depth local reports and digital data for over 200 individual countries and territories. The section on Greece specifically provides data on total population, mobile subscriptions, internet users, active social media users, and mobile social media users for 2019, along with penetration rates for each category.
Myanmar, Thailand and Vietnam Select ComparisonsAndrew Whelan
The document provides statistics on mobile, internet, and social media usage in Myanmar, Thailand, and Vietnam as of January 2019. It includes data on total population, mobile subscriptions, internet users, active social media users, and mobile social media users for each country. It also provides the annual growth rates in these metrics from January 2018 to January 2019. Additional data is given on the percentage of internet users who access the internet via mobile devices in each country according to a survey. Statistics are also presented on the number of active social media users in each country broken down by platform and accessed via mobile.
Everything you need to know about mobile, internet, social media, and e-commerce use in Lebanon in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2019 New Zealand (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in New Zealand in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2018 Facebook Engagement Insights & Benchmarks (July 2018)DataReportal
All the data you need to understand how typical Facebook users around the world interact with content and ads on the platform in July 2018, including a country-by-country breakdown for 225 nations and territories around the globe.
This document provides an overview of global and country-specific digital trends and statistics for 2017, including internet, social media, mobile and e-commerce usage. At a high level, it reports that worldwide there are over 7 billion people, 3.7 billion internet users, 2.7 billion active social media users and 4.9 billion unique mobile users. It then provides more detailed statistics on these metrics for the Maldives, including that there are 310,000 internet users in the country representing 83% penetration, and over 800,000 mobile subscriptions representing 216% penetration versus the total population. The document encourages clicking on location names to access in-depth local reports and provides sources for all the presented data.
Digital 2019 Thailand (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Thailand in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Barbados in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2019 Spain (EN) (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Spain in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Vietnam (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Vietnam in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Ecuador in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
This document provides guidance on using Google AdWords to drive store sales by connecting online shoppers with nearby brick-and-mortar locations. It discusses enhancing ads with location extensions to display useful local information; targeting ads to people near business locations through radius targeting; promoting local inventory to encourage store visits; optimizing product groups and bids by sales channel; measuring attributable offline sales from online ads; and optimizing campaigns for total online and offline returns. The goal is to turn ready-to-buy online consumers into satisfied offline customers through location-aware digital marketing.
El documento proporciona consejos para optimizar un sitio web para dispositivos móviles, incluyendo (1) garantizar una navegación simple, (2) hacer que el logo lleve a la página de inicio, y (3) mantener menús breves y destacar los llamados a la acción. El objetivo es mejorar la experiencia del usuario móvil al proporcionar contenido y funciones relevantes de manera rápida y eficiente.
El documento analiza los resultados de más de 20,000 entrevistas realizadas en 18 estudios de marketing en Latinoamérica. Los estudios encontraron que YouTube y la televisión abierta fueron los medios más efectivos para construir la marca y cambiar el comportamiento del consumidor, generando el mayor impacto en la imagen de marca y los indicadores clave de desempeño. La combinación de YouTube y televisión abierta resultó en un mayor alcance de marca y mayor impacto en los KPI que al usar solo televisión abierta o paga.
Este documento presenta una guía para especialistas en marketing sobre cómo captar la atención de consumidores constantemente conectados. Explica la importancia de conocer a los consumidores, comprender sus pasiones e intereses, y descubrir las preguntas que se hacen. También recomienda desarrollar una estrategia de contenido que cuente la historia adecuada a la persona adecuada a través de los momentos que importan para los consumidores.
Este documento proporciona una guía de 5 pasos para que los especialistas en marketing adopten con éxito la compra programática. El primer paso es organizar las estadísticas de público mediante la recolección de datos completos de los consumidores en todos los canales y dispositivos, y definir con precisión los segmentos de público objetivo. Organizar los datos permite a las marcas ser más relevantes y tener un mayor impacto con su publicidad.
This document provides information about Waze Ads partnerships and advertising products for small and medium businesses (SMBs) in the US and Latin America. It outlines Waze's user base breakdown by region, the benefits of advertising on Waze, and several advertising products - branded pins, branded search, pin takeovers - including their characteristics, monthly exposures, prices and advantages. It also discusses call-to-action options and key performance indicators (KPIs) available in Waze reporting. Contact information is provided for the Waze-Google industry manager.
The document summarizes Google's Channel Sales Partnership Program, which allows partners to sell Google's digital advertising products to SMBs and generate an incremental revenue stream. Through the program, partners provide sales, support, and services to SMBs and manage their Google accounts, while Google provides training, incentives, and a dedicated support team. The partnership benefits both partners, by expanding their offerings and Google, by growing its customer base. Key requirements for partners include having existing SMB relationships, complementary products, a direct sales force, and a commitment to building a digital marketing business.
This document discusses the shift to digital advertising and how Google is well positioned to capitalize on this opportunity. It notes that digital advertising growth remains strong while newspaper advertising declines. Over $50 billion in global opportunity exists from the move to mobile web advertising. The document promotes partnering with Google to take advantage of this growing digital advertising market. It highlights Google's investments in channel sales and partnerships to drive revenue from advertising.
El documento ofrece consejos para que los periodistas usen las redes sociales de manera efectiva. Recomienda seleccionar temas de interés, crear contenido propio para las redes, generar una comunidad segmentada y medir la efectividad de las publicaciones. El objetivo es maximizar la exposición de los mensajes periodísticos.
This document summarizes key insights from a presentation on digital trends in Latin America given by comScore. It finds that the online audience in Latin America grew 17% over the past year to 176 million unique visitors, who spent on average 21.7 hours online per month. The largest markets were Brazil, Mexico, and Argentina. Social media engagement increased 15% year-over-year, led by Facebook. Sports, retail, and news/information sites also saw increased audiences in the region.
Este documento presenta una conferencia sobre el manejo de redes sociales en comunicaciones corporativas. La conferencia cubrirá temas como los medios digitales, redes sociales, y métricas. El orador, Felipe Ramírez Mejia, es el CEO de Quark Group y experto en marketing digital. La agenda incluye secciones sobre el ecosistema digital, roles de redes sociales, casos prácticos y tendencias. El objetivo es enseñar a las empresas a comunicarse y interactuar efectivamente en plataformas digitales.
The document discusses opportunities for partners to grow their business through Google's Channel Sales partnership program. It outlines how partners can leverage third-party advertising platforms to scale their digital advertising services and generate new revenue streams. Key points include:
- Google's program allows partners to sell Google's digital advertising products to small and medium businesses, diversifying their offerings.
- Third-party platforms can help partners accelerate go-to-market, enhance account performance, and scale to manage hundreds of accounts through automation.
- When evaluating platforms, partners should consider factors like pricing, mobile strategy, customer segments targeted, account performance delivery, available insights, services provided, and reporting transparency.
- Proper use of third-
Este documento presenta una introducción a la búsqueda avanzada de Google AdWords. Incluye secciones sobre la estructura de las cuentas de AdWords, los tipos de concordancia de palabras clave, el análisis de rendimiento, la creación y optimización de anuncios, los anuncios dinámicos, las extensiones de anuncio y otros temas avanzados de AdWords.
This document summarizes changes in SEO ranking factors from 2013 to 2014 based on an analysis by Searchmetrics. Some of the key findings include:
- On-page technical elements like site speed remained important ranking factors. Content elements like text length, word count, and content quality increased in importance.
- Social elements like Facebook likes and Google+ shares became more strongly correlated with rankings. The number and quality of backlinks remained important link profile factors.
- Differences were found between factors for mobile vs desktop, with mobile pages generally having shorter content and fewer backlinks. User signals like click-through rate were also analyzed.
