The document discusses automating product advertisements on Google Search for e-commerce clients. It describes the benefits of automation, including time savings, increasing the number of clients, simplifying processes, and better results. Automation involves importing a Google merchant feed, creating Google Shopping Ads, and optimizing campaigns. There are different types of campaigns that can be automated, including product, group, and Dynamic Search Ads campaigns. To be eligible for ads automation, a client needs a Google Ads account and an XML product data feed hosted on their website. The automation should only target products people actively search for online.
Daniel Gilbert - How to build your own automated bidding system in less than ...Marketing Festival
Bidding has become more difficult. With over 1000 changes in AdWords last year, there is a new level of complexity that cannot be managed by any humanoid. With automation now a necessity, Daniel will run through a number of real-world examples of bidding automation. Once you've finished this session you'll have all the tools you need to bid better than 90% of advertisers.
Як писати біди, щоб вам відповідали: робота в умовах змін (Анастасія Новікова)BeTWinCon
На що звертати увагу в пропозиції. Як відстежувати формат подачі біда клієнту. Як підлаштовуватись і розставляти акценти. Аналіз прикладів описів проектів, типові та унікальні додаткові питання по проекту, формат відповідей, вдалі приклади і основні помилки.
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...Promodo
View the webinar slides deck to learn how to achieve competitive advantage and work more effectively by reducing costs and increasing income at the same time.
For more tips and advice follow companies on social:
Promodo:@promodo_en
Brightpearl: @BrightpearlHQ
Daniel Gilbert - How to build your own automated bidding system in less than ...Marketing Festival
Bidding has become more difficult. With over 1000 changes in AdWords last year, there is a new level of complexity that cannot be managed by any humanoid. With automation now a necessity, Daniel will run through a number of real-world examples of bidding automation. Once you've finished this session you'll have all the tools you need to bid better than 90% of advertisers.
Як писати біди, щоб вам відповідали: робота в умовах змін (Анастасія Новікова)BeTWinCon
На що звертати увагу в пропозиції. Як відстежувати формат подачі біда клієнту. Як підлаштовуватись і розставляти акценти. Аналіз прикладів описів проектів, типові та унікальні додаткові питання по проекту, формат відповідей, вдалі приклади і основні помилки.
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...Promodo
View the webinar slides deck to learn how to achieve competitive advantage and work more effectively by reducing costs and increasing income at the same time.
For more tips and advice follow companies on social:
Promodo:@promodo_en
Brightpearl: @BrightpearlHQ
Thanks to machine learning (ML) and artificial intelligence (AI), selling products online is becoming increasingly easier to do for you, and unfortunately, for your competitors as well. While other bidding strategies are available for a customized campaign, Google Smart Shopping Campaigns saves you both time and money.
When paired with modern pay-per-click (PPC) marketing and proper targeting approaches, these campaigns can be your gateway to true advertising success.
Nuevas herramientas de Google | Google Q3Oscar García
Google es el principal buscador del mundo por lo que sus herramientas son las más avanzadas. En esta guía se muestra de forma completa cómo sacarle el máximo rendimiento a Google Adwords, así como todas las plataformas de marketing digital. Todo para lograr un posicionamiento Web mejorado.
Solicita una asesoría con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquí http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
Advanced Strategies to get your Google Shopping Campaigns to the Next Level -...agentura KOFEIN s.r.o.
Prezentace o strategiích pro reklamní kampaně Google Nákupy v AdWords.
Prezentující: Andreas Reiffen (CEO @ crealytics)
Prezentace z PPC OFFLINE #9
30. 1. 2018, Praha - PVA Letňany
Video záznam přednášky zde: Připravujeme
Více o PPC OFFLINE na http://www.ppcoffline.cz
Porádáno agenturou KOFEIN: http://www.kofein.cz
Nuevas herramientas de Google para Marketing Oscar García
Google Q3 presenta nuevas herramientas de marketing digital para aumentar el posicionamiento SEO de las empresas. Estas diapositivas muestran todos las nuevas posibilidades de posicionamiento web que Google pone al alcance de todos.
Solicita una asesoría con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquí http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
"The complete transformation from offline to online - Magento implementation of B2B platform case study."
From zero to hero! TIM, the biggest cable provider in Poland has transformed their business from offline to selling 80% online in four years. Come and listen about the process of design and implementation of one of the biggest B2B platform in Poland.
A Common Sense Approach to Account-Based Analytics & PersonalizationSaasMQL
It’s tough to know where to start when it comes to understanding how your website experience fits within an Account Based Marketing strategy. ABM and personalization might seem like a natural fit, but how do you actually do it in a way that improves your customers’ experience and your KPIs?
