The document discusses the importance of libraries adapting to the evolving web landscape by utilizing linked data to increase visibility and connections within their communities. It highlights the need for libraries to communicate in a way that the web understands to reach users effectively and discusses the potential of publishing linked data through local link graphs. Additionally, it emphasizes collaboration within the library community to enhance the representation of libraries on the web.

2. 2015
2016
2014
2013

3. Learning Together
• Over 1,100 Library Locations
• Community connections & Geo-density matter
• Millions of Items Made Visible
• Typical catalogs transform & publish in less than an hour
• Billions of
• Resources described
• Connections created
• Opportunities to reach new and current users re-enforcing relevance

4. 3-5%

5. Resetting the Web’s
Information Landscape
Growing Library Visibility
with Linked Data
Gloria Gonzalez
Library Strategist, Zepheira
gloria@zepheira.com

6. Captured December 11, 1997 available at https://web.archive.org/web/19971211091113/http://www.library.upenn.edu
Remember when…

8. 23,000,000
= Annual Catalog Search Traffic @ a
Large Public County Library in 2014
OR
= 9.58 minutes on Google

10. Every library, museum, and archive has a
story…
How is the Web illuminating and
connecting with your story?

11. The Web rapidly resets expectations and
requires iterative learning through practice.

13. The Web is better
when libraries participate
“We can’t see them or their content.”

14. The Web Values Happy Users and:
1. Geography/Location
2. Personalization
3. Scarcity/Uniqueness

15. Title: The geographic distribution of
United States public libraries : An
analysis of locations and service areas
Author: Francis P. Donnelly
Journal: Journal of Librarianship and
Information Science (JOLIS)
Year: 2014, Volume 46, Issue 2, Pages
110-129
ISSN: 0961-0006
DOI: 10.1177/0961000612470276
Publisher: Sage

16. Most of the Web is…
1. Pages and links
2. Designed for humans
3. Simple Links
4. Data has been hidden…

17. There is a significant gap between what
browsers and humans see on the Web

18. Human Friendly
Machine Optimized

19. The Web is moving from web pages
to “a Web of Data”

20. The simple links of the original Web

21. Are becoming typed data-data links
subject – predicate – object

22. Linked Data becomes useful
when we have a common, accessible,
and actionable approach.

23. This enables the Web to
begin behaving differently

24. The emerging Web focuses on ANSWERS using
Data, Resources, Vocabulary, and Connections

33. The Next Generation of Search is
rooted in Questions, Geography,
Personalization, and Relationships

37. How does the Web “see”
Libraries?

38. Libraries = Community Businesses
Location, photos, hours, reviews, social, events

39. Imagine an information landscape
that has learned about Libraries,
their content, and services

40. I’m looking for
the newest
resources on
Ben Franklin
that I can pick
up before my
final exams are
due later this
week? Let me check on
some options, but
first – When is
your report due?

41. Libraries aren’t “speaking” in
a way the Web understands
We have a wealth of content,
special collections,
capabilities, and resources
locked behind legacy, closed
technology and niche
vocabularies

42. Libraries have a rich tradition of
Descriptive Vocabularies and Authorities

43. What would it take for Libraries
to be part of the conversation?

44. What would it take for Libraries
to be part of the conversation?
Personalization
Geographic Density Readers Advisory
Content
Access Control
Availability

45. Libraries aren’t “speaking” in a way the Web
understands
We have a wealth of
content, special
collections, capabilities,
and resources locked
behind legacy, closed
technology and niche
vocabularies

46. Libraries have a rich tradition of Descriptive
Vocabularies and Authorities

48. Putting it all together
How libraries are seeding the Web
with Library Data

50. Expectations of Library Web Visibility
“When my community searches the Web for
something we have, we better show up as an option.”
- Chuck Gibson, Director & CEO
Worthington Public Library

51. BIBFRAME Baseline “Resources”
Instance
Agent
Concept
Events
Family
Form
Meeting
Organization
Temporal
Works
Persons
Collection
Place
Topic
Series
Just the beginning. BIBFRAME is inherently extensible and is
moving beyond MARC & catalogs.

