SmartGaze - An eye tracking software which automated the manual coding process completely for glasses based eye tracking studies using AI.

1. SMARTGAZE
Automated coding of eye-tracking videos using AI

2. SmartGaze uses state-of-the-art AI technology to code wearable’s Eye-Tracking videos
automatically without compromising on accuracy.
Meet SmartGaze
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3. Metric Manual Coding SmartGaze Why SmartGaze?
Accuracy No compromise on the quality of coding
Cost Cost effective
Speed Reduced turnaround time
Data Management Hassle free data movement across your processes
Scalability Scalable to as many studies as desired
Manual Coding v/s SmartGaze - The Showdown

4. Faster
Reduce your turnaround time
for eye tracking projects from
weeks to a few hours!
Savings
Reduce your all-in
costs by automating your
eye-tracking analysis
More Efficient
Never worry about managing
data and deadlines for
eye-tracking projects
40% 60%85%
Why should you use SmartGaze?

5. Features
Heatmaps
Get the distribution of
attention with a color
coded heatmap.
Heatmaps of AOIs: TTFF,
Time Spent, Fixations,
Ratio, Revisitors, Revisits
Eye Tracking Metrics AOIs
Define AOIs and reveal
their attention results
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Gaze Plot
Get the final view of the
respondent’s path and
fixations
SmartGaze
Data Export
Export the data for
custom analytics
Put Markers
Mark important happenings
during data collection to
facilitate the analysis

6. SmartGaze is currently used for..
Package Design Testing Shopper Research User Experience Research
Cases for in-store Research:
Campaign Effectiveness, brand
valuation and POP Material etc.
Cases for refining package
designs, findability levels
Cases of User interface and digital
advertising testing with wearable
eyeglasses.

7. How it works?
A 3-steps process to use SmartGaze

8. Step 1: Upload your data in SmartGaze

9. Step 2: Sit and Relax. Let AI code the videos.

10. Step 3: Check the results

11. Excited to begin the pilot?
Template Image Gaze Videos Gaze Point Data File Heatmaps Mapped Coordinates
We have made it super easy for you to try SmartGaze
What we need from you? What you get after the pilot?

12. Customer Success Stories

13. Automated Coding for a leading US based Eye-Tracking Research Company
The Problem
• The client used to manually code thousands of videos and had to
handle a lot of logistical hassles resulting in huge turnaround time
and costs
• The Client used a leading eye-tracking software to automatically
code the gaze videos. Unhappy with the accuracy, the client had to
switch back to manual coding
Our Solution
• SmartGaze addressed the issue of automatic coding using AI and
gave accurate results
• The Client got the ability to review the results themselves through
the cloud-based tool and integrate it seamlessly in their current
workflow

14. Automated Coding and Analysis of a UX Design Study for a Swedish Company
The Problem
Our Solution
• SmartGaze recognized the AOIs in the video and mapped it to the
respective images using AI
• We provided the client with custom analytics for the project that led
to a greater ROI for the client than using traditional eye-tracking
metrics
• Client required to test and compare two designs of web-pages
containing dynamic links
• Manually Coding such a project that has a huge number of template
images and AOIs became a logistical nightmare

15. Pay as you need
You can choose to pay for
services by opting for a license
or pay as go
No upfront investment
You don’t need to make
commitments to get great prices
on projects
Cloud based tool
Access your project from anywhere in the
world and add your remote team
members to modify as well
Flexible usage
Integrate SmartGaze seamlessly in your
current workflow. Compatible with Tobii,
SMI, iMotions etc.
Want more? Here are additional benefits..

16. You are in good Company.

17. The SmartGaze is deployed in
production where you can analyze
as many studies as you want
We offer you a free analysis of one
study with up to 20 videos as a
proof of concept for SmartGaze
We offer one month onboarding
where you get to use SmartGaze
and integrate it in your workflow
We offer a free analysis of one study with up to 20 videos through SmartGaze
Free Pilot Onboarding Production
Want to take the next steps?

18. Plans & Pricing
LICENSING COST (X)
Min. number of
videos* per year
Price per video Basic Cost**
0 US$ 30
US$ 1000
(min project cost)
500 US$ 25 US$ 12,500
1000 US$ 20 US$ 20,000
2500 US$ 15 US$ 37,500
5000 US$ 10 US$ 50,000
*A video is defined as 0-5 mins of coding length.
**Actual cost will be (number of videos x price per video) or the basic cost in the tier you subscribe, whichever is higher.
No. of Images/
project
Total Cost
1-3 1X
4-10 1.5X
10-30 2X

19. Speak to us?
angam@karna.ai
+1 925 391 0284 www.karna.ai

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