Viddler offers a turnkey solution for clients that easily integrates their Viddler video library with their Google Analytics account. Viddler's video player sends video events that are captured and reported by Google Analytics. Viddler's new HTML5 player, Arpeggio, can even capture information about where the visitor came from which is usually difficult with a traditional iframe embed.

1. Google Analytics Integration
Gain powerful insights about your viewers
10/22/2014
www.viddler.com • solutions@viddler.com

2. Presenter
• Over 10 years of IT and marketing experience
• Presented KISSmetrics webinar “The Black
hole of Video Analytics”
• Been at Viddler 2 years
• Learned Google Analytics by being curious
Eric McClatchy
Web Marketing Manager
Viddler Inc.
Eric@viddler.com

3. Purpose of Video Analytics
Video Analytics should help you understand...
• Who are your viewers?
• What videos are they watching?
• Why are they watching?
• Where are they watching?
• When are they watching?
• How long are they watching?

4. Continuous Improvement
Continuous feedback helps you get better, faster and
deliver an experience your audience loves

5. Did you know…
Most videos are like a black
hole to your website analytics.

6. Why videos are like Black holes
An iframe is like a window to
another website but a black hole to
your website analytics.
Website and video analytics are typically sent to
two different services that don’t communicate.

7. The Solution
Integrate your website and video analytics into a
Single Powerful Reporting Tool using Events.

8. Event Tracking
“Events are user interactions with content that can be
tracked independently from a web page or a screen load. ”
— https://support.google.com/analytics/answer/1033068?hl=en
1. Event Listener (Catcher)
• Google Analytics Tracking code
2. Event Trigger (Pitcher)
• Video Player Event

9. Accessing Video Events

10. Video Player Technology
Legacy Player
• Flash with HTML5 fallback
• Embedded with iframe
Arpeggio Player
• HTML5 with Flash fallback
• Mobile-first responsive design
• Embedded with div tag and javascript

11. Arpeggio / Legacy Comparison
Features Currently Supported Legacy Arpeggio
Responsive Player Requires additional javascript Video and controls auto-resize
Player Branding þ þ
In-Timeline Player Commenting þ þ
Domain Whitelisting / Secret URL þ þ
Advertising LiveRail Integration Vast Tag support in development
Player CSS Customization þ
Variable Playback Speed Available for Premium Accounts
Advanced Playback Controls Available for Premium Accounts
Contact Solutions@viddler.com if you have any questions about switching to Arpeggio.

12. Which Player do you use?
Please tell us what player you currently use
and why using the chat feature

13. Legacy Player- Event Actions

14. Arpeggio Player- Event Actions

15. Ready for some
Example reports?

16. Viewer Engagement

17. Browsers Videos Played On

18. Day of Week Videos Played

19. Time of Day Videos Played

20. Mobile Devices Videos Played On

21. OS Videos Played On

22. Screen Size Video Played On

23. Traffic Type that Generates Plays

24. Visitor Type that hits Play

25. Country Video Played From

26. Learn what sites are generating plays

27. Like These Reports?
• Active Viddler users with GA activated get these turnkey
reports for Free
• Simply send send an email to (Eric@viddler.com) with the
type of video player you are using (Legacy, Arpeggio, or
Both)
• You will receive an email where you can import the reports
in a few simple steps

28. Important Metrics

29. Ways to use Video Analytics
• Improve video production by monitoring
viewer attention span
• Use goals to optimize conversions for
marketing, sales, and customer service
• Segment viewers by video actions to learn
behaviors and demographics

30. Professional Services
• Setup custom and ongoing reporting
• Individual / Team Training
• Mass update old embed codes with Arpeggio
• Additional Analytics Integrations
► SiteCatalyst
► ComScore
► Others available upon request

31. Questions?
www.viddler.com • solutions@viddler.com