This document provides 8 tips for marketing a concierge medical practice to millennials. The tips include maintaining an online presence through reviews and social media, emphasizing short wait times, promoting 24/7 availability, being transparent about costs, offering preventative health plans, demonstrating personalized care, sharing the practice's story, and posting patient testimonials prominently on the website. The goal is to appeal to millennials' preferences for convenience, transparency, personalized care, and engagement through digital platforms and personal connections.

1. 8 Ways to Market Your
Concierge Medical
Practice to Millennials
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Specialdocs Presents...

2. Experts recognize that
Millennials are shaping the
future of the healthcare
industry.
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3. Specialdocs offers these
8 concierge medical
practice marketing tips...
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4. MAINTAIN A VIBRANT
INTERNET PRESENCE
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Reading online reviews is an
important part of Millennials'
healthcare selection process.
Update your practice website with
patient testimonials.
Post news and insights on social
media (in line with HIPAA guidelines).

5. EMPHASIZE BRIEF
WAITING TIMES
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Millennials often forego a visit to
their primary care physician in favor
of an acute care clinic to receive
expedited treatment.
Promptly scheduled appointments
and 'no-wait waiting rooms'
associated with concierge
medicine can benefit these fast-
moving patients.

6. PROMOTE 24/7
AVAILABILITY
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Millennials value convenience and
instant gratification.
Appeal to this tech-savvy, selective
age group by promoting around-
the-clock availability by phone call,
text or email.

7. BE TRANSPARENT
WHEN EXPLAINING
ASSOCIATED COSTS
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ManyMillennialshavelimitedcash
andappreciateknowinghowtheir
healthcaremoneyisbeingused.
Presentmembershipfeesandextra
costsupfrontandconsiderhowto
assistthesepatientsinunderstanding
theirinsuranceinformation.

8. OFFER DEVELOPMENT
OF A PREVENTIVE
HEALTH PLAN
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ManyMillennialscareabouttheir
physicalfitnessandwanttoestablish
healthyeatinghabits.
Partnerwiththemtocreateaplanfor
preventivecarethatfocusesontheir
wellnessforyearstocome.

9. SPECIALDOCS
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Duringtheselectionprocess,
Millennialsareswayedbybrandsthat
engagewiththem.
Showthatyouandyourstaffwill
greetthembyname, rememberlife
milestonesandmaintaina
comfortable, friendlyofficespace.
DEMONSTRATE HOW
YOUR PRACTICE
PRIORITIZES
PERSONALIZED CARE

10. TELL YOUR STORY
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Millennialswanttoconnectandbe
activeparticipantsinabrandstory
theybelievein.
Sharethepersonalandprofessional
reasonsthatsparkedyourdecisionto
practiceconciergemedicine.

11. POST PATIENT
TESTIMONIALS
PROMINENTLY ON
YOUR WEBSITE
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Thepowerofpersonalendorsements
isstrongamongMillennials.
Manytapintotheirfriendnetworkfor
adviceoneverythingfromrestaurant
recommendationstothebestlocal
physicians.

12. SPECIALDOCS
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Have you been successful
at attracting Millennials to
your concierge medicine
practice?

13. SPECIALDOCS
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We want to hear from you...
Share your stories or tips with
us and follow Specialdocs on
social media.
@specialdocs
/specialdocs
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14. SPECIALDOCS
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Not a concierge medicine physician?
LearnhowSpecialdocs, ahealth
careconsultingfirm, partnerswith
youtomakethetransition.
Visit www.specialdocs.com
or call 847-432-4502

15. SPECIALDOCS
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REFERENCES
Goldman Sachs, 2016: http://www.goldmansachs.com/our-
thinking/pages/millennials/
Accenture, 2016: https://www.accenture.com/us-en/insight-
outlook-who-are-millennial-shoppers-what-do-they-really-
want-retail.aspx
Ad Age, 2013: http://adage.com/article/cmo-
strategy/millennials-love-brand/243624/
Inc., 2016: http://www.inc.com/walter-chen/here-s-the-on-
fleek-way-to-get-millennials-excited-about-your-
brand.html