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Uploaded byMatt Imrie
The document outlines various free Google products and highlights how Google collects user data from these services for targeted advertising, generating significant revenue. It emphasizes the extent of Google's control in online searches and the fact that private browsing is not entirely secure, as user activity can still be tracked. The content includes references for further information related to Google's market share and business model.
- 2. Examples of freeGoogle Products Chrome Blogger YouTube Picasa Android Search Google+ Maps Chromebooks
- 3. Google Products Google Glass GoogleEarth PRO YOU
- 4. How can aperson be a product? • Every search you make on Google • Every e-mail you send with Gmail • Every site you visit on Chrome • Every app you add to an Android phone • Every video you watch on YouTube Gives Google information on your browsing & viewing habits, your interests, your location and more…
- 5. Google controls almost90 per cent of the search market in the UK Almost 96 per cent of Google's revenue still comes from advertising.
- 6. • Consumers getto use Google's services for free and in return the company gets access to the user's personal information to better place ads. • Google makes most of its money by using people's data for targeted advertising
- 7. We don't needyou to type at all. We know where you are. We know where you've been. We can more or less know what you're thinking about. - Eric Schmidt Google CEO 2001-2011
- 8. Private Browsing? Is reallynot that secret Yes cookies and history are deleted when you log out But! You can still be tracked By your IP address Search engines can record your searches Your internet provider can still see where you go Enabling advertisers to build a profile on you
- 9. Bibliography • http://www.google.com/about/products/ • http://www.statista.com/statistics/279797/market-share-held-by-google-in-the-united-kingdom-uk/ •http://www.investopedia.com/stock-analysis/2012/what-does-google-actually-make-money-from-goog1121.aspx • http://blogs.telegraph.co.uk/technology/shanerichmond/100005766/eric-schmidt-getting-close-to-the-creepy-line/ • http://crypto.stanford.edu/~dabo/pubs/papers/privatebrowsing.pdf • http://donttrack.us/ • http://whatisdnt.com/
Editor's Notes
- #2 Ask students what they know about Google and if they can name any Google services
- #3 Talk about Google services and why they are free – ask what Google gains from people signing up from their services? Ask students if they can name any money-making Google products
- #4 Discuss how Google can make money from these products
- #8 Quote by Eric Schmidt from a speech made in October 2010
- #9 Discuss private browsing – incognito mode on Chrome,