The document discusses strategies for launching a new product globally, including pre-launch testing and optimization of metrics, user acquisition channels like PR, localizing for different markets, and leveraging relationships and user feedback over time. It provides examples of publication outreach, a table comparing user acquisition channels by cost and conversion, and tips for app store optimization and localization best practices. The author advocates building relationships with journalists and influencers, learning from user data, and refining the product and marketing approach in subsequent release waves.

1. Going global
Product Hunt Meetup in Moscow, Bayram Annakov

5. Pre-Launch
• Metrics & KPIs
• User & beta testing
• Approaching journalists
• Review & paid acquisition
• App store search optimization
• User feedback system

6. Channel Cost ($) Users CPU ($)
http://
www.makeuseof.com 190 125 1,5
http://phonearena.com 800 116 6,9
http://
www.freshapps.com 100 125 0,8
http://
www.theiphoneapprevie
w.com/
60 97 0,6
AppsFire 5500 2610 2,1
AppAdvice 1000 1676 0,6
Total 7650 4749 1,6

7. 2nd wave

8. Lesson 1: PR
Gizmodo,
TechCrunch,
ProductHunt,
Mashable
don't accept $
only $$$$ :-)
accept $
appadvice, phonearena
etc.

9. Users involvement

10. http://bit.ly/aso_checklist
Lesson 2: Localisation

12. Lesson 3:
Information appears when you
compare

14. Lesson 4:
Relationships matter

15. Twitter: @bayka
Medium:
@bayramannakov