The document discusses prop choices for a music video. It was decided to include props based on research of similar genres that often feature instruments. An acoustic guitar will be used as the main prop since the song is acoustic and focus groups expected to see instruments. The guitar will give the video an "acoustic feel" and the artist will be shown sitting and playing it at times. One artist researched, Ellie Goulding, relies more on costumes than props. The guitar chosen will stand out visually but not distract from amplifying the artist's expressions, in line with Goodwin's theory of amplification.

1. Props choices
We have decided to include props in our music video. We looked
at music videos of a similar genre and we found that they do use
some props; however they do not use many. When researching
our genre, we found that a lot of music videos include
instruments. Also, in our focus group, a couple of people said that
they expected to see instruments in our music video. As the song
is acoustic, we thought that it would be necessary to use an
acoustic guitar as a prop. We also found that a lot of their music
videos included the artist sitting down and playing the acoustic, especially when it was
mainly performance based. For example, we were inspired by
'Starring Role' (Acoustic Version) by Marina and the Diamonds.
This music video was based mainly on the lyrics and the
amplification, alongside the acoustic being used, which was
shown by the close ups, this was done purposely to enhance the
sound of the instrument and hopefully inspire the audience to
also learn the acoustic guitar. The use of the acoustic guitar will give our music video an
‘acoustic feel’ which is what we are hoping to achieve. The artist will also be sitting on a
stool in parts of our music video.
One of the artists I researched was Ellie Goulding,, she doesn’t really use many props as
she uses her costume and camera shots to connect with the audience.
The acoustic guitar will also create an emphasis on our target audience because those
who said that they prefer indie music will feel more inclined to watch and feel inspired
by it therefore creating a wider audience. The guitar that we are using is Bella’s guitar.
The guitar is a basic colour so it will stand out, though we are aiming to amplify the
artists’ expressions more since it links with Goodwin’s theory. This won't distract the
audience either, though it goes well with our chosen costume.
Overall, we tried to come up with ways to link with Goodwin’s theory of amplification so
our music video is memorable. The props are important as it will emphasise the
background music as well as the artist’s voice.