Este documento presenta varias formas de evaluar el retorno de la inversión (ROI) de campañas en motores de búsqueda. Explica que el ROI se puede medir de diferentes maneras, como el número de clics en anuncios, visitas al sitio web, ingresos obtenidos, costos publicitarios y ventas generadas. También cubre modelos más complejos de atribución, ventas a futuro considerando el valor de vida del cliente, ahorros generados y más. Finalmente, ofrece consejos para optimizar la configuración de búsqueda y
El documento proporciona información sobre la organización de cuentas en AdWords. Explica que las cuentas de AdWords se organizan en tres capas: cuenta, campañas y grupos de anuncios. Detalla cómo organizar anuncios en grupos y campañas para mostrar anuncios relevantes a los usuarios. También cubre conceptos como el uso de la concordancia amplia y modificadores de concordancia amplia para dirigir anuncios a búsquedas relacionadas.
El documento describe los beneficios de la publicidad de display y la Red de Display de Google. La publicidad de display puede utilizarse para objetivos de branding y respuesta directa y llega a consumidores en todas las etapas del embudo de compra. La Red de Display de Google permite a los anunciantes llegar a una gran audiencia a través de cientos de miles de sitios web y aplicaciones con herramientas para medir y optimizar las campañas.
El documento proporciona una introducción a Google AdWords, incluyendo que AdWords permite a los anunciantes crear anuncios para mostrar a usuarios que buscan información relacionada con su empresa y que los anuncios aparecen junto a los resultados de búsqueda orgánica de Google. También explica que Google AdWords va más allá de los anuncios de texto y permite a los anunciantes llegar a usuarios en sitios asociados a la Red de Búsqueda y Red de Display de Google.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
1. DIGITAL2019
ALL THE DATA AND TRENDS YOU NEED TO UNDERSTAND INTERNET,
SOCIAL MEDIA, MOBILE, AND E-COMMERCE BEHAVIOURS IN 2019
COLOMBIA
2.
3. CLICK HERE TO READ OUR DIGITAL 2019
GLOBAL OVERVIEW REPORT, WITH MORE
THAN 200 PAGES OF ESSENTIAL CHARTS
AND INSIGHTS FROM AROUND THE WORLD
CLICK HERE TO READ OUR DIGITAL 2019
GLOBAL DIGITAL YEARBOOK, WITH
ESSENTIAL HEADLINE DIGITAL DATA
FOR EVERY COUNTRY IN THE WORLD
ALL THE DATA AND TRENDS YOU NEED TO UNDERSTAND INTERNET,
SOCIAL MEDIA, MOBILE, AND E-COMMERCE BEHAVIOURS IN 2019
DIGITAL2019
ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD
DIGITAL2019
GLOBAL DIGITAL YEARBOOK
4. CLICK THE LINKS BELOW TO ACCESS OUR IN-DEPTH LOCAL REPORTS
GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NEPAL ST. KITTS & NEVIS TAJIKISTAN
DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NETHERLANDS ST. LUCIA TANZANIA
ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW CALEDONIA ST. MARTIN THAILAND
AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NEW ZEALAND ST. PIERRE & MIQUELON TIMOR-LESTE
ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NICARAGUA ST. VINCENT & THE GRENADINES TOGO
ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGER SAMOA TOKELAU
ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIGERIA SAN MARINO TONGA
AMERICAN SAMOA CABO VERDE ERITREA ICELAND TFYR MACEDONIA NIUE SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA
ANDORRA CAMBODIA ESTONIA INDIA MADAGASCAR NORFOLK IS. SAUDI ARABIA TRINIDAD & TOBAGO
ANGOLA CAMEROON ESWATINI INDONESIA MALAWI NORTHERN MARIANA IS. SENEGAL TUNISIA
ANGUILLA CANADA ETHIOPIA IRAN MALAYSIA NORWAY SERBIA TURKEY
ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALDIVES OMAN SEYCHELLES TURKMENISTAN
ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALI PAKISTAN SIERRA LEONE TURKS & CAICOS IS.
ARMENIA CHAD FIJI ISLE OF MAN MALTA PALAU SINGAPORE TUVALU
ARUBA CHILE FINLAND ISRAEL MARSHALL IS. PALESTINE ST. MAARTEN UGANDA
AUSTRALIA CHINA FRANCE ITALY MARTINIQUE PANAMA SLOVAKIA UKRAINE
AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITANIA PAPUA NEW GUINEA SLOVENIA U.A.E.
AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAURITIUS PARAGUAY SOLOMON IS. U.K.
BAHAMAS COLOMBIA GABON JERSEY MAYOTTE PERU SOMALIA U.S.A.
BAHRAIN COMOROS GAMBIA JORDAN MEXICO PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS.
BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MICRONESIA PITCAIRN IS. SOUTH SUDAN URUGUAY
BARBADOS REP. OF CONGO GERMANY KENYA MOLDOVA POLAND SPAIN UZBEKISTAN
BELARUS COOK IS. GHANA KIRIBATI MONACO PORTUGAL SRI LANKA VANUATU
BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONGOLIA PUERTO RICO SUDAN VATICAN
BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTENEGRO QATAR SURINAME VENEZUELA
BENIN CROATIA GREENLAND KOSOVO MONTSERRAT RÉUNION SVALBARD & JAN MAYEN VIETNAM
BERMUDA CUBA GRENADA KUWAIT MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNA
BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MOZAMBIQUE RUSSIAN FEDERATION SWEDEN WESTERN SAHARA
BOLIVIA CYPRUS GUAM LAOS MYANMAR RWANDA SWITZERLAND YEMEN
BONAIRE, ST. EUSTATIUS & SABA CZECH REP. GUATEMALA LATVIA NAMIBIA ST. BARTHÉLEMY SYRIA ZAMBIA
BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NAURU ST. HELENA TAIWAN ZIMBABWE
6. 6
2019
JAN
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT;
LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS
RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019).
DIGITAL AROUND THE WORLD IN 2019
THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND GLOBAL MOBILE, INTERNET, AND SOCIAL MEDIA USE
7.676 5.112 4.388 3.484 3.256
56% 67% 57% 45% 42%
BILLION BILLIONBILLIONBILLIONBILLION
TOTAL
POPULATION
UNIQUE
MOBILE USERS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE SOCIAL
MEDIA USERS
URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
7. 7
2019
JAN
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT;
LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS
RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019).
ANNUAL DIGITAL GROWTH
THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS
+1.1% +2.0% +9.1% +9.0% +10%
+84 MILLION +100 MILLION +367 MILLION +288 MILLION +297 MILLION
JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019
TOTAL
POPULATION
UNIQUE
MOBILE USERS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE SOCIAL
MEDIA USERS
8. 8
2019
JAN
SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE
MEDIA. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME.
OCEANIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
SOUTH-EASTERN
ASIA
INTERNET PENETRATION BY REGION
INTERNET USE BY REGION, COMPARING THE NUMBER OF INTERNET USERS TO TOTAL POPULATION (REGARDLESS OF AGE)
69%
63%
60%
42%
32%
51%
12%
66%
50%
80%
88%
95%
50%
41%
94%
51%
73%
63%
95%
9. 9
2019
JAN
SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL
MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE
UNITED NATIONS GEOSCHEME.
OCEANIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
SOUTH-EASTERN
ASIA
SOUTHERN
AFRICA
SOCIAL MEDIA PENETRATION BY REGION
BASED ON MONTHLY ACTIVE USERS OF THE MOST ACTIVE PLATFORMS IN EACH COUNTRY / TERRITORY, COMPARED TO TOTAL POPULATION
8%
38%
24%
57%
61%
70%
54%
16%
48%
7%
12%
40%
58%53%
67%
66%
46%62%
70%
10. 10
2019
JAN
SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA (ALL UP TO JAN 2019). *ADVISORY: PLATFORMS
IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE LESS RELIABLE. **NOTES: THESE PLATFORMS DO NOT PUBLISH MAU DATA.
LINKEDIN FIGURE IS BASED ON MONTHLY UNIQUE WEBSITE VISITORS IN DEC 2018, VIA SIMILARWEB. SNAPCHAT FIGURE EXTRAPOLATED FROM DATA REPORTED IN TECHCRUNCH (JUN 2017).
