SlideShare a Scribd company logo
01Introduction
About the google company
02Company
Background
What makes Google Google?
03Management
stlye
Culture of the company
04S.W.O.T. Analysis
Intruduction about S.W.O.T.
05Conclusion
Overview of report
06References
Information coming
Table
content
Introduction of
Google company
https://www.ypppt.com/
1. Google is the biggest online company in the
world.
2. The headquaters of Google is state on California,
United States.
3. Google distributes many of Internet services,
mostly the income is come from Ads advertising
service.
4. “Googlee Search”and many software.
5. Google's purpose is “To organize the world's
information and make it universally accessible
and useful.”After a while it was changed to
“Don’t be evil.”
Google Headquaters
五项管理的步骤
Google Search become The endorsement of search engine
Google Company
Background
The“Google GUY”
Larry Page and Sergey
Brin
*Larry page
*Sergey Brin
*who created Google
The Place where they Created “BlackRub”,Which is the origin of Google Search.
*Larry page
*Sergey Brin
*Stanford University dorm room
*Larry page
*Sergey Brin
*
*Stanford University dorm room
-Google Guy Started to find inventors for their
company.
-They get $1million from investors, family, and
friend for and opening a store in Menlo Park,
California, called Google.
-The Name ”Google” is from a mathematical
large number "Googol."
-”Google” Provide massive amount of high-
quality knowledge.
-Google became a frequent expression on the
internet.
*Larry page
*Sergey Brin
*
*Stanford University dorm room
*Sergey Brin *Larry Page
*Eric Schimdt (Ceo) ”Triumvirate” of Google
They have promised
to work together for
at least 20 years at
Google
*Larry page
*Sergey Brin
*
*Stanford University dorm room
Mostly revenue of Google
-Main revenue of Google is from
advertising system.
-Google initially offered adverts
for search phrases, nowadays
“Keyword”.
-Google acquired DoubleClick
after purchasing its technology.
Google
Management Style
*Larry page
*Sergey Brin
*
*Stanford University dorm room Freedom of Google
-Google promotes creativity and
innovation among its employees
throughlaissez-faire management.
-Google despite “Casual” Policy
when they work.
*Larry page
*Sergey Brin
*
Creavity employee in Google
-Google used The "20 Percent Time" Policy
to encourage all engineers to spend 20%
of their work time on projects they
passionate about.
-Employees can focus on the task they
enjoy and try out new creative ideas as a
result of this flexibility.
-Self-directed team that is usually only
involved when problems or team requests
arise.
*Larry page
*Sergey Brin
*
*Stanford University dorm room Management Style of Google
Example of Google management style
1)Flexible working system
2)Self-management of employees
3)Flattening of organizational structure
4)Promotion Mechanism
5)Implications for us
S.W.O.T.
Analysis of Google
*Larry page
*Sergey Brin
Strength of Google
-The Strength of Google is It’s the No.1
Search Engine Around the world.
-Google is also the Largest Online data
collection in the world, user can easily
work with Google by using it’s software.
etg. Gmail, Google calander...
-Desktop market share of
~86.6%
-Mobile market share of
~95.03%
*Larry page
*Sergey Brin
*
*Stanford University dorm room Weakness of Google
-Decrease in advertising expenses.
-The secret Google ranking algorithm.
-Privacy Policy, the Biggest Strength
is also the Biggest Weakness. User
will afraid Google use their Private
data.
*Larry page
*Sergey Brin
*
*Stanford University dorm room Opportunities of Google
-The wearables market:
smartwatches and fitness bands.
-The Google Glass and Google Play.
- AI, ML, and robotics industries.
-Driverless cars and Smart home life
-Remote Work
*Larry page
*Sergey Brin
*
*Stanford University dorm room Threats of Google
-Amazon: People are increasingly
shopping on Amazon rather than
relying on Google's store
recommendations.
-Apple: Siri and Spotlight’s default
search engine is Bing. It enabled
ad-blockers while using Safari to
browse websites.
-China: The Great Firewall in the
People's Republic of China.
*Stanford University dorm room
Conclusion Of
Google Research
*Larry page
*Sergey Brin
*
*Stanford University dorm room Conclusion of Google Research
Google's competitive advantage has 4
main parts.
-Powerful search engine
-Huge database
-Convenient or universal
-Google's Android
-Risk of Android
References
*Larry page
*Sergey Brin
*
*Stanford University dorm room References of Google Research
Hosch, W. L., & Hall, M. (2018). Google Inc. | History & Facts. In Encyclopædia
Britannica. https://www.britannica.com/topic/Google-Inc
Purcell, G. (2019, March 14). The Top 7 Management Styles: Which Ones Are Most
Effective? Workzone. https://www.workzone.com/blog/management-styles/
https://www.facebook.com/thebalancecom. (2018). Company Profile and Job
Information for Google. The Balance Careers.
https://www.thebalancecareers.com/google-overview-company-culture-and-history-
2071320
Thompson, A. (2017, January 28). Google’s SWOT Analysis & Recommendations -
Panmore Institute. Panmore Institute. http://panmore.com/google-swot-analysis-
recommendations
*Larry page
*Sergey Brin
*
*Stanford University dorm room Bye-bye of Google
THANK YOU GUYS
BYE~BYE~

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Google Management Ppt (group assignment).pptx

  • 1.
