Apple Watch and the overall smartwatch market were discussed. It was estimated that Apple would ship 20 million Apple Watches in 2015, capturing about 40% of the smartwatch market which was predicted to grow at 30% annually. The Apple Watch was designed to work with the iPhone 5 and later and had two size options of 38mm and 42mm. Several apps were demonstrated including Facebook, Twitter, City Mapper, BMW, Honeywell, Lutron, Nike, American Airlines, Starwood Hotels, Major League Baseball and Pinterest that showed notifications and interactions tailored for the Apple Watch.

1. Apple Watch
and smartwatch market overview

2. Quick stats
• Official: launching "early next year"
• Not official: not launching until Spring 2015 (so we have 2-4 months to
develop the app)
• Apple plans to ship as many as 80 million iPhone 6s by the end of 2014
(DigiTimes) (about 50% of market has 2 and more years old iPhones now)
• Apple Watch compatibility goes back to iPhone 5 so its 200 million devices
market + new sales iPhone 6 and iPhone 6 plus
• 2015 year ~20 million Apple watch to be shipped. It’s about 40% of all
Smartwatch market with grow at a compound annual rate of 30% (by 2019)
• 1 in 20 iPhone users owning an Apple Watch by the end of 2015
• Watch are made basically for large screen owners (of course, not only for
them)

3. All smartwatches

4. All smartwatches

5. Apple watch

6. Apple watch ~50% of market

7. Apple watch in 2015 year ~20 million devices to be shipped

8. Apps

9. Quick facts
• 2 watches 38 MM and 42 MM
• Most officially 11 apps (on Apple’s keynote)
• Lots of concepts (by individuals, not companies)
• November 19 - release of WatchKit; so new apps
will come soon

10. On Apple keynote: 3-rd party apps (next slide - screenshots)
After app name - their features in iWatch
• Facebook (Users can scroll through news feeds with the digital crown)
• Twitter (allows users to see tweets in addition to a full background image. Able to favorite,
retweet and dismiss the 140-character messages)
• City Mapper (remind Apple Watch wearers to get off when they have reached their stops, using
location information from the iPhone’s GPS)
• BMW (how much charge is left in their electric vehicles, and can also help navigate them to
their car)
• Honeywell (change home’s temperature)
• Lutron (heir home’s lights)
• Nike (challenge friends to a race, and see how far they have traveled)
• American Airlines (check-in to flights. It also lets them collect their bags. Boarding time)
• Starwood Hotels (unlock hotel room door by waiving Watch in front of it)
• Major League Baseball (real-time scores)
• Pinterest (remind you when you’re near a “pinned” site, and also give walking directions to it)

11. Facebook Twitter

12. City Mapper BMW

13. Honeywell Lutron

14. Nike American Airlines

15. Startwood hotels Major League Baseball

16. Pinterest