2,271
1,900
1,500
1,300
1,083
1,000
803
531
500
446
326
330
320
303
300
300
287
260
250
194
QQ
FACEBOOK
YOUTUBE
WHATSAPP
FB MESSENGER
WEIXIN / WECHAT
INSTAGRAM
QZONE
DOUYIN / TIKTOK
SINA WEIBO
TWITTER
REDDIT
DOUBAN
LINKEDIN**
BAIDU TIEBA*
SKYPE*
SNAPCHAT**
VIBER*
PINTEREST
LINE
SOCIAL PLATFORMS: ACTIVE USER ACCOUNTS
BASED ON MONTHLY ACTIVE USERS, USER ACCOUNTS, OR UNIQUE VISITORS TO EACH PLATFORM, IN MILLIONS
SOCIAL NETWORK
MESSENGER / VOIP
11. 11
2019
JAN
SOURCE: BASED ON SIMILARWEB’S ALGORITHM INTEGRATING CURRENT INSTALLS FROM THE GOOGLE PLAY STORE WITH ACTIVE APP USERS (DECEMBER 2018).
NOTE: FIGURES IN PARENTHESES IN THE LEGEND REPRESENT THE NUMBER OF COUNTRIES / TERRITORIES IN WHICH EACH PLATFORM IS THE TOP-RANKED MESSENGER APP.
WHATSAPP (133)
FACEBOOK MESSENGER (75)
VIBER (10)
IMO (3)
WECHAT (3)
LINE (3)
TELEGRAM (3)
HANGOUTS (1)
GOOGLE MESSAGES (1)
KAKAOTALK (1)
UNKNOWN (11)
ZALO (1)
TOP SOCIAL MESSENGERS AROUND THE WORLD
THE MOST POPULAR MESSENGER APP BY COUNTRY / TERRITORY IN DECEMBER 2018
12. 12
2019
JAN
SOURCE: EXTRAPOLATED FROM FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS. NOTE: FACEBOOK DOES NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’.
3%
11%
13%
7%
5%
3%
2%
4%
16%
19%
9%
5%
3%
2%
SOCIAL MEDIA AUDIENCE PROFILE
BASED ON THE COMBINED ADVERTISING AUDIENCES OF FACEBOOK, INSTAGRAM, AND FACEBOOK MESSENGER
YEARS OLD YEARS OLDYEARS OLDYEARS OLDYEARS OLDYEARS OLDYEARS OLD
13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+
FEMALE
MALE
13. 13
2019
JAN
SOURCE: GSMA INTELLIGENCE (Q4 2018); KEPIOS ANALYSIS. NOTE: REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. ADVISORY: MOBILE SUBSCRIPTIONS DO NOT REPRESENT
UNIQUE INDIVIDUALS, SO FIGURES OVER 100% INDICATE MULTIPLE MOBILE SUBSCRIPTIONS PER PERSON. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME.
OCEANIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
SOUTH-EASTERN
ASIA
MOBILE CONNECTIVITY BY REGION
THE NUMBER OF MOBILE SUBSCRIPTIONS COMPARED TO TOTAL POPULATION (NOTE: NOT UNIQUE USERS)
108%
129%
111%
103%
91%
162%
62%
101%
53%
86%
102%
132%
154%
120%
116%
109%
73%96%
105%
15. 15
2019
JAN
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT;
LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS
RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019).
THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE
COLOMBIA
49.66 57.49 34.00 34.00 31.00
MILLION MILLION MILLION MILLION MILLION
81% 116% 68% 68% 62%
TOTAL
POPULATION
MOBILE
SUBSCRIPTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE SOCIAL
MEDIA USERS
URBANISATION: vs. POPULATION: PENETRATION: PENETRATION: PENETRATION:
16. 16
2019
JAN
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT;
LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS
RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019).
ANNUAL DIGITAL GROWTH
THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS
+0.8% +1.5% +9.7% +9.7% +6.9%
+395 THOUSAND +845 THOUSAND +3 MILLION +3 MILLION +2 MILLION
TOTAL
POPULATION
MOBILE
SUBSCRIPTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE SOCIAL
MEDIA USERS
JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019
17. 17
2019
JAN
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; WORLD BANK; IMF; UNESCO; UNICEF; CIA WORLD FACTBOOK; PEW RESEARCH (ALL LATEST DATA AVAILABLE IN JANUARY 2019). *NOTE:
‘INTERNATIONAL DOLLARS’ ARE NOTIONAL MEASURES THAT PROVIDE A CONSISTENT BASIS FOR COMPARISON. AN ‘INTERNATIONAL DOLLAR’ WOULD BUY A COMPARABLE AMOUNT OF
GOODS AND SERVICES IN THE CITED COUNTRY THAT A U.S. DOLLAR WOULD BUY IN THE UNITED STATES.
OVERVIEW: POPULATION & ECONOMY
ESSENTIAL DEMOGRAPHIC AND ECONOMIC INDICATORS
81% $14,552 95% 95% 94%
49.66 50.8% 49.2% +0.8% 32.2
MILLION
TOTAL
POPULATION
FEMALE
POPULATION
MALE
POPULATION
ANNUAL CHANGE
IN POPULATION SIZE
MEDIAN
AGE
URBAN
POPULATION
GDP PER CAPITA (PPP)
(CURRENT INTERNATIONAL $)*
OVERALL LITERACY
(ADULTS AGED 15+)
FEMALE LITERACY
(ADULTS AGED 15+)
MALE LITERACY
(ADULTS AGED 15+)
18. 18
2019
JAN
SOURCE: GOOGLE CONSUMER BAROMETER (COLLECTED JANUARY 2018). *NOTE: PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE DETAILS OF HOW GOOGLE DEFINES
'ADULT POPULATION'. ADVISORY: GOOGLE HAS NOT UPDATED ITS CONSUMER BAROMETER DATA SINCE OUR 2018 REPORTS, BUT WE BELIEVE THAT THE DATASET STILL OFFERS REPRESENTATIVE
INSIGHTS INTO DIGITAL BEHAVIOURS IN THE FEATURED MARKETS.
DEVICE USAGE
PERCENTAGE OF THE ADULT POPULATION* THAT USES EACH KIND OF DEVICE [SURVEY-BASED]
97% 10% 1% 4%
95% 75% 57% 20%
MOBILE PHONE
(ANY TYPE)
SMART
PHONE
LAPTOP OR DESKTOP
COMPUTER
TABLET
DEVICE
TELEVISION
(ANY KIND)
DEVICE FOR STREAMING
INTERNET CONTENT TO TV
E-READER
DEVICE
WEARABLE
TECH DEVICE
19. 19
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. TIMES ARE DAILY AVERAGES, REPORTED IN HOURS
AND MINUTES. NOTE: SOME ACTIVITIES MAY TAKE PLACE CONCURRENTLY.
TIME SPENT WITH MEDIA
AVERAGE DAILY TIME SPENT CONSUMING AND INTERACTING WITH MEDIA [SURVEY BASED]
9H 00M 3H 31M 3H 12M 1H 02M
AVERAGE DAILY TIME
SPENT USING THE
INTERNET VIA ANY DEVICE
AVERAGE DAILY TIME
SPENT USING SOCIAL
MEDIA VIA ANY DEVICE
AVERAGE DAILY TV VIEWING TIME
(BROADCAST, STREAMING
AND VIDEO ON DEMAND)
AVERAGE DAILY TIME
SPENT LISTENING TO
STREAMING MUSIC
global
web
index
21. 21
2019
JAN
SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE
MEDIA. MOBILE SHARE DATA: GLOBALWEBINDEX (Q2 & Q3 2018); AND EXTRAPOLATIONS OF DATA PUBLISHED BY THE WORLD’S LARGEST SOCIAL MEDIA PLATFORMS VIA EARNINGS RELEASES
AND SELF-SERVE ADVERTISING TOOLS. GLOBALWEBINDEX FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.
INTERNET USE: DEVICE PERSPECTIVE
BASED ON ACTIVE INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES
34.00 68% 31.69 64%
MILLION MILLION
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS
A PERCENTAGE OF
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS
AS A PERCENTAGE
OF TOTAL POPULATION
global
web
index
22. 22
2019
JAN
SOURCE: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK (ALL LATEST DATA AVAILABLE IN JANUARY 2019).
