Good - it is not just a four letter word
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This document discusses how project managers can incorporate good into their work through focusing on continuous self-improvement, emulating ethical role models, innovating for social benefit, practicing virtues, and stretching to help others. It argues that "being good" and "doing good" are intertwined, and that small acts of focusing on social responsibility can change the world. The document provides examples of people like Muhammad Yunus, Wendy Kopp, and John Wood who have innovated for social good.
![GOOD It’s not just another
4-letter word
Andrew Marshall [Drew]
Principal
Primed Associates, LLC](https://image.slidesharecdn.com/goodfinal-100420155417-phpapp02/85/Good-it-is-not-just-a-four-letter-word-1-320.jpg)
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Good - it is not just a four letter word
- 1. GOOD It’s not just another 4-letter word Andrew Marshall [Drew] Principal Primed Associates, LLC
- 3. No problem can be solved from the same level of consciousness that created it. ALBERT EINSTEIN PHYSICIST PHILOSOPHER PATENT CLERK
- 4. Intention • Look at the world a little differently • Explore the nature of Good • Why Good matters to Project Managers • Good as a personal pursuit • Good as an organizational practice • Good in action
- 5. Project Management is… • Inherently risky • A cross-organization resource pull • Change forced into stable systems • Combat between good ideas and reality • Among the first to be sacrificed for survival • Like running a marathon, hopping on one leg, while someone continually changes the route in front of you
- 6. Project Management is… Also… • A path to great value • A cross-organization networking platform • Necessary change for systems to grow • How good ideas realistically come to life • Vital for organization survival • A place to test your mettle – “Bring it on!”
- 7. PERFORMANCE
- 8. WHAT DOES GOOD HAVE TO DO WITH IT?
- 9. We don’t see the world the way it is. We see the world the way we are. ANAÏS NIN 20TH CENTURY AUTHOR PHILOSOPHER
- 10. HOW DO YOU SEE YOUR WORLD?
- 11. HOW DO YOU SEE YOUR WORLD?
- 12. Like this?
- 13. Or this?
- 14. GOOD
- 16. X
- 18. DON’T BE EVIL
- 20. BEING GOOD
- 21. The Principles of Ethics • Do No Harm • Make Things Better • Respect Others • Be Fair • Be Loving Bruce Weinstein
- 22. ἀρετή (Arete)
- 27. DOING GOOD
- 28. The Triple Bottom-line • Economic – Sales, Profits, ROI, Taxes, Monetary Flows, Jobs Created • Environmental – Air Quality, Water Quality, Energy Usage, Waste Produced • Social – Labor Practices, Community Impacts, Human Rights, Product Responsibility Andrew W. Savitz, Karl Weber
- 29. CSR
- 32. Responsibility
- 33. There is in our social organization an inertia…Unless there is a speeding up of social invention or a slowing down of mechanical invention, grave maladjustments are certain to result. PRESIDENT’S RESEARCH COMMITTEE ON SOCIAL TRENDS
- 34. There is in our social organization an inertia…Unless there is a speeding up of social invention or a slowing down of mechanical invention, grave maladjustments are certain to result. PRESIDENT’S RESEARCH COMMITTEE ON SOCIAL TRENDS (1933)
- 37. BEING OR DOING GOOD GOOD
- 38. BEING DOING
- 39. BEING GOOD = DOING GOOD
- 40. GOOD
- 42. YEAH, YEAH, YEAH – WHATEVER
- 46. PERFORMANCE
- 48. GOOD IS UP TO YOU
- 49. Simplify. Simplify. Simplify. HENRY DAVID THOREAU
- 50. Surely one ‘simplify’ is enough. RALPH WALDO EMERSON
- 51. Being & Doing GOOD requires… • FOCUS • EMULATION • INNOVATION • PRACTICE • STRETCH
- 52. Being & Doing GOOD requires… • FOCUS • EMULATION • INNOVATION • PRACTICE • STRETCH A DEGREE OF ‘SNEAKINESS’
- 54. Mark Jenkins
- 57. or Banksy
- 60. FOCUS
- 61. GOOD FOR < 1%
- 67. I don’t want to be interesting. I want to be good LUDWIG MIES VAN DER ROHE ARCHITECT, DESIGNER, MODERNIST
- 68. FOCUS • What am I doing well? • How can I do what I am doing well, better? • Who am I doing it for? • Who else can I do it for? • Why aren’t I? • At what one thing will I excel? • What’s worth 1%?
