eMarketer Webinar: Online Holiday Shopping Forecast and TrendseMarketer
Join eMarketer Principal Analyst Jeffrey Grau to learn how retailers’ promotional offers have extended the online holiday shopping season, and how consumers will get their shopping cues from retailers’ promotional emails, social media and mobile comparison shopping engines.
MobiU2012 Summit: Showrooming Study by DeloitteKimberly-Clark
The document discusses Deloitte's Mobile Influence Survey and its key findings. The survey found that 28% of consumers use mobile devices to aid in-store shopping and estimated the "Mobile Influence Factor" by retail category. It determined that mobile currently influences around 5% of total US retail sales ($158 billion) and this could grow to 17-20% of sales by 2016. The document concludes that mobile is transforming the physical store experience and retailers who provide tailored mobile apps will have an advantage in influencing consumer purchases.
This document provides an overview of online fundraising strategies and lessons that can be learned from the corporate sector. It discusses how technology is changing consumer behavior and interactions, and how businesses must adapt. Some key points include using social media to engage influencers and advocates, analyzing digital marketing campaigns in real-time, and optimizing campaigns for mobile where searches and time spent are increasing. Case studies show how remarketing on Google Display Network helped one company double sales while maintaining ROI.
Stores Under Siege: The Rise of the SoMoLo ShopperRedPrairie
The list of social, mobile, and now local apps, gadgets, games and networks that have become part of most consumers’ lifestyles is virtually endless. And all of them affect shopping behaviors. Social networks have become legendary for their ability to influence purchasing decisions. Price-hunting on smartphones is standard operating procedure for most shoppers, and location-based services are beginning to attract nearby shoppers – often times right out of one store and into another down the block with a more compelling offer.
Caught in the middle of these transformative behaviors is the retail store. Our stores truly are under siege.
This presentation looks at how stores can fight back by leveraging these tools to engage, entertain, and transact more business with more shoppers.
Traffic is increasingly coming to mobile devices, and the users' expectations of the mobile experience are higher than ever. Does that present new challenges? Of course, but it also presents new opportunities. We’ll review a number of technologies that can help solve this challenge, and we establish, once and for all, that it’s possible to convert the mobile consumers. And then we'll look at how to get started.
Etude Cap Gemini : Les facteurs clés de succès du Web to StoreBertrand Jonquois
Une étude publiée par Cap Gemini identifie les 13 services Web to Store permettant de répondre aux attentes des consommateurs effectuant leur achats dans les magasins
Whats going on in retailing - IBM - Rob Garf - Plenary session finalJerry J. Stam
The document discusses how today's consumers are smarter and more technology-savvy. It notes that 662 million people are active on Facebook, 95 million tweets are sent daily, and 5 billion mobile phone connections exist globally. The document then summarizes research by IBM on the profile of smarter consumers, noting that they are more instrumented, interconnected, and intelligent. It provides data on how Dutch consumers compare to European peers in their use of technology and their influences, attitudes, and expectations around shopping and retailers. The key expectations are for retailers to know customers, serve them with convenience and personalization, listen to their voices including via social media, and empower them.
This report summarizes key insights about mobile device adoption and consumer behaviors related to travel and hospitality from Q1 2013. Some of the main findings include:
- Nearly 50% of active mobile consumers use smartphones and tablets for travel research, similar to laptop usage, showing rapid adoption of mobile devices for travel.
- 44% of consumers are comfortable spending over $500 when booking travel from a mobile device.
- Travel aggregator and airline apps are 3 times more important than branded hotel apps and mobile sites for consumer research and purchases.
- 52% of consumers used a mobile device to book travel in the last 90 days, with smartphones and tablets representing 23% and 29% respectively.
eMarketer Webinar: Online Holiday Shopping Forecast and TrendseMarketer
Join eMarketer Principal Analyst Jeffrey Grau to learn how retailers’ promotional offers have extended the online holiday shopping season, and how consumers will get their shopping cues from retailers’ promotional emails, social media and mobile comparison shopping engines.
MobiU2012 Summit: Showrooming Study by DeloitteKimberly-Clark
The document discusses Deloitte's Mobile Influence Survey and its key findings. The survey found that 28% of consumers use mobile devices to aid in-store shopping and estimated the "Mobile Influence Factor" by retail category. It determined that mobile currently influences around 5% of total US retail sales ($158 billion) and this could grow to 17-20% of sales by 2016. The document concludes that mobile is transforming the physical store experience and retailers who provide tailored mobile apps will have an advantage in influencing consumer purchases.
This document provides an overview of online fundraising strategies and lessons that can be learned from the corporate sector. It discusses how technology is changing consumer behavior and interactions, and how businesses must adapt. Some key points include using social media to engage influencers and advocates, analyzing digital marketing campaigns in real-time, and optimizing campaigns for mobile where searches and time spent are increasing. Case studies show how remarketing on Google Display Network helped one company double sales while maintaining ROI.