INTERNET USERS: DIFFERENT PERSPECTIVES
DIFFERENT PERSPECTIVES ON THE NUMBER OF INTERNET USERS, FROM SOME OF THE WORLD’S MOST COMPREHENSIVE STUDIES
31.28 30.92 30.92 27.45
MILLION MILLION MILLION MILLION
INTERNET
WORLD STATS
ITU (INTERNATIONAL
TELECOMMUNICATION UNION)
WORLD
BANK
CIA WORLD
FACTBOOK
23. 23
2019
JAN
SOURCE: GOOGLE CONSUMER BAROMETER (COLLECTED JANUARY 2018). ADVISORY: GOOGLE HAS NOT UPDATED ITS CONSUMER BAROMETER DATA SINCE OUR 2018 REPORTS, BUT WE
BELIEVE THAT THE DATASET STILL OFFERS REPRESENTATIVE INSIGHTS INTO DIGITAL BEHAVIOURS IN THE FEATURED MARKETS.
FREQUENCY OF INTERNET USE
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
1 7 31 365
88% 7% 3% 1%
EVERY
DAY
AT LEAST ONCE
PER WEEK
AT LEAST ONCE
PER MONTH
LESS THAN ONCE
PER MONTH
24. 24
2019
JAN
SOURCE: OOKLA SPEEDTEST (DECEMBER 2018 AND DECEMBER 2017).
INTERNET CONNECTION SPEEDS
AVERAGE DOWNLOAD SPEEDS FOR MOBILE AND FIXED INTERNET CONNECTIONS, WITH YEAR-ON-YEAR COMPARISON
MBPSMBPS
17.54 +14% 15.99 +48%
AVERAGE SPEED OF
MOBILE INTERNET
CONNECTIONS
YEAR-ON-YEAR CHANGE IN
AVERAGE SPEED OF MOBILE
INTERNET CONNECTIONS
AVERAGE SPEED OF
FIXED INTERNET
CONNECTIONS
YEAR-ON-YEAR CHANGE IN
AVERAGE SPEED OF FIXED
INTERNET CONNECTIONS
25. 25
2019
JAN
SOURCE: SIMILARWEB (JANUARY 2019). FIGURES BASED ON MONTHLY AVERAGES FOR Q4 2018. NOTES: ‘MONTHLY TRAFFIC’ DOES NOT REPRESENT UNIQUE VISITORS. ‘TIME PER VISIT’
FIGURES REPRESENT THE AVERAGE DURATION OF USERS’ VISITS, MEASURED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT
CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.
SIMILARWEB’S TOP WEBSITES
RANKING OF WEBSITES BY AVERAGE MONTHLY TRAFFIC
01 GOOGLE.COM SEARCH 210,200,000 14M 03S 14.4
02 YOUTUBE.COM TV & VIDEO 199,100,000 41M 57S 15.3
03 GOOGLE.COM.CO SEARCH 176,100,000 12M 22S 8.3
04 FACEBOOK.COM SOCIAL 121,200,000 20M 05S 19.8
05 LIVE.COM EMAIL 48,000,000 10M 46S 11.2
06 WHATSAPP.COM SOCIAL 44,000,000 03M 03S 1.9
07 NETFLIX.COM TV & VIDEO 22,800,000 10M 07S 5.5
08 WIKIPEDIA.ORG REFERENCE 21,400,000 05M 14S 3.1
09 INSTAGRAM.COM SOCIAL 18,000,000 11M 08S 31.0
10 YAHOO.COM NEWS 17,500,000 07M 29S 6.4
# WEBSITE CATEGORY MONTHLY TRAFFIC TIME PER VISIT PAGES PER VISIT
26. 26
2019
JAN
SOURCE: ALEXA (JANUARY 2019). NOTES: ‘TIME / DAY’ FIGURES REPRESENT ALEXA’S ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT VISITORS SPEND ON THE SITE FOR DAYS
WHEN THEY VISIT THE SITE, MEASURED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN
VISITING UNKNOWN WEBSITES.
ALEXA’S TOP WEBSITES
RANKING OF WEBSITES BY THE NUMBER OF VISITORS AND TOTAL PAGE VIEWS
11 YAHOO.COM 04M 01S 3.60
12 MILEROTICOS.COM 15M 44S 29.30
13 WIKIPEDIA.ORG 04M 15S 3.15
14 NETFLIX.COM 02M 04S 1.79
15 MSN.COM 03M 40S 2.48
16 INSTAGRAM.COM 05M 47S 3.86
17 BLOGSPOT.COM 03M 07S 2.43
18 WHATSAPP.COM 02M 30S 1.27
19 TWITTER.COM 06M 23S 3.21
20 FRIV.COM 07M 55S 3.10
01 GOOGLE.COM 07M 42S 9.54
02 YOUTUBE.COM 08M 47S 5.02
03 GOOGLE.COM.CO 07M 04S 7.78
04 FACEBOOK.COM 09M 43S 4.03
05 LIVE.COM 03M 53S 3.76
06 PULZO.COM 02M 49S 2.10
07 THESTARTMAGAZINE.COM 15M 23S 12.28
08 MINUTO30.COM 03M 28S 2.36
09 CANALRCN.COM 04M 11S 2.99
10 MERCADOLIBRE.COM.CO 08M 06S 7.43
# WEBSITE TIME / DAY PAGES / VISIT # WEBSITE TIME / DAY PAGES / VISIT
27. 27
2019
JAN
SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN
SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50%
OF THE SEARCH VOLUME OF THE TOP QUERY). YEAR-ON-YEAR CHANGE FIGURES COMPARE INDEX VALUES FOR EACH QUERY IN DECEMBER 2018 TO DECEMBER 2017.
TOP GOOGLE SEARCH QUERIES IN 2018
BASED ON SEARCHES THROUGHOUT 2018
11 WHATSAPP 23
12 FACEBOOK INICIAR SESION 21
13 BANCOLOMBIA 19
14 CARACOL 19
15 CONVERTIDOR 17
16 NACIONAL 17
17 HOTMAIL INICIAR 16
18 FRIV 16
19 MP3 16
20 OLX 15
01 FACEBOOK 100
02 YOUTUBE 81
03 HOTMAIL 67
04 TRADUCTOR 64
05 GOOGLE 44
06 INICIAR SESION 40
07 GMAIL 37
08 IMAGENES 30
09 JUEGOS 27
10 TIEMPO 25
# SEARCH QUERY INDEX # SEARCH QUERY INDEX
28. 28
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.
CONTENT STREAMING ACTIVITIES
PERCENTAGE OF INTERNET USERS WHO STREAM EACH KIND OF CONTENT EACH MONTH [SURVEY BASED]
99% 64% 8.5% 17% 12%
WATCH VIDEOS
ONLINE
STREAM TV CONTENT
VIA THE INTERNET
PLAY GAMES STREAMED
LIVE VIA THE INTERNET
WATCH LIVE STREAMS OF
OTHERS PLAYING GAMES
WATCH E-SPORTS
TOURNAMENTS
29. 29
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.
USE OF INTERNET TECHNOLOGIES
PERCENTAGE OF INTERNET USERS THAT USE EACH TOOL OR SERVICE EACH MONTH
36% 42% 48% 31%
VOICE SEARCH OR
VOICE COMMANDS
RIDE-HAILING
SERVICES
AD-BLOCKING
TOOLS
VIRTUAL PRIVATE
NETWORK (VPN)
global
web
index
31. 31
2019
JAN
SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL
MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS.
SOCIAL MEDIA OVERVIEW
BASED ON MONTHLY ACTIVE USERS OF THE MOST ACTIVE SOCIAL MEDIA PLATFORMS
34.00 68% 31.00 62%
MILLION MILLION
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE
SOCIAL USERS ACCESSING
VIA MOBILE DEVICES
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
32. 32
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. FIGURES FOR ‘TIME SPENT’ ARE DAILY AVERAGES, IN
HOURS AND MINUTES.*NOTE: FIGURE FOR SOCIAL MEDIA ACCOUNTS MAY NOT INDICATE ACTIVE USE OF ALL ACCOUNTS EVERY MONTH.