- 69. EMULATE
- 71. VALERIE CASEY
- 72. A small group of thoughtful people could change the world. Indeed, it's the only thing that ever has. MARGARET MEAD
- 73. EMULATE • Who do I admire? • Why? • What are they doing that appeals to me? • Who else is doing something that I admire? • Why aren’t I? • How can I put into practice what they do? • Who can provide me we feedback/coaching?
- 74. INNOVATE
- 77. MUHAMMAD YUNUS GRAMEEN BANK
- 78. I must admit that I personally measure success in terms of the contributions an individual makes to her or his fellow human beings. MARGARET MEAD
- 79. INNOVATE • What am I doing today differently than last year, last quarter, last month, yesterday? • Why? • What small things can I change to improve? • Whose help do I need? • What big hairy audacious goals (BHAGs) can I set? • Whose help do I need? • When next should I beg forgiveness?
- 80. PRACTICE
- 83. WENDY KOPP
- 84. Well done is better than well said. BENJAMIN FRANKLIN
- 85. PRACTICE • What skills did I practice? • What habits did I reinforce? • How am I successful because of my efforts? • How will I get feedback on my performance? • Whose help do I need to improve? • When next should I beg forgiveness?
- 86. STRETCH
- 89. JOHN WOOD
- 91. STRETCH • What did I learn today? • What did I teach today? • Who is more successful because of my efforts? • Who are they helping succeed? • Who else needs our help? • How can I reach and stretch a little further?
- 93. Do, or do not. There is no 'try'. YODA 20TH CENTURY FOX PHILOSOPHER JEDI
- 95. Being & Doing Good…just a little… • FOCUS • EMULATE • INNOVATE • PRACTICE • STRETCH
- 96. It’s not just about corporate social responsibility. Rather, it’s a completely new and innovative way to think about all aspects of your business… DANIEL MAHLER A.T. KEARNY
- 97. & DON’T FORGET THE SNEAKINESS
- 99. GOOD
- 100. WHAT QUESTIONS DO YOU HAVE?
- 101. Andrew Marshall [Drew] Principal Primed Associates, LLC Twitter:@DrewCM drew@thinkprimed.com Mobile: 609-613-3975 Copyright © Primed Associates, LLC. 2010
Editor's Notes
- Good enough for Government workGood Morning America - Good Morning Vietnam!Good effortGood workGood timesGood day to you kind, Sir.Good riddanceGood luckGood hunting - Good Will HuntingGood wishesGood better bestGood grief!How many ways can we waste the word good?
- Even in polite company project management is the land of the four-letter word.
- Projects are hard. No really. They’re hard. Because if they’re not – why bother?
- Projects are also the seedbeds of opportunity and innovation just waiting to be tapped. Good hard fun!
- Our time is frighteningly brief. Our costs are rendered in more than coin. And the effort behind our performance is often soon forgotten.
- If project management is already hard why try to square the triangle and make us good, too?
- “A man may fulfill the object of his existence by asking a question he cannot answer, and attempting a task he cannot achieve.” - Oliver Wendell Holmes
- Something to be endured? Something to be relished? Something to be shared?
- What is good to you?
- Or even to pretend to look at the world from the back of your own personal unicorn.Even though we all know, everything looks better from the back of a unicorn.
- Just say “No” to unicorns.No, I want you to be pragmatic and consider what might be achieved if we reach a little further beyond what is expected.
- We all love us some Google – what do they stand for?
- A much bally-hooed credo…
- A matter of perspective…
- Life Principles: Feeling Good by Doing Good (Hardcover)by Ph.D. Bruce Weinstein
- In its earliest appearance in Greek, this notion of excellence was ultimately bound up with the notion of the fulfillment of purpose or function: the act of living up to one's full potential. Arete in ancient Greek culture was courage and strength in the face of adversity and it was to what all people aspired.