Stores Under Siege: The Rise of the SoMoLo ShopperRedPrairie
The list of social, mobile, and now local apps, gadgets, games and networks that have become part of most consumers’ lifestyles is virtually endless. And all of them affect shopping behaviors. Social networks have become legendary for their ability to influence purchasing decisions. Price-hunting on smartphones is standard operating procedure for most shoppers, and location-based services are beginning to attract nearby shoppers – often times right out of one store and into another down the block with a more compelling offer.
Caught in the middle of these transformative behaviors is the retail store. Our stores truly are under siege.
This presentation looks at how stores can fight back by leveraging these tools to engage, entertain, and transact more business with more shoppers.
Traffic is increasingly coming to mobile devices, and the users' expectations of the mobile experience are higher than ever. Does that present new challenges? Of course, but it also presents new opportunities. We’ll review a number of technologies that can help solve this challenge, and we establish, once and for all, that it’s possible to convert the mobile consumers. And then we'll look at how to get started.
Etude Cap Gemini : Les facteurs clés de succès du Web to StoreBertrand Jonquois
Une étude publiée par Cap Gemini identifie les 13 services Web to Store permettant de répondre aux attentes des consommateurs effectuant leur achats dans les magasins
Whats going on in retailing - IBM - Rob Garf - Plenary session finalJerry J. Stam
The document discusses how today's consumers are smarter and more technology-savvy. It notes that 662 million people are active on Facebook, 95 million tweets are sent daily, and 5 billion mobile phone connections exist globally. The document then summarizes research by IBM on the profile of smarter consumers, noting that they are more instrumented, interconnected, and intelligent. It provides data on how Dutch consumers compare to European peers in their use of technology and their influences, attitudes, and expectations around shopping and retailers. The key expectations are for retailers to know customers, serve them with convenience and personalization, listen to their voices including via social media, and empower them.
This report summarizes key insights about mobile device adoption and consumer behaviors related to travel and hospitality from Q1 2013. Some of the main findings include:
- Nearly 50% of active mobile consumers use smartphones and tablets for travel research, similar to laptop usage, showing rapid adoption of mobile devices for travel.
- 44% of consumers are comfortable spending over $500 when booking travel from a mobile device.
- Travel aggregator and airline apps are 3 times more important than branded hotel apps and mobile sites for consumer research and purchases.
- 52% of consumers used a mobile device to book travel in the last 90 days, with smartphones and tablets representing 23% and 29% respectively.
Mobile shopping-framework-study-2010-white-paper finalAshmeed Ali
1) The study examines current mobile shopping activities and the future outlook for mobile as a shopping channel using Nielsen data across 12 categories.
2) More than 60% of 169 million mobile internet users in the US have never seen mobile ads but are interested in mobile shopping. This represents huge potential for advertisers.
3) Nine in ten mobile users have used their device in-store, representing opportunities for real-time ads and branding to influence purchases.
Online Marketing Summit (OMS) - The Myth of Mobile MetricsIvanti
1) Traditional online marketing analytics are not enough to measure mobile marketing effectively as mobile user behavior differs significantly. Mobile users are more likely to take immediate action like making a phone call rather than traditional online actions.
2) There are now many mobile analytics tools available so the myth that there are not enough tools is no longer true. Marketers should use mobile-specific analytics to properly track user behavior.
3) Phone calls are high value leads and the volume of mobile calls to businesses is increasing dramatically so call tracking is critical to understand mobile marketing performance.
This document discusses the growing landscape of mobile coupons and promotional tactics. It notes that coupon usage has shifted beyond just grocery stores and that online coupon use is skyrocketing. It also highlights that mobile coupon growth will be exponential as mobile is the fastest growing industry. The document outlines innovations in coupons that are leveraging digital trends and examples of brands revolutionizing customer interactions through coupons.
Cómo compran las personas celulares - Estudio - GABATEK - TecnologíaGabatek .com
Cómo compran las personas celulares. http://gabatek.com. 35% de las personas quieren comprar celulares de alta gama, buscando ‘el último y mejor celular’ del mercado. El estudio de Google y compete revelan comportamientos de los usuarios y la investigación que realizan para comprar nuevos celulares.
Virtual Goods Mean REAL Money This HolidayElastic Path
Amid growing economic uncertainty, many American shoppers will hold back on spending this coming holiday season. According to research firm Kantar Retail, e-retail sales will grow 13.5% compared with 16.5% last holiday season and overall retail sales will increase just 2.8%, half the 2010 rate.
To help lure the virtual gift buyer, this report offers insights into consumer attitudes and behaviors towards digital goods this holiday season, and provides a number of recommendations to help maximize visibility through online search and social networks, working towards developing a single view of the customer across all channels from mobile/web to retail, cross-merchandising digital and physical items, and expanding gifting and payment options.
Founder and Managing Director of Couponstar Jared Kean will cover the rapidly growing field of digital couponing specifically across the European landscape. He will identify the key trends and changing consumer attitudes towards the new phenomenon as well as point out the differences between the European and USA markets. The specific types of digital coupons including print-at-home, Save-2-Card and mobile will be explored along with real world examples of how both retailers and brands are employing these into their web, email, social media and mobile marketing campaigns to reach, motivation and measure customer purchase behaviour.