Let’s end the guesswork. In this webinar Arun Sivashankaran, CEO of FunnelEnvy, will share the good, bad and ugly from years of experience helping B2B demand generation teams tackling account based analytics & personalization. Instead of ineffective “vanity experiences” that consume time and resources, we’ll share a framework and tools to develop a data-driven understanding of your customers’ revenue journey. Then we’ll address how to accelerate that journey through common-sense campaigns that actually help your customers and deliver revenue.
The Time for Execution in Retail Media Is Now: Priorities for 2022Tinuiti
In this session, we unpack two key concepts related to the expansion of DSPs using 1P retailer data. We'll also take a look at how brands can stand out in a retail media environment. (Spoiler - these two concepts are connected!)
Boost Your Digital Shelf Visibility with Sponsored ProductsTinuiti
With over 560 million products listed on Amazon, how do you get your products found by the right audience?
New features are now available to all sellers and vendors, even those who didn’t have access to AMS and PDAs before, through Sponsored Product campaigns. What are these changes and how do they work? Let’s dive into the new Product Attribute Targeting to learn how it can boost your digital shelf placement for the right audience.
How Can I Reach Custom Audience Segments on Amazon?Tinuiti
Are you ready to elevate your advertising strategy? In the past, brands were limited to pre-built audiences on Amazon, but Amazon Marketing Cloud (AMC) has changed the game, offering unparalleled flexibility and precision.
Join Tinuiti’s Marketplaces expert, Jonathan Cole, for a deep dive into AMC, which gives brands the freedom to craft personalized audiences, revolutionizing your approach to ad targeting. Gain valuable insights to enhance your messaging, drive higher conversions, and foster business growth. Explore real-life case studies showcasing brands that have harnessed AMC to achieve success.
Google's Search Index of the Real World - SMX Munich - Arjan ter Huurne - Abo...Arjan ter Huurne
Google Maps and Google Business Profiles are only two of many local products Google is doubling down on. If you want to maximize your Local SEO and Local Paid strategy you need to understand how Google indexes the real world and how to connect Google to your 1st-party-data on locations. It is Google's gigantic database of the physical world that will make Augmented reality a relevant experience. But how to utilise this to unlock growth for your physical stores? In this presentation, we are showcasing the tactics and tools that every search marketer with Local clients should employ today and tomorrow. If you want to increase your local visibility and grow your Store Visits, be sure to get the most out of Google's Local products, from Business Profiles to (Local) Performance Max.
Future-proof Omnichannel tactics & strategies, ready to be taken into action.
Search is getting so complicated: multiple search engines, bidding algorithms and AI, forecasting, and budget management. In this world of machine automation how do I maximize my productivity without losing control? In this session we’ll have a look at the tools available to search marketers in Google Ads as well as some time-saving technologies that have been implemented by 3rd party platforms to help you save time, extend your reach, and be more competitive in your SEM program.
Digital marketing plan for W.W.Grainger inc._Sales development of Bosch productsYana Khitrun
Capstone project was developed under the course of Digital Marketing Specialization (coursera.org.). The Project is aimed to increase awareness and sales of Bosch power tools by 10% on Grainger.com.
Presented plan is based on the results of in-depth analysis and includes Research plan to test its effectiveness.
B2B Online Marketing Agentur China HAMKAI.pdfHAMKAI GmbH
Mehr zum B2B Marketing in China Wir bieten nicht nur eine breite Perspektive auf Ihr digitales B2B-Marketing in China, sondern legen auch Wert auf die perfekte Durchführung des Programms. Zum Beispiel werden wir im On Page SEO-Prozess der Website den Inhalt jedes Metatitels von drei Personen überprüfen, von denen unser CEO die letzte Person ist, die die Überprüfung durchführt.
Unser Team ist ein internes Team, und unsere Teammitglieder werden von Herrn Kai Ding, dem Gründer von HAMKAI, streng geschult, bevor sie arbeiten können. Wir setzen keine ungelernten Werkstudenten oder Praktikanten ein. Unser Team pflegt eine gute Zusammenarbeit mit der Zentrale in Deutschland und Ihrer Niederlassung in China. Wir sind zuversichtlich, Ihr B2B-Marketing in China auf ein neues Level zu heben.https://www.hamkai.de/b2b-onlinemarketing-china/
SEMPL 19: MARIUS IVANOVAS, Head of Performance & Biga Data Division, Httpool ...Sempl 21
Leveraging Big Data and Predictive Models to outperform in digital marketing
Marius will present how the advertisers are drastically improving overall marketing performance by leveraging Big Data, implementing visualisations of all results in real time and using predictive models, artificial intelligence to automatize campaign management.
Thanks to machine learning (ML) and artificial intelligence (AI), selling products online is becoming increasingly easier to do for you, and unfortunately, for your competitors as well. While other bidding strategies are available for a customized campaign, Google Smart Shopping Campaigns saves you both time and money.