- Quality in industry is reflected in many ways
- In sports there is the Olympics
- In film, the Academy Awards.
- Hugh MacLeod – the mad genius behind Gaping Void – has a take on the enthusiasm with which people throw themselves into the pursuit of excellence.
- The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success – And How You Can Tooby Andrew W. Savitz, Karl Weber
- Corporate Social Responsibility
- Corporate Social Responsibility
- Corporate Social Responsibility
- Corporate Social Responsibility
- Make a playground.
- Clean up a river.
- What’s the choice?
- Who is this and what is she doing? This is Pollyanna and she has no business in our business – she needs to go the way of the hearts and flowers and our beloved unicorn.
- Good is not about embracing your inner-Polyanna. (Unless you really have a thing for unbridled optimism. Oh, and a death wish. Strangely enough there are those among us who cannot abide visible joy.)Pollyanna's philosophy of life centers on what she calls "The Glad Game", an optimistic attitude she learned from her father. The game consists of finding something to be glad about in every situation. It originated in an incident one Christmas when Pollyanna, who was hoping for a doll in the missionary barrel, found only a pair of crutches inside. Making the game up on the spot, Pollyanna's father taught her to look at the good side of things—in this case, to be glad about the crutches because "we don't need 'em!".
- This is what we manage.
- SO that we can accomplish the creation of this. Right? Right. Get it? Got it? Good.
- A conscious choice is required.
- http://www.xmarkjenkinsx.com/outside.html
- The Philadelphia Mural Arts Project celebrated 25 years in 2009.An average mural is about the size of a Philadelphia row house-three stories high (35 feet) by 30 feet across. Our murals, however, range in size from small one-story projects to the eight-story high mural, Common Threads, at Broad and Spring Garden Streets. We have painted over 2,800 murals throughout Philadelphia. Murals are located on exterior walls and inside buildings, such as schools and recreation centers.The Mural Arts Program began in 1984 as a component of the Philadelphia Anti-Graffiti Network, an effort to eradicate the graffiti crisis plaguing the city. The Anti-Graffiti Network hired muralist Jane Golden to reach out to graffiti writers to redirect their energies from destructive graffiti writing to constructive mural painting. Mural-making provided a support structure for these young men and women to develop their artistic skills, empowering them to take an active role in beautifying their communities. In 1996, the City of Philadelphia announced that the Anti-Graffiti Network would be reorganized into the Mural Arts Program with Golden as the director. At the same time, Golden established a nonprofit organization, the Philadelphia Mural Arts Advocates, to raise funds and provide other support to the nationally-recognized program. Today’s Philadelphia Mural Arts Program is an innovative and successful public/private partnership that encompasses both the city agency and the nonprofit.
- In 2006, Interbake opened a new baking facility in Front Royal, Virginia, and made a major expansion at the North Sioux City plant. We closed the aging Elizabeth, New Jersey and Richmond, Virginia plants. Interbake now proudly operates the two newest baking facilities in North America. We employ over 1,100 people in six different locations and are the third largest cookie/cracker manufacturer in North America.
- TED (which stands for Technology, Entertainment, Design), an organization that helps exciting people share their remarkable ideas in a yearly conference, has announced its 2010 TED Prize. British chef Jamie Oliver has snagged the honor for his role in advocating for a change in the way we feed our kids.Oliver led the "Jamie’s School Dinners/Feed Me Better" campaign, which inspired the UK government to invest in changing Britain's school lunch policies. He started the London-based Fifteen Foundation, a social campaign and chef apprenticeship program to empower disadvantaged 18 to 24 year olds. His new television series Jamie Oliver’s Food Revolution USA, which will start in 2010 on ABC, will beam Jamie’s philosophy of fun, healthy cooking to living rooms across the US. Oliver's work amounts to what TED calls "an assault on the obesity epidemic."
