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Everything You Need to Know About Panda 3.3
1. Everything You Need to Know
About Panda 3.3
and What to do About It
Presented by Alex Pyatetsky & Clayton Johnson
@The_HOTH Corp
2. Why Us?
Spent over 40 hours
researching
(way over)
Unique position
Huge demand
3. How to Understand an Update
World of Appearances World of Reality
Matt Cutts Our Testing
Pro Reporters Real, Pavement
Public Statements Pounding Colleagues
PR Spin No Professional
Conference Speakers
Intentional Confusion
5. Not 40 Things to Panic About
Related terms
Sitelinks
Thumbnails
Image search
Foreign language term comprehension
Improvements to numerous, non-English country
specific SERPs
6. What We Do Care About
Panda update. “This launch refreshes data in
the Panda system, making it more accurate
and more sensitive to recent changes on the
web.”
Link evaluation. “We have changed the way in
which we evaluate links; in particular, we are
turning off a method of link analysis that we
used for several years.”
More pervasive, “better” local.
10. Panda 3.4! Oh nose!
Don't worry. Its just a refresh.
(Friday March, 24)
11. Diving In:
#1. The Actual Panda Update
Revisited: Usability Filter
Originally Chrome, Google Analytics, etc. data
Later, Ad to Content, etc.
This one - ???
12. Our Best Guess – Local UX
Possible Solutions
National Leaders Distinguished by Content Volume
Ideally links from local guys
If affected, localized content may be mandatory
Some options
Local Navigation
Local Resources
Local Testimonials
Local Comments
Possible Tool: SEO Smart Links Plugin
19. Our Score Card
February = Busiest Month Ever
Worried – Everybody Should Be
All our sites safe
Total 5
Common Traits
Usually using another vendor also
“The sites you guys worked on actually remained
safe.”
22. Not Good Enough.
Our Goal: Attain best possible understanding of
what causes these warnings by compiling data.
Inform you
Develop The HOTH product accordingly
So far -
Numerous first hand accounts from prolific SEOs
Scaling effort. You can help.
23. Single Uniting Trend
“Over Optimization”
Translation: Too many links for 1 keyword
Solutions
More Branded Anchors to Home Page
More URLs as anchors (aka. “Naked Links”)
More benign anchors (i.e. "click here," "learn more,"
"author info," "Go," etc.)
Possible Formula:
50% Benign/Naked
25% Main Keyword
25% Variations & Misspellings
24. Other Findings
Don't stop building links
Keep velocity steady
Focus on balancing anchor distribution
Top priority = naturalness of anchor distribution
[Possibly] Social signals add stability
Social signals as a filter
Content Freshness
Reported Remedy
80% Benign/No Anchors
20% Long tails
25. Diversity = Safety
Remember the link
building pyramid?
Still keeps you safe.
Quick tips to gets some
authority links
Search “Write for
us”/“Contribute”/“Guest
Post” + Subject
Become a contributor to
eHow, Examiner, etc.
29. Why is Google Pursuing Networks?
1. They work.
2. Substantial sector of fraudulence
2011 = Explosion of Link Networks
30. What's Happened So Far?
Many top networks partially or mostly de-indexed.
Algorithmic piece – innocent sites hit
Manual Piece – private networks penetrated
Almost all networks have gone private
Don't worry, we're not a network.
Following suit as a precautionary measure
31. How to Build Your Own
High PR Blog Network
In 1 Afternoon
(and why you probably shouldn't)
37. Better
Numerous hosts
Strict limit of sites per host
Attention to geo-IPs
Total randomization of registrar/host relationships
AVOID seo hosting unless used as regular
hosting
38. #4. Create Sites
Dump all previous content (retrieving it is hard)
Kills accumulated authority
PR probably resets to 0 by next update
OpenSiteExplorer shows 0 authority
Install WP
This is OK. WP = New HTML
Keep default theme on all sites
40. #5. Content
Pure text
No relevant images
No relevant videos
No UX improvements
No user centric navigation
Even tag clouds
Internal links
No content standards
No OBL standards
Let anyone post
41. Better
Offer sensible Navigation
Optimize for RSS/Email Subscriptions
Optimize for social connections
Optimize for acquisition of advertisers
Optimize for clicks on a few GOOD ads.
Organize by vertical.
Only link to safe neighborhoods
Diversify links to other authority sites.
Keep as private as possible
THINGS THAT REAL SITES DO.
45. Moral of The Story
Most networks don't mess everything up
Most mess up at least 1 substantial piece
Building a really good network is really hard
Money
Time
Technology
Discipline
51. #2. Privatizing for Protection
Wednesday Announcement: No More Volume
Module Reporting
Verified accounts program
duration of relationship
Volume
Necessity
Quality of relationship
54. 5 (Err 8) Action Step Take Aways
Diversify anchors. Don't be greedy.
Don't be shy with content. Localize if necessary.
Use Google Analytics & WMT Intelligently
DO NOT SUBMIT A REINCLUSION REQUEST
Chance a <title> to inspire re-indexing
Keep your link velocity consistent
Diversify: Link Pyramid is Your Friend
Panda Scared? Make Good Sites.
Add content. Split test. Etc.
Social Signals as Qualifiers (GroupHug)
55. Mindset/Strategic Take Aways
Don't put your eggs in 1 basket, but concentrate
on a few verticals.
Link building is not dead. At all.
Its all part of the game.
They get better
They use scare tactics
We cut through b.s.
We get better
We keep ranking
