This document provides guidance on search engine optimization (SEO) strategies for ranking highly in Google search results. It emphasizes the importance of creating high-quality, keyword-rich content to build links and trust from Google. Key recommendations include researching target audiences and keywords, writing captivating headlines and articles, using images and calls to action, and focusing content generation and link building on keywords that have sufficient search volume but limited competition. Ongoing optimization of on-page elements and use of additional strategies like geo-targeting, social media, and pay-per-click are also recommended to improve search visibility over time.
SearchLove London | Dave Sottimano, 'Using Data to Win Arguments' Distilled
From past experiences with data, Dave knows relying on your gut can be a mistake. Instead, we need to take comfort in the validation of solid data to ensure we’re making profitable decisions. Sharing real client examples, Dave will run through the essential steps: how to decide on a hypothesis, create conditions, and gather data.
Google is more than a search engine. It’s also a verb! That’s right, the search engine company is also an action word for the activity consumers participate in everyday. Consumers use the search engine for tips, product information, comparisons, reviews, prices, and more. Essentially, they want immediate answers and they search online to find them. The question becomes: will the answers to their questions come from your company or its competitors the next time they Google? Get started with search engine marketing in SEO 101: Increasing Your Organic Traffic.
This was a talk I gave to the group at SEOyvr in Vancouver on February 2016. My talk was about how evergreen content can create an SEO fly wheel. I walked through several different examples, and described these strategies can benefit any SEO.
SearchLove London | Dave Sottimano, 'Using Data to Win Arguments' Distilled
From past experiences with data, Dave knows relying on your gut can be a mistake. Instead, we need to take comfort in the validation of solid data to ensure we’re making profitable decisions. Sharing real client examples, Dave will run through the essential steps: how to decide on a hypothesis, create conditions, and gather data.
Google is more than a search engine. It’s also a verb! That’s right, the search engine company is also an action word for the activity consumers participate in everyday. Consumers use the search engine for tips, product information, comparisons, reviews, prices, and more. Essentially, they want immediate answers and they search online to find them. The question becomes: will the answers to their questions come from your company or its competitors the next time they Google? Get started with search engine marketing in SEO 101: Increasing Your Organic Traffic.
This was a talk I gave to the group at SEOyvr in Vancouver on February 2016. My talk was about how evergreen content can create an SEO fly wheel. I walked through several different examples, and described these strategies can benefit any SEO.
After publishing your content. Leave for 3 months, and then it's time to re-optimize it and make your content 10x better!
Improve your keywords, discover new entities, content and readibilty.
Internal Linking. Why you can’t afford to ignore it!Heba Said
With a solid internal linking strategy you can help your content to rank higher, whether it is old or new. As you can control it not like external links.
Content is King, we all know that, but in this world of unrelenting Google updates, it has become increasingly difficult to come up with fresh and interesting content. Check out this awesome presentation created by Tushar Taliyan from SMG Convonix to learn how.
SEO for Enterprise: Back to the BasicsAdam Audette
When you really boil it down, in-house SEO leaders are responsible for just three things: 1) Driving traffic, 2) Reporting on the channel, 3) being the bridge. This deck requires more explanation (all content was delivered verbally), but should illustrate one basic fact: keeping it simple is the key to success in enterprise SEO!
How to Rank Better in Google: Food Bloggers Canada #FBC2015Casey Markee, MBA
Food blogging is a competitive niche. Learn how to design and optimize your food blog with these best practices on SEO, mobile experience, content, and page speed and give your site the BEST chance of future rankings success!
SEO Web 2.0 Era - Johns Hopkins UniversityWill Fleiss
SEO in the Web 2.0. A presentation given by guest lecturer Will Fleiss at Johns Hopkins University
Zanvyl Krieger School of Arts and Sciences
Advanced Academic Programs at the class "Public Relations in the Age of Digital Influence" taught by John H. Bell, Managing Director of the global 360 Digital Influence practice at Ogilvy Public Relations Worldwide.
Using GSC Search Analytics for Quick SEO Wins (and a little bit about feature...Marie Haynes
Google Search Console's Search Analytics is a goldmine of information in terms of what keywords searchers are using to reach your website. This talk discusses some real life examples of how I've used GSC Search Analytics Data to help see awesome improvements in clients' sites.
Entity Disambiguation - the Semantic XRayJason Darrell
In today's Semantic Web, generic copy has no place.
Using data extraction, we can view our content as Googlebot
Then, implementing entity disambiguation (http://www.algohunters.com/disambiguate-entities/), we can help Google rank our content with confidence.
This is how I do it.