- Open innovation — the sharing of ideas among partners and willingness to draw on other people's technology in the service of a higher end — relies less on pride of ownership; the important thing is getting the job done.
- Created the International Council of Toy Industries Care Process 2002. Attempting to create a singe global code of conduct for factory conditions where children’s products are made. Over 1.5 million workers protected under the code. Included big brands, retailers, and manufacturers in the planning process otherwise it would not have worked.
- Valerie Casey is a globally recognized designer and innovator. She works with start-ups, governments, and organizations on challenges ranging from creating new products and services, to transforming organizational processes and behaviors – she also is the founder of the Designer’s Accord.FocusOur focus is on creating positive impact in the creative community by connecting a broad network throughout the creative community, inspiring and motivating our members to share best practices, bold ideas, and compelling case studies, and enabling new initiatives to grow from the foundation built by the Designers Accord.GoalsOur aim is to make sustainability a mainstream idea in all aspects of design practice and production by empowering the global creative community in the following ways:Goal 1: Increase awareness in the creative communityEngage all members of the creative community in a dialogue about the importance of integrating the principles of sustainability in all practice and production. Connect and empower those applying principles of sustainability in their companies and organizations through a rich on and offline support network.Key ActivitiesHold regular real-world gatherings and eventsCommunicate regularly with the community to share informationPartner with media outlets to share best practicesShape professional recruiting practicesKey Indicators and MetricsIncrease number of broadly published case studiesHelp all major design awards programs (AIGA 365, Red Dot, IDSA IDEA, Art Directors Club, Commarts, The One Show, Webby Awards, Adobe MAX Awards) integrate a statement of sustainability in their criteria of evaluationFacilitate a Designers Accord presence at major conferences and eventsGoal 2: Graduate the next generation of design thinkers and leadersProvide a toolkit for bringing sustainability to all aspects of undergraduate and graduate design programs so that the next generation of designers is able to practice sustainably.Key ActivitiesConnect with educators and thought-leaders through one-on-one meetings and roundtable eventsConvene a Global Summit on the topic of Design Education and SustainabilityFoster a broader collaboration with schoolsKey Indicators and MetricsGather best practices from design educators and disseminate them in order to modify, update, and add curriculum to existing design programs, and/or initiate new programsEngage key faculty, administrators, and students to help enable changeHelp establish strong student organizationsGoal 3: Codify best practices to achieve the greatest impactTransform the anecdotal success stories of design and sustainability into codified best practices.Key ActivitiesCoordinate a series of Town Hall meetingsOffer professional education workshops with organizations like AIGA, IDSA, USGBC, and international professional organizationsKey Indicators and MetricsPublish sustainability trends / key concernsActively disseminate tools, training, and materialsCreate an archive of the Designers Accord (as a project)Goal 4: Influence policyBring the power of systems thinking to policy discussion. Increasing relevance of design thinking in higher order strategic challenges.Key ActivitiesCreate additional partnerships with compatible organizationsTighten linkages with professional organizations and corporationsLeverage insights from underrepresented (DA adopter) geographiesKey Indicators and MetricsEstablishment of a US National Design PolicySupport the involvement of the designer’s voice in creating policy, alongside lobbyists and economists
- The very articulation of societal purpose as a driver of innovation helps shorten mental and organizational loops. Greater awareness on everyone's part of their role in an end-to-end chain of impact can help bridge the gap between theory and practice. The research lab can come closer to the world of users, and those working with the wider society closer to the developers of new technology.
- Finding what society needs is relevant in low-tech industries too. Cement company CEMEX's attention to social needs and local conditions has generated innovations such as anti-bacterial concrete, which is particularly important for hospitals and farms; water-resistant concrete helpful in flood-prone areas; or used tires converted to road surface for countries with rapid growth in road construction.
- Japanese electronics company Omron encourages its people to find opportunities to serve society through technological innovations. Omron founder KazumaTateisi saw the identification and resolution of social needs as Omron's core competency. Today's executives quote his frequent exhortation: "Selling products is not enough. I want representatives to bring back needs from the customers — as many as possible, as quickly as possible. That is the other half of a sales person's job." Kazuma-san felt that the more Omron contributed to the society, the more problems the society will bring to Omron to solve.
