1. GUIDED BY:
ANOOP R OHRI
(PGDM )IIM LUCKNOW
GOOGLE
PRESENTED BY:
ELLA SHRI
PUNEET SRA
NEHA SHARMA
NAZISH SIRAJ
TANVI SANGRAI
RASHIKA WALIA
AKSHDEEP SHARMA
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20. DISADVANTAGES
• Can be used only in metro cities
• It s cumin with a tiny battery so last for 4-5 hrs
• Privacy of people may breach with new
glasses
• Take pictures without permission
• Can be a distraction to line of sight
• Requires internet connection
• Can be easily broken or damaged
21. Frame that fits - Four feather light Titanium frame.
Twist and go - Twist on shades with polarized, impact resistant lenses.
22. GOOGLE GLASS FEATURES
Designed for you. And what you do.
With multiple colors, frames, shades and ear buds, Glass is designed to
fit your lifestyle.
23. Never miss a Beat.
Ear buds designed for glass that deliver full range audio
31. STRENGTHS
• It is one of the best technological brand in the world
• Financial situations-Google is one of the most
profitable companies in the world with earnings
nearly $50 billion and $11 billion profits(22%), the
company also holds $48 billion in cash and just $7
billion of debt.
• Market leadership-30 companies in last 9 years,187
patents
• Technologically sound
• Goggle glass is a very unique product.
32. WEAKNESSES
• High cost
• Unestablished market and limited consumer
base.
• Can be a distraction to line of sight
• Requires internet connection
33. OPPORTUNITIES
• Innovation – Goggle can do more innovations
in this product in future and can make the
product more advanced
• Can explore new markets.
34. THREATS
• Change in lifestyle and technology
• Governments are trying to introduce
amendments to ban it as fear of safety and
security issues.
35. COMPETITORS
Wearable computing is an infant market but still
there is strong competition coming up to the
market in future years some of the products
that are on development stages are glass up,
telepathy one , recon jet and icis glass etc are
the newly entered companies and established
companies like SONY , APPLE , MICROSOFT
and OAKLEY also are developing their own
versions of smart glasses.
36. SURVEY ABOUT GOOGLE GLASS BY 100
OFFLINE QUESTIONNAIRES
40%
60%
GENDER
MALE FEMALE
41. Would you like to buy a product which
has features of both android as well as an
83
YES NO
17
eye wear?
42. Will you prefer to buy a product which
runs by voice commands?
87%
YES NO
13%
43. Do you love to adopt new Technology?
YES NO
93%
7%
44. NO
YES
Would you like to have a gadget with
80
20
hands free format?
45. Rate the features you think are important in a
smart phone or electronic gadget?
66
27
3 2 2
VERY IMP IMP NEUTRAL NOT IMP NOT AT ALL
IMP
Camera
46. Touch
VERY IMP IMP NEUTRAL NOT IMP NOT AT ALL
IMP
58
33
5 3 1
47. VERY IMP IMP NEUTRAL NOT IMP NOT AT ALL
IMP
52
31
12
3 2
Android
48. VERY IMP
IMP
NEUTRAL
NOT IMP
NOT AT ALL IMP
26
41
22
6
5
Voice Command
49. VERY IMP IMP NEUTRAL NOT IMP NOT AT
ALL IMP
34
39
18
7
2
Large Display
50. NOT AT ALL IMP
NOT IMP
NEUTRAL
IMP
VERY IMP
38
35
Navigation Technology
18
2
7
51. VERY IMP
IMP
NEUTRAL
NOT IMP
NOT AT ALL
IMP
57
31
7
3
2
Price
52. VERY IMP IMP NEUTRAL NOT IMP NOT AT ALL
IMP
47
39
12
2 0
Availability
53. VERY IMP IMP NEUTRAL NOT IMP NOT AT ALL
IMP
54
28
9 7
2
Brand Name
54. NOT AT ALL IMP
NOT IMP
NEUTRAL
IMP
VERY IMP
37
49
7
4
3
Compatibility
55. NOT AT ALL IMP
NOT IMP
NEUTRAL
IMP
VERY IMP
51
35
10
3
1
Video/Audio
56. VERY IMP
IMP
NEUTRAL
NOT IMP
NOT AT ALL
IMP
49
39
6
5
1
Look and Design
57. Do you agree Google glass will prove to be
STRONGLY
AGREE
21%
AGREE
48%
NEUTRAL
27%
DISAGREE
4%
STRONGLY
DISAGREE
0%
very helpful in future?
58. 52
At what price (in Rs) will you prefer
buying this product?
26
13
7
2
50000-60000 60000-70000 70000-80000 80000-90000 ABOVE 90000
59. From where did you came to know about
NEVER HEARD
OTHERS
HOARDINGS
INTERNET
TV/ADS
NEWSPAPER
6
4
60
6
15
9
Google Glass?
60. Will you buy Google Glass if it is
available in India at Rs 75,000 - 90,000?
DEFINITELY
BUY PROBABLY
BUY NOT SURE
PROBABLY
NOT BUY NOT BUY
10
33
40
8 9
61. Will you buy Google Glass if it is
available in India at Rs 50,000 - 75,000?
24
44
23
6
3
NOT BUY
PROBABLY NOT BUY
NOT SURE
PROBABLY BUY
DEFINITELY BUY
63. RECOMMENDATIONS
• Our Glass Guides are product experts who can advise
you at one of our on-site locations in metro cities like
Delhi, Mumbai and Kolkata. Schedule your Base
camp visit to try Glass, make a purchase, or get
hands-on help. Looking forward to seeing you soon!
64. TARGET GROUPS
Doctors : Google glass will help surgeons in assisting
and recording their surgeries.
• Surgeons can access whatever information is
available on the surgery right inside the operation
theater.
• It is also a boon for medical students who can watch
the surgery live on their computer screens anywhere
in the world.
• Expert surgeons can guide surgeons during difficult
surgeries from any part of the world.
65.
66. • Fire brigade
• The fire man can get hands free access to
information that is required during fire
extinguishing procedure.
67. • Google glass can prove to be very helpful for
wildlife explorers because it gives hand free
access and runs on voice commands of the
user. The data need not to be jorted down it
can be directly saved in glass through voice
commands eg: picture of any animal and its
hand or foot print can be taken by voice
command.
68.
69. • SPORTS PERSON
• Google glass can be very helpful to athletes
and sports person. It gives you accurate pin
distance, course data, and scoring
information, all without having to dig through
your pockets.
• Eg :- Golf Sight is a golf GPS rangefinder made
specifically for Glass.
• Athletes don’t need instructors to guide them
because glass help them in all manner
70.
71. • Army
google glass can prove to be very helpful for
indian army officers in rescue operations and
various other missions.
Handicapped
Google glass runs on voice commands . So
handicapped people can also use it.
Therefore glass can prove to be unprecedented
invention in india.
72. • Google glass is also very helpful for
researchers , teachers and scientists.
• As this helps contacting their students sitting
back home and showing them various
procedures and equipment in the industry.
• Very helpful during field trips.
• Glass is a device that can totally change the
scenario of education and research in india.
73. PROMOTIONAL STRATEGIES
• TV ads showing different features of google
glass :
• Our ads will show buyers who have
experienced google glass and ads will mostly
be broadcasted on business channels, wildlife
channels, research channels.
74. • Social media :- Facebook , Twitter etc
• Print media , magazines showing articles about
the experiences of people who used Google
Glass.
• It will be available online also
• Tie ups with cooperate hospitals and army.
