This document discusses the marketing plan for Google Glass. It outlines the product, which is a wearable computer with hands-free format designed by Google Inc. It discusses the price of $1500 using premium pricing. For promotion, it recommends internet marketing, print/soft media advertising, and sponsorships. It was initially distributed in the US and available through Google's website. The document also covers advantages like built-in GPS and ability to work with smartphones, and disadvantages such as distraction and privacy concerns. It recommends making recordings noticeable, providing sponsorships, and distributing Glass in developed countries through e-commerce to address issues.

1. MARKETING
MANAGEMENT
Group Members: Ruben Raj Kiron
Nur Zaimah
Jessy Wilson
Lecturer : Mr Veenuvilola Arikrishnan
Product : Google Glass

2. Outline
1) Introduction
2) Marketing Segmentation
• Product
• Price
• Place
• Promotion
3) Advantages and Disadvantages
4) Recommendation
5) Summary

3. HISTORY
GLASS
Designed by
Google Inc.
Wearable
computer
with an
OHMD
Mainly a
hands-free
format
Design
mainly for all
to share their
world and
way of life

4. PRODUCT
Developer
(US) on
February 2013
Used as
"wearable
computing"
eyewear
Officially
available on
15th May 2014
(USA)
Presents
numbers of
useful features
Ability to read
and write via
command
voice
command.

5. Video Display

6. Camera

7. Speaker

8. Button

9. Google Glass tear down

11. This is what users see when wearing Google
Glass

12. PRICE
Using skimming
pricing
and premium
pricing
$1500 (£888)
for each
gadget
Early adopters
are willing to
pay a higher
price for Google
Glass

13. Promotion
Internet
marketing
Print media
and soft
media
advertising
Sponsorship

14. Sponsorship

15. Promotion of Google Glass through The
Simpsons: Tapped Out.

16. Place
First place
in USA
Entered in a
partnership
available
through
official
website

17. Advantages
Build in GPS
chip
Able to work
together with
any smartphone
and its
application
Assisting busy
life
Easier for
video logging
Multi-
tasking

19. DisadvantagesPrice
Distraction
Surfing
Anti-social
Ugly

20. Recommendation
Privacy Concern
•Make recording
noticeable
Provide
sponsorships such
as in Olympics &
Etc.
Distribute
Google glass in
the well
developed
countries.
Placement via e-
commerce.

21. Conclusion
• Google Glass will bring convenience to our life and will
also contribute inspired, innovated technology to the
society with the proper marketing mix strategies Google
Glasses will be able to sell to worldwide anytime soon.

22. THANK YOU !