Got copy you need disambiguating? Need more semantic layers? You can order yours, here: http://bit.ly/pphhjasond3
Posting frequency for Facebook, twitter, LinkedInAnton Shulke
This presentation by Ash Read (Buffer) is part of the SEMrush webinar: Posting frequency for Facebook, Twitter, LinkedIn
For full video: https://youtu.be/nJHlJh0aOpg
Google really does love WordPress. Luckily, if your using WordPress then blogging for SEO is easier than you thought. This presentation will give you great tips, plugins and tools to help you achieve better rankings and find your target market.
We’re going to cover every step in the process for outranking your competitors. From researching keywords to ranking high, this is a complete course on search engine optimization. This extended session focuses on the specific actions that drive the rankings and targeted traffic.
In this in-person class Andy Crestodina, Strategic Director and Founder of Orbit Media, will cover all of the most common SEO questions:
What are the biggest mistakes that website owners make?
Does duplicate content really hurt your rankings?
What are the most important search ranking factors?
What actions give you a durable advantage?
Which tools are truly useful? Which are free?
How is SEO ROI measured?
After attending this session, you’ll know how to:
Pick your battles: Find the phrases that you can win for
Indicate relevance: Use keywords in ways that show you’re the real thing
Target topics: Go beyond the keyphrase, finding semantic clues
Build authority: Grow your site’s credibility through networking and collaboration
Be opportunistic: Use Analytics to quickly find low-hanging fruit
Once finished, you’ll never look at webpages the same again.
Tilgjengelighet - Nøkkelen til økt verdi på ditt nettsted Tord Heyerdahl
Vi ser på hvordan n.ettbruk er en utfordring for flere enn vi tror. Myndighetene krever at vi skjerper oss og gir oss derfor den nye diskriminerings- og tilgjengelighetsloven med basert på følgende retningslinjer og standarder. Økt tilgjengelighet kan likevel oppnås med enkle grep
After publishing your content. Leave for 3 months, and then it's time to re-optimize it and make your content 10x better!
Improve your keywords, discover new entities, content and readibilty.
Internal Linking. Why you can’t afford to ignore it!Heba Said
With a solid internal linking strategy you can help your content to rank higher, whether it is old or new. As you can control it not like external links.
Content is King, we all know that, but in this world of unrelenting Google updates, it has become increasingly difficult to come up with fresh and interesting content. Check out this awesome presentation created by Tushar Taliyan from SMG Convonix to learn how.
SEO for Enterprise: Back to the BasicsAdam Audette
When you really boil it down, in-house SEO leaders are responsible for just three things: 1) Driving traffic, 2) Reporting on the channel, 3) being the bridge. This deck requires more explanation (all content was delivered verbally), but should illustrate one basic fact: keeping it simple is the key to success in enterprise SEO!
How to Rank Better in Google: Food Bloggers Canada #FBC2015Casey Markee, MBA
Food blogging is a competitive niche. Learn how to design and optimize your food blog with these best practices on SEO, mobile experience, content, and page speed and give your site the BEST chance of future rankings success!
SEO Web 2.0 Era - Johns Hopkins UniversityWill Fleiss
SEO in the Web 2.0. A presentation given by guest lecturer Will Fleiss at Johns Hopkins University
Zanvyl Krieger School of Arts and Sciences
Advanced Academic Programs at the class "Public Relations in the Age of Digital Influence" taught by John H. Bell, Managing Director of the global 360 Digital Influence practice at Ogilvy Public Relations Worldwide.
Using GSC Search Analytics for Quick SEO Wins (and a little bit about feature...Marie Haynes
Google Search Console's Search Analytics is a goldmine of information in terms of what keywords searchers are using to reach your website. This talk discusses some real life examples of how I've used GSC Search Analytics Data to help see awesome improvements in clients' sites.
Entity Disambiguation - the Semantic XRayJason Darrell
In today's Semantic Web, generic copy has no place.
Using data extraction, we can view our content as Googlebot
Then, implementing entity disambiguation (http://www.algohunters.com/disambiguate-entities/), we can help Google rank our content with confidence.
This is how I do it.
Got copy you need disambiguating? Need more semantic layers? You can order yours, here: http://bit.ly/pphhjasond3
Posting frequency for Facebook, twitter, LinkedInAnton Shulke
This presentation by Ash Read (Buffer) is part of the SEMrush webinar: Posting frequency for Facebook, Twitter, LinkedIn
For full video: https://youtu.be/nJHlJh0aOpg
Google really does love WordPress. Luckily, if your using WordPress then blogging for SEO is easier than you thought. This presentation will give you great tips, plugins and tools to help you achieve better rankings and find your target market.
We’re going to cover every step in the process for outranking your competitors. From researching keywords to ranking high, this is a complete course on search engine optimization. This extended session focuses on the specific actions that drive the rankings and targeted traffic.
In this in-person class Andy Crestodina, Strategic Director and Founder of Orbit Media, will cover all of the most common SEO questions:
What are the biggest mistakes that website owners make?
