Mobile Learning !
An Evolving User Experience
Perspective"

Paul D. Hibbitts!
User Experience Consultant, Hibbitts Design"
30"
http://www.flickr.com/photos/72179231@N03/8124827295/
http://www.flickr.com/photos/ramseymohsen/8125770252/
Google
http://akashtaker001.blogspot.ca/2012/06/microsoft-windows-phone-78-and-
“From the start of September to
the end of October, technology
companies have been busy
releasing new connected devices of
varying shape, size, and OS.”!
!
– Data Monday: Two Months of
Device Diversity (Luke Wroblewski)!
Topics for Today"
!  Evolution of the “mobile first” viewpoint"
!  The increasing importance of emotion"
!  Fall 2012 case studies"
  –  Twitter Bootstrap framework"
  –  Efforts to better support learning"
http://en.wikipedia.org/wiki/Blended_learning
Mobile First"
http://www.abookapart.com/products/mobile-first
http://en.wikipedia.org/wiki/File:Boston_Globe_responsive_website.jpg
http://www.thinkwithgoogle.com/insights/featured/new-multi-screen-world-insight/
http://www.thinkwithgoogle.com/insights/featured/new-multi-screen-world-insight/
http://www.thinkwithgoogle.com/insights/featured/new-multi-screen-world-insight/
http://www.thinkwithgoogle.com/insights/featured/new-multi-screen-world-insight/
Multi-screen Learning"
!  Content must be universal for all devices"
!  Consider both sequential and simultaneous use"
!  Device type will influence relationship + goals"
Design for Emotion"
http://www.flickr.com/photos/ovizo0n/2979497120/
Why Design for Emotion?"
!  Emotion is experience"
!  All design is emotional design"
!  Emotion dominates decision-making"
!  Emotion commands attention and!
   affects memory"
!  Emotion communicates personality, forms
   relationships, and creates meaning"
As defined by Trevor van Gorp and Edie Adams
Yahoo! Mobile Research (2011)"




http://advertising.yahoo.com/article/mobile-modes.html
“Products Are People Too”!
            !
    – Aarron Walter"
Samsung(i620,(   Apple(iPhone,(
  June(2007(      June(2007(
How Does Your!
eLearning/mlearning/LMS Make!
          You" Feel?"
    Your Students Feel?"
Desirability"
"    Aesthetics"
"    Delight"
"    Fun"
"    Engagement"
"    Emotions"
Learning and Emotion"
!  Our audience is people first, learners second"
!  Minimize navigation, management, and search"
!  Strive to make learning objects more appealing"
Fall 2012 Case Studies"
My Questions"
1.  How could I try to better support learning?"
2.  What would Twitter Bootstrap offer?"
Twitter Bootstrap"
Efforts to Better!
                            Support Learning"
http://www.flickr.com/photos/jiscinfonet/146842393/
Better Support of Learning"
!  Access"
!  Cooperation"
!  Networks"
!  Personalized"
Access"
http://www.flickr.com/photos/melliegrunt/6935121036/
Evernote"
Cooperation"
Networks"
Personalized"
Wrap-up"
http://www.flickr.com/photos/thefinned1/504651585/
Summary"
!  Evolution of the “mobile first” viewpoint"
!  The increasing importance of emotion"
!  Fall 2012 case studies"
  –  Twitter Bootstrap framework"
  –  Efforts to better support learning"
     •  Access"
     •  Cooperation"
     •  Networks"
     •  Personalized"
Thank You! Further Questions?"
Contact Info"
   Web: paulhibbitts.com"
   Email: paul@paulhibbitts.com"
   Twitter: @hibbittsdesign"
   LinkedIn: linkedin.com/in/paulhibbitts"
"
Demo Mobile Course Companion"
   hibbittsdesign.com/courses/mobilelearningux-demo/"
   "
   "

ETUG Fall 2012: Mobile Learning – An Evolving User Experience Perspective