The document defines key terms related to digital marketing and web analytics. It provides definitions and examples for common terms like analytics, ad networks, apps, blogs, banner ads, chatbots, browsers, content, click-through rate, conversions, content marketing, and more. The document serves as a useful glossary or "jargon buster" for understanding digital marketing terminology.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
This presentation was part of 2 Breakfast seminars in Brisbane in June 2010. The focus was future of marketing for business in a digital world. Representing Sensis and Yellow Pages I presented to small business owners interested what recent digital trends mean to their marketing success.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
This presentation was part of 2 Breakfast seminars in Brisbane in June 2010. The focus was future of marketing for business in a digital world. Representing Sensis and Yellow Pages I presented to small business owners interested what recent digital trends mean to their marketing success.
The Secret Power of Social Media (Digital and Broker Sherpa) 1 24-2011Network Communications
The Hidden Power of Social Media: Increase Google Rank Grow Web Traffic Build Community and Engagement Drive Leads and Referrals
Keith Sauro National Sales Director
Digital Sherpa
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
Ultimez Technology is one of the leading digital marketing company in Bangalore, India. We offer Web design, website development, E-commerce website development, Software development, Mobile application development and many other relevant web services.
Design Sherpa is a complete content marketing and Social media system managed by Network Communications Inc. This affordable system allows your company to increase Google rank and search Engine optimization to help consumers find you.
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
Online advertising is one of the most important forms of marketing today. If you are not making yourself heard online then really you are going to miss out a huge amount of traffic. Online advertising refers to the use of websites and other online sites as advertising material.
HOW TO GENERATE DAILY TRAFFIC TO YOUR WEBSITE QUICKLY VijayMistry29
Traffic is actually more technical, explained as the amount of data sent
and received by visitors to a site, and not exactly as the number of
visitors. Though both definitions can be considered the same, giving an
idea of the popularity of a site, traffic is thus a very good indication of
whether a site is thriving or failing.
Traffic is usually the first indicator of whether a site is attracting visits
or not, and as such, is a basis for advertising ventures with sites.
Given that advertising helps site owners financially, regular traffic
ensures they will be considered for advertising proposals--or that they
will earn more from current advertisers (by increasing views and clickthroughs).
Through traffic, owners can also see which pages are more popular
and which are less visited, helping to know where their strengths and
weaknesses lay. This data can further help them to determine trends
on the site, and tailor their offers accordingly by remaining one step
ahead of the game.
Thus, generating traffic and increasing it is a major concern of site
owners. Whether a site caters to marketing products or to providing
information on a specific topic, traffic will be the general indicator of its
success and popularity, and consequently, of its survival - survival of
the fittest on the Net referring to the site that receives best traffic.
The Secret Power of Social Media Success for Real Estate Agents and Brokers. Learn how content marketing supercharged by Social media can help your Real Estate Business Grow! Learn about the long tailed search versus obvious search terms and why this can help a more qualified client find you!
Small entrepreneurs should know some fundamentals of digital marketing, as it is by far an economical yet effective marketing tool available to entrepreneurs. This slides are not for techies but for simple entrepreneurs who have very limited knowledge about the digital media. So you may find some very basic information also being discussed in these slides.
Digital Glossary for Advertising Researchers from Microsft Digital Advertising Solutions:
Source: IAB, WOMMA, McDougal Interactive and Microsoft internal materials
#1 Digital Marketing Course in FaridabadAnurag Bhatia
Our experienced instructors provide hands-on training, real-world projects, and up-to-date strategies to help you master digital marketing skills. Ideal for students, entrepreneurs, and professionals looking to enhance their careers, this course offers flexible schedules and personalized mentoring. Elevate your digital presence and stay ahead in the competitive market with our expertly designed curriculum. Enroll today and start your journey towards becoming a digital marketing expert in Faridabad.
#1 Digital Marketing Course in FaridabadAnurag Bhatia
Welcome to Vidya Sarthi, your premier destination for unlocking the secrets of digital marketing excellence in South Delhi. Nestled in the heart of this vibrant city, Vidya Sarthi stands as a beacon of knowledge, guiding aspiring marketers on a transformative journey through the dynamic landscape of digital marketing.