How to Use Mobile Marketing to Get New CustomersSIXTY
This document provides an overview of how to use mobile marketing to get new customers. It discusses how businesses are using mobile marketing like mobile websites, SMS, MMS, mobile display ads, mobile paid search, location-based marketing, apps, and 2D codes. It provides facts about mobile usage and outlines a 10-step mobile media action plan. The author is a mobile marketing expert who consults businesses on these topics.
This presentation provides an overview of the emerging markets for digital coupons in the supermarket and grocery retail channels. It also covers the clearing and reimbursement model for digital coupons.
Retail Mobility: Welcoming the consumer on mobile[x]cube LABS
Our Whitepaper focuses on retail mobile solutions and endeavors to decipher the reasons behind retailers taking the mobile plunge, the seismic shift in the consumer behavior, the growth engines behind retail mobility,
opportunities, challenges and advantages for various stakeholders and a look into the days ahead.
Social gifting is the latest trend in retail where people use social networks like Facebook to buy gifts for each other. It combines the trends of gift cards, social networks, and mobile devices. Though still a small portion of the gift card industry, social gifting is growing rapidly. Retailers benefit from social gifting because it drives in-store sales at little marketing cost to them. Major companies like Facebook, Amazon, and Starbucks are entering the social gifting space.
Social gifting is the latest trend in retail where people use social networks like Facebook to buy gifts for each other. It combines the trends of gift cards, social networks, and mobile devices. Though still a small portion of the gift card industry, social gifting is growing rapidly. Retailers benefit from social gifting because it drives in-store sales at little marketing cost to the retailers. Major companies like Facebook, Amazon, and Starbucks are entering the social gifting space.
The Agile Marketer's Guide to Mobile CouponsFunMobility
Give your competitors "Coupon Envy."
In 1887, Coca-Cola released the world's first ever coupon — a simple piece of paper with a printed offer. But that was a loooooong time ago.
Nowadays, there are an endless variety of cool new tools and tactics marketers can use to:
Dramatically Increase Sales
Protection against Coupon Fraud
Collect bigger & better Business Intelligence
Expand your Email/SMS Audience
This eBook provides real-world case studies and best practices for accomplishing all of this and more. Learn how top CPG brands, retailers, and QSR restaurants are winning the mobile coupon arms race, with engaging, interactive, & personalized coupons designed for a modern, mobile audience.
Includes mobile coupon campaign results from FunMobility clients including: Papa Murphy's Pizza, Ace Hardware, and Carol's Daughter.
For six years Scott has been helping companies build digital strategies by integrating search, content, social, video and mobile platforms. At the January American Marketing Association Oregon Chapter lunch Scott explored changing consumer behavior and shared how we can connect with customers in this digital age.
Scott drives digital marketing strategies for some of the biggest advertisers in the world:
* Burger King & Seth McFarlane's Cavalcade of Cartoon Comedy
* Papa John's display ad ''Blast'' strategy
* Dunkin' Donuts How American Runs On Dunkin' Video Contest
2013 was the shortest online shopping season since 2002 with only 27 days between Thanksgiving and Christmas. Despite the condensed season, online sales grew by 18% over last year, and November plus December accounted for 27% of total annual sales for the average US retailer; a higher share than any other country.
This document summarizes key findings from a joint study by the National Association of Realtors and Google on consumer trends in real estate and the evolving role of digital media in the home search process. Some of the main findings include:
- 90% of home buyers now use the internet as a primary research source, with 52% beginning their search online
- Real estate searches on Google have grown significantly in recent years, and mobile searches are growing the fastest
- Today's home shoppers do extensive online research across multiple devices before taking action, and digital media plays a critical role at all stages of the process known as the "Zero Moment of Truth"
- Both existing and new home shoppers rely heavily on online research
The document discusses the challenges of digital coupon fraud, which costs US businesses $500 million per year. It describes various types of organized and individual coupon fraud, including counterfeit coupon rings, employee theft, and exploiting coupon barcodes. It also outlines strategies used by digital coupon providers to prevent fraud, such as watermarks, limiting printing, and requiring personal user information. Overall, the document examines the scale and methods of modern coupon fraud and how digital coupon platforms are working to combat it.
Social Marketplace where you can buy stuff without money. Become a giver and start experiencing a new way of getting all the things that you want. Welcome to a bartering social network.
Social Marketplace en donde puedes comprar cosas con dinero. Únete a la nueva experiencia de compra social utilizando moneda virtual que consigues vendiendo los productos que ya utilizaste. Forma parte de Sharing Economy y únete a esta increíble red social de intercambio.