SOCIAL MEDIA BEHAVIOURS
HOW INTERNET USERS ENGAGE WITH SOCIAL MEDIA [SURVEY BASED]
100% 88% 3H 31M 10.5 42%
VISITED OR USED A SOCIAL
NETWORK OR MESSAGING
SERVICE IN THE PAST MONTH
ACTIVELY ENGAGED WITH
OR CONTRIBUTED TO SOCIAL
MEDIA IN THE PAST MONTH
AVERAGE AMOUNT
OF TIME PER DAY SPENT
USING SOCIAL MEDIA
AVERAGE NUMBER OF
SOCIAL MEDIA ACCOUNTS
PER INTERNET USER*
PERCENTAGE OF INTERNET
USERS WHO USE SOCIAL
MEDIA FOR WORK PURPOSES
global
web
index
global
web
index
33. 33
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.
96%
93%
89%
73%
73%
60%
44%
40%
40%
28%
22%
20%
20%
20%
19%
16%
YOUTUBE
FACEBOOK
WHATSAPP
FB MESSENGER
INSTAGRAM
TWITTER
SKYPE
LINKEDIN
PINTEREST
SNAPCHAT
TARINGA
BADOO
TUMBLR
WECHAT
LINE
TWITCH
MOST ACTIVE SOCIAL MEDIA PLATFORMS
PERCENTAGE OF INTERNET USERS WHO REPORT USING EACH PLATFORM [SURVEY BASED]
SOCIAL NETWORK
MESSENGER / VOIP
34. 34
2019
JAN
SOURCE: EACH PLATFORM’S SELF-SERVE ADVERTISING TOOLS (JANUARY 2019). *NOTE: FIGURES REPRESENT ADDRESSABLE ADVERTISING AUDIENCES ONLY, AND MAY NOT REFLECT TOTAL
ACTIVE USERS OR MEMBER BASES. ADVISORY: FIGURES FOR LINKEDIN REPRESENT REGISTERED MEMBERS, SO ARE NOT DIRECTLY COMPARABLE TO FIGURES FOR OTHER PLATFORMS.
SOCIAL MEDIA ADVERTISING AUDIENCES
A COMPARISON OF THE TOTAL ADDRESSABLE ADVERTISING AUDIENCE* OF SELECTED SOCIAL MEDIA PLATFORMS
52% 48% 56% 44% 31% 69% 76% 21% 48% 52%
32.00 12.00 2.41 2.85 7.00
MILLION MILLION MILLION MILLION MILLION
TOTAL ADVERTISING
AUDIENCE ON FACEBOOK
(MONTHLY ACTIVE USERS)
TOTAL ADVERTISING
AUDIENCE ON INSTAGRAM
(MONTHLY ACTIVE USERS)
TOTAL ADVERTISING
AUDIENCE ON TWITTER
(MONTHLY ACTIVE USERS)
TOTAL ADVERTISING
AUDIENCE ON SNAPCHAT
(MONTHLY ACTIVE USERS)
TOTAL ADVERTISING
AUDIENCE ON LINKEDIN
(REGISTERED MEMBERS)
FEMALE FEMALEFEMALEFEMALEFEMALEMALE MALEMALEMALEMALE
35. 35
2019
JAN
SOURCE: EACH PLATFORM’S SELF-SERVE ADVERTISING TOOLS (JANUARY 2019). *NOTE: FIGURES REPRESENT ADDRESSABLE ADVERTISING AUDIENCES ONLY, AND MAY NOT REFLECT TOTAL
ACTIVE USERS OR MEMBER BASES. ADVISORY: FIGURES FOR LINKEDIN REPRESENT REGISTERED MEMBERS, SO ARE NOT DIRECTLY COMPARABLE TO FIGURES FOR OTHER PLATFORMS.
SOCIAL MEDIA AUDIENCES: QUARTERLY GROWTH
THE QUARTERLY CHANGE IN THE TOTAL ADDRESSABLE ADVERTISING AUDIENCES* OF SELECTED SOCIAL MEDIA PLATFORMS
0% +9.1% -2.2% -12% +2.9%
QUARTERLY CHANGE IN
THE TOTAL ADVERTISING
AUDIENCE ON FACEBOOK
(MONTHLY ACTIVE USERS)
QUARTERLY CHANGE IN
THE TOTAL ADVERTISING
AUDIENCE ON INSTAGRAM
(MONTHLY ACTIVE USERS)
QUARTERLY CHANGE IN
THE TOTAL ADVERTISING
AUDIENCE ON TWITTER
(MONTHLY ACTIVE USERS)
QUARTERLY CHANGE IN
THE TOTAL ADVERTISING
AUDIENCE ON SNAPCHAT
(MONTHLY ACTIVE USERS)
QUARTERLY CHANGE IN
THE TOTAL ADVERTISING
AUDIENCE ON LINKEDIN
(REGISTERED MEMBERS)
36. 36
2019
JAN
SOURCE: EXTRAPOLATED FROM FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS. NOTE: FACEBOOK DOES NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’.
3.7%
14%
16%
9%
5%
2.8%
1.5%
3.0%
14%
16%
8%
4.3%
2.3%
1.4%
SOCIAL MEDIA AUDIENCE PROFILE
BASED ON THE COMBINED ADVERTISING AUDIENCES OF FACEBOOK, INSTAGRAM, AND FACEBOOK MESSENGER
YEARS OLD YEARS OLDYEARS OLDYEARS OLDYEARS OLDYEARS OLDYEARS OLD
13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+
FEMALE
MALE
37. 37
2019
JAN
SOURCE: FACEBOOK (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: FACEBOOK DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
ADVISORY: FIGURES REPORTED ON THIS CHART ARE BASED ON FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT MATCH TOTAL MONTHLY ACTIVE USERS. AS A RESULT,
FIGURES ON THIS CHART ARE NOT DIRECTLY COMPARABLE TO THE ‘MONTHLY ACTIVE FACEBOOK USERS’ FIGURE THAT WE REPORTED IN OUR DIGITAL 2018 REPORTS.
FACEBOOK AUDIENCE OVERVIEW
BASED ON FACEBOOK’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE
32.00 81% 0% 52% 48%
MILLION
NUMBER OF PEOPLE THAT
FACEBOOK REPORTS
CAN BE REACHED WITH
ADVERTS ON FACEBOOK
PERCENTAGE OF ADULTS
AGED 13+ THAT CAN
BE REACHED WITH
ADVERTS ON FACEBOOK
QUARTER-ON-
QUARTER GROWTH
IN FACEBOOK
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT FACEBOOK
REPORTS IS MALE*
38. 38
2019
JAN
SOURCE: FACEBOOK (JANUARY 2019). *NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE.
FACEBOOK ACTIVITY FREQUENCY
THE NUMBER OF TIMES A ‘TYPICAL’ USER* PERFORMS EACH ACTIVITY ON FACEBOOK
1 1 16 9 6 3 2 1 8 5
1 12 4 2 7
NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS MADE IN
THE PAST 30 DAYS
(ALL POST TYPES)
FACEBOOK POSTS
SHARED IN THE PAST 30
DAYS (ALL POST TYPES)
FACEBOOK ADVERTS
CLICKED IN THE PAST 30
DAYS (ANY CLICK TYPE)
FEMALE FEMALEFEMALEFEMALEFEMALEMALE MALEMALEMALEMALE
39. 39
2019
JAN
SOURCE: LOCOWISE (JANUARY 2019). FIGURES REPRESENT AVERAGES FOR Q4 2018. NOTE: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT PAGES. ON AVERAGE,
PAGES WITH LARGER AUDIENCES (I.E. GREATER NUMBERS OF ‘PAGE LIKES) WILL EXPERIENCE LOWER LEVELS OF ORGANIC REACH. ADVISORY: MANY LARGE BRAND PAGES WILL EXPERIENCE
SIGNIFICANTLY LOWER LEVELS OF ORGANIC REACH AND ENGAGEMENT COMPARED TO THE AVERAGES QUOTED HERE.