When paired with modern pay-per-click (PPC) marketing and proper targeting approaches, these campaigns can be your gateway to true advertising success.
Nuevas herramientas de Google | Google Q3Oscar García
Google es el principal buscador del mundo por lo que sus herramientas son las más avanzadas. En esta guía se muestra de forma completa cómo sacarle el máximo rendimiento a Google Adwords, así como todas las plataformas de marketing digital. Todo para lograr un posicionamiento Web mejorado.
Solicita una asesoría con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquí http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
Advanced Strategies to get your Google Shopping Campaigns to the Next Level -...agentura KOFEIN s.r.o.
Prezentace o strategiích pro reklamní kampaně Google Nákupy v AdWords.
Prezentující: Andreas Reiffen (CEO @ crealytics)
Prezentace z PPC OFFLINE #9
30. 1. 2018, Praha - PVA Letňany
Video záznam přednášky zde: Připravujeme
Více o PPC OFFLINE na http://www.ppcoffline.cz
Porádáno agenturou KOFEIN: http://www.kofein.cz
Nuevas herramientas de Google para Marketing Oscar García
Google Q3 presenta nuevas herramientas de marketing digital para aumentar el posicionamiento SEO de las empresas. Estas diapositivas muestran todos las nuevas posibilidades de posicionamiento web que Google pone al alcance de todos.
Solicita una asesoría con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquí http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
"The complete transformation from offline to online - Magento implementation of B2B platform case study."
From zero to hero! TIM, the biggest cable provider in Poland has transformed their business from offline to selling 80% online in four years. Come and listen about the process of design and implementation of one of the biggest B2B platform in Poland.
A Common Sense Approach to Account-Based Analytics & PersonalizationSaasMQL
It’s tough to know where to start when it comes to understanding how your website experience fits within an Account Based Marketing strategy. ABM and personalization might seem like a natural fit, but how do you actually do it in a way that improves your customers’ experience and your KPIs?
Let’s end the guesswork. In this webinar Arun Sivashankaran, CEO of FunnelEnvy, will share the good, bad and ugly from years of experience helping B2B demand generation teams tackling account based analytics & personalization. Instead of ineffective “vanity experiences” that consume time and resources, we’ll share a framework and tools to develop a data-driven understanding of your customers’ revenue journey. Then we’ll address how to accelerate that journey through common-sense campaigns that actually help your customers and deliver revenue.
The Time for Execution in Retail Media Is Now: Priorities for 2022Tinuiti
In this session, we unpack two key concepts related to the expansion of DSPs using 1P retailer data. We'll also take a look at how brands can stand out in a retail media environment. (Spoiler - these two concepts are connected!)
Boost Your Digital Shelf Visibility with Sponsored ProductsTinuiti
With over 560 million products listed on Amazon, how do you get your products found by the right audience?
New features are now available to all sellers and vendors, even those who didn’t have access to AMS and PDAs before, through Sponsored Product campaigns. What are these changes and how do they work? Let’s dive into the new Product Attribute Targeting to learn how it can boost your digital shelf placement for the right audience.
How Can I Reach Custom Audience Segments on Amazon?Tinuiti
Are you ready to elevate your advertising strategy? In the past, brands were limited to pre-built audiences on Amazon, but Amazon Marketing Cloud (AMC) has changed the game, offering unparalleled flexibility and precision.
Join Tinuiti’s Marketplaces expert, Jonathan Cole, for a deep dive into AMC, which gives brands the freedom to craft personalized audiences, revolutionizing your approach to ad targeting. Gain valuable insights to enhance your messaging, drive higher conversions, and foster business growth. Explore real-life case studies showcasing brands that have harnessed AMC to achieve success.
Google's Search Index of the Real World - SMX Munich - Arjan ter Huurne - Abo...Arjan ter Huurne
Google Maps and Google Business Profiles are only two of many local products Google is doubling down on. If you want to maximize your Local SEO and Local Paid strategy you need to understand how Google indexes the real world and how to connect Google to your 1st-party-data on locations. It is Google's gigantic database of the physical world that will make Augmented reality a relevant experience. But how to utilise this to unlock growth for your physical stores? In this presentation, we are showcasing the tactics and tools that every search marketer with Local clients should employ today and tomorrow. If you want to increase your local visibility and grow your Store Visits, be sure to get the most out of Google's Local products, from Business Profiles to (Local) Performance Max.
Future-proof Omnichannel tactics & strategies, ready to be taken into action.
Search is getting so complicated: multiple search engines, bidding algorithms and AI, forecasting, and budget management. In this world of machine automation how do I maximize my productivity without losing control? In this session we’ll have a look at the tools available to search marketers in Google Ads as well as some time-saving technologies that have been implemented by 3rd party platforms to help you save time, extend your reach, and be more competitive in your SEM program.