At Vidya Sarthi, we understand the pivotal role that digital marketing plays in today's fast-paced business environment. Our institute is dedicated to empowering individuals with the skills and insights needed to navigate the digital realm successfully. Whether you're a budding entrepreneur, a marketing professional seeking to enhance your skills, or a student eager to explore the world of online marketing, Vidya Sarthi is your gateway to comprehensive and cutting-edge digital marketing education. It has been ranked one of the best Digital Marketing Institute in South Delhi
What sets Vidya Sarthi apart is our commitment to providing a holistic learning experience. Our expert faculty comprises seasoned industry professionals and thought leaders who bring real-world insights to the classroom. Through a carefully crafted curriculum, we cover a wide spectrum of digital marketing disciplines, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and more.
More Related Content
Similar to Digital Marketing Course in Malviya Nagar
The Secret Power of Social Media (Digital and Broker Sherpa) 1 24-2011Network Communications
The Hidden Power of Social Media: Increase Google Rank Grow Web Traffic Build Community and Engagement Drive Leads and Referrals
Keith Sauro National Sales Director
Digital Sherpa
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
Ultimez Technology is one of the leading digital marketing company in Bangalore, India. We offer Web design, website development, E-commerce website development, Software development, Mobile application development and many other relevant web services.
Design Sherpa is a complete content marketing and Social media system managed by Network Communications Inc. This affordable system allows your company to increase Google rank and search Engine optimization to help consumers find you.
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
Online advertising is one of the most important forms of marketing today. If you are not making yourself heard online then really you are going to miss out a huge amount of traffic. Online advertising refers to the use of websites and other online sites as advertising material.
HOW TO GENERATE DAILY TRAFFIC TO YOUR WEBSITE QUICKLY VijayMistry29
Traffic is actually more technical, explained as the amount of data sent
and received by visitors to a site, and not exactly as the number of
visitors. Though both definitions can be considered the same, giving an
idea of the popularity of a site, traffic is thus a very good indication of
whether a site is thriving or failing.
Traffic is usually the first indicator of whether a site is attracting visits
or not, and as such, is a basis for advertising ventures with sites.
Given that advertising helps site owners financially, regular traffic
ensures they will be considered for advertising proposals--or that they
will earn more from current advertisers (by increasing views and clickthroughs).
Through traffic, owners can also see which pages are more popular
and which are less visited, helping to know where their strengths and
weaknesses lay. This data can further help them to determine trends
on the site, and tailor their offers accordingly by remaining one step
ahead of the game.
Thus, generating traffic and increasing it is a major concern of site
owners. Whether a site caters to marketing products or to providing
information on a specific topic, traffic will be the general indicator of its
success and popularity, and consequently, of its survival - survival of
the fittest on the Net referring to the site that receives best traffic.
The Secret Power of Social Media Success for Real Estate Agents and Brokers. Learn how content marketing supercharged by Social media can help your Real Estate Business Grow! Learn about the long tailed search versus obvious search terms and why this can help a more qualified client find you!
Small entrepreneurs should know some fundamentals of digital marketing, as it is by far an economical yet effective marketing tool available to entrepreneurs. This slides are not for techies but for simple entrepreneurs who have very limited knowledge about the digital media. So you may find some very basic information also being discussed in these slides.
Digital Glossary for Advertising Researchers from Microsft Digital Advertising Solutions:
Source: IAB, WOMMA, McDougal Interactive and Microsoft internal materials
Similar to Digital Marketing Course in Malviya Nagar (20)
#1 Digital Marketing Course in FaridabadAnurag Bhatia
Our experienced instructors provide hands-on training, real-world projects, and up-to-date strategies to help you master digital marketing skills. Ideal for students, entrepreneurs, and professionals looking to enhance their careers, this course offers flexible schedules and personalized mentoring. Elevate your digital presence and stay ahead in the competitive market with our expertly designed curriculum. Enroll today and start your journey towards becoming a digital marketing expert in Faridabad.