FACEBOOK PAGE REACH BENCHMARKS
AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS, AND THE CONTRIBUTION OF PAID MEDIA
+0.11% 5.4% 5.1% 22% 21%
AVERAGE MONTHLY
CHANGE IN PAGE LIKES
AVERAGE POST REACH
vs. PAGE LIKES
AVERAGE ORGANIC
REACH vs. PAGE LIKES
PERCENTAGE OF PAGES
USING PAID MEDIA
AVERAGE PAID REACH
vs. TOTAL REACH
40. 40
2019
JAN
SOURCE: LOCOWISE (JANUARY 2019). FIGURES REPRESENT AVERAGES FOR Q4 2018. *NOTE: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT PAGES. ON AVERAGE, PAGES
WITH LARGER AUDIENCES (I.E. GREATER NUMBERS OF ‘PAGE LIKES‘) WILL EXPERIENCE LOWER LEVELS OF ENGAGEMENT ACROSS ALL POST TYPES. ADVISORY: MANY LARGE BRAND PAGES WILL
EXPERIENCE SIGNIFICANTLY LOWER LEVELS OF ORGANIC REACH AND ENGAGEMENT COMPARED TO THE AVERAGES QUOTED HERE.
FACEBOOK ENGAGEMENT BENCHMARKS
THE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. PAGE REACH
3.18% 5.52% 4.11% 3.38% 1.70%
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE POSTS (ALL TYPES OF
POST, ALL TYPES OF PAGE*)
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE VIDEO POSTS
(ALL TYPES OF PAGE*)
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE PHOTO POSTS
(ALL TYPES OF PAGE*)
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE LINK POSTS
(ALL TYPES OF PAGE*)
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE STATUS POSTS
(ALL TYPES OF PAGE*)
41. 41
2019
JAN
SOURCE: INSTAGRAM (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: INSTAGRAM DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
INSTAGRAM AUDIENCE OVERVIEW
BASED ON INSTAGRAM’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE
12.00 30% +9.1% 56% 44%
MILLION
NUMBER OF PEOPLE THAT
INSTAGRAM REPORTS
CAN BE REACHED WITH
ADVERTS ON INSTAGRAM
PERCENTAGE OF ADULTS
AGED 13+ THAT CAN
BE REACHED WITH
ADVERTS ON INSTAGRAM
QUARTER-ON-
QUARTER GROWTH
IN INSTAGRAM
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT INSTAGRAM
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT INSTAGRAM
REPORTS IS MALE*
42. 42
2019
JAN
SOURCE: TWITTER (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: TWITTER DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. GENDER SHARE
FIGURES EXTRAPOLATED FROM AVAILABLE DATA.
TWITTER AUDIENCE OVERVIEW
BASED ON TWITTER’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE
2.41 6.1% -2.2% 31% 69%
MILLION
NUMBER OF PEOPLE THAT
TWITTER REPORTS
CAN BE REACHED WITH
ADVERTS ON TWITTER
PERCENTAGE OF ADULTS
AGED 13+ THAT CAN
BE REACHED WITH
ADVERTS ON TWITTER
QUARTER-ON-
QUARTER GROWTH
IN TWITTER
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT TWITTER
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TWITTER
REPORTS IS MALE*
43. 43
2019
JAN
SOURCE: SNAPCHAT (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: SNAPCHAT DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT THE
DATA THAT THE PLATFORM REPORTS FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO 100% OF THE TOTAL AUDIENCE FIGURE.
SNAPCHAT AUDIENCE OVERVIEW
BASED ON SNAPCHAT’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE
2.85 7.2% -12% 76% 21%
MILLION
NUMBER OF PEOPLE THAT
SNAPCHAT REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
PERCENTAGE OF ADULTS
AGED 13+ THAT CAN
BE REACHED WITH
ADVERTS ON SNAPCHAT
QUARTER-ON-
QUARTER GROWTH
IN SNAPCHAT
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
44. 44
2019
JAN
SOURCE: LINKEDIN (JANUARY 2019); KEPIOS ANALYSIS.*NOTE: LINKEDIN’S ADVERTISING AUDIENCE FIGURES ARE BASED ON TOTAL MEMBERS, NOT MONTHLY ACTIVE USERS. LINKEDIN DOES
NOT REPORT ADVERTISING AUDIENCE FIGURES FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. GENDER DATA HAVE BEEN EXTRAPOLATED BASED ON AVAILABLE DATA.
LINKEDIN AUDIENCE OVERVIEW
BASED ON LINKEDIN’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE
7.00 20% +2.9% 48% 52%
MILLION
NUMBER OF PEOPLE THAT
LINKEDIN REPORTS
CAN BE REACHED WITH
ADVERTS ON LINKEDIN
PERCENTAGE OF ADULTS
AGED 18+ THAT CAN
BE REACHED WITH
ADVERTS ON LINKEDIN
QUARTER-ON-
QUARTER GROWTH
IN LINKEDIN
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT LINKEDIN
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT LINKEDIN
REPORTS IS MALE*
45. 45
2019
JAN
SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES
FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY).
TOP YOUTUBE SEARCH QUERIES IN 2018
BASED ON SEARCHES ON THE YOUTUBE PLATFORM THROUGHOUT 2018
11 SOLO 26
12 VALLENATO 25
13 ANUEL 24
14 LA REINA DEL FLOW 21
15 REGGAETON 21
16 BELLA 20
17 YATRA 20
18 ROMEO SANTOS 20
19 ELECTRONICA 19
20 ROSA DE GUADALUPE 19
01 MUSICA 100
02 VIDEOS 61
03 CANCIONES 60
04 SALSA 55
05 OZUNA 42
06 PELICULAS 42
07 DIOMEDES DIAZ 41
08 BAD BUNNY 33
09 SILVESTRE 30
10 TE BOTE 27
# SEARCH QUERY INDEX # SEARCH QUERY INDEX
47. 47
2019
JAN
SOURCE: GSMA INTELLIGENCE (Q4 2018 AND JANUARY 2019). ADVISORY: GSMA INTELLIGENCE HAVE REVISED SOME HISTORICAL FIGURES IN THE PAST YEAR, SO THE FIGURES SHOWN HERE
MAY NOT BE DIRECTLY COMPARABLE TO THE DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS.
MOBILE CONNECTIONS BY TYPE
BASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
57.49 116% 80% 20% 66%
MILLION
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
48. 48
2019
JAN
SOURCE: GSMA INTELLIGENCE. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/
MOBILE CONNECTIVITY INDEX
GSMA INTELLIGENCE’S ASSESSMENT OF KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY
64.81 51.20 58.50 77.86 75.64
OVERALL COUNTRY
INDEX SCORE
MOBILE NETWORK
INFRASTRUCTURE
AFFORDABILITY OF
DEVICES & SERVICES
CONSUMER
READINESS
AVAILABILITY OF RELEVANT
CONTENT & SERVICES
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
49. 49
2019
JANJAN
2019
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.
MOBILE ACTIVITIES
PERCENTAGE OF INTERNET USERS PERFORMING EACH ACTIVITY ON A MOBILE PHONE EACH MONTH [SURVEY BASED]
92% 93% 62% 52% 80%
PERCENTAGE OF
INTERNET USERS USING
MOBILE MESSENGERS
PERCENTAGE OF
INTERNET USERS WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF
INTERNET USERS PLAYING
GAMES ON MOBILE
PERCENTAGE OF
INTERNET USERS USING
MOBILE BANKING
PERCENTAGE OF
INTERNET USERS USING
MOBILE MAP SERVICES
global
web
index
global
web
index
51. 51
2019
JAN
SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (LATEST AVAILABLE DATA, ACCESSED JANUARY 2019).
NOTE: FIGURES REPRESENT THE PERCENTAGE OF ADULTS AGED 15+, NOT TOTAL POPULATION.
