In this webinar, experts from Cloudflare and WP Engine will discuss best practices for setting up your WordPress sites to seamlessly use the latest video streaming technology in your existing WordPress workflow. The webinar will include a demo of the new Cloudflare Stream Video Plugin for WordPress, built by WP Engine in partnership with Cloudflare. Register for the on-demand version here: https://hs.wpengine.com/webinar-how-to-succeed-with-video-wordpress

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Zaid Farooqi and Derek Yee, Cloudflare
Steven Word, WP Engine
How to succeed with video on
WordPress

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What You’ll Learn
● How to navigate the current video landscape
● How to build the right video strategy that accounts for scale,
performance and cost
● Best practices for video streaming
● Tools and technologies that will let you maximize the return on your
investments with video

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Ask questions as we go.
We’ll answer as many questions as we can after
the presentation
Slides and recording will be
made available shortly after
the webinar
Use the “Questions” pane
throughout the webinar

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Product Manager, Stream
Cloudflare
Zaid Farooqui
● Zaid is a Product Manager at
Cloudflare for Stream.
Manager, WordPress Strategy
WP Engine
Steven Word
● A WordPress veteran of over 10
years and Core Contributor, he is
passionate about providing
technical and strategic guidance
to content creators, developers,
and product teams.
Director of Product Marketing
Cloudflare
@derek_yee
Derek Yee
● Derek believes everyone loves
Corgis and runs a Bay Area Corgi
meetup group in San Francisco.

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Navigating the current video
landscape

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By 2021, ~80% of internet traffic will be video
of online marketers use video
content to engage their
customers(3)
Consumer Video-on-Demand (VoD)
traffic will nearly double by 2021(2)
Internet Traffic from Video(1)
2x
2016
63%
82%
2021
87%
Source: (1) & (2) Cisco Visual Networking Index: Forecast & Methodology, 2016 -2021
(3) Forbes Video Marketing: The Future Of Content Marketing

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Video plugins

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Video upload vs. embedding
Upload
Video files are
stored on your
hosted WordPress
server.
Embed
Videos are stored
on a third party
site, URLs are
shared on your
page.

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Uploading
● Degraded performance
● High bandwidth costs
● Shared web hosting
challenges

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Embedding
● Increased scalability
● Lower storage costs
● Host dependent

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How to build the right video
strategy

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Build Engaging Content
• Allow visitors to your site to leave comments in
a discussion board
• Engage visitors by providing responses to their
comments
• Allow visitors to easily share videos on their
social networks
Videos can increase user engagement

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Video Monetization
• Build subscription based content
• Include limited free video offerings
• Leverage paid ads to encourage subscriptions
• Ads are paid out based on impressions
Leverage ad networks and paywalls

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Understand the Real Cost of Free
• Great for getting brand awareness, but not
retaining it
• Subject to content violations and restrictions
• Inability to brand the video player to your
specifications
Video discovery platforms come with a cost

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Best practices for video
streaming

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• Videos should be unique to your brand, and help build
a following
• Communicate a distinctive point of view
• Build exclusive videos that can attract users to your
site
Use Video to Build Your Brand

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• Build engaging content that viewers want to see
• Build HD videos that can be easily adjusted to the right
codec for the user device and network connectivity
• Ensure the viewer gets the best viewing experience
without any buffering or timeouts
High Quality Video Wins

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• Prevent unauthorized link sharing or viewing of
protected content (particularly for monetized
content)
• Disable video downloads
• Incorporate watermarking to retain video rights
ownership
Protect Your Video Content

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Tools and Technologies

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Video Streaming Requirements
Storage / hosting
The location where your
video files can be stored
and, in many cases, from
where they are served to
visitors.
Examples include: hosting
providers, cloud
providers, on-premise, or
a hybrid of the above.
Encoding / Transcoding
The process that reduces
the size of video so it's
easier for a user to
download the processed
video. All videos on the
Internet are encoded at
some point.
Distribution (CDN)
Content Delivery
Networks are used to
cache and distribute
video content, closest to
where visitors are
located.
Video Player
Responsible for
ingesting video and
creating a user
interface; it often
provides options such
as: seeking, volume
control, captions, ad
injection, and
resolution.
Analytics
Insight into viewer
statistics and behavior,
including but not
limited to: Views,
average bitrate,
countries, devices, time
watched / % completed,
ad-related analytics,
and more.

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Analytics
● Pricing (usually
monthly plans)
● Metrics covered
● Integration with
other CRM or sales
tools
Video Player
● Pricing (usually
monthly plans)
● Monthly limits on
bandwidth or videos
● Bitrate streaming
● Ad integration
(VAST/VPAID)
● Partnerships,
especially for
storage, encoding,
and CDN
Distribution (CDN)
● Pricing (Free with
Cloudflare)
● Monthly bandwidth
limits
● Overage costs
● Partnerships,
especially for storage,
encoding, and player
Encoding / Transcoding
● Pricing (usually per
minute for each output
type - SD, HD, UHD)
● Monthly limits (no. of
videos or minutes)
● Overage costs
● Partnerships, especially
for storage, CDN, and
player
Storage / hosting
● Pricing (usually per GB)
● Storage limits
● Overage costs
● Egress fees
Video Considerations

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Cloudflare Stream
Cloudflare Stream
Easily upload videos
Simple drag and drop video
uploads to Cloudflare
Embed in WordPress
Access all videos in the
Stream library

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WordPress Integration
Cloudflare Stream
● Native plugin to access
library
● Videos are stored and
hosted with Cloudflare
● Engagement based pricing
model

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Cloudflare Stream Video Plugin Demo

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Cloudflare Stream Video Plugin Demo

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Cloudflare Stream Pricing
Video Storage
Video storage costs are based on the total length of all
videos uploaded and stored with Cloudflare
Video Streaming
Videos streaming costs are based on engagement and
minutes of video watched
$5/month
Per thousand minutes of
video stored
+ $1/month
Per thousand minutes of
video viewed

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Inquiring minds want to know.
Questions and Answers.
* Slides, recording and resources will be made available within
the next several days

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Resources.
Cloudflare Stream Plugin
Case Study: How Flo manages and delivers video at scale
Case Study: Video streaming when design matters
Press Release: Announcing Stream VideoPlugin

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Next Up.
Register Now:
https://wpeng.in/
webaccess/
Wednesday, July 24
11:00 a.m. CDT,
12:00 p.m. EDT,
9:00 a.m. PDT,
17:00 UTC/GMT

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How helpful?
How to improve?
Future topics?
Help us get better.
How helpful?
How to improve?
Future topics?

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Thank You.