At over $80 billion, consumer spending during the back-to-school season is second only to that of the winter holidays.* Get your clients ready for the August spike by fine-tuning their campaigns based on insights from the Back to School Trends Report, including:
• The most popular online and in-store shopping dates
• How people use devices to inform and act on their shopping decisions
• What types of products consumers are interested in this season
This document discusses how the digital revolution has impacted Lithuania and opportunities for Lithuanian businesses to expand their export markets globally using Google advertising tools. It provides an overview of how internet usage and e-commerce have grown significantly in Lithuania in recent years. The document then outlines various Google advertising options like AdWords, Display Network, and mobile ads that can help Lithuanian companies access new international markets in a cost-effective way. It also shares resources to help businesses learn more about these Google tools.
Google tavo eksporto_rinka_visas_pasaulisSumit Roy
This document discusses how the digital revolution has impacted Lithuania and opportunities for Lithuanian businesses through exporting online. It summarizes that the digital revolution has reached Lithuania as internet usage and e-commerce have grown significantly. Lithuanian businesses now have the opportunity to export globally through platforms like Google AdWords. The document provides examples of how AdWords can help businesses reach new international customers and optimize marketing budgets.
The Acceleration of Everything - Daniel Cintra, Googleel_chambers
This document discusses how digital technologies are accelerating changes in how people access information and connect with each other. It notes that the number of internet users and connected devices has grown dramatically in recent decades. Mobile technologies now allow billions of people to access the internet constantly via smartphones. The document advocates that businesses must adapt to reach customers across different platforms, especially mobile, and engage with customers through various online activities beyond just search. It also stresses the importance of measurement to understand online customer behavior and gauge the effectiveness of marketing efforts.
Mobile shopping-framework-study-2010-white-paper finalAshmeed Ali
1) The study examines current mobile shopping activities and the future outlook for mobile as a shopping channel using Nielsen data across 12 categories.
2) More than 60% of 169 million mobile internet users in the US have never seen mobile ads but are interested in mobile shopping. This represents huge potential for advertisers.
3) Nine in ten mobile users have used their device in-store, representing opportunities for real-time ads and branding to influence purchases.
Online Marketing Summit (OMS) - The Myth of Mobile MetricsIvanti
1) Traditional online marketing analytics are not enough to measure mobile marketing effectively as mobile user behavior differs significantly. Mobile users are more likely to take immediate action like making a phone call rather than traditional online actions.
2) There are now many mobile analytics tools available so the myth that there are not enough tools is no longer true. Marketers should use mobile-specific analytics to properly track user behavior.
3) Phone calls are high value leads and the volume of mobile calls to businesses is increasing dramatically so call tracking is critical to understand mobile marketing performance.
This document discusses the growing landscape of mobile coupons and promotional tactics. It notes that coupon usage has shifted beyond just grocery stores and that online coupon use is skyrocketing. It also highlights that mobile coupon growth will be exponential as mobile is the fastest growing industry. The document outlines innovations in coupons that are leveraging digital trends and examples of brands revolutionizing customer interactions through coupons.
Cómo compran las personas celulares - Estudio - GABATEK - TecnologíaGabatek .com
Cómo compran las personas celulares. http://gabatek.com. 35% de las personas quieren comprar celulares de alta gama, buscando ‘el último y mejor celular’ del mercado. El estudio de Google y compete revelan comportamientos de los usuarios y la investigación que realizan para comprar nuevos celulares.
Virtual Goods Mean REAL Money This HolidayElastic Path
Amid growing economic uncertainty, many American shoppers will hold back on spending this coming holiday season. According to research firm Kantar Retail, e-retail sales will grow 13.5% compared with 16.5% last holiday season and overall retail sales will increase just 2.8%, half the 2010 rate.
To help lure the virtual gift buyer, this report offers insights into consumer attitudes and behaviors towards digital goods this holiday season, and provides a number of recommendations to help maximize visibility through online search and social networks, working towards developing a single view of the customer across all channels from mobile/web to retail, cross-merchandising digital and physical items, and expanding gifting and payment options.
Founder and Managing Director of Couponstar Jared Kean will cover the rapidly growing field of digital couponing specifically across the European landscape. He will identify the key trends and changing consumer attitudes towards the new phenomenon as well as point out the differences between the European and USA markets. The specific types of digital coupons including print-at-home, Save-2-Card and mobile will be explored along with real world examples of how both retailers and brands are employing these into their web, email, social media and mobile marketing campaigns to reach, motivation and measure customer purchase behaviour.
How to Use Mobile Marketing to Get New CustomersSIXTY
This document provides an overview of how to use mobile marketing to get new customers. It discusses how businesses are using mobile marketing like mobile websites, SMS, MMS, mobile display ads, mobile paid search, location-based marketing, apps, and 2D codes. It provides facts about mobile usage and outlines a 10-step mobile media action plan. The author is a mobile marketing expert who consults businesses on these topics.
This presentation provides an overview of the emerging markets for digital coupons in the supermarket and grocery retail channels. It also covers the clearing and reimbursement model for digital coupons.
Retail Mobility: Welcoming the consumer on mobile[x]cube LABS
Our Whitepaper focuses on retail mobile solutions and endeavors to decipher the reasons behind retailers taking the mobile plunge, the seismic shift in the consumer behavior, the growth engines behind retail mobility,
opportunities, challenges and advantages for various stakeholders and a look into the days ahead.