FINANCIAL INCLUSION FACTORS
PERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE
10% 18% 9.1% 14%
46% 14% 4.7% 12%
HAS AN ACCOUNT WITH
A FINANCIAL INSTITUTION
HAS A
CREDIT CARD
HAS A MOBILE
MONEY ACCOUNT
MAKES ONLINE PURCHASES
AND / OR PAYS BILLS ONLINE
PERCENTAGE OF WOMEN
WITH A CREDIT CARD
PERCENTAGE OF MEN
WITH A CREDIT CARD
PERCENTAGE OF WOMEN
MAKING ONLINE TRANSACTIONS
PERCENTAGE OF MEN
MAKING ONLINE TRANSACTIONS
52. 52
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.
E-COMMERCE ACTIVITIES
PERCENTAGE OF INTERNET USERS WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH [SURVEY BASED]
87% 86% 56% 40% 37%
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
VISITED AN ONLINE
RETAIL STORE ON THE
WEB (ANY DEVICE)
PURCHASED A
PRODUCT OR SERVICE
ONLINE (ANY DEVICE)
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE
global
web
index
global
web
index
53. 53
2019
JAN
SOURCE: WORLDPAY GLOBAL PAYMENTS REPORT (NOVEMBER 2018); KEPIOS ANALYSIS. *NOTE: THE PER-CAPITA E-COMMERCE SPEND FIGURE QUOTED ON THIS CHART IS TAKEN FROM A
DIFFERENT SOURCE COMPARED TO THE E-COMMERCE ARPU FIGURES QUOTED ELSEWHERE IN THIS REPORT, SO FIGURES MAY NOT MATCH. RETAIL SPEND FIGURES ARE BASED ON COMBINED
E-COMMERCE AND POINT-OF-SALE SPEND, AS REPORTED BY WORLDPAY.
E-COMMERCE SPEND IN CONTEXT
COMPARING E-COMMERCE SPEND TO POINT-OF-SALE (P.O.S.) SPEND, WITH E-WALLET DETAIL
$99 $1,397 6.6% 0% 1.0%
E-COMMERCE SPEND PER
CAPITA* IN U.S. DOLLARS
POINT-OF-SALE SPEND PER
CAPITA IN U.S. DOLLARS
E-COMMERCE SPEND AS
A SHARE OF RETAIL SPEND*
E-WALLETS’ SHARE OF
E-COMMERCE SPEND
E-WALLETS’ SHARE OF
POINT-OF-SALE SPEND
54. 54
2019
JAN
SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES
FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY).
TOP GOOGLE SHOPPING QUERIES
BASED ON SEARCHES THROUGHOUT 2018
11 OLX 28
12 MERCADOLIBRE 27
13 MERCADO LIBRE COLOMBIA 26
14 EXITO 23
15 VESTIDOS ELEGANTES 13
16 TENIS NIKE 13
17 PEPE GANGA 13
18 TENIS ADIDAS 12
19 XIAOMI 12
20 YOUTUBE 9
01 MERCADO LIBRE 100
02 VESTIDOS 82
03 SAMSUNG 55
04 NIKE 54
05 ADIDAS 46
06 CELULARES 46
07 ALKOSTO 30
08 IPHONE 30
09 HOMECENTER 30
10 FALABELLA 28
# SEARCH QUERY INDEX # SEARCH QUERY INDEX
55. 55
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.
CONNECTED MONEY
UNDERSTANDING INTERNET USERS’ ONLINE FINANCIAL ACTIVITIES
52% 28% 37% 7.7%
USE MOBILE
BANKING
MAKE MOBILE
PAYMENTS
PURCHASE ITEMS ONLINE
USING A MOBILE PHONE
OWN SOME FORM
OF CRYPTOCURRENCY
57. HOOTSUITE WE ARE SOCIAL
CLICK THE LOGOS BELOW TO READ AND DOWNLOAD
THE FULL COLLECTION OF DIGITAL 2019 REPORTS,
AND ACCESS ADDITIONAL CONTENT, INSIGHTS AND
RESOURCES FROM HOOTSUITE AND WE ARE SOCIAL:
58. Learn more at http://www.globalwebindex.com
90% GLOBAL
COVERAGE
ONGOING DATA COLLECTION
ACROSS 45 MARKETS
CROSS-DEVICE
COVERAGE
GlobalWebIndex is the leading provider of audience profiling
data to agencies, publishers, and brands worldwide.
SPECIAL THANKS: GLOBALWEBINDEX
59. Learn more about GSMA Intelligence at http://www.gsmaintelligence.com
GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive
database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s
datacoverseveryoperatorgroup,networkandMVNOineverycountry–fromAfghanistan
to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics
available, comprising tens of millions of individual data points.
Leadingoperators,vendors,regulators,financialinstitutionsandthird-partyindustryplayers
rely on GSMA Intelligence to support strategic decision-making and long-term investment
planning. The data is used as an industry reference point and is frequently cited by the
media and by the industry itself. GSMA Intelligence’s team of analysts and experts produce
regular thought-leading research reports across a range of industry topics.
SPECIAL THANKS: GSMA INTELLIGENCE
60. Learn more about Statista at http://www.statista.com
82% OF THE GLOBAL
INTERNET POPULATION
150 COUNTRIES
AND REGIONS
92% OF WORLDWIDE
ECONOMIC POWER
MORE THAN 30,000
INTERACTIVE STATISTICS
Statista is one of the world’s largest online statistics databases. Its Digital
Market Outlook products provide forecasts, detailed market insights, and key
indicators on over 90 digital markets within verticals including e-commerce,
digital media, smart home, and e-health for over 150 countries and regions.
SPECIAL THANKS: STATISTA
61. Learn more about Locowise at http://locowise.com
CUSTOM REPORT
BUILDER WITH
OVER 300 METRICS
CAMPAIGN
ANALYSIS, TRACKING
AND REPORTING
INSIGHTS FROM ALL
YOUR NETWORKS
IN ONE PLACE
PREDICTIVE
METRICS TO DRIVE
FUTURE STRATEGY
Locowise is a social media performance measurement
platform that helps agencies to manage clients,
produce and prove value, and win new business.
SPECIAL THANKS: LOCOWISE
62. Learn more about SimilarWeb at http://www.similarweb.com
WEB
INTELLIGENCE
APP
INTELLIGENCE
GLOBAL
COVERAGE
GRANULAR
ANALYSIS
SimilarWeb is the pioneer of market intelligence and the standard for
understanding the digital world. SimilarWeb provides granular insights
about any website or app across all industries in every region.
SPECIAL THANKS: SIMILARWEB
63. Learn more about App Annie at http://www.appannie.com
App Annie is the industry’s most trusted mobile data and analytics platform. The company created
the mobile app data market and has been fueling world-class, mobile-first businesses since 2010.
App Annie’s mission is to power B2C companies’ mobile transformation and enable clients to deliver
winning consumer experiences. More than 1,000 enterprise clients and 1 million registered users
across the globe and spanning all industries rely on App Annie as the gold standard to revolutionize
their mobile business. The company is headquartered in San Francisco with offices in 13 countries.
1 MILLION
REGISTERED USERS
BEST-IN-CLASS
DATA
COVERAGE ACROSS
150 COUNTRIES
UNPARALLELED
SERVICE & SUPPORT
SPECIAL THANKS: APP ANNIE
64. SOCIAL MEDIA BEHAVIOURS: Time spent on
social media from GlobalWebIndex (Q2 & Q3
2018)*. Facebook reach and engagement data from
Locowise (Q4 2018).
MOBILE USERS & CONNECTIONS: GSMA
Intelligence (January 2019); Ericsson Mobility Report
(November 2018); Ericsson Mobility Calculator and
Visualizer tools (accessed January 2019);
MOBILE APPS: App Annie (January 2019);
SimilarWeb (January 2019).
E-COMMERCE USERS & SPEND: Statista Digital
Market Outlook (e-Commerce, e-Travel, and digital
media industry reports) (accessed January 2019).
