Google has released an update to its Penguin algorithm called Penguin 2.0 that aims to crack down on websites using spammy techniques like unauthorized backlinks, duplicate content, and keyword stuffing to improve their search engine rankings. This update has negatively impacted many sites, including some travel, gaming, porn, and educational sites. Matt Cutts warned that Penguin 2.0 seems stricter than previous versions and will more strictly penalize websites using black hat SEO techniques. Google will now more closely inspect websites' content and on-page SEO to determine their true relevance and authority.

1. Much Awaited Roll Over to Google Penguin 2.0 Update is Here!
Here comes another scintillating update to Google Penguin. A decision that was awaited by millions SEO
companies across the world. The latest up gradation made to assess the web spam has hit hard many
sites with English-US queries. Its affect could be seen on other sites too that bears other languages.
Besides this, Google Penguin relatively focuses on tracking the sites carrying artificial searches and
language with unauthorized back-links to generate relative web-traffic. To make the search more viable
and relevant to users, the Penguin update tried to unfold the hidden aspects of web spamming.
According to the latest Google algorithm updates (Penguin 2.0), all those sites that violate the Google’s
webmaster Guidelines would be no more gets the privilege to rank the top pages of search engine in any
sense. Gone are the days, when internet marketers used automated tools to rank their website. No
more use of keyword stuffing is allowed over the website. Duplicate content over the website is not all
entertained by the search engine.
To overcome unauthorized use of SEO techniques for Website Ranking, Google Penguin update itself,
every now and then. To some extend Google Penguin 2.0 update has affected many sites over the
internet such as travel sites, gaming sites, porn sites carrying same information and malicious content or
applications. Few of the educational sites and business sites have hit hard by this update because of not
taking the SEO techniques seriously for Google rankings.

2. The Matt Cutts verdict to Google Penguin 2.0 update has somewhat scared many business owners, as it
might affect their web ranking in positive and negative way. He revealed that, it seems to be stricter
than the previous version of Penguin and tries to impose serious restriction to black hat webspam. He
said that its consequence over the internet marketing business is deeper.
Cutts discussed that latest Penguin update holds a brand new generation of Google algorithms that
includes full inspection of the website content and SEO techniques for homepage and other pages. So,
try to build authority for your sites based on relevant content and appropriate keyword targets. Follow
the every aspect of SEO in a natural way to get the relevant authority to the sites on worldwide rankings
of search engines.

3. Alike Google Panda, Penguin is all set to roll over the web spamming analysis. Still lots of
transformations need to be done for Penguin 0.2 and it’ll shortly be disclosed late summer this year.
Wait and watch for the next scrawl of updates. Till then assess the impact of latest Google Penguin
update on you sites either positively or negatively.
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