Does duplicate content really hurt your rankings?
What are the most important search ranking factors?
What actions give you a durable advantage?
Which tools are truly useful? Which are free?
How is SEO ROI measured?
After attending this session, you’ll know how to:
Pick your battles: Find the phrases that you can win for
Indicate relevance: Use keywords in ways that show you’re the real thing
Target topics: Go beyond the keyphrase, finding semantic clues
Build authority: Grow your site’s credibility through networking and collaboration
Be opportunistic: Use Analytics to quickly find low-hanging fruit
Once finished, you’ll never look at webpages the same again.
Tilgjengelighet - Nøkkelen til økt verdi på ditt nettsted Tord Heyerdahl
Vi ser på hvordan n.ettbruk er en utfordring for flere enn vi tror. Myndighetene krever at vi skjerper oss og gir oss derfor den nye diskriminerings- og tilgjengelighetsloven med basert på følgende retningslinjer og standarder. Økt tilgjengelighet kan likevel oppnås med enkle grep
Printing is not about ink on paper anymore, it's about partnering with a print solution provider. Contact David Sopelak at Marcus Printing for more information.
Print Partnership, Print Solutions, Commericial Offset, Digital Printing, Dimensional Printing, Web 2 Print, Variable Data, One to One Marketing, Polyester and Magnetic Stocks, Fulfillment, FSC Certification, Carbon Netural Certification
Maximiser votre présence sur les médias sociaux lors d'un évènement.Republik
Dans le cadre du Circuit INDEX Design 2014, Jean-Philippe Shoiry, associé et stratège nouveaux-médias chez Republik livre une présentation qui démontre comment maximiser sa présence sur les médias sociaux lors d'un évènement.
Pour plus de détails, vous pouvez rejoindre Jean-Philippe : jp.shoiry@republik.ca
Super Bowl - Oscars : qui sont les gagnants sur les médias sociaux ?Kantar
Kyle Finlay, Directeur R&D Senior de TNS, présente les techniques de TNS qui permettent d'analyser l'impact des campagnes publicitaires sur les réseaux sociaux lors de grands événements comme le Super Bowl ou la cérémonie des Oscars.
http://www.tns-sofres.com/etudes-et-points-de-vue/super-bowl-oscars-qui-sont-les-gagnants-sur-les-medias-sociaux
Pack photo composé de deux ateliers - 3 et 4 octobre 2016 à l'Office de Tourisme de Royan :
Faire rêver, séduire, donner envie à travers l’image (Conseils et astuces de prise de vue, mise en scène de l’action, du décor,… utilisation d’outils de retouche et de partage notamment Instagram.
Immersion photo - Mise en pratique
Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you’re competing against (and how hard they’re trying).
SEO Code-Breaking: How Smarter Content Leads to Better Search RankingsChris Prendergast
Presented February 27, 2020 at the Trendigital Summit in Sioux Falls, SD.
Content is the most important part of your website, but is often the last priority. This approach can lead to low search rankings and, even worse, poor user experiences.
In this presentation, Chris Prendergast shares actionable tips for determining what topics to include on your site, how to write SEO-friendly content around those topics, and how to uncover the biggest search ranking opportunities.
Advanced Content Creation, SEO & StorytellingCasey Armstrong
Advanced Content Creation, SEO & Storytelling
Here are the slides for the content marketing, SEO, storytelling, and growth hacking events that Patrick Vlaskovits and I hosted with our partners below across Europe in 2016:
- Beta-i (Lisbon)
- Porto Design Factory (Porto)
- Founders (Copenhagen)
- EIT Digital (Helsinki)
- Mosaik (Budapest)
We broke the events into the following 5 sections:
- What really is growth hacking?
- State Of The Industry
- Advanced Content Marketing & Creation
- Advanced SEO
- Storytelling
All of our examples came from personal experiences that we had not written or spoken about prior.
If you have any questions, please contact me (@CaseyA - casey@fullstackmarketer.com) or Patrick (@Pv).
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
When it comes to rank your website in Google Ranking, then SEO plays a major role. But Few knows the best and effective ways to rank your website in Google SERPs.
Essential Search Marketing Tips for your Business -Salesforce Webinar (July 2...Mark VOZZO
Mark Vozzo shares some Search Engine Marketing Tips and Tools to help Aussie Businesses get more traffic and leads from Google Search. It's a great overview of SEO (Search Engine Optimisation) and SEM (Paid Search). It focuses on Content Optimisation, Keyword Research and Crawl-ability.