Social gifting is the latest trend in retail where people use social networks like Facebook to buy gifts for each other. It combines the trends of gift cards, social networks, and mobile devices. Though still a small portion of the gift card industry, social gifting is growing rapidly. Retailers benefit from social gifting because it drives in-store sales at little marketing cost to them. Major companies like Facebook, Amazon, and Starbucks are entering the social gifting space.
Social gifting is the latest trend in retail where people use social networks like Facebook to buy gifts for each other. It combines the trends of gift cards, social networks, and mobile devices. Though still a small portion of the gift card industry, social gifting is growing rapidly. Retailers benefit from social gifting because it drives in-store sales at little marketing cost to the retailers. Major companies like Facebook, Amazon, and Starbucks are entering the social gifting space.
The Agile Marketer's Guide to Mobile CouponsFunMobility
Give your competitors "Coupon Envy."
In 1887, Coca-Cola released the world's first ever coupon — a simple piece of paper with a printed offer. But that was a loooooong time ago.
Nowadays, there are an endless variety of cool new tools and tactics marketers can use to:
Dramatically Increase Sales
Protection against Coupon Fraud
Collect bigger & better Business Intelligence
Expand your Email/SMS Audience
This eBook provides real-world case studies and best practices for accomplishing all of this and more. Learn how top CPG brands, retailers, and QSR restaurants are winning the mobile coupon arms race, with engaging, interactive, & personalized coupons designed for a modern, mobile audience.
Includes mobile coupon campaign results from FunMobility clients including: Papa Murphy's Pizza, Ace Hardware, and Carol's Daughter.
For six years Scott has been helping companies build digital strategies by integrating search, content, social, video and mobile platforms. At the January American Marketing Association Oregon Chapter lunch Scott explored changing consumer behavior and shared how we can connect with customers in this digital age.
Scott drives digital marketing strategies for some of the biggest advertisers in the world:
* Burger King & Seth McFarlane's Cavalcade of Cartoon Comedy
* Papa John's display ad ''Blast'' strategy
* Dunkin' Donuts How American Runs On Dunkin' Video Contest
2013 was the shortest online shopping season since 2002 with only 27 days between Thanksgiving and Christmas. Despite the condensed season, online sales grew by 18% over last year, and November plus December accounted for 27% of total annual sales for the average US retailer; a higher share than any other country.
This document summarizes key findings from a joint study by the National Association of Realtors and Google on consumer trends in real estate and the evolving role of digital media in the home search process. Some of the main findings include:
- 90% of home buyers now use the internet as a primary research source, with 52% beginning their search online
- Real estate searches on Google have grown significantly in recent years, and mobile searches are growing the fastest
- Today's home shoppers do extensive online research across multiple devices before taking action, and digital media plays a critical role at all stages of the process known as the "Zero Moment of Truth"
- Both existing and new home shoppers rely heavily on online research
The document discusses the challenges of digital coupon fraud, which costs US businesses $500 million per year. It describes various types of organized and individual coupon fraud, including counterfeit coupon rings, employee theft, and exploiting coupon barcodes. It also outlines strategies used by digital coupon providers to prevent fraud, such as watermarks, limiting printing, and requiring personal user information. Overall, the document examines the scale and methods of modern coupon fraud and how digital coupon platforms are working to combat it.
Social Marketplace where you can buy stuff without money. Become a giver and start experiencing a new way of getting all the things that you want. Welcome to a bartering social network.
Social Marketplace en donde puedes comprar cosas con dinero. Únete a la nueva experiencia de compra social utilizando moneda virtual que consigues vendiendo los productos que ya utilizaste. Forma parte de Sharing Economy y únete a esta increíble red social de intercambio.
At over $80 billion, consumer spending during the back-to-school season is second only to that of the winter holidays.* Get your clients ready for the August spike by fine-tuning their campaigns based on insights from the Back to School Trends Report, including:
• The most popular online and in-store shopping dates
• How people use devices to inform and act on their shopping decisions
• What types of products consumers are interested in this season
This document discusses how the digital revolution has impacted Lithuania and opportunities for Lithuanian businesses to expand their export markets globally using Google advertising tools. It provides an overview of how internet usage and e-commerce have grown significantly in Lithuania in recent years. The document then outlines various Google advertising options like AdWords, Display Network, and mobile ads that can help Lithuanian companies access new international markets in a cost-effective way. It also shares resources to help businesses learn more about these Google tools.
Google tavo eksporto_rinka_visas_pasaulisSumit Roy
This document discusses how the digital revolution has impacted Lithuania and opportunities for Lithuanian businesses through exporting online. It summarizes that the digital revolution has reached Lithuania as internet usage and e-commerce have grown significantly. Lithuanian businesses now have the opportunity to export globally through platforms like Google AdWords. The document provides examples of how AdWords can help businesses reach new international customers and optimize marketing budgets.
