This document summarizes the evolution of search engines over the past 10 years since Google's founding. It describes how earlier search engines in the 1990s struggled due to spammy metadata and an inability to rank results effectively. In contrast, Google's PageRank algorithm cut down on spam, provided better search results that made users happier, and became the dominant driver of internet traffic. As a result, Google has transformed how people use and experience the internet.

1. 10 years of Looking back at a decade of search that reshaped the web

2. This year Google celebrates it’s 10th anniversary Just how much impact has it had?

3. The Prequel A long, long time ago, in an internet generation far, far away from the 21st Century, there were literally thousands of search engines. A handful, 10 or so of them controlled most of cyberspace. But then a new presence in the force appeared and started to win the battle for supremacy of the entire galaxy. I mean Internet

4. Remember these? The Jurassic Period

5. And thousands more...

8. But, why didn’t they work? There were literally thousands of search engines. They all did a terrible job at search If you wanted to find something, you had to spend an awful lot of time looking! They each tried different strategies but in the end, they all shared the same common mistakes.... Making sense of it all

9. Timeline 1960’s “ARPA-net” – first networked internet 1990’s “HTML Web” 2004 “Web 2.0 1995 Microsoft launches IE3 2000 Google reaches 1 billion index – largest search engine

10. 1990’s Search Engines Search Engines in the 1990’s used library-book style indexing. Search Engines would crawl a page and index it based on content and keywords meta-data. Meta-data tags mushroomed; companies offering meta-data “optimisation” mushroomed too. Sites were loosely categorised by industry, type or location. It really didn’t work

12. Manually submitted and categorised their own site/sites

13. Birth of Meta-tag spam

14. “1990’s” SEO is bornNobody thought anyone would fiddle the tags !?! Online Example

16. So a search for “Windows Service Pack” would return thousands of pages of results just from Microsoft.comWhat if you wanted something different?

18. Search Engines thought that the answer was amassing the greatest content

19. Monetisation model: charge for indexingPeople didn’t couldn’t use Search engines like they do now

21. SiteRings (like Yahoo!) were all the rage

22. The traffic sources were mostly direct instead of searchPeople didn’t couldn’t use Search engines like they do now

23. Generating traffic: 1990’s

25. 65% used e-mail

26. Search Engine Placement was considered effective less than 5% of the timeSource: PriceWaterhouseCoopers People didn’t couldn’t use Search engines like they do now

28. Cut down on spam

29. Probably the biggest thing marketers dont understand

30. Provided better results = happier users

31. Simplified the User screen – just a searchbox!

32. Limited domains to showing just once per page

33. Probably one of the major changes

34. Let smaller sites rank alongside the biggest

37. Ten times as many users in 2010 use Google to go directly to a site instead of using the address bar

38. We use Google as a starting place to use the webHow many people show people the internet from Google?

39. Stacking the numbers 34k Searches per second on Google (Feb. 2010) 600 Tweets per second on twitter (Feb. 2010) 2/3 Number of visits on the web that originate at Google 57% % of Mothers who use search BEFORE making any off -line purchasing decisions (source: Microsoft, 2010; 1000 respondents) 70% % of Mothers who use search BEFORE making any online purchasing decisions (source: Microsoft, 2010; 1000 respondents)

40. In Summary Google found a gap in the market, and exploited it. They found the best way to index websites and the best way to search through them. Google has made search bigger, faster and easier It didn’t just become the largest search engine, it became the largest driver of traffic on the planet

41. Thank you... I’ve been working in online marketing for 15 years. Its my passion. If you have any questions at all, I’d love to hear them! @PrimaryPosition Blog info@primaryposition.com http://ie.linkedin.com/in/davidquaid PrimaryPosition.com