The Internet can work wonders: If you are looking for guidance on a home improvement project, there is a YouTube video for every conceivable “how to.” Need a last-minute recipe or want to find a unique gift item? Presto, with a few clicks results appear on your screen. Of course, it can also be frustrating. The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. In other words, don’t let potential leads get lost on their way to your website! (http://bit.ly/2ghsK8H)
SEO Secrets for Online Retailers Webinar getelastic
Webinar featuring useful tips, tools and best practices for optimizing your ecommerce site for search engine rankings. Presented by Elastic Path Ecommerce Software's Jason Billingsley and Founder of SEO firm Netconcepts Stephan Spencer.
Want to rank number one on Google? Optimise your website using the guidance in this presentation and you could increase your qualified website traffic significantly. Google is the world's number one search engine and accounts for the vast majority of website referrals on the World Wide Web.
14. You want links that are: Thematically related. From a site that has higher page rank than yours (though that’s no reason to refuse a link from one that is lower). Based in a prominent position. Comprised of anchor text that match your keywords. From competitors.
15. Getting Links Using Content Generation 1) Create an informative and/or entertaining (possibly inflammatory) article. 2) Disseminate the article via your blog. social media, and other online dissemination platforms.
19. Why generate content? It brings lots of traffic. The traffic increases your page rank….making Google trust you… Once Google trusts you, it will begin putting your site in front of users that want your product/service. The attention-grabbing articles are not for your main customer base, they are to create the traffic base and Google trust necessary to rank for your main customer base in the future.
20. How Do You Start? Research Your Demographic. These are not the people you ALREADY sell to. These are the people you WILL SELL to.
24. Begin Writing Create an Avatar based on your quantcast and insights for search report. THEN…..think of the most AWESOME, catchy headline EVER. HERENEXTYEAR.COM/ HEADLINE GENERATOR
25. Writing a Headline 1) Is vitally important. 2) Use mindmeister.com or another mind-mapping tool. 3) Play to guilt. 4) Play to fear. 5) Play to the bandwagon. 6) Play to the joy of curiosity.
27. 1) It doesn’t have to be true. Use your content as a debating ground for an untrue proposition….then weigh in with the “expert” verdict. 2) The only requirement is that it’s entertaining and keyword rich (turn visitors into unwilling promoters). 3) Tie in current events (ride the wave). 4) Read headlines. 5) Set up Google alerts on your industry. 6) Search Google blogs. 7)Yourversion.com. 8) Make sure you enable comments on your blog (better to not moderate them).
30. Ideas 1) Top 99 List. 2) Who’s who of the industry (love your competition). (Code badges). 3) Interview Library. 4) Just rewrite something from a different sector. 5) Original research. 6) Original perspective. 7) Blog search. 8) Look at your keyword list. 9) Look at your competitors.
34. Who has the time?: Here are some shortcuts. Use your phone as a memo pad to find angles. Frankenstein articles. Buy a few entertaining books. Buy some magazines. Outsource to copy writers. Practice makes perfect. Does not have to be something new every month. Can be a review/critique of someone else. Make a video/podcast and include transcript.
35. There are no short cuts: Beware of SEO products.
38. Truths about choosing keywords Opinions about which keywords will work well for your site don’t matter. Specifically, YOUR opinions about which keywords will work don’t matter.
46. Criteria at this stage of the selection process Each keyword represents an entire market and an entire campaign. Learn vs. Do. Search volume should be at least 500 people per month (due to click through rate and conversion rates). Global vs. domestic: You want both. Don’t shoot too high.
47. Check Out the Competition 1) Google the keyword you are interested in with the appropriate brackets. 2) Survey the competition.
51. Good indications you can dominate that keyword Results include geo-specific info outside of your region. Results include a lot of videos and directory submissions. Results are difficult to use and do not address the query. Results are not visually pleasing. Results include a lot of cross-contaminated data. Results have low page rank. Results have high Alexa ranking.
53. The gold nugget keyword 1) Has at least 500/month unique individuals searching for it. 2) Has less than one million results on a regular Google search. 3) Has less than 10,000 results on an all-in-title Google search.
54. Has a good forecast www.google.com/insights/search
58. Trouble Shooting 1) Make sure all on-page SEO elements are keyword rich (firefox, SEO doctor) 2) Make sure you have submitted an xml site map. 3) Make sure you have a 301 redirect.
60. Geo-targeting 1) Claim your local Google listing. 2) Create a Google and Windows places. 3) Use geographically identifiable information on your site. 4) Submit to local directories.
62. Pay-per-click Pros/Cons Instantly on the top page of Google for a few hundred dollars. Very high customer volume very quickly. Have to pay to stay up there. Does not help your Google rankings. Have to constantly manage the ads.
63. Other search engines? 1) It is still worth submitting a site map to Yahoo and MSN. 2) If you rank on Google, you will almost certainly be indexed by Yahoo, MSN, and AltaVista unless you forgot to submit a site map.
64. Conclusion Writing good content + picking the right keywords = the number one page on Google.