The Acceleration of Everything - Daniel Cintra, Googleel_chambers
This document discusses how digital technologies are accelerating changes in how people access information and connect with each other. It notes that the number of internet users and connected devices has grown dramatically in recent decades. Mobile technologies now allow billions of people to access the internet constantly via smartphones. The document advocates that businesses must adapt to reach customers across different platforms, especially mobile, and engage with customers through various online activities beyond just search. It also stresses the importance of measurement to understand online customer behavior and gauge the effectiveness of marketing efforts.
This document summarizes research from a study on how consumers shop for portable computing devices like laptops, netbooks, eReaders, and tablets. Some key findings include:
- New devices like the iPad have fueled interest in the portable computing category overall but also introduced uncertainty as consumers weigh their options. Nearly half of consumers are undecided on what device to purchase.
- Tablet shoppers are most influenced by the iPad, while eReader shoppers have clearer purchase intent. Netbook shoppers strongly consider laptops as an alternative.
- Internet research, especially on retailer and search engine sites, drives the majority of the purchase process. Shoppers spend around a month researching online before buying.
This document analyzes Google search data and online behavior of consumers shopping for laptops, netbooks, eReaders and tablets. It finds that new portable computing devices have fueled interest in the category, with tablets seeing a 1,328% increase in unique visitors year-over-year. While many shoppers are undecided on what device to purchase, eReader shoppers tend to be more decisive than those considering other options. The document also examines how shoppers research options like using search engines, retailer sites, reviews and social media, with most spending around a month researching before purchasing.
This document discusses Google's partnership with multi-channel retailers to help them compete against online-only retailers. It focuses on four key areas: mobile, where smartphones are transforming shopping; branding, with new ways YouTube and display media are engaging customers; social media like Google+; and commerce, through Google's product suite. Mobile is especially important as consumers increasingly use smartphones to research and purchase products on the go.
The document discusses the growth of mobile internet and smartphones. Some key points include:
- Over 5 billion people now have mobile phones globally. Mobile internet use and smartphone ownership are rising rapidly.
- Mobile searches are growing 4x faster than desktop searches. People are using mobile to search for products and make purchasing decisions.
- Most mobile users start their mobile web experience with a search. Mobile complements desktop usage, especially on weekends.
- Brands can benefit from optimizing their websites, apps and ads for mobile to capitalize on the growing mobile opportunity. Mobile is a unique media channel that allows for immediacy, local targeting and engagement.
This document provides a summary of key insights from Mindshare's recent digital conference. It includes the following:
1) Research was presented showing that up to half of Irish consumers own smartphones, but not all use the smart features equally. Men aged 18-34 are twice as likely as women to use smartphone features daily.
2) The most popular daily smartphone activities are searching, emailing, social networking, and accessing news. Usage peaks in the evening and often combines with other mediums.
3) 87% of mobile phones have internet access, 46% use the internet on their phone, and 16% have clicked a mobile ad recently.
'Twas the Season for Online Shopping WebinarCompete
- The document summarizes holiday shopping trends from 2011 based on data from Compete, including survey responses and online traffic. It found that more shoppers planned to shop online and use mobile devices, with traffic up significantly around Cyber Monday and Christmas compared to 2010. Popular gifts were clothes, electronics, toys, and games while books/media decreased. Gift cards remained a popular last-minute option.
Periscopix and Google are partnering to discuss opportunities in mobile search and performance. The presentation covers trends showing rapid growth in mobile internet and device usage, and how to optimize websites, campaigns and measurement for the mobile environment through testing, analytics and multi-channel attribution modeling. Proper implementation across search, display and mobile sites can help drive both online and offline sales and conversions.
The document discusses trends in mobile internet usage and opportunities for Google. It predicts that (1) mobile internet usage will explode globally driven by lower device costs, (2) maps will become a key interface on mobile as people rely on location services, and (3) the divide between desktop and web experiences will dissolve as cloud computing allows access from any device.
The Shopping Mindset of the Mobile ConsumerLee Hanxue
The document discusses findings from a survey about mobile shopping behaviors. Some key points:
1) While many consumers own smartphones, mobile shopping experiences still need improvement in areas like usability and security. Shopping app usage is currently limited.
2) Smartphones are commonly used to locate stores, research products and prices before visits and in stores. Over 60% of smartphone owners have made purchases on their phone.
3) Common pre-store shopping activities on smartphones include checking store locations, sales, competitive prices, browsing online stores, and reading reviews. In-store activities focus on coupons, price checks, and further product research.
4) Mobile shopping is expected to grow significantly in the near future
A guest lecture delivered to International Marketing students at the Fashion Institute of Technology February 28, 2012.
Topics include the state of SoMoLo shopping, how businesses are responding, and examples of winning attempts to leverage these new technologies to engage the new breed of shopper.