Digital marketing plan for W.W.Grainger inc._Sales development of Bosch productsYana Khitrun
Capstone project was developed under the course of Digital Marketing Specialization (coursera.org.). The Project is aimed to increase awareness and sales of Bosch power tools by 10% on Grainger.com.
Presented plan is based on the results of in-depth analysis and includes Research plan to test its effectiveness.
B2B Online Marketing Agentur China HAMKAI.pdfHAMKAI GmbH
Mehr zum B2B Marketing in China Wir bieten nicht nur eine breite Perspektive auf Ihr digitales B2B-Marketing in China, sondern legen auch Wert auf die perfekte Durchführung des Programms. Zum Beispiel werden wir im On Page SEO-Prozess der Website den Inhalt jedes Metatitels von drei Personen überprüfen, von denen unser CEO die letzte Person ist, die die Überprüfung durchführt.
Unser Team ist ein internes Team, und unsere Teammitglieder werden von Herrn Kai Ding, dem Gründer von HAMKAI, streng geschult, bevor sie arbeiten können. Wir setzen keine ungelernten Werkstudenten oder Praktikanten ein. Unser Team pflegt eine gute Zusammenarbeit mit der Zentrale in Deutschland und Ihrer Niederlassung in China. Wir sind zuversichtlich, Ihr B2B-Marketing in China auf ein neues Level zu heben.https://www.hamkai.de/b2b-onlinemarketing-china/
SEMPL 19: MARIUS IVANOVAS, Head of Performance & Biga Data Division, Httpool ...Sempl 21
Leveraging Big Data and Predictive Models to outperform in digital marketing
Marius will present how the advertisers are drastically improving overall marketing performance by leveraging Big Data, implementing visualisations of all results in real time and using predictive models, artificial intelligence to automatize campaign management.
"Case study - jak skrypty, bazy danych i SQL wniosą Twoje kampanie na nowy poziom"
W prezentacji przedstawimy Case Study, które zajęło 1 miejsce na semKRK #12 w kategorii "Najlepsza kampania Google Ads". Pokażemy, w jaki sposób można poprawić wyniki kampanii, skupiając się na analityce, bazach danych i skryptach. Nie ograniczymy się jednak tylko do samego case study, pokażemy również inne, możliwe zastosowania Big Data i Automatyzacji.
"Case study: Jak w pierwszym roku działalności firmy pozyskałem dzięki SEM 1300 Klientów i milion złotych przychodu"
W trakcie prelekcji pokażę Ci, krok po kroku, jak zbudowałem mój automatyczny system pozyskiwania Klientów, który pozwolił mi pozyskać ponad 1300 Klientów i ponad milion złotych przychodu w pierwszym roku działalności firmy. Dowiesz się również, w jaki sposób do grona moich Klientów dołączyło kilka światowych korporacji (m. in. Amazon) pomimo tego, że nigdy się nie spotykaliśmy.
"Dedykowana infrastruktura SEO – jedna strona vs kilka"
Tworzenie dedykowanej infrastruktury SEO dla pojedynczego serwisu może być nie lada wyzwaniem. Piotr Michalak przedstawi swój pomysł na pozycjonowanie strony z wykorzystaniem witryn wspierających.
"Bezwładność w Google"
We współpracy z Senuto na podstawie 300 tysięcy słów kluczowych policzyłem pewne zależności występujące w Google. Dodatkowo opowiem o obecnym sposobie renderowania stron internetowych przez Google Bota i o tym, co z tego wynika.
"Historia bardzo, bardzo praktyczna o Google News"
Do tej pory myślałeś, że organiczne SEO jest najbardziej tajemniczą branżą na rynku z lakoniczną dokumentacją od Google, która jedyne, co właściwie mówi to: "Pisz dobre treści". No to poznaj Google News! Ta usługa jest niemal holistycznie pisaną dokumentacją, która tak naprawdę… nic nie mówi. Ta usługa to bodaj najbardziej tajemniczy proces dodawania do grona Wydawców. Chcesz poznać niuanse, o których niemal nie mówi się na rynku? Chcesz wiedzieć, jak się tam dostać, nie będąc dużym wydawcą? Zapraszam na historię, z do tej pory, tylko mi znanymi smaczkami o usłudze Google News.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
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Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
6. Ad formats on Google Search
● Google Shopping Ads (PLAs)
● Product Text Ads
7.
8.
9. "According to BlueWinston’s study, customers who
see both Product Text Ads and Shopping Ads (PLAs)
at the same time are 90% more likely to do purchase
on the retailer’s website!"
13. Feed-Driven ads = Ads creation from .XML
Why is automation the only way to create ads
for an e-commerce client?