- The Grameen Bank (Bengali: গ্রামীণব্যাংক) is a microfinance organization and community development bank started in Bangladesh that makes small loans (known as microcredit or "grameencredit"[4]) to the impoverished without requiring collateral. The word "Grameen", derived from the word "gram" or "village", means "of the village". The system of this bank is based on the idea that the poor have skills that are under-utilized. A group-based credit approach is applied which utilizes the peer-pressure within the group to ensure the borrowers follow through and use caution in conducting their financial affairs with strict discipline, ensuring repayment eventually and allowing the borrowers to develop good credit standing. The bank also accepts deposits, provides other services, and runs several development-oriented businesses including fabric, telephone and energy companies. Another distinctive feature of the bank's credit program is that a significant majority of its borrowers are women.The origin of Grameen Bank can be traced back to 1976 when Professor Muhammad Yunus, a Fulbright scholar at Vanderbilt University and Professor at University of Chittagong, launched a research project to examine the possibility of designing a credit delivery system to provide banking services targeted to the rural poor.
- In 2004 in order to increase production, logistics and distribution efficiencies, Cadbury Schweppes decided to consolidate a facility in Brazil. They shuttered one plant and opened another. 300 jobs were lost and only 211 were created. To close the gap Cadbury devised a program called the New Professional Project to work with the soon to be retrenched employees to identify and pursue new job opportunities. Sustainability is at the heart of what they do. Their commitments are firmly held.Promoting responsible consumption through thoughtful marketing, product innovation and better nutritional labellingEnsuring ethical and sustainable sourcing including the Cadbury Cocoa Partnership to support farmers and their communities Prioritisingquality and safetyCutting carbon, packaging and water use as part of our Purple Goes Green campaign Nurturing and rewarding colleagues, and embracing diversity Investing in communities - our money, our time, our capabilityAs well as being the right thing to do, they also create value and competitive advantage, helping to strengthen our business, build our reputation, and motivate our people.
- Improve energy efficiency of HP LaserJet and Inkjet printers 40% by 2011Reached previous goal of 30%Baseline for goal is 2005By 2010, HP will increase the use of recycled material in inkjet products by 3x, relative to 2007Ensure that 100% of HP's consumer photo paper will derive from sustainable forest certified suppliers in 2009Adding to existing portfolio of 100% certified HP everyday papers
- As a college senior, Wendy Kopp proposed Teach For America's creation in her Princeton University undergraduate thesis. She was convinced that many in her generation were searching for a way to assume a significant responsibility that would make a real difference in the world and that top college students would choose teaching over more lucrative opportunities if a prominent teacher corps existed. As a 21 year-old, Kopp raised $2.5 million of start-up funding, hired a skeleton staff, and launched a grass-roots recruitment campaign. During Teach For America's first year in 1990, 500 men and women began teaching in six low-income communities across the country. Since then, Teach For America's network has grown to over 24,000 individuals.
- When people feel their ideas will contribute to serving society, beyond the quest for revenues and profits, there is an additional motivational boost to focus on new solutions, not just pushing more of what they already know. They care about solving the problem because it is connected with their values, and they are willing to keep working until the problem is solved, not just until they have a product to throw over the transom. They want to engage those who have the problem in defining if the solution works for them. This puts passion and heart into user-directed innovation.
- ICICI Bank is India's second-largest bank with total assets of Rs. 3,674.19 billion (US$ 77 billion) at June 30, 2009 and profit after tax Rs. 8.78 billion for the quarter ended June 30, 2009.The least-advantaged places are becoming the best beta sites for business innovation. Particularly in emerging markets, growth opportunities lie in meeting unmet needs, getting there first with solutions that improve quality of life for neglected but large populations. ICICI Bank has become a profitable giant and a learning laboratory for the world through technological innovations to serve the visually-impaired (talking ATMs) and remote farmers (banking services through cell phones).