#1 Digital Marketing Course in FaridabadAnurag Bhatia
Welcome to Vidya Sarthi, your premier destination for unlocking the secrets of digital marketing excellence in South Delhi. Nestled in the heart of this vibrant city, Vidya Sarthi stands as a beacon of knowledge, guiding aspiring marketers on a transformative journey through the dynamic landscape of digital marketing.
At Vidya Sarthi, we understand the pivotal role that digital marketing plays in today's fast-paced business environment. Our institute is dedicated to empowering individuals with the skills and insights needed to navigate the digital realm successfully. Whether you're a budding entrepreneur, a marketing professional seeking to enhance your skills, or a student eager to explore the world of online marketing, Vidya Sarthi is your gateway to comprehensive and cutting-edge digital marketing education. It has been ranked one of the best Digital Marketing Institute in South Delhi
What sets Vidya Sarthi apart is our commitment to providing a holistic learning experience. Our expert faculty comprises seasoned industry professionals and thought leaders who bring real-world insights to the classroom. Through a carefully crafted curriculum, we cover a wide spectrum of digital marketing disciplines, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and more.
Premium Digital Marketing Training Institute in South DelhiAnurag Bhatia
Top Reasons to learn Digital Marketing at Vidya Sarthi Institute of Digital Marketing:
✅ One Week Free Trial
✅ Job Guarantee in Writing
✅ Free Lifetime Access to Offline Classes
✅ Training By Anurag Bhatia
✅ Live Classes
✅ Class Recordings
✅ 10+ Live Projects
✅ 20+ Interview Calls
✅ Upto 6 Easy EMIs
✅ Expert Trainers
✅ Max Batch Size 12-15 students
✅ Best-in-Class Infrastructure
✅ Paid Internship
✅ One On One Mentorship
✅ Dedicated Ad Budget
✅ Life Time Mentor Support
✅ Business Consultation for Free
✅ Practical Training
✅ Best in Class Pedagogy
✅ Trainers who manage 2 Cr INR as Monthly Ad Budget
✅ No.1 Classroom Training in Faridabad
✅ Network with International Students
✅ Flexible batch timings
✅ Unlimited Backup Sessions
✅ Extra Practice Hours 7 Days a Week
✅ Whatsapp Chat Support
✅ Telephonic Support
✅ Startup Ideas Brainstorming Session
✅ Unmatched Transparent Counselling
✅ Complimentary Free Tools
✅ Affordable Fee Structure
✅ Easy Interest-Free EMI options
✅ On-Demand Printed Course Material
✅ Business Networking Opportunities
✅ Collaboration with Agency Wing
✅ Monthly Updated Curriculum
✅ Course Developed by Google Employees
✅ Easy Connectivity to the institute (within 1 km away from Metro Station)
✅ Interview Mockup Sessions
✅ Personality Development Classes
✅ Guest Speakers from Google
✅ 16 Globally Recognized Certifications
✅ Special 5 Bonus Modules
Vidya Sarthi is only Institute In India to provide one week trial and placement Assurance in writing. 10+ Live Projects. 60+ Modules. Get Trained by Anurag Bhatia, the most trusted DM Trainer in the city. 25840 hours of training imparted by him.
Register For One Week Free Trial Classes.
Premium Digital Marketing Institute in South Delhi and FaridabadAnurag Bhatia
Vidya Sarthi is a Premium Digital marketing Training Institute in Faridabad. Under the leadership of Anurag Bhatia, Vidya Sarthi has become the most trusted internet marketing institute in Faridabad for classroom training.
We are the first Digital Marketing Institute in India to provide:
One Week Free Classroom Trial.
Digital Marketing Course Training in Faridabad | Vidya Sarthi | Download Broc...Anurag Bhatia
Most Trusted Digital Marketing Training Centre in Faridabad with superb Job Placement record, Guaranteed Internship. Training on Live projects with dedicated Ad Budget for each student to run Ads on Google and Facebook. Each trainer at Vidya Sarthi is industry experts, agency owners and e-commerce specialists who have a spectacular track record.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
The Art Pastor's Guide to Sabbath | Steve Thomason
Digital Marketing Course in Malviya Nagar
1. The analysis of data generated by people’s activity on
websites or mobile apps, for the purpose of discovering
ways to improve websites and marketing campaigns.