● e-shop products are still changing
● product price changes
● availability changes (out of stock)
● manual advertising is not possible for a
large number of products
17. Product campaign
● product ads for hundreds,
thousands or ten thousands of
products
● highly targeted ads directed at
specific customers
● promotion of products which people
are really looking for
● achieve the lowest CPA
20. Group campaign
● reach higher % of potential
customers
● allow product selection based on
customer preferences
● maximize the conversion rate for the
lowest price possible
21. Barva Primalex PLUS
7,5 kg
Barva Primalex PLUS
Hobok 40 kg
Barva Primalex PLUS
PPG 1L
Group campaign (finding group of products)
24. DSA-P (Dynamic Search Ads for Products)
● benefit from the use of Google Index
of your websites
● eliminate low search volume
● DSA ads support product ads
automatically
28. Does your client have an .XML product data feed
placed on URL?
e.g. https://www.yourshop.com/products.xml
You can use any .XML Product Data Feed dedicated for:
● Price comparison sites & Marketplaces
● Google Merchant
● Dropshippers
● Google Sheet
● Or any other feed from CMS platforms & their feed generator plugins
29. Example of correct .XML product data feed
<?xml version=“1.0“ encoding=“UTF-8“ ?>
<shop>
<item>
<g:id>678390G7</g:id>
<g:title><![CDATA[Philips 190WV7CS1 dark-blue]></g:title>
<g:description>Enjoy playing games thanks to the latest Philips monitor.</g:description>
<g:price>65.34</g:price>
<g:product_type><![CDATA[Monitors > LCD > 19“ monitors]]></g:product_type>
<g:brand>Philips</g:brand>
<g:link><![CDATA[http://www.yourshop.com/index.php?page=prod_info&prod_id=407]]></g:link>
<g:gtin>32457897543246</g:gtin>
<g:image_link><![CDATA[http://www.yourshop.com/67390G7.jpg]]></g:image_link>
<g:availability>in stock</g:availability>
<g:model>190WV7CS1</g:model>
<g:color><![CDATA[dark-blue]]></g:color>
</item>
</shop>
30. DO you or DO NOT search for client’s products?
DO NOT
Hugo Boss JFGW3845
(fashion stores, apparels)
Not Known Brand Trousers
Not Known Brand Electric tools
“Chinese” products
DO
Apple iPhone XS 256GB
(electronics, phones, computers)
Merida One-Twenty 2018
(bicycles, sports equipment)
Dan Brown Inferno
(books, audiobooks)
Dolce Gabbana The One 100ml
(fragrance, parfumes, cosmetics)
31. Campaigns for products people DO search for
DSA (Search Ads for
Products)
Product campaign
[Electric chain saw Makita UC3541A 2018]
[Makita UC3541A 2018]
[Electric chain saw UC3541A 2018]
[UC3541A 2018]
Group campaign
[Electric chain saw Makita
UC3541A]
[Electric chain saw Makita]
[Makita UC3541A]
[UC3541A]
33. Human Search Based Campaigns on Google
Search
Advertise only what people
are looking for and buying
in your e-shop!
9-15% average conv. rate
34.
35.
36. ,,Thank you “Machine intelligence is
the last invention that
humanity will ever need to
make.” ~Nick Bostrom
Štefan Chochláč
chochlac@bluewinston.com
+421 903 434 587
Editor's Notes
Good afternoon. My name is Štefan Chochláč and I am a project manager at BlueWinston.com. I'm glad that I can open today's series of presentations.
Today, I'm going to speak about automation of product ads in Google Search.
To catch your attention right from the start, let's look at some numbers. Over the last five years, the number of registered online stores on the Polish market has increased by more than 34%, from 21,000 in 2013 to over 30,000 by the end of 2019. It is a great opportunity for you as agencies to acquire new customers and support them in their growth. The ecommerce market in Poland is also constantly growing, as evidenced by the analysis that is predicted that in 2019 Poles spend 50 billion PLN shopping in e-shops.
Why should you focus on e-commerce client or e-shops? The answer is simple. Such a client is ideal for online advertising as he or she sells on the web. Purchases and conversions are immediate, results are easy to measure and what is important they are really easy to interpret and present to your client. Such a client has a much larger budget for advertising and the possibility of expansion into foreign markets is interesting as well. With adding a foreign domain, one client becomes two or more, which for you as an agency means a continuous growth and upsell of the same client.
Prečo sa zamerať na e-commerce klienta, e-shop? Odpoveď je jednoduchá. Takýto klient je ideálny na online inzerciu, nakoľko predáva na webe. K nákupu a teda ku konverzii dochádza okamžite, výsledky sú ľahko merateľné a prezentovateľné. Takýto klinet má oveľa väčší budget na reklamu a zaujímavý je aj pre možnosť jednoduchej expanzie na zahraničné trhy. Z jedného klienta sa pridaním zahraničnej domény razom stanú dvaja a viac, čo pre vás ako agentúru znamená neustály rast a upsell toho istého klienta.