Holiday shopping starts earlier each year and ends later into December. Coupon searches increase substantially during holiday months as shoppers look for deals. Key shopping dates like Black Friday and Cyber Monday saw large search volume increases in 2009. Hot products for 2010 include 3D TVs, tablets, eReaders and new electronics. Shoppers are increasingly using mobile devices to research and purchase items. Private sale sites and group buying sites are growing rapidly. Marketers should start promotions early, offer deals and coupons, integrate across channels like search and social media, and focus on proven channels like search engines.
The document summarizes key findings from Adobe's 2015 Holiday Shopping Report. It found that $83 billion was spent online in the US during the 2015 holiday season, up 12.7% from 2014, driven by strong last minute sales. Phone traffic exceeded desktop traffic and drove more last minute sales. Shoppers preferred using phones over tablets for shopping, with iOS devices generating more sales than Android. Early deals on Thanksgiving and Cyber Monday had the best prices.
The document summarizes the findings of the 2011 Shopper Experience Survey. It provides details on the methodology used for the North America and global surveys. Key findings include that shoppers still prefer traditional research methods over social media and mobile. They also dislike price inconsistencies between channels and poor associate knowledge. The shopping experience is becoming more disaggregated across different touchpoints. [/SUMMARY]
Wanneer nemen consumenten hun beslissing tegenwoordig. Online search neemt hierin een geheel eigen rol in beslag, waarop je als bedrijf ebducht moet zijn
Tablet visitors to retail websites spend significantly more than smartphone or desktop visitors. Tablet visitors spend over 50% more per purchase than smartphone visitors and over 20% more than desktop visitors. They are also nearly three times as likely to purchase as smartphone visitors and have similar purchase rates as desktop visitors. During promotional periods like Black Friday and Cyber Monday, tablet visitors have even higher conversion rates and spend more per purchase than average. Retailers should optimize their websites for tablet visitors separately from smartphones to capitalize on their higher spending behavior and growing numbers of visits.
Similar to Google Canadian eCommerce June 6, 2011 from eCommerce-Camp-Toronto (20)
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
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Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
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AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
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1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
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Test Automation with generative AI and Open AI.
UiPath integration with generative AI
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2. eCommerce in Canada
Where Are We Now And Where Are We Going
Sara Scurfield
sscurfield@google.com
Google Confidential and Proprietary
3. eCommerce Retail Sales in
Canada are about 1% of Total
Retail Sales
Google Confidential and Proprietary 3
Source: Retailing in Canada, Euromonitor, April 2011
4. But Expected to Double by 2015
Spend in Billions
$30.9
$27.4
$24.1
$21.1
$18.5
$16.5
2010 2011 2012 2013 2014 2015
Source: eMarketer, Feb 2011 Canada Google Confidential and Proprietary 4
5. 77%
Of Canadians
are Online
82%
Of Canadian
Internet Users
Shop Online
57%
Of Canadian
Shoppers Buy
Online
Google Confidential and Proprietary 5
Source: eMarketer, Feb 2011 Canada
6. In 2010, Online
Shoppers
Averaged 6.5
Purchases
= 6.9 = 6.1 = 7.4
Google Confidential and Proprietary 6
Source: Ipsos Reid Interactive Digest, February 2011
HH $75K+
7. One Canadian in Three Who Bought Gifts This
Past Holiday Bought Them Online
Google Confidential and Proprietary 7
Source: Ipsos Reid Interactive Digest, February 2011
8. Top Three Categories Bought Online At The Holidays
Toys/Games
Books
35% Apparel
33% 28%
DVDs/Video
Google Confidential and Proprietary 8
Source: Ipsos Reid Interactive Digest, February 2011
Source: Ipsos Reid Interactive Digest, February 2011
9. How Much Do Canadians Buy?
The Average Annual Spend
Per Online Buyer is $1446
Google Confidential and Proprietary 9
Source: eMarketer, February 2011, Projected figure for 2011
10. What Does The Future Hold?
Google Confidential and Proprietary 10
11. In Q1, eCommerce Sales in the US were
8.6% of Total Retail Sales
eCommerce Growth Rate is Almost
Double That of Overall Retail
Multi Channel Retailers Starting to Re-
gain Share vs. Pure Plays in Q1
Google Confidential and Proprietary 11
Source: ComScore, State of the U.S. Online Retail Economy in Q1 2011, May 2011
12. Other Trends From Our Neighbours To The South
Books/Mags, Computers/Peripherals, & Video
Games saw Q1 growth rates higher than 15%
Consumer Electronics is the first category where
online shopping is hurting the bottom line due to
price transparency.
Mass Merchandisers & Drug Stores attract site
visitors with eCommerce, Rx and Health
information
No such drivers to supermarkets in the US. In
the UK, Tesco (grocery) is growing their e-Comm
business.
Google Confidential and Proprietary 12
Source: ComScore, State of the U.S. Online Retail Economy in Q1 2011, May 2011
13. And Never Underestimate the Power of …
49% of all
purchases in Q4
2010 offered
"free shipping”
61% at least
somewhat likely to
cancel their entire
purchase if there
was no free shipping
Google Confidential and Proprietary 13
Source: ComScore, State of the U.S. Online Retail Economy in Q1 2011, May 2011
14. And Some Trends Right Here in Canada…
1. Keeping it Local
- Group Buying a Hit In Canada
- Strong Multi Channel Retailing:
Clicks to Bricks, Store Level Inventory online & Mobile
2. Mobile
10% of Search Queries in Canada now coming from Mobile Phones.