  • 2. 01Introduction About the google company 02Company Background What makes Google Google? 03Management stlye Culture of the company 04S.W.O.T. Analysis Intruduction about S.W.O.T. 05Conclusion Overview of report 06References Information coming Table content
  • 4. 1. Google is the biggest online company in the world. 2. The headquaters of Google is state on California, United States. 3. Google distributes many of Internet services, mostly the income is come from Ads advertising service. 4. “Googlee Search”and many software. 5. Google's purpose is “To organize the world's information and make it universally accessible and useful.”After a while it was changed to “Don’t be evil.”
  • 6. 五项管理的步骤 Google Search become The endorsement of search engine
  • 7.
  • 9. The“Google GUY” Larry Page and Sergey Brin *Larry page *Sergey Brin *who created Google
  • 10. The Place where they Created “BlackRub”,Which is the origin of Google Search. *Larry page *Sergey Brin *Stanford University dorm room
  • 11. *Larry page *Sergey Brin * *Stanford University dorm room -Google Guy Started to find inventors for their company. -They get $1million from investors, family, and friend for and opening a store in Menlo Park, California, called Google. -The Name ”Google” is from a mathematical large number "Googol." -”Google” Provide massive amount of high- quality knowledge. -Google became a frequent expression on the internet.
  • 12. *Larry page *Sergey Brin * *Stanford University dorm room *Sergey Brin *Larry Page *Eric Schimdt (Ceo) ”Triumvirate” of Google They have promised to work together for at least 20 years at Google
  • 13. *Larry page *Sergey Brin * *Stanford University dorm room Mostly revenue of Google -Main revenue of Google is from advertising system. -Google initially offered adverts for search phrases, nowadays “Keyword”. -Google acquired DoubleClick after purchasing its technology.
  • 15. *Larry page *Sergey Brin * *Stanford University dorm room Freedom of Google -Google promotes creativity and innovation among its employees throughlaissez-faire management. -Google despite “Casual” Policy when they work.
  • 16. *Larry page *Sergey Brin * Creavity employee in Google -Google used The "20 Percent Time" Policy to encourage all engineers to spend 20% of their work time on projects they passionate about. -Employees can focus on the task they enjoy and try out new creative ideas as a result of this flexibility. -Self-directed team that is usually only involved when problems or team requests arise.
  • 17. *Larry page *Sergey Brin * *Stanford University dorm room Management Style of Google Example of Google management style 1)Flexible working system 2)Self-management of employees 3)Flattening of organizational structure 4)Promotion Mechanism 5)Implications for us
  • 19. *Larry page *Sergey Brin Strength of Google -The Strength of Google is It’s the No.1 Search Engine Around the world. -Google is also the Largest Online data collection in the world, user can easily work with Google by using it’s software. etg. Gmail, Google calander... -Desktop market share of ~86.6% -Mobile market share of ~95.03%
  • 20. *Larry page *Sergey Brin * *Stanford University dorm room Weakness of Google -Decrease in advertising expenses. -The secret Google ranking algorithm. -Privacy Policy, the Biggest Strength is also the Biggest Weakness. User will afraid Google use their Private data.
  • 21. *Larry page *Sergey Brin * *Stanford University dorm room Opportunities of Google -The wearables market: smartwatches and fitness bands. -The Google Glass and Google Play. - AI, ML, and robotics industries. -Driverless cars and Smart home life -Remote Work
  • 22. *Larry page *Sergey Brin * *Stanford University dorm room Threats of Google -Amazon: People are increasingly shopping on Amazon rather than relying on Google's store recommendations. -Apple: Siri and Spotlight’s default search engine is Bing. It enabled ad-blockers while using Safari to browse websites. -China: The Great Firewall in the People's Republic of China. *Stanford University dorm room
  • 24. *Larry page *Sergey Brin * *Stanford University dorm room Conclusion of Google Research Google's competitive advantage has 4 main parts. -Powerful search engine -Huge database -Convenient or universal -Google's Android -Risk of Android
  • 26. *Larry page *Sergey Brin * *Stanford University dorm room References of Google Research Hosch, W. L., & Hall, M. (2018). Google Inc. | History & Facts. In Encyclopædia Britannica. https://www.britannica.com/topic/Google-Inc Purcell, G. (2019, March 14). The Top 7 Management Styles: Which Ones Are Most Effective? Workzone. https://www.workzone.com/blog/management-styles/ https://www.facebook.com/thebalancecom. (2018). Company Profile and Job Information for Google. The Balance Careers. https://www.thebalancecareers.com/google-overview-company-culture-and-history- 2071320 Thompson, A. (2017, January 28). Google’s SWOT Analysis & Recommendations - Panmore Institute. Panmore Institute. http://panmore.com/google-swot-analysis- recommendations
  • 27. *Larry page *Sergey Brin * *Stanford University dorm room Bye-bye of Google THANK YOU GUYS BYE~BYE~