SlideShare a Scribd company logo
MARKETING
MANAGEMENT
Group Members: Ruben Raj Kiron
Nur Zaimah
Jessy Wilson
Lecturer : Mr Veenuvilola Arikrishnan
Product : Google Glass
Outline
1) Introduction
2) Marketing Segmentation
• Product
• Price
• Place
• Promotion
3) Advantages and Disadvantages
4) Recommendation
5) Summary
HISTORY
GLASS
Designed by
Google Inc.
Wearable
computer
with an
OHMD
Mainly a
hands-free
format
Design
mainly for all
to share their
world and
way of life
PRODUCT
Developer
(US) on
February 2013
Used as
"wearable
computing"
eyewear
Officially
available on
15th May 2014
(USA)
Presents
numbers of
useful features
Ability to read
and write via
command
voice
command.
Video Display
Camera
Speaker
Button
Google Glass tear down
This is what users see when wearing Google
Glass
PRICE
Using skimming
pricing
and premium
pricing
$1500 (£888)
for each
gadget
Early adopters
are willing to
pay a higher
price for Google
Glass
Promotion
Internet
marketing
Print media
and soft
media
advertising
Sponsorship
Sponsorship
Promotion of Google Glass through The
Simpsons: Tapped Out.
Place
First place
in USA
Entered in a
partnership
available
through
official
website
Advantages
Build in GPS
chip
Able to work
together with
any smartphone
and its
application
Assisting busy
life
Easier for
video logging
Multi-
tasking
DisadvantagesPrice
Distraction
Surfing
Anti-social
Ugly
Recommendation
Privacy Concern
•Make recording
noticeable
Provide
sponsorships such
as in Olympics &
Etc.
Distribute
Google glass in
the well
developed
countries.
Placement via e-
commerce.
Conclusion
• Google Glass will bring convenience to our life and will
also contribute inspired, innovated technology to the
society with the proper marketing mix strategies Google
Glasses will be able to sell to worldwide anytime soon.
THANK YOU !
Google glass

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