Digital Jungle Credentials - Cross Cultural Digital Marketing AgencyDr Matt McDougall
Digital Jungle is cross cultural digital marketing Agency that works with Western organisations to reach a Chinese audience; living in China or abroad. With staff in China, Australia and New Zealand, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.
This presentation was developed for hotels, guesthouses and motels looking at attracting Chinese visitors to their properties. The aim of developing your properties Brand within China is to increase the direct bookings and facilitate greater numbers of visitors flows.
Digital Jungle Credentials - Cross Cultural Digital Marketing AgencyDr Matt McDougall
Digital Jungle is cross cultural digital marketing Agency that works with Western organisations to reach a Chinese audience; living in China or abroad. With staff in China, Australia and New Zealand, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.
This presentation was developed for hotels, guesthouses and motels looking at attracting Chinese visitors to their properties. The aim of developing your properties Brand within China is to increase the direct bookings and facilitate greater numbers of visitors flows.
Attracting Chinese Students to Western UniversitiesDr Matt McDougall
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
Hawaii Tourism Conference 2013 - Reputation is EverythingDr Matt McDougall
A presentation delivered by Dr. Mathew McDougall at the 2013 Hawaii Tourism Conference, Aha Oihana Hoomakaikai. The presentation revealed the size of the Chinese internet and the impact reputation has on travelers intent to travel to particular destinations.
This presentation outlines the new features included in Google's Enhanced Campaign feature. These allow the marketers to advertise on all devices in a more efficient manner with their Adwords programs.
Google's Penguin 2.0 recently launched on May 22, 2013. Affectionately called the “Webspam” update, the newest Penguin on the prowl. This presentation will help webmasters come to understand some of areas being focused on by Google.
A presentation outlining the popular culture of the 80's. A look at the movies, music, fashion & technology that made this one of the more memorable decades of the 20th century.
An in-depth study that identified 10 distinct social media personality types, from the 'Social Visionary' to the recognizable 'Social Ranter.' The research findings show consistency of these personality types across age, gender and cultural lines.
Lift13 Event Presentation - The Chinese Digital LandscapeDr Matt McDougall
A presentation delivered to an Emakina event at the Lift13 Conference in Geneva, Switzerland. The presentation outlines the Digital China landscape and provides some interesting stats and numbers on Chinese Internet and Social Media usage
Here is a copy of my slides from a social media workshop I ran recently in Shanghai.
A 3 hour session that aimed to help social marketers improve their content & posting strategies
In the corporate communications function, crisis management comes with the territory. But with the rise of social media, the communications landscape has changed, introducing new players and parameters into situations.
This document provides a simple flow diagram that people and organisations can use in developing their own methods in addressing negative online comments and posts.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Attracting Chinese Students to Western UniversitiesDr Matt McDougall
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
Hawaii Tourism Conference 2013 - Reputation is EverythingDr Matt McDougall
A presentation delivered by Dr. Mathew McDougall at the 2013 Hawaii Tourism Conference, Aha Oihana Hoomakaikai. The presentation revealed the size of the Chinese internet and the impact reputation has on travelers intent to travel to particular destinations.
This presentation outlines the new features included in Google's Enhanced Campaign feature. These allow the marketers to advertise on all devices in a more efficient manner with their Adwords programs.
Google's Penguin 2.0 recently launched on May 22, 2013. Affectionately called the “Webspam” update, the newest Penguin on the prowl. This presentation will help webmasters come to understand some of areas being focused on by Google.
A presentation outlining the popular culture of the 80's. A look at the movies, music, fashion & technology that made this one of the more memorable decades of the 20th century.
An in-depth study that identified 10 distinct social media personality types, from the 'Social Visionary' to the recognizable 'Social Ranter.' The research findings show consistency of these personality types across age, gender and cultural lines.
Lift13 Event Presentation - The Chinese Digital LandscapeDr Matt McDougall
A presentation delivered to an Emakina event at the Lift13 Conference in Geneva, Switzerland. The presentation outlines the Digital China landscape and provides some interesting stats and numbers on Chinese Internet and Social Media usage
Here is a copy of my slides from a social media workshop I ran recently in Shanghai.
A 3 hour session that aimed to help social marketers improve their content & posting strategies
In the corporate communications function, crisis management comes with the territory. But with the rise of social media, the communications landscape has changed, introducing new players and parameters into situations.
This document provides a simple flow diagram that people and organisations can use in developing their own methods in addressing negative online comments and posts.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
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