52. publishing at scale via
Transformed Library Data Can
Teach the Web

53. Transform ConsumePublishLink

54. Libraries Publish Linked Data through Local Link Graphs
Each “Resource” is published and
linked in the Library’s Local Link
Graph pages.
The data is designed to to bring
together disparate resources,
surface relationships and provide
entry paths for the Web into what’s
available in the library.

55. Catalog Export of approximately
3 Million MARC Records (link.bu.edu)
Instance
(3,363,365)
Agent
(412,459)
Concept
(1,824,180)
CopyrightEvent
(534)
Family
(2,050)
Form
(8,978)
Meeting
(35,443)
Organization
(161,080)
Temporal
(8,296)
ProviderEvent
(1,001,696)
Works
(3,333,486)
Persons
(1,151,294)
Collection
(233,667)
Place
(119,029)
Topic
(297,280)
Series
(331,739)

56. Catalog Records become millions and
millions of Link Graph Data Resources
Instance
(3,363,365)
Agent
(412,459)
Concept
(1,824,180)
CopyrightEvent
(534)
Family
(2,050)
Form
(8,978)
Meeting
(35,443)
Organization
(161,080)
Temporal
(8,296)
ProviderEvent
(1,001,696)
Works
(3,333,486)
Persons
(1,151,294)
Collection
(233,667)
Place
(119,029)
Topic
(297,280)
Series
(331,739)

57. 677,443
Works
(369,239)
Persons
(184,688)
Collection
(33,954)
Place
(17,951)
Topic
(32,698)
Series
(38,913)
A Person Resource doesn’t yet have a Catalog
“page”, but look at what your data can teach
the Web…

62. Learning & Iterating
• Current Content
• A living
Pathfinder
• Consistency
• Local
• Industry
• Data Density
• Context
• Surface the
“whole”
library
• Relate to others
& the Web
• User Actions
• Mobile Friendly

68. Telling the whole story requires Collaboration
Coming PLA 2016
Library.Link
Growing Library Visibility Together
The
A Zepheira Collaboration
Network
The Library.Link NetworkGrowing Library Visibility Together
A Zepheira Collaboration

69. Stories at Scale
• Who?
• Descriptive
• Where?
• Locations
• When?
• Hours
• What?
• Content
• Services
• Events
• How?
• Access & Policies
• Why?
• Purpose & Strategy

70. Full collection with
enrichment:
• Novelist & Readers
Advisory
• Licensed Content
• Staff Directory
• Events
• Special Collection
• Archive
• eContent
• Services
Connect and amplify libraries on the Web
Reserve &
activate
Local Link
Graph on the
Network
“Get Started”
Define &
Publish Library
location &
some content
EnrichmentDomain
&
Library Set Up
Content Publishing
Full Publish:
Publish full
collection and
links to
catalog/discovery
systems
Partial Publish:
• Events
• Messaging
• Social
• eContent
• Special
Collection
• Archives
Tell your whole story

71. Coming PLA 2016
Library.Link
Growing Library Visibility Together
The
A Zepheira Collaboration
Network
The Library.Link NetworkGrowing Library Visibility Together
A Zepheira Collaboration
Thousands of libraries are represented in the Network

72. Coming PLA 2016
Library.Link
Growing Library Visibility Together
The
A Zepheira Collaboration
Network
The Library.Link NetworkGrowing Library Visibility Together
A Zepheira Collaboration

73. Weaving the best of libraries & the Web together
• This isn’t about gaming a system
• It’s not about optimizing to any one service
• It’s about speaking as an industry in a way the Web
understands
• Leveraging the power of our community
• And benefiting from what all this enables

74. Resetting the Web’s
Information Landscape
Growing Library Visibility
with Linked Data
Gloria Gonzalez
Library Strategist, Zepheira
gloria@zepheira.com