GlobalWebIndex (Q2 & Q3 2018)*; Worldpay
Global Payments Report (November 2018).
*METHODOLOGY NOTE: GlobalWebIndex
conducts a quarterly survey of a panel of 22 million
internet users across 45 countries around the world,
representing 90% of the world’s total internet users. For
full details of the company’s methodology, please visit
http://www.globalwebindex.com/
POPULATION & DEMOGRAPHICS: United
Nations World Population Prospects, 2017 Revision;
US Census Bureau (accessed January 2019); United
Nations World Urbanization Prospects, 2018 Revision.
LITERACY RATES: UNESCO Institute for Statistics;
UNICEF Data; World Bank DataBank; Pew Research;
Ethnologue; IndexMundi; CIA World Factbook;
Phrasebase (all accessed January 2019).
GDP & FINANCIAL INCLUSION DATA: World
Bank DataBank; IMF Data; CIA World Factbook (all
accessed January 2019).
DEVICE USAGE: Google Consumer Barometer
(accessed January 2018). Note that data has not been
updated in the past 12 months.
INTERNET USERS: InternetWorldStats; ITU Statistics;
World Bank DataBank; CIA World Factbook; Eurostat
Data Explorer; Facebook’s self-serve advertising
tools; Techrasa; MidEastMedia.org; local government
authorities and telecom regulatory bodies; reports in
reputable media (all accessed January 2019). Mobile
Internet share based on data from GlobalWebIndex
(Q2 & Q3 2018)*, and extrapolations of data
reported in Facebook’s self-serve advertising tools.
Internet connection speed data from Ookla Speedtest
(December 2018). Time spent on the internet from
GlobalWebIndex (Q2 & Q3 2018)*. World’s top
websites from SimilarWeb (December 2018) and
Alexa (30 days to 16 January 2019). Google search
insights from Google Trends (data for full year 2018).
Data on use of voice search and ad blockers from
GlobalWebIndex (Q2 & Q3 2018)*. Privacy concern
insights from Statista Global Consumer Survey 2018.
Content streaming insights from GlobalWebIndex
(Q2 & Q3 2018)*. Internet use frequency data from
Google Consumer Barometer (accessed January
2018).
SOCIAL MEDIA USERS: Company earnings
announcements; press releases; remarks by senior
platform executives at public events; statements on
company websites; reports in reputable media. Top
messenger platforms from SimilarWeb (December
2018).
SOCIAL MEDIA ADVERTISING AUDIENCES: data
extracted from each platform’s self-serve advertising
tools (January 2019 and October 2018). Many data
points involve further extrapolations of this data.
NOTES ON DATA SOURCES
65. NOTES ON DATA VARIANCE, MISMATCHES, AND CURIOSITIES
It’s unlikely that one hundred percent of
internet users in any given country will use
the same social media platform though, so in
cases where internet and social media user
numbers are the same, it’s likely that the actual
number of internet users will be higher than the
number we’ve reported.
Lastly, a number of metrics that we reported in
last year’s Global Digital reports have been
revised by the original data provider since
publication, and as a result, some figures
in this year’s reports may appear to have
changed in unexpected ways. Wherever
we’re aware of these changes, we’ve included
details in the footnotes of each relevant chart,
but please use caution when comparing data
from different reports in case the original base
has changed.
If you have any questions about specific data
points in these reports, or if you’d like to offer
your organisation’s data for consideration in
future reports, please email our reports team:
reports@kepios.com.
This report uses data from a wide variety of
sources, including market research agencies,
internet and social media companies,
governments and public bodies, news media,
journalists, and our own internal analysis.
Wherever possible, we’ve prioritised data
sources that provide broader geographical
coverage, in order to minimise the potential
variations between data points, and offer
more reliable comparison across countries.
However, where we believe that an individual
metric provides a more reliable reference,
we’ve used such individual numbers to ensure
the most accurate reporting.
Furthermore, due to differing data collection
and treatment methodologies used by these
organisations, and the different sample
periods during which data were collected,
there may be significant differences in the
reported metrics for similar data points
throughout this report. In particular, data
collected via surveys often vary from one
report to another, even if those data were
collected by the same organisation using the
same approach in each wave.
Similarly, reports of internet user numbers
vary considerably between different sources.
In part, this is because there are fewer
commercial imperatives for governments
and regulators to collect and publish regular
internet user data. However, the user numbers
published by social media platforms can be
a useful proxy for the number of internet users
in countries where no other reliable data are
available, because all active social media
users must have an active internet connection
in order to access social media. These data
are also more likely to be updated on a
regular basis, as social media companies
rely on this data to help sell their advertising
products and services.
As a result, on occasion, we’ve used the latest
addressable advertising audience data from
social media platforms’ self-serve advertising
tools to inform our internet user numbers,
especially in less-developed economies,
where ‘official’ internet user numbers are
published less frequently. Consequently, there
are a number of instances in this report where
the reported number of social media users
equals the reported number of internet users.
66. DISCLAIMER AND IMPORTANT NOTES
This report has been compiled by Kepios Pte.
Ltd. (“Kepios”), We Are Social Ltd. (“We Are
Social”) and Hootsuite Inc. (“Hootsuite”)
for informational purposes only, and relies
on data from a wide variety of sources,
including but not limited to public and private
companies, market research firms, government
agencies, NGOs, and private individuals.
While Kepios, We Are Social, and Hootsuite
strive to ensure that all data and charts
contained in this report are, as at the time of
publishing, accurate and up-to-date, neither
Kepios, nor We Are Social, nor Hootsuite
shall be responsible for any errors or
omissions contained in this report, or for the
results obtained from its use.
All information contained in this report
is provided “as is”, with no guarantee
whatsoever of its accuracy, completeness,
correctness or non-infringement of third-
party rights and without warranty of any
kind, express or implied, including without
limitation, warranties of merchantability or
fitness for any particular purpose.
This report contains data, tables, figures,
maps, flags, analyses and technical notes
that relate to various geographical territories
around the world, however reference to
these territories and any associated elements
(including names and flags) does not imply
the expression of any opinion whatsoever
on the part of Kepios, We Are Social,
Hootsuite, or any of the featured brands,
nor any of those organisations’ partners,
affiliates, employees or agents, concerning
the legal status of any country, territory, city
or area or of its authorities, or concerning the
delimitation of its frontiers or boundaries. This
report is provided with the understanding that
it does not constitute professional advice or
services of any kind and should therefore not
be substituted for independent investigations,
thought or judgment.
Accordingly, neither Kepios, nor We Are
Social, nor Hootsuite, nor any of the brands or
organisations featured or cited herein, nor any
of their partners, affiliates, group companies,
employees or agents shall, to the fullest
extent permitted by law, be liable to you or
anyone else for any direct, indirect, punitive,
incidental, special, consequential, exemplary
or similar loss or damage, or loss or damage
of any kind, suffered by you or anyone else
as a result of any use, action or decision taken
by you or anyone else in any way connected
to this report or the information contained
herein, or the result(s) thereof, even if advised
of the possibility of such loss or damage.
This report may contain references to third
parties, however this report does not endorse
any such third parties or their products
or services, nor is this report sponsored,
endorsed or associated with such third parties.
Except for those portions of this report relating
to the perspectives of Hootsuite or We Are
Social, this report and any opinions contained
herein have been prepared by Kepios,
and have not been specifically approved
or disapproved by Hootsuite. This report is
subject to change without notice. To ensure
that you have the most up-to-date version of
this report, please visit our reports website at
https://datareportal.com.
68. We are a socially-led creative agency.
We are a global team of more than 750 people with a common
purpose: to connect people and brands in meaningful ways.
We believe in people before platforms and the power of
social insight to drive business value. We call this social thinking.
We already work with many of the world’s top brands,
including adidas, Netflix, Samsung, Lavazza, and Google.
If you’d like to work with us, visit https://wearesocial.com
69. Hootsuite is the leader in social media management.
With our expertise, best-in-breed partnerships, and scale,
we’ll help your organization succeed with social.
Explore how our solution can help: https://hootsuite.com