- During the Gaza war employees were so upset that they felt a need to contribute to alleviate the situation. Aramex was the first to arrive in one particular area, before government and NGO responses on the ground, asking people to bring aid. They created volunteer centers for people to give in-kind donations and they shipped them free-of-charge. Huge positive reaction – worth 100’s of millions of dollars in positive advertising. The firm considers itself full of leaders – builders and solution providers – and that they should be taking that into society.
- Room to Read is a non-profit dedicated to promoting education. Founded in 2000, the organization is based on the belief that "World Change Starts with Educated Children," and the idea that education is crucial to breaking the cycle of poverty in the developing world. By partnering with local communities in the developing world to establish libraries, create local language children's literature, construct schools, and provide scholarships to girls, Room to Read seeks to intervene early in the lives of children to empower them to improve socioeconomic conditions for their families, communities, and countries through education. Since its founding, Room to Read has provided educational resources to 3.1 million children in Asia and Africa. By 2010, Room to Read hopes to improve literacy for five million children by establishing over 10,000 libraries and distributing nearly nine million children's books.In his award-winning memoir, Leaving Microsoft to Change the World: An Entrepreneur’s Odyssey to Educate the World’s Children" (Harper Collins, 2006), John shares the story of how he left his position with Microsoft to start Room to Read. In the book, he describes how he raised over $80 million of financial commitments from a ‘standing start’ to develop one of the fastest-growing nonprofits in history.
- Each type of individual possesses a complimentary quality that when combined, creates an infectious momentum which spreads rapidly.From wikipedia:* Connectors: Those with wide social circles. They are the "hubs" of the human social network and responsible for the small world phenomenon.* Mavens are knowledgeable people. While most consumers wouldn't know if a product were priced above the market rate by, say, 10 percent, mavens would. Bloggers who detect false claims in the media could also be considered mavens.* Salesmen are charismatic people with powerful negotiation skills. They exert "soft" influence rather than forceful power. Their source of influence may be the tendency of others, subconsciously, to imitate them rather than techniques of conscious persuasion.
- Hey, it’s Yoda everybody!
- Be. Do. Just a little effort for Good.
- When people feel their ideas will contribute to serving society, beyond the quest for revenues and profits, there is an additional motivational boost to focus on new solutions, not just pushing more of what they already know. They care about solving the problem because it is connected with their values, and they are willing to keep working until the problem is solved, not just until they have a product to throw over the transom. They want to engage those who have the problem in defining if the solution works for them. This puts passion and heart into user-directed innovation.
- It’s about balancing the commercial and the social. Consider your core competencies and play from that position of strength. Investing in Rubicon in Jordan – “Opportunity available: worst-case scenario, you learn new skills; best case: you get a job”. Cisco is using it’s position at the heart of the internet to expand education opportunities. “How else might we…?”
- Even in a recession, Green Mountain Coffee Roasters has shown that consumers on a tight budget are willing to indulge on a fantastic cup of coffee — by brewing their own java at home. The purveyor of specialty coffees and the Keurig single-cup brewing system has delivered nine consecutive quarters with net sales growth in excess of 39 percent. The company’s core business strategy involves reaching new customers by expanding geographic penetration (from a regional to national presence) through new, multi-channel distribution and licensing deals. Single-cup brewing remains the revenue and profit driver for Green Mountain Coffee Roasters.
- Live Positively is our commitment to make a positive difference in the world by redesigning the way we work and live so sustainability is part of everything we do. Focus on water stewardship. It takes three times as much water to produce the volume of water in a can of Coke.
- For the first 21 years of Interface’s existence, the company gave no serious thought to what we were taking from or doing to the Earth. We did what was necessary — we abided by all the necessary laws and regulations — and focused, like most companies, on running a growing business. In 1994, while preparing remarks on Interface’s environmental plans for a company meeting, Interface founder and Chairman, Ray Anderson, read Paul Hawken’s “The Ecology of Commerce” — an experience Ray has described as an epiphany, a “spear to the chest” awakening to the urgent need to set a new course toward sustainability for Interface. Coupled with Daniel Quinn’s “Ishmael,” the book changed Ray’s life and set us on our journey.