Let's take a look at what ways of most profitable ad formats / advertising Google Search offers to e-commerce customers.
Pozrime sa na to, aké možnosti inzercie ponúka Google Search e-commerce zákazníkom.
First of all, it is Google Shopping ads that present a product with an image. The other form are text ads, respectively text ads targeting specific products. Both have excellent results and acquire new customers and conversions. However Google uses different ways to display these two kinds of ads. Let's have look at few examples.
V prvom rade ide o reklamy Google Shopping, ktoré prezentujú produkt s obrázkom. Druhou formou sú textové reklamy, resp. textové reklamy zacielené na konkrétne produkty. Obe majú výborné výsledky a prinášajú inzerentom nových zákazníkov a konverzie, resp. transakcie. Google používa rôzne spôsoby ako tieto dva druhy reklám zobrazuje. Pozrime si zopár príkladov.
Here's an example where Google Shopping ad is in the first place, followed by a product text ad. As you may notice, both ads are directed to e-shop of the same advertiser. These two ad formats work independently and individually. Therefore, they are in no way competing with each other in the bidding system at Google Search, which may be interesting for many of you.
Tu vidíme príklad, kde je reklama Google Shopping Ads na prvom mieste, za ňou nasleduje produktová textová reklama. Ako si môžete všimnúť, obe reklamy smerujú na e-shop toho istého inzerenta. Tieto dva typy reklám (ad formats) fungujú úplne nezávisle a samostatne. Navzájom si teda v žiadnom prípade nekonkurujú v aukčnom bidding systéme v Google Search, čo vás určite viacerých zaujíma.
Here we see the opposite example when the product text ad is in the foreground in search, while Google Shopping ad is displayed to the user on the right. Of course, the ad layout is different. For example, for mobile devices, it can just be placed under one another. What is the most important, however, is that by combining both of these ads, the advertiser has a much greater chance to engage with the customer.
Tu vidíme opačný príklad, kedy je produktová textová reklama v popredí vo vyhľadávaní, zatiaľ čo Google Shopping reklama je užívateľovi zobrazená na pravej strane. Rozloženie reklám je samozrejme rôzne. Napríklad pri mobilných zariadeniach to môže práve umiestnenie pod sebou. Čo je však dôležité, kombináciou oboch týchto reklám má inzerent oveľa väčšiu šancu zaujať zákazníka.
According to our study by BlueWinston.com in collaboration with Google data, customers who were seeing product text ads alongside with Google Shopping ads are up to 90% more likely to visit and make a purchase in the e-shop!
Podľa našej štúdie od BlueWinston.com v spolupráci s dátami z Google sú zákazníci, ktorím sa súčastne zobrazujú product text ads spolu s Google Shopping ads, až o 90% náchylnejší k návšteve a realizácii nákupu na stránke e-shopu!
What role does automation play in this whole process? Why is it already pushed by Google, you can hear about it from all sides, and even small companies reach for its use?
Akú rolu v celom tomto procese zohráva práve automatizácia? Prečo je pretláčaná už aj od Google, počuť o nej zo všetkých strán a už aj malé spoločnosti siahajú po jej využívaní?
Today, automation is inevitable and it becomes our daily companion. According to the latest information from Google Marketing Live 2019, which I attended last month in San Francisco, Google expects that up to 30% of agencies in the world will disappear in the upcoming years mainly because they have not turned to automation and did not make their processes more effective.
Automatizácia je dneska už nevyhnutná a stáva našim každodenným spoločníkom. Podľa posledných informácií z konferencie Google Marketing Live 2019, ktorej som sa zúčastnil minulý mesiac v San Franciscu, Google očakáva, že až 30% agentúr vo svete zanikne v najbližších rokoch a to práve z dôvodu, že neprešli na automatizáciu a zefektívňovanie svojich procesov.
The main benefits of automation are: 1. time saving and associated cost savings; 2. possibility to offer your services to more clients, even to those who normally would not be able to pay for them; 3. simplification and higher efficiency of the processes; 4. better results in the advertising. Last but not least, thanks to automation, processes that no person would be able to perform on their own, such as creating product text ads in Google Search, are possible.
Hlavnými prínosmi, kotré automatizácia so sebou prináša su: 1. úspora času a s tým spojená úspora nákladov 2. možnosť poskytovania služieb viacerým klientom, vo veľa prípadoch aj takých, ktorí by neboli schopní si vaše služby zaplatiť , 3. zjednodušenie a zefektívnenie procesov, 4. lepšie výsledky v inzercii. V neposlednom rade sú vďaka automatizácii možné procesy, ktoré by žiadny človek nebol schopný sám vykonávať, ako je napríklad tvorba produktovo textových inzerátov v Google Search.
