MCB.DIGITAL is a strategic Digital business consultancy Life and digital are no longer separate We help clients succeed in a world increasingly digital For a digital world, calls for digital business Reimagining Life Through Digital

1. INTELLIGENCE
MCB
DIGITAL STRATEGY STRATEGIC CONSULTING
SMART | SIMPLE
DIGITAL

2. TO DIGITAL
ANEWAPPROACH

3. D I G I TA L S T R AT E G I S T | M C B D I G I TA L F O U N D E R & M A N A G I N G D I R E C T O R
Technology's potential to transform us is more apparent than ever before. Yet the new era of digital is marked by complexity,
speed and volatility; where life is far from simple. Bolstering identity, finding community, testing limits, gaining competence and
regaining control are all critical goals. We want to go back to simple; and offer holistic digital solutions, that helps makes life
easier.
In the understanding of the the user experience, data, analytics and business imperatives
our aim is to harness the power of digital to make it exceptional
As a digital, marketing and branding strategic consultant Megan has over 15 years experience in the realm of digital advertising,
brand, marketing communications, data and business intelligence. Founder and Managing Director of MCB Digital; A Strategic
Digital Consultancy that harnesses the power of digital to deliver targeted business objectives.
Working across brands and businesses within the global digital landscape Megan has been part of the teams who have worked
to build successes across Africa mastering the secrets of digital, data and the next wave of technology. With passion and focus
spanning multiple industries her approach is to leverage digital within niche business contexts that amplify efficiencies with
optimum delivery.
MEGAN CLAIR BERNSTEIN

4. Digitalnow
User EXPERIENCE

5. LOGIC| intuition
Using a disruption approach coupled with data and creativity, we are able to
move at the speed of culture and create new business solutions. The combination
of human perspective and machine intelligence found when overlaying big and
thick data, allows us to pivot and excel in a fast changing digital economy.
The result of cognitive features in software and strategy design is the creation of
meaningful communication and engagement opportunities that are inherently
relevant. deliver value due to an intuitive system and data architecture.
Using an intuitive approach the system is able to deliver business information
across categories such as “language”, “speech”, “vision”, and “data insights”. This
type of functionality will allow for a better way of communication by delivering a
message that the receiver wants to hear.
Centralized data design and mode of operation allows for in depth single
customer views, and actionable insights that allow for optimized and enhanced
business intelligence, business management and operations and as a result
greater consumer value through providing a strategically aligned experience or
offering.
Working with partners, software tools and products
enables Natural Language Understanding and ability to
recognize the meaning behind natural language and
Visual Recognition. How this applies to business problems
is the ability to classifying contents in images through
using the likes of Watson’s Conversation service.
Algorithms are opinion embedded in code. Through the
understanding of language and visual recognition we are
apple to formulate mathematical solutions to tangible
business impact.
Forms our strategic framework that allows for the pulling of
data into a client facing dashboard. This means
that (hopefully fairly soon) we'll be able to offer clients an
interactive live business tool in the form of a responsive
web application of software utility.
DATA+COMMUNICATION =STRATEGICCOMMUNICATION

6. THENEWBATTLEGROUND
Product economy. Service economy
WELCOME TO THE EXPERIENCE ECONOMY

8. CUSTOMERSBONDINDIFFERENTWAYS
gobeyondthetraditionalthinking
Beyond the customer | realm of influence
Beyond data-base | interaction
Beyond advertising | unmarketing

10. UX|CXM
Engagement&EXPERIENCE
Combining the strengths of digital, direct. & targeted communications with
data. We exist to help brands optimize the total customer experience

12. DataInspired.Alwayson.Valuable.Experiences
A planning process from brief to unpacking your business, your
target audience to the development of an engagement idea
blue-print and experience map

14. Webringtogetherbigideasanddatainsights
To create empowering personal experiences between brands
and their customers, unlocking value over time

16. customer relationship
Beyond once off transactions - lifetime value is what matters
Create customervalue not just marketing value
Entertain and connect with customers
Across all channels own the entire customer journey
DATATHENEWCURRENCY
Activate each touchpoint with holistic capture
Understand users better

18. MCBDIGITAL