Top Retailers with Top Apps- Promoting loyalty, extending customer
service
3. US Retailers Want a Piece
- US Store shipping to Canada (JC Penney, Abercrombie,
Bloomingdales)
- Border Agnostic Shoppers, strong CDN Dollar, go where the deals are
found
Google Confidential and Proprietary 14
15. Google Talked To Canadians About Shopping
• Google Commissioned Ipsos OTX MediaCT to conduct research to better
understand consumers’ shopping behavior in:
• Home Appliances
• Home Furnishing Items
• Home Improvement / Gardening Items
• Clothing & Apparel
• Qualified Respondents Are:
• Canadian residents
• Ages 18-64
• Past Six Month Purchasers of categories listed above
• Each respondent assigned to one product category they qualified for &
answered surveys specific to their category
• Interviews conducted in April, 1,000 respondents.
Google Confidential and Proprietary
15
16. What Did We Find?
6%
Purchased Online
Highest at 8% for Home Appliances;
Lowest at 4% for Home Improvement/Gardening
Source: Google Canada Retail Study, Ipsos/OTX, April 2011 Google Confidential and Proprietary 16
Q1E. How did you purchase your (CATEGORY)? (n=1003)
17. 4 in 10 Category Purchasers Went Online
to Search For Information
Source: Google Canada Retail Study, Ipsos/OTX, April 2011 Google Confidential and Proprietary 17
Q2A. Which of the following sources did you use to gather information about the (CATEGORY) you most recently purchased? (n=1008)
Q2B. And, which of the following sources did you turn to first when you began your information gathering process?) (n=586)
18. Where Are They Going Online?
Store or Retailer Websites 67%
Search engines 48%
Brand or manufacturer websites 39%
CATEGORY websites 28%
Review websites (e.g., CNET, ConsumerReview) 22%
Price comparison websites (e.g., Bizrate, Nextag) 15%
Online-only retailer websites (e.g., Amazon,
Overstock) 14%
Auction websites (e.g., eBay) 10%
Blogs, message boards or chat rooms 8%
Social networking sites (e.g., Facebook, Myspace) 7%
Coupon websites (e.g., Groupon, LivingSocial) 6%
Online video sites (e.g., Youtube, Yahoo! Video) 6%
General interest websites or portals (like AOL, MSN) 5%
Other websites 5%
Source: Google Canada Retail Study, Ipsos/OTX, April 2011 Google Confidential and Proprietary 18
Q3A. Which of the following online sources did you use as you researched and gathered information about the (CATEGORY) you most recently purchased? (n=404)
19. And How Useful Are Those Sources?
Extremely / Very Useful
1 Store or Retailer Websites 70%
2 Search Engines 68%
3 Online Video Sites 67%
Source: Google Canada Retail Study, Ipsos/OTX, April 2011 Google Confidential and Proprietary 19
Q3B. Overall, how useful do you think each of the following online sources were to you as you gathered information about your (Category)? (n=404)
20. One in Ten Who Used Search Bought Online
Source: Google Canada Retail Study, Ipsos/OTX, April 2011 Google Confidential and Proprietary 20
Q3D_1. Now we would like to know how each of the following sources helped you as you researched and gathered information
about the (Category) you most recently purchased. You may choose more than one statement for each source if you feel it applies.
21. 2 in 10 Mobile Information
Gatherers Bought Online
Source: Google Canada Retail Study, Ipsos/OTX, April 2011 Google Confidential and Proprietary 21
Q3D_1. Now we would like to know how each of the following sources helped you as you researched and gathered information about the (Category)
you most recently purchased. You may choose more than one statement for each source if you feel it applies)
22. These Tablets Were Made for Shopping
• 6% of Canadians own a tablet and half
spend between 2 to 6 hours a day on
their device
• Triple-digit growth in
tablets by end of 2011,
estimated 1.5M devices
“ 41% of consumers
who planned or were
considering buying an
iPad cited
shopping as a
primary reason for their
interest”*
*US Data
Google Confidential and Proprietary
Source: eMarketer, How the iPad is Transforming Retail, April 2011 (US Data); NPD Group, Tablet Sales Poised to Surpass eReader, May 2011;
IDC - Canadian Media Tablet 2010–2014 Forecast: A First Look at the Hottest Devices in ICT, Jan 2011
23. Key Takeaways
Canadians Shop Online! Break Down the
1 Barriers Like We’re Doing
2 Think Local
3 Think Mobile … and Tablet too.
Google Confidential and Proprietary 23
24. Thank You
Sara Scurfield, Account Manager - Retail
sscurfield@google.com
Alexandra Cohn, Industry Analyst – Retail
acohn@google.com
Google Confidential and Proprietary