Why is automation inevitable during the product ads creation on Google Search? It is due the fact that retailer has hundreds, thousands and even tens of thousands of products in his e-shop. Every day the stock, price or availability changes. It is essential that advertising for these products changes in real time. The only way to do this is to use the product feed that is generated by the e-shop and always contains up-to-date information about each single product.
Prečo je automatizácia nevyhnutná pri inzercii produktov v Google Search? Je to spôsobené typom klienta - teda hovoríme o e-shope. Ten má vo svojom obchode stovky, tisíce a neraz desaťtisíce produktov. Každý deň sa mení skladovosť, cena, dostupnosť. Je nevyhnutné, aby sa v reálnom čase menila aj inzercia na tieto produkty. Jediným spôsobom ako to dosiahnuť, je využívanie produktového feedu, ktorý je generovaný e-shopom a obsahuje vždy aktuálne informácie o každom jednom produkte.
How does automation work with Google Shopping Ads? Google has fully automated Google Shopping Ads so the process is very simple. Just upload the product data feed with the structure of so-called Google Merchant account, go to Google Ads account where products can be filtered out and ads displayed on Google Search created fully automatically. The PPC specialist is thus free from creation of product advertising and his know-how is fully dedicated to and used in the further campaign optimization process.
Ako funguje automatizácia pri tvorbe Google Shopping Ads? Google plne automatizoval Google Shopping ads, takže proces je veľmi jednoduchý. Stačí nahrať product data feed so štruktúrou tzv. Google Merchant účtu, prejsť do Google Ads účtu, kde sa dajú produkty vyfiltrovať a plne automaticky vytvoriť na ne reklamy zobrazované v Google Search. PPC špecialista je teda oslobodení od tvorby produktových reklám a jeho know-how sa plne spotrebúva a využíva v procese následnej optimalizácie kampaní.
But what about the text ads for products where Google has not yet offered advertisers this way of automation?
Čo ale v prípade textových reklám na produkty, kde Google tento spôsob automatizácie doteraz inzerentom neponúka?
Since we know that Google is doing most of work for us when it comes to Google Shopping Ads, let's stay awhile with the product text campaigns and see what product campaigns we can create with automation and external tools.
Keďže vieme, že pri Google Shopping Ads za nás robí väčšinu práce Google, zostaňme chvíľu pri produktových textových kampaniach a pozrime sa na to, aké produktové kampane vieme vďaka automatizácii a externým nástrojom vytvoriť.
Of course, the basic campaign is a campaign for specific product. The keyword is the name of the product in the most specific form - it contains the brand, model, color, type… The advertising focuses on the customer who knows exactly what he is looking for. Therefore, the advantage of such ads is a higher conversion rate. After clicking on the ad, the customer gets directly to the product page in the e-shop where he can make a purchase immediately.
Základnou kampaňou je samozrejme kampaň určená pre konkrétny produkt. Kľúčovým slovom je názov produktu v čo najšpecifickejšom tvare - obsahuje teda značku, model, farbu, typ… Inzercia sa zameriava na zákazníka, ktorý presne vie, čo hľadá. Výhodou takýchto reklám je preto vyššia miera konverzie. Po kliku na reklamu sa zákazník dostáva rovno na stránku produktu v e-shope kde ho môže aj ihneď zakúpiť.
Another type of campaign is a product-group campaign advertising for product groups. It is aimed at customers who know what product they want to buy, but do not know the exact color, size or they want to choose. After clicking through such ad, the customer gets to the search results of the e-shop itself (fulltext search results within the e-shop), where all variants of the product are displayed and he chooses what he likes the most.
Druhým typom kampane je produktovo-skupinová kampaň inzerujúca na skupiny produktov. Je zameraná na zákazníkov, ktorí vedia aký produkt chcú nakúpiť, no nevedia presnú farbu, veľkosť, prípadne si chcú vybrať. Po preklku na takúto reklamu sa zákazník dostáva do výsledkov vyhľadávania samotného e-shopu (fulltext search results within the e-shop), kde sa mu zobrazia všetky varianty daného produktu a vyberie si podľa vlastného gusta.
In case the products we want to advertise are not searched for in the market, respectively have low search volume we can advertise them via DSA (Dynamic Search Ads). There is still a possibility to advertise such products. In this case we use Google Index and SEO power of e-shop product pages.
V prípade, že produkty, ktoré chceme inzerovať nie sú v danom trhu / markete dostatočne vyhľadávané, resp. majú nízky objem vyhľadávania vieme reklamovať / inzerovať pomocou DSA (Dynamic Search Ads). Je tu stále možnosť ako inzerovať takéto produkty. V tomto prípade využívame Google index a SEO silu produktových stránok e-shopu.