Example: “I’m using a web analytics tool to understand
how to improve certain web pages with the goal of
increasing customer engagement on my website.”
Analytics or Web Analytics Tools
A platform connecting advertisers with publishers who
want to host their ads. The advertiser pays the network
every time an agreed event takes place, such as an ad
impression, a click or a sale. The network then shares the
revenue generated from the advertiser with the publisher,
after deducting the network fees.
“We chose an ad network for our display campaigns, so we
could get our ads out to a wide range of websites quickly.”
Ad Network
An image used to represent a person, business or
organisation on social media.
Example: “When I click on my avatar it brings me back to
my profile.”
Avatar
A program designed to run on smartphones, tablets and
other mobile devices.
Example: “My house needs painting, so I used a local app
to find a reputable service near me.”
App (Application)
A regularly updated website with posts written by an
individual or a business, typically in a conversational style
and focused on a specific subject.
Blog
A form of advert found on web pages and mobile
applications, available in a variety of formats (such as
images, animated GIFs and rich media).
Example: “I’m using banner ads to bring new customers to
my website.”
Banner Ad
DIGITAL MARKETING
Jargon Buster
2. A computer program that simulates human conversation
often over the Internet.
Example: “We created a chatbot to answer common
customer questions and help with customer service.”
Chatbot
A computer program used to navigate the Internet on
computers, tablets and smartphones. Examples include
Chrome, Firefox, Internet Explorer and Safari.
Example: “I’m not sure why my website looks different
depending on the browser a person is using.”
Browser
The digital material available to users, via text, video,
audio, images, etc.
Example: “I’m adding more image and video content
to my site, so it’ll be more engaging.”
Content
The number of times people click on an item of interest,
like an advert, in comparison to the number of times users
are exposed to that item.
Example: “My click-through rate on ads about external
painting is 2%, but my CTR on ads about indoor murals
is less than 1%.”
Click-through Rate (CTR)
The action you want visitors to perform. Examples
include e-commerce purchases, form submissions,
phone calls, and video views.
Example: “My main goal is for people to book a
consultation on my website, but signing up for my email
newsletter would also be considered a conversion.”
Conversion or Goal
Creating online content such as blogs, videos or
infographics to attract and engage a defined audience.
Example: “My click-through rate on ads about external
painting is 2%, but my CTR on ads about indoor murals is
less than 1%.”
Content Marketing
The ratio of conversions to visits, often used to measure
digital performance.
Example: “I’m not sure why, but my conversion rate on
external painting is very low for male visitors.”
Conversion Rate
The process of improving your digital strategy in order to
increase the percentage of visitors who complete your goals.
Example: “Once I add a new line of faux finishes to my website,
I’m going to start focusing on conversion optimization.”
Conversion Optimization
A program designed to systematically browse content
on the Internet and collect information about it to help
searchers find what they’re looking for.
Example: “I’m scared of spiders, but not the ones that help
my website appear in search engines.”
Crawler or Spider
The amount of money required to produce a single click
on a digital advertisement.
Example: “Cost per click prices seem to be higher
during weekends, so I’m only running my campaigns
during the week.”
Cost per Click
£
3. The sale of products and services online.
E-commerce
A nonmobile computer.
Example: “I prefer to use a desktop at home, but when I
travel I use my laptop.”
Desktop
The introductory or “main” page of a website.
Example: “On my home page, visitors can see examples
of my most beautifully painted houses.”
Home Page
The process of using email messages to share
information and promote products and services.
Email Marketing
The number of times an advert is displayed.
Example: “My new marketing campaign for home-baked dog
treats received thousands of impressions, but I’m not
sure if I’ve made any sales yet.”
Impressions
Hypertext Markup Language. A language used by web
developers to create websites.
Example: “My website was written using HTML.”
HTML
A text or image that provides a link from one web page
or website to another.
Example: “When a major home decor blog linked to my
website, I got a lot more visitors.”
Link
The first page on a website that a person usually
sees—not necessarily the home page of that website.
