This document discusses factors to consider when deciding whether a company should go global. It recommends saying yes if there are better market opportunities abroad, the ability to achieve economies of scale through a larger customer base, or a need to reduce dependency on a single domestic market. However, the document advises reviewing five key factors first, such as understanding foreign customer preferences and business culture, regulations, having managers with international experience, and information about the political and economic environment of target countries.

1. WHEN TO GO
GLOBAL?

2. SAY YES! IF…
If there is better market
opportunity than
domestic market.
If the company needs a
larger customer base to
achieve economies of sale
Reduction of
dependency on a
single market

3. WELL,
YOU SHOULD
DECIDE THAT AFTER
REVIEWING
5FACTORS

4. 1st
UNDERSTANDING OF
FOREIGN CUSTOMER’S
PREFERENCES

5. 2nd UNDERSTANDING OF
FOREIGN COUNTRY’S
BUSINESS CULTURE FOR
EFFICIENT DEALING WITH
FOREIGN NATIONALS

6. 3rd
PROPER UNDERSTANDING
OF FOREIGN REGULATONS

7. 4th DOES THE COMPANY HAVE
MANAGERS WITH
INTERNATIONAL
EXPERIENCE?

8. 5th INFORMATION ABOUT
POLITICAL AND
ECONOMIC
ENVIRONMENT OF THE
FOREIGN COUNTRY

9. THANK YOU

10. Created by Akash Yadav, IIT
Kharagpur, during an internship by
Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com