Goodyear-The Aquatred launch

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Goodyear launched a new tire called the Aquatred, designed for better traction in wet conditions. The case discusses Goodyear's marketing strategy for the Aquatred launch, including print ads that highlighted the tire's traction benefits. It examines whether Goodyear's promotional campaign was effective at differentiating the Aquatred and driving sales of the new product.

Marketing

Goodyear :
The Aquatred Launch
A Harvard Business School Case

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