Example: “I’m directing people who click my ad to a
landing page with a discount coupon so that these visitors
will be encouraged to buy.”
Landing Page
A word or a phrase typed into a search engine, which
businesses can target as part of their advertising
campaigns.
Keyword
A searchable catalogue of web pages and digital content
used by a search engine to provide relevant results.
Example: “Before my site appeared in the search engine’s
index, people couldn’t find my website when they searched
for foyer murals.”
Index
4. Advertisements that appear on search engines results pages.
Example: “I’m thinking about paying to have my website appear
in the paid listings, so that I can bring more customers to my
website.”
Paid Listings
Results from a search engine that are not paid adverts.
Example: “The higher my website ranks in a search
engine’s natural listings, the more website traffic I’ll get.”
Natural Listings or Organic Listings
The keyword or phrase a user types into a search engine
in order to find what they’re looking for.
Example: “When people use the search term ‘hairdresser’
they might be looking for tips on how to do it themselves or
a service to do it for them.”
Query or Search Term
An advertising system in which advertisers pay for users
to click on their advertisements.
Example: “I’m going to use payperclick adverts to promote
my new faux finishes.”
PayPerClick (PPC)
A calculation an advertiser uses to try to identify if their
online marketing campaigns are profitable. One common
formula used for calculating ROI is the following:
return on investment = (gain from investment – cost of
investment) / cost of investment.
Example: “The sales driven by our display advertising
campaigns have demonstrated positive ROI this quarter”.
Return on Investment (ROI)
A listing’s position on a search engine results page.
Example: “With a lot of work, I’m hoping to get my website
to the #1 ranking on search engines.”
Ranking
The practice of making changes to web pages, content,
and the promotion of that content to improve visibility in the
organic —or unpaid—search engine results.
Example: “Investing in SEO helped my website get a higher
ranking in search engine results.”
Search Engine Optimization (SEO)
A tool that indexes and returns relevant digital content in
response to users’ keywords. Popular Internet search
engines include Google, Bing, Yahoo, DuckDuckGo, Baidu,
Yandex and more.
Example: “I use search engines to look for trends in home decor.”
Search Engine
A list of results appearing in a search engine in response
to a user’s search query.
Example: “After I searched for ‘buy high gloss paint in bulk’
I noticed that the SERP had both natural listings and
paid listings.”
Search Engine Results Page (SERP)
A form of advertising that allows you to bid for your
advertisement to show along with search results for
keywords that people are typing in. This lets businesses
be seen by people at the very moment they’re searching
for the things a business offers.
Example: “SEO is a long process, but using SEM helped me
get a lot more website traffic really quickly.”
Search Engine Marketing (SEM)
£
£
5. Content such as text, images, or videos, created by
individuals and shared across the Internet.
Example: “Social media changes all the time, so I hired
an expert to help me create a social media strategy.”
Social Media
A group of interactions that take place on your website
within a given time frame. For example, a single session
can contain multiple page views and e-commerce
transactions.
Example: “My website got 2,000 visits last month, but what I
really care about is whether those visits resulted in sales.”
Session or Visit
The process of attracting visitors—often referred to as
traffic to websites, mobile apps and other digital assets.
Example: “My acquisition strategy focuses on targeting
people who have recently bought old houses.”
Traffic Acquisition
A community of individuals creating and sharing content.
Example: “Social networks could be a good place for me to
showcase my beautiful foyer murals and maybe get new
customers.”
Social Network
Content created by users of an online platform such as
videos, comments or posts.
Example: “Most social networks rely on user-generated
content for posting and sharing.”
User-Generated Content (UGC)
A single visitor to a website during a specific period
of time.
Example: “No matter how many times Uncle Bob visits my
website, he’ll still count as one unique visitor.”
Unique Visitor
Computer-generated simulation of a three-dimensional
environment with which you can interact using equipment
such as headsets, sensors or joysticks.
Virtual Reality
The unique address of a page or piece of digital content
on the Internet.
Example: “Max, you can access my website by typing the
URL into your browser.”
URL or Uniform Resource Locator
The video version of a blog, where updates are new
videos rather than written posts.
Vlog