In this chart you can see a combination of these three types of campaigns - Product, Group, and DSA. Thanks to such combination you are able to cover all search queries in Google Search network.
Na tomto grafe vidíte kombináciou týchto troch typov kampaní - produktová, skupinová a DSA - takouto kombináciou sa vám podarí pokryť všetky vyhľadávacie dopyty v sieti Google Search.
If you want to use automation with your client, you need to assess whether this client is eligible. You can do it yourself. All you have to do is answer these simple questions.
Does your client have a Google Ads account? This is a simple question, but it is important to ensure that the account is set up correctly, that the conversions and also transaction values are being tracked from your customer’s e-shop.
As I mentioned before, always fresh, up-to-date data is essential for automation. Whether you want to create Google Shopping ads or Product Text ads -> in both cases you need constantly updated information about products from the e-shop.
Má vaš klient .XML data feed? Ako som už spomínal, pre automatizáciu sú nevyhnutné čerstvé dáta. Či už chcete tvoriť Google Shopping ads alebo Product Text ads -> v oboch prípadoch potrebujete neustále čerstvé informácie o produktoch z e-shopu.
A correct example and structure of a suitable .XML feed can be seen here. Contains product name, price, category, manufacturer, url. It may also contain a model, color and other parameters.
Správny príklad a štruktúru vhodného .XML feedu vidíme tu. Obsahuje názov produktu, cenu, kategóriu, výrobcu, url. Rovnako môže obsahovať aj model, farbu a iné parametre.
To select the appropriate product campaigns you will create for the customer, you need to answer the question of whether your client's products are being searched for in Google Search. Here we can see the differences between products like Apple iPhone XS 256GB, Dolce Gabbana The One 100ml, where customers know the full name of the product they want to buy. It is mainly about e-shops with tires, electronics, books, fragrances, bicycles and so on. The opposite is especially clothing, unknown brands or so-called chinese products.
Pre výber vhodných produktových kampaní, ktoré budete pre zákazníka tvoriť, si musíte zodpovedať otázku, či sa produkty vášho klienta vyhľadávajú v sieti Google Search. Tu vidíme rozdiely medzi vyhľadávanými produktami ako napríklad Apple iPhone XS 256GB, Dolce Gabbana The One 100ml, pri ktorých zákazníci poznajú celý názov produktu, ktorý chcú nakúpiť. Ide hlavne o e-shopy s pneumatikami, elektronikou, knihami, voňavkami, bicyklami a pod. Opakom je najmä oblečenie, neznáme značky alebo tzv. čínske produkty.
With searched products, you can create a product, group campaigns, and additionally DSA campaigns for the client to reach 100% coverage of all search queries. You can get keywords with descriptive expressions, without them, with or without brand, etc...
Pri vyhľadávaných produktoch, môžete pre klienta vytvoriť spomínané produktové, skupinové kampane a doplnkovo DSA kampane na docielenie 100% pokrytia všetkých vyhľadávacích dopytoch. U tohoto zobrazeného produktu dosiahnete kľúčové slová with descriptive expressions, without them, with or without brand and so on.
For products with low search volume effect, you can create automated DSA campaigns for the client, as well as product types or categories, that are often used and also deliver great results to advertisers.
Pri produktoch, ktoré majú nízky objem vyhľadávania (low search volume effect), môžete pre klienta vytvoriť automatizované DSA kampane na produkty a taktiež aj produktové kategórie (product types or categories), ktoré sú často využívané a tiež prinášajú veľmi pekné výsledky inzerentom.
Currently, the latest trend is automated creation of keywords and search ads that have been made in the e-shop site by its customers and have led to more than XY conversions in recent days. You can apply this type of campaign, whether it's for Google-searched products or not.
Aktuálne najnovší trend je automatizovaná tvorba kľúčových slov a reklám z vyhľadávaní, ktoré boli uskutočnené priamo na stránkach e-shopu jeho zákazníkmi a viedli v posledných dňoch k viac ako XY conversions. Takýto typ kampane viete aplikovať, či už pre produkty, ktoré sa v Google hľadajú alebo nie.
Finally, let me share with you a video preview from our BlueWinston application, which allows you to create thousands of ads for Google Search in just 2 minutes and automate all the types of campaigns I talked about in previous slide shows.
Na záver mi dovoľte sa s vami podeliť o video ukážku z našej aplikácie BlueWinston, pomocou ktorej viete už za 2 minúty vytvoriť reklamy na tisícky produktov do Google Search a automatizovať všetky typy kampaní, o ktorých som vám hovoril v predchádzajúcich slide-och.
Thank you for your attention.
Ďakujem za pozornosť.