Google products how the corporation harvests and uses consumer information: an introduction for year 9 students

2. Examples of free Google Products
Chrome
Blogger
YouTube
Picasa
Android
Search
Google+
Maps
Chromebooks

3. Google Products
Google Glass
Google Earth PRO
YOU

4. How can a person be a product?
• Every search you make on Google
• Every e-mail you send with Gmail
• Every site you visit on Chrome
• Every app you add to an Android phone
• Every video you watch on YouTube
Gives Google information on your browsing &
viewing habits, your interests, your location and
more…

5. Google controls almost 90 per cent of the search
market in the UK
Almost 96 per cent of Google's revenue still
comes from advertising.

6. • Consumers get to use Google's services for
free and in return the company gets access to
the user's personal information to better place
ads.
• Google makes most of its money by using
people's data for targeted advertising

7. We don't need you to type at all. We know
where you are. We know where you've been.
We can more or less know what you're thinking
about.
- Eric Schmidt
Google CEO 2001-2011

8. Private Browsing?
Is really not that secret
Yes cookies and history are deleted when you
log out
But! You can still be tracked
By your IP address
Search engines can record your searches
Your internet provider can still see where you go
Enabling advertisers to build a profile on you

9. Bibliography
• http://www.google.com/about/products/
• http://www.statista.com/statistics/279797/market-share-held-by-google-in-the-united-kingdom-uk/
• http://www.investopedia.com/stock-analysis/2012/what-does-google-actually-make-money-from-goog1121.aspx
• http://blogs.telegraph.co.uk/technology/shanerichmond/100005766/eric-schmidt-getting-close-to-the-creepy-line/
• http://crypto.stanford.edu/~dabo/pubs/papers/privatebrowsing.pdf
• http://donttrack.